Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED KINGDOM EDITION 2026

the United Kingdom’s
sports tech industry,
in focus.

The companies, capital and talent shaping sports tech in the United Kingdom. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Sports Tech Industry Landscape of the United Kingdom
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sports Tech illustration
MEET THE COMPANIES

Explore the United Kingdom’s sports tech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Sports Tech company highlights in the United Kingdom, snapshot 1 September 2026
Company
Viagogoviagogo.com$395M—282—
OTROotro.com$63.74M—36—
Playermakerplayermaker.com$50M—1—
Seatwaveseatwave.com$35.22M—457—
Shot Scopeshotscope.com$25.23M—18—
Carvgetcarv.com$20.84M—30—
BEPRObepro.ai$19.06M———
Sportablesportable.com$18.76M—32—
Two Circlestwocircles.com—11 roles136—
Genius Sportsgeniussports.com—8 roles669—
Stats Performstatsperform.com—6 roles324—
Amavenamaven.co.uk—2 roles7Financial figure available in RadarView in Radar
Grabyoabout.grabyo.com—1 roles78Financial figure available in RadarView in Radar
Hawk-Eye Innovationshawkeyeinnovations.com—1 roles327—
Movetrumovetru.io—1 roles6—
RedZoneredzoneanalysis.com—1 roles——
BetTurtlebetturtle.com————
Catapultcatapult.com——3—
Clippdclippd.com——12—
Football365football365.com——55—
Koparokoparo.com————
Luscidluscid.com————
QuantHockeyquanthockey.com————
SuperBrusuperbru.com————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Sports Tech industry KPIs in the United Kingdom

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation2.3%

9 of 398 tracked companies have open roles.

Funding participation17.1%

68 of 398 tracked companies have a recorded round.

Top 3 funding share65.2%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.45M

Midpoint of 96 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 65.2% of disclosed capital, while 82.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United Kingdom sports tech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United Kingdom sports tech
$0$98.18M$196.35M$294.53M$392.71M2016: $4.24M20162017: $12.32M20172018: $84.79M20182019: $35.53M20192020: $344.48M20202021: $25.34M20212022: $62.76M20222023: $44.84M20232024: $43.83M20242025: $7.35M2025
View the numbers
Annual sports tech funding and company formation in the United Kingdom
YearFunding (USD)FoundedRaising
2016$4.24M203
2017$12.32M236
2018$84.79M288
2019$35.53M259
2020$344.48M519
2021$25.34M3012
2022$62.76M2412
2023$44.84M278
2024$43.83M1812
2025$7.35M53
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Viagogo50.6%
  • OTRO8.2%
  • Playermaker6.4%
  • Other companies34.8%

Funding by stage

113 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel68 60.2%
Series A–B31 27.4%
Series C+ / PE3 2.7%
Grants, debt & other11 9.7%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
GBP · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 2 reporting entities from 105 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not the United Kingdom market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 2 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 2 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

2 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED KINGDOM · INDUSTRY COHORTS

How does sports tech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United Kingdom companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 394 companies on this page carry a measured traffic record (3%); these are the largest of those, by monthly visits. The median among them is 648,641 visits.

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

80 of these companies (20.3%) publish at least one Android app — 98 apps in all, carrying 5.6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Sports Tech954.2MSuperbru Predictor & Fantasy 778.4K
Online Event Ticketing41.5Mviagogo Tickets 1.5M
Social Platforms11363.6KFootball Fan - Social App 164.7K
Wearable Technology13314.6KShot Scope 131.9K
Fitness & Wellness Tech11259.5KAPEX Athlete Series 57.2K
Data As A Service272.8KCricViz 37.7K
Sports Services269.6KSporzy: Find Sports Buddy 61.9K
Sports Equipment269.4KCarv 55.1K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q2: 22023Q2: 02023Q22023Q3: 52023Q3: 02023Q32023Q4: 32023Q4: 22023Q42024Q1: 52024Q1: 12024Q12024Q2: 12024Q2: 52024Q22024Q3: 62024Q3: 62024Q32024Q4: 52024Q4: 62024Q42025Q1: 22025Q1: 32025Q12025Q3: 42025Q3: 92025Q32025Q4: 22025Q4: 82025Q42026Q1: 12026Q1: 132026Q1

