Industry landscapes
The companies, capital and talent shaping retail in New Zealand. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
22 of 1,096 tracked companies have open roles.
30 of 1,096 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 31 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 62.4% of disclosed capital, while 97.3% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $3M | 70 | 1 |
| 2017 | $14.07M | 68 | 5 |
| 2018 | $0 | 89 | 0 |
| 2019 | $0 | 78 | 0 |
| 2020 | $12.9M | 116 | 4 |
| 2021 | $2.69M | 94 | 2 |
| 2022 | $4.34M | 47 | 5 |
| 2023 | $11.84M | 28 | 4 |
| 2024 | $16.98M | 10 | 2 |
| 2025 | $25M | 4 | 1 |
Share of all disclosed company funding.
38 recorded rounds since 2016
Recorded participation in retail company rounds since 2016.
Backed by VMG Partners and Blackbird Ventures and others.
Backed by Altos Ventures Management and Footwork and others.
Backed by Movac.
Backed by Movac.
Backed by Even Capital.
Backed by Blackbird Ventures and Icehouse Ventures and others.
Backed by Movac.
Backed by Milford.
Backed by Bupa.
Backed by Icehouse Ventures and Philip Fierlinger and others.
No reviewed exact national-ID connector maps New Zealand company identities to the configured global filings table.
How the New Zealand companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
15 of the 1,097 companies on this page carry a measured traffic record (1.4%); these are the largest of those, by monthly visits. The median among them is 219,994 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| Trade Metrademe.co.nz | 15,130,519 | 74 | 50.4% |
| Kmartkmart.co.nz | 3,894,773 | 62 | 72.9% |
| Jbhifijbhifi.co.nz | 2,140,539 | 55 | 65.2% |
| Mighty Ape NZmightyape.co.nz | 2,016,889 | 46 | 70.1% |
| Kitombakitomba.com | 417,397 | 37 | 70.6% |
| Fishpond (New Zealand)fishpond.co.nz | 240,805 | 33 | 56% |
| Maxmax.co.nz | 221,290 | 39 | 69.7% |
| Matomomatomo.org | 219,994 | 47 | 2.6% |
| SIPO Cloud POSsipocloudpos.com | 163,704 | 23 | 63.4% |
| Pixie Wingpixiewing.com | 93,536 | 29 | 78% |
Visits and authority are third-party web estimates, not company-reported figures.
41 of these companies (3.7%) publish at least one Android app — 75 apps in all, carrying 6.5M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| Trade Me: Property, Jobs, ShopTrade Me | 3.4M | 3.8 | Lifestyle |
| Storypark for FamiliesStorypark | 967.7K | 4.8 | Education |
| GrabOneGrabOne | 395K | — | Shopping |
| Noel Leeming - Appliance StoreNoel Leeming | 371.7K | 4.9 | Shopping |
| SuperGoldNZSuperGold | 264.6K | — | Lifestyle |
| Storypark for EducatorsStorypark | 239.9K | — | Education |
| Shop Kmart Low Prices For LifeKmart | 207.2K | — | Shopping |
| Little Ones™Little Ones | 184.8K | 3.9 | Parenting |
| Trade Me JobsTrade Me | 175.7K | — | Business |
| Matomo Mobile - Web AnalyticsMatomo | 78.8K | 4.3 | Productivity |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Mom & Baby Care | 8 | 1.2M | Storypark for Families 967.7K | |
| Coupons And Deals | 3 | 661.1K | GrabOne 395K | |
| Retail Chains | 3 | 579K | Noel Leeming - Appliance Store 371.7K | |
| Disease Self Management | 3 | 186.2K | Little Ones™ 184.8K | |
| E-Commerce Enablers | 30 | 104.9K | Matomo Mobile - Web Analytics 78.8K | |
| Beauty Tech | 2 | 64.4K | Timely – Bookings & payments 64.1K | |
| Online Grocery | 30 | 48.3K | GMS Farmer App 18.5K | |
| In Store Retail Tech | 33 | 42.9K | VPlate 7.5K |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 58 of 75 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
14 companies hiring · $110.12M disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Storypark has acquired Xap, an enterprise childcare management software developer, in a tech M&A deal.