Darker bars are new releases, lighter bars apps updated. 86 of 98 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United Kingdom sports tech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital304
Enterprise tech160
Real money gaming54
Enterprise software52
Saas43
Loneliness economy37
Marketplaces29
Healthtech24
B2c e-commerce21
Fitness trackers19
Smart watches19
Iot in healthcare19

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

304companies
0.3%have hiring activity

1 companies hiring · $699.74M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription328
Commission on transaction116
Advertising111
E-commerce - service49
E-commerce - product28
Fee-for-service24
Sponsorship17
Freemium15
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsstatsperform.com ↗

Proceeds will be used to refinance the company’s existing credit facilities alongside a concurrent $275 million equity contribution from the sponsor.

Mergers & acquisitionsgamepl.ai ↗

Kaizen Gaming has acquired the AI-driven sports trading and analytics provider GameplAI, with the aim of enhancing its Betano brand.

Mergers & acquisitionsgeniussports.com ↗

Genius Sports (NYSE:GENI) management used a company call to detail its planned acquisition of Legend.

Funding roundstracktitan.io ↗

Track Titan, a UK-based AI platform for motorsport training, secured $5 million in seed funding.

Funding roundsmovetru.io ↗

AwakenAngels celebrated its second anniversary with the news it has helped secure €4.5m investment for eight women-cofounded start-ups on the island of Ireland.

Mergers & acquisitionsviagogo.com ↗

Viagogo buying eBay’s (EBAY) Stubhub business for $4.05 billion

Funding roundskoparo.com ↗

D2C home cleaning brand Koparo has raised ₹14.5 crore in an extended pre-Series A round, with Saama Capital leading the investment once again.

Mergers & acquisitionsprozonesports.com ↗

M/s. Apax Trust, acting through its trustee, Mr. Nikhil Chaturvedi, has announced an open offer to acquire 26% equity in Prozone Realty Limited at Rs. 25 per share, amounting to ₹99.19 crores.

Mergers & acquisitionstwocircles.com ↗

Serent Capital Management Co. LLC sold New York-based sports and entertainment platform provider Kore Software Inc. to Two Circles Ltd.

Leadership moveshawkeyeinnovations.com ↗

Hawk-Eye Innovations named Managing Dir BEN CROSSING CEO (Hawk-Eye Innovations).

Full recorded event mix

Top 10 categories among 74 recorded events in the 24-month window.

Earnings
27
Mergers & acquisitions
12
Leadership moves
10
Funding rounds
10
Capital infusions
6
New products
3
IPO activity
2
Buyback
1
Regulatory
1
Contracts
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Follow-on Offering · NYSE2 reports

Product launches

Products, platforms and features in the recorded window

Viagogo ↗
Viagogo Distribution Manager

Product

Catapult ↗
Slingshot Implementation Packages

Product

Regulatory events

1 recorded events

Viagogo ↗

tax bill imposedHis Majesty’s Revenue & Customs

Earnings pulse

Reported company results in the recorded window.

4companies
27period observations
31.0%median reported growth

Median across 23 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Genius Sports→legendPending2026-04-08$1.2B
kaizen gaming→Gamepl ↗Announced2026-03-11Not stated in snapshot
Genius Sports→sports innovation labAnnounced2026-02-05Not stated in snapshot
Viagogo→eBay’s Stubhub businessAnnounced2025-07-29$4.0B
Apax Trust→Prozone Sports ↗Announced2025-01-01Not stated in snapshot
Two Circles→koreAnnounced2024-10-31Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

0 postings in the preceding 12 months. The full 2-posting snapshot covers 2 employers.

Expand panel +

Most advertised job titles

Senior Associate/Partner/Tax Professional/Accountant Sports (4708)1
0 internship postings

0 tracked postings mention remote work.

The seniority mix

1 postings specify a level.

senior
1
unspecified
1

Skills employers mention

Top skills across 2 tracked postings in the available jobs snapshot.