Other investors that took part in the Series A funding round include Lenny Rachitsky, Allbirds co-founder Tim Brown and Frank Body co-founder Bree Johnson.
Accesso Technology Group PLC (LSE:ACSO, OTC:LOQPF, FRA:LQG) CEO Steve Brown talked with Proactive about the company’s AI strategy, the acquisition of Dexibit, and how these initiatives could support future growth.
The capital raising is part of the deal the company has made to refinance debt, securing a $205m multi-year facility.
McEwan said the business had invested six figures into its operation, acknowledging the investment and support from Australian parent company Kogan, which is listed on the ASX.
Holdson has secured £1.5m to expand its patented electroform technology
The planned acquisition is a great strategic fit for ST.
Five years after that, sole owner Boucher is now selling half of Stuff's digital business back to Trade Me.
The sporting goods segment generated NZ$75.1 million in sales for the 91-day period ended April 26, 2026, contributing to a group-wide result of NZ$180.8 million – up 1.37 per cent on the prior corresponding period.
Seasoned SMB technology leader joins to drive AI-powered growth for inventory and commerce platform Cin7, a leading inventory management and connected commerce platform for small and mid-sized businesses (SMBs), today announced the appointment of Sheldon Cummings as Chief Executive Officer, effective April 20th.
Top 10 categories among 175 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO · New Zealand Stock Exchange1 reports
6 tracked people moves
Resignation Previously Chair
Resignation Previously Non-Executive Director
Appointment Chair
Appointment Chief Executive Officer
Resignation Previously Chief Executive Officer
1 recorded customer wins
Customer: Antec Biogas facility
1 companies with reported reductions
270 rolescost reduction
5 recorded events
trading halt placedAustralian Stock Exchange (ASX)
approved sale of RF Power businessall regulatory bodies
under reviewCommittee on Foreign Investment in the United States (CFIUS)
approved for Freescale acquisitionEuropean Union
Reported company results in the recorded window.
Median across 57 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Storypark→Xap | 2026-04-22 | Not stated in snapshot | |
| Accesso Technology→Dexibit ↗ | Announced | 2026-04-03 | Not stated in snapshot |
| NXP→tttech auto | Announced | 2026-01-27 | $625.0M |
| qualcomm→NXP ↗ | 2025-08-10 | Not stated in snapshot | |
| qualcomm→NXP ↗ | Completed | 2025-08-10 | $47.0B |
| stmicroelectronics→NXP ↗ | Announced | 2025-07-25 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
1 postings in the preceding 12 months. The full 11-posting snapshot covers 9 employers.
0 tracked postings mention remote work.
| Company | Employees |
|---|---|
| The Warehouse Group ↗ | 9,177 |
| KMD Brands ↗ | 4,843 |
| Woolworths New Zealand ↗ | 2,187 |
| Briscoe Group ↗ | 380 |
| TR Group ↗ | 275 |
| Animates ↗ | 252 |
| NXP ↗ | 205 |
| Plexure ↗ | 130 |
294 founders and chief executives across 261 companies.
Ex-Fulton Hogan, Chorus NZ, PlaceMakers, Auckland Transport. The University of Waikato BMS, The University of Auckland MBA
Ex-Verve Wear, Phitek Systems. Auckland University of Technology BE 2004
MD Foxton Fizz, ex-Founder AXO SHREDDERS UK, Mum Group.
Ex - Founder, CEO PaySimple, Founder, CEO Conclave Group, Co-Founder I-Behavior.University of Michigan Bachelor's degree 1994.
Allegory, ExportNZ Auckland, ex- asBUILT, Levno, Stolthaven, IBEX Industries, IBEX Group, Virtual Katy. University of Auckland MBA 2012
ex- StarShipIT, IBM, Vodafone Australia, Peace Software. Canterbury Christ Church University BS 1996, University of Canterbury 1997
Hyde Consultants, ex-Co-Founder SuchCrowd & Eco-innovation Waste Management, Startup Weekend. University of Otago BCom 2013 & 2015
InnoCraft, ex-OpenX, Amazon.com, Openads, Leroy Merlin. IIT Madras 2007, INSA MS 2008
Ex- Pacific Biologicals, Founder Androgenix, Genesis Research & Development. The University of Auckland PhD 1993
Ex-Orbica, The Planning Room, North Shore City Council. The University of Auckland BPlan 2004
Founder & CEO NZ Compare, Founder SLICE Digital, (Co-Founder BoroughBox, FodaBox & Opinion Compare), ex- Acceleration Partners, Marketing Association…
Founder & CEO Giacca & Abito Sartoriale Fashion, ex-Raymond, Arvind Lifestyle Brands, teaandtailoring. National Institute of Fashion Technology 2008
2 profiles with education records.
3 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
231,078 articles in the measured 12-month window.
Retail coverage across New Zealand · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 45,996 |
| 2021Q3 | 50,327 |
| 2021Q4 | 47,958 |
| 2022Q1 | 43,872 |
| 2022Q2 | 56,559 |
| 2022Q3 | 46,240 |
| 2022Q4 | 60,753 |
| 2023Q1 | 67,507 |
| 2023Q2 | 46,908 |
| 2023Q3 | 56,186 |
| 2023Q4 | 55,722 |
| 2024Q1 | 51,280 |
| 2024Q2 | 51,723 |
| 2024Q3 | 59,305 |
| 2024Q4 | 64,813 |
| 2025Q1 | 73,996 |
| 2025Q2 | 58,654 |
| 2025Q3 | 68,966 |
| 2025Q4 | 51,777 |
| 2026Q1 | 59,367 |
Article volume measures coverage, not market sales.
328 recorded company events across 16 companies; percentages use that event total.
Retail coverage across New Zealand · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Retail coverage across New Zealand
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| flood resilience | 626 | 302 | 107% |
| low-income banking | 482 | 36 | 1239% |
| weather emergency | 443 | 282 | 57% |
| trade facilitation commitments | 441 | 196 | 125% |
| study overseas | 419 | 251 | 67% |
| rugby world cup qualifiers | 385 | 229 | 68% |
| floodplain management | 380 | 211 | 80% |
| overseas study | 377 | 242 | 56% |
| multilateral trade pact | 352 | 165 | 113% |
| cricket world cup qualifiers | 351 | 229 | 53% |
| test cricket | 2,356 | 5,347 | -56% |
| test innings | 1,735 | 4,237 | -59% |
| odi cricket | 1,462 | 4,099 | -64% |
| limited overs cricket | 1,447 | 4,061 | -64% |
| odi tactics | 1,384 | 3,986 | -65% |
Retail coverage across New Zealand
test cricket, odi tactics, test innings
38.0% critical · 27.0% positiveinflation reports fx, odi world cup, icc world cup
34.4% critical · 30.8% positiveinflation reports fx, gdp growth forex, currency intervention policies
32.4% critical · 41.2% positiveRetail coverage across New Zealand. Topic labels describe recorded classifications and can include broad context.
Company counts, hiring and disclosed funding across the recorded hubs.
65.3% across the displayed hubs
10 companies hiring · $85.4M disclosed funding
Explore companies in Auckland ↗
11.2% across the displayed hubs
3 companies hiring · $2.0M disclosed funding
Explore companies in Christchurch ↗
9.3% across the displayed hubs
2 companies hiring · $14.6M disclosed funding
Explore companies in Wellington ↗
4.6% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Hamilton ↗
4.0% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Tauranga ↗
2.2% across the displayed hubs
0 companies hiring · $8.1M disclosed funding
Explore companies in Dunedin ↗1.8% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Mount Maunganui ↗
1.6% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Napier ↗Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