Iot
1
Sports
1
Health
1
Wearable Tech
1
B2C Product Development
1
Connected Devices
1
THE PEOPLE BUILDING THE FIELD

Founders and leaders

181 founders and chief executives across 141 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

26 profiles with education records.

Imperial College London
5
University of Cambridge
4
University of Oxford
4
University of Bristol
3
University of Edinburgh
3
The University of Edinburgh
1
University College London
1
University of Warwick
1

Prior employers

2 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

143,771 articles in the measured 12-month window.

Expand panel +
143,771articles in the measured year
27,253articles in 2026Q1
72.7%positive tone in the latest complete year

News volume trends

Sports Tech coverage across United Kingdom · articles per complete quarter

016,84233,68550,52767,3692021Q2: 25,3672021Q22021Q3: 31,6842021Q4: 25,8422022Q1: 26,8472022Q2: 30,7072022Q22022Q3: 30,6122022Q4: 32,8272023Q1: 35,7952023Q2: 33,5342023Q22023Q3: 31,6912023Q4: 32,7082024Q1: 31,8622024Q2: 35,2282024Q22024Q3: 33,2042024Q4: 35,3612025Q1: 40,1842025Q2: 33,8462025Q22025Q3: 58,5822025Q4: 25,3422026Q1: 27,2532026Q1
View quarterly article counts
QuarterArticles
2021Q225,367
2021Q331,684
2021Q425,842
2022Q126,847
2022Q230,707
2022Q330,612
2022Q432,827
2023Q135,795
2023Q233,534
2023Q331,691
2023Q432,708
2024Q131,862
2024Q235,228
2024Q333,204
2024Q435,361
2025Q140,184
2025Q233,846
2025Q358,582
2025Q425,342
2026Q127,253

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
56,841 positive · 1,952 neutral · 29,718 negative
2022
78,549 positive · 3,229 neutral · 38,943 negative
2023
88,668 positive · 3,622 neutral · 41,123 negative
2024
93,122 positive · 3,589 neutral · 38,627 negative
2025
114,591 positive · 3,140 neutral · 39,892 negative

Leading coverage topics

Sports Tech coverage across United Kingdom · ranked by full-period article count.

Professional League Updates68,694 articles in the full recorded period
19,245 recent · 17,677 prior
Athlete Transfer Rumors35,413 articles in the full recorded period
11,939 recent · 8,620 prior
Sports History And Legacy Stories23,756 articles in the full recorded period
20,579 recent · 2,481 prior
Sportsmanship And Ethics In Sports21,976 articles in the full recorded period
19,576 recent · 1,780 prior
Soccer Player Transfers And Contracts21,728 articles in the full recorded period
7,313 recent · 4,905 prior
International Sports Competitions17,858 articles in the full recorded period
4,462 recent · 5,185 prior
Sports Injury Reports13,559 articles in the full recorded period
4,262 recent · 3,431 prior
Sports Governance And Policy Changes13,260 articles in the full recorded period
2,737 recent · 2,680 prior
Championship Event Highlights12,244 articles in the full recorded period
3,813 recent · 3,836 prior
Sports Broadcast Rights Updates12,035 articles in the full recorded period
3,222 recent · 3,212 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Sports Tech coverage across United Kingdom

KeywordRecentPriorChange
test cricket78047664%
thoroughbred betting advice61837863%
horse race betting guides55634959%
test innings54031969%
player acquisitions52534453%
horse racing tips47333143%
5-day cricket43228949%
wifi television38719994%
app-enabled tv38620390%
smart tv37826244%
europa league6531,717-62%
champions league6401,225-48%
college playoffs4861,024-53%
ncaa updates474743-36%
relegation playoffs406720-44%

Event and signal lenses

Sports Tech coverage across United Kingdom

All complete annual cohorts shown
Rising

Regulatory Risk

74,003 classified articles

player misconduct, pro league fixtures, f1 world championship

24.6% critical · 30.7% positive
Rising

Funding Momentum

28,563 classified articles

club valuation, stadium financing, pro league fixtures

16.4% critical · 33.2% positive
Rising

Growth

15,846 classified articles

league expansion news, pro league fixtures, league standings

19.5% critical · 41.6% positive

Sports Tech coverage across United Kingdom. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Sports Tech research is working on

2,139 papers in the recorded worldwide scope.

Expand panel +
2,139papers
2,139worldwide comparison pool
—India-affiliated papers

Research orientation

Descriptive
713
Promising
676
Problem-identifying
322
Cautionary
157
Breakthrough
126
Comparative
116
Critical
29

Contribution mix

Empirical
1,198
Reviews
496
Methods-led
285
Position pieces
127
Theoretical
33

Tone counts: 1,791 positive · 182 neutral · 166 negative.

Common problems researchers identify
351 papers · 16.4% of this field
  • Athletes119 papers
  • Applied psychology39 papers
  • Analytics32 papers
  • Physical therapy29 papers
  • Elite18 papers
  • Cognition14 papers
  • Football14 papers
  • Elite athletes13 papers

Landmark: Caffeine and sports performance

Cautions
157 papers · 7.3% of this field
  • Athletes59 papers
  • Physical medicine and rehabilitation21 papers
  • Physical therapy21 papers
  • Applied psychology11 papers
  • Sprint9 papers
  • Analytics8 papers
  • Meta-analysis7 papers
  • Health benefits6 papers

Landmark: Effects of inter-limb asymmetries on physical and sports performance: a systematic review

Opportunities
802 papers · 37.5% of this field
  • Athletes174 papers
  • Analytics94 papers
  • Physical therapy67 papers
  • Physical medicine and rehabilitation52 papers
  • Applied psychology45 papers
  • Biomechanics35 papers
  • Football35 papers
  • Basketball30 papers

Landmark: Research Methods for Sports Performance Analysis

Leading institutions

Australian Sports Commission
767
English Institute of Sport
608
Middlesex University
478
Qatar Orthopaedic and Sports Medicine Hospital
478
Victoria University
415
Universidad Europea de Madrid
407

Leading researchers

Louise M. Burke
773
Chris Bishop
478
Peter O’Donoghue
454
Anthony Turner
449
Paul Read
449
Anna Melin
343
Juan Mielgo‐Ayuso
337
Antonis Hatzigeorgiadis
322

Highly cited breakthrough-labelled papers

  • Research Methods for Sports Performance Analysis384 citations
  • Textile-Based Wearable Sensors for Assisting Sports Performance103 citations
  • Effects of Plyometric Training on Sports Performance68 citations
  • Sports Analytics54 citations
  • Effect of Electromyostimulation Training on Muscle Strength and Sports Performance53 citations

Common problems researchers identify

329 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Home Advantage and IncentivesCommon problems researchers identify · 01

Home Advantage and Incentives

86 papers

26.1% of this theme group

Examines how venue, governance, and incentive structures influence athlete performance and competitive outcomes.

Order (6) · Athletes (19) · Incentive (3) · Government (3)

Home advantage and sports performance: evidence, causes and psychological implications

Evidence on sex differences in sports performance

View research history
YearShare index
2022435.4
2023443.0
2024469.1
2025466.9
Psychological Factors in PerformanceCommon problems researchers identify · 02

Psychological Factors in Performance

68 papers

20.7% of this theme group

Reviews emotional, cognitive, and social psychological elements that affect athletes during competition and training.

Applied psychology (38) · Social psychology (10) · Athletes (32) · Sport psychology (6)

The Influence of psychology on sports performance: emotional and cognitive factors

The Psychological Aspects of Sports Performance: A Review of Theories, Factors and Implications

View research history
YearShare index
20221456.3
20231424.0
20241106.2
2025774.0
Physical Therapy and Injury LimitsCommon problems researchers identify · 03

Physical Therapy and Injury Limits

62 papers

18.8% of this theme group

Analyzes rehabilitation methods, strength training, and methodological gaps impacting athlete health and performance.

Physical therapy (20) · Athletes (34) · Physical medicine and rehabilitation (11) · Sports medicine (7)

Strength Training for Athletes: Does It Really Help Sports Performance?

Sports Performance and Injury Research: Methodologic Limitations and Recommendations for Future Improvements

View research history
YearShare index
20222173.9
20232116.3
20242475.4
20251683.1
Data Analytics ChallengesCommon problems researchers identify · 04

Data Analytics Challenges

35 papers

10.6% of this theme group

Critiques current sports analytics approaches, highlighting methodological and interpretive issues in big‑data applications.

Analytics (30) · Data analysis (7) · Big data (6) · Data mining (3)

A systematic review of sports analytics

Study of Sports Analytics in Making Strategies in Sports: A Meta-Analysis

View research history
YearShare index
20221490.5
20231542.0
20241788.5
20251548.9
Biomechanics and Cognitive MeasurementCommon problems researchers identify · 05

Biomechanics and Cognitive Measurement

32 papers

9.7% of this theme group

Investigates reliability of biomechanical and neurophysiological tools for assessing team sport dynamics.

Biomechanics (4) · Cognition (5) · Electroencephalography (3) · Reliability (2)

Eco-Dynamics Approach to the study of Team Sports Performance

A biomechanical evaluation of resistance: Fundamental concepts for training and sports performance

View research history
YearShare index
20222410.1
20232469.5
20242400.6
20253072.1
Nutrition and Therapy InteractionsCommon problems researchers identify · 06

Nutrition and Therapy Interactions

32 papers

9.7% of this theme group

Explores how dietary practices intersect with physical therapy to influence athlete body composition and output.

Sports nutrition (8) · Athletes (17) · Food science (4) · Physical therapy (9)

Advances in Understanding the Interplay between Dietary Practices, Body Composition, and Sports Performance in Athletes

Nutrition and sports performance

View research history
YearShare index
2022441.1
2023448.7
2024480.0
2025466.2
Assistive Tech for Wheelchair SportsCommon problems researchers identify · 07

Assistive Tech for Wheelchair Sports

14 papers

4.3% of this theme group

Reviews wearable and computer technologies aimed at enhancing performance in wheelchair‑based recreational activities.

Wheelchair (2) · Recreation (2) · Entertainment (2) · Wearable computer (2)

Technology to improve sports performance in wheelchair sports

Modern technology and sports performance: An overview

View research history
YearShare index
202248.4
202345.9
202440.5
202541.0

Cautions

145 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Placebo, Supplement, and Perception EffectsCautions · 01

Placebo, Supplement, and Perception Effects

69 papers

47.6% of this theme group

Highlights how expectancy, probiotic use, and perception can confound measured performance outcomes.

Athletes (40) · Perception (5) · Anaerobic exercise (5) · Physical therapy (12)

The Placebo and Nocebo effect on sports performance: A systematic review

Effects of Probiotic Supplementation on Sports Performance and Performance-Related Features in Athletes: A Systematic Review

View research history
YearShare index
2022727.8
2023730.5
2024709.3
2025790.5
Supplement Timing and Posture RisksCautions · 02

Supplement Timing and Posture Risks

38 papers

26.2% of this theme group

Warns about variable impacts of melatonin, sprint protocols, and posture on athlete biomarkers and output.

Physical medicine and rehabilitation (17) · Randomized controlled trial (6) · Physical therapy (10) · Sprint (6)

Impact of Melatonin Supplementation on Sports Performance and Circulating Biomarkers in Highly Trained Athletes: A Systematic Review of Rand

Posture and sports performance

View research history
YearShare index
20222118.9
20232054.0
20242389.5
20251525.8
Virtual and AI Evaluation LimitsCautions · 03

Virtual and AI Evaluation Limits

33 papers

22.8% of this theme group

Points out statistical and methodological pitfalls when applying virtual reality or AI to performance assessment.

Analytics (8) · Applied psychology (7) · Multimedia (3) · Type I and type II errors (2)

Virtual training, real effects: a narrative review on sports performance enhancement through interventions in virtual reality

Artificial Intelligence in Sports Performance Evaluation of Team Games

View research history
YearShare index
2022498.8
2023498.6
2024434.7
2025295.2
Dietary Fat and Biomechanical MisinterpretationsCautions · 04

Dietary Fat and Biomechanical Misinterpretations

5 papers

3.4% of this theme group

Questions prevailing conclusions about high‑fat diets and stresses careful biomechanical modeling of tissue stress.

Glycogen (2) · Biomechanics (2)

Re-Examining High-Fat Diets for Sports Performance: Did We Call the ‘Nail in the Coffin’ Too Soon?

Biomechanics Analysis of Pressure Ulcer Using Damaged Interface Model between Bone and Muscle in the Human Buttock

View research history
YearShare index
202235.3
202331.7
202432.6
202530.4

Opportunities

767 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Advanced Sports AnalyticsOpportunities · 01

Advanced Sports Analytics

156 papers

20.3% of this theme group

Shows how large‑scale data analysis and visualization can inform strategic decisions across leagues.

Analytics (79) · Big data (16) · Data analysis (12) · League (12)

The Role of Artificial Intelligence in Sports Analytics: A Systematic Review and Meta-Analysis of Performance Trends

Sports Analytics: Analysis, Visualisation and Decision Making in Sports Performance

View research history
YearShare index
20221490.5
20231542.0
20241788.5
20251548.9
Rehabilitation‑Based Training ProgramsOpportunities · 02

Rehabilitation‑Based Training Programs

147 papers

19.2% of this theme group

Demonstrates benefits of proprioceptive, pilates, and rehab‑focused regimens for enhancing athletic performance.

Physical medicine and rehabilitation (44) · Physical therapy (49) · Training (17) · Athletes (43)

Effects of proprioceptive training on sports performance: a systematic review

HOW PILATES EXERCISES AFFECT SPORTS PERFORMANCE? A SYSTEMATIC REVIEW

View research history
YearShare index
20222030.6
20231960.8
20242296.1
20251389.4
Mindfulness and Cognitive InterventionsOpportunities · 03

Mindfulness and Cognitive Interventions

114 papers

14.9% of this theme group

Explores mental training techniques that improve focus, stress management, and overall competitive results.

Applied psychology (40) · Mindfulness (12) · Athletes (45) · Cognitive psychology (12)

Effects of psychological interventions on high sports performance: A systematic review

The Effect of Mindfulness and Meditation in Sports Performance

View research history
YearShare index
2022718.1
2023727.9
2024710.5
2025622.5
Targeted Nutritional SupplementsOpportunities · 04

Targeted Nutritional Supplements

114 papers

14.9% of this theme group

Evaluates evidence for caffeine, placebo, and other dietary aids in boosting elite athlete output.

Sports nutrition (13) · Placebo (12) · Caffeine (10) · Food science (9)

Efficacy of dietary supplements on sports performance outcomes: a systematic review of evidence in elite athletes

Table 1_Efficacy of dietary supplements on sports performance outcomes: a systematic review of evidence in elite athletes.pdf

View research history
YearShare index
202246.8
202344.3
202445.4
202540.2
Wearable Sensor EcosystemsOpportunities · 05

Wearable Sensor Ecosystems

95 papers

12.4% of this theme group

Highlights IoT‑enabled devices that monitor biomechanics and health metrics to support training and recovery.

Wearable computer (21) · Wearable technology (13) · Human–computer interaction (13) · Internet of Things (6)

Wearable Sensors and Smart Devices to Monitor Rehabilitation Parameters and Sports Performance: An Overview

Textile-Based Wearable Sensors for Assisting Sports Performance

View research history
YearShare index
2022188.4
2023196.3
2024200.4
2025129.0
Performance Metric OptimizationOpportunities · 06

Performance Metric Optimization

91 papers

11.9% of this theme group

Develops ranking and selection frameworks that streamline athlete evaluation and talent identification.

Metric (7) · Selection (6) · Pareto principle (6) · Ranking (6)

A regression-based approach to interpreting sports performance

EXAMINATION OF EXECUTIVE FUNCTIONS AFFECTING SPORTS PERFORMANCE IN THE CONTEXT OF ATHLETE EXPERIENCE

View research history
YearShare index
20221.8
20231.9
20241.1
20251.5
Kinematic and Force AnalysisOpportunities · 07

Kinematic and Force Analysis

50 papers

6.5% of this theme group

Advances biomechanical tools for measuring motion and ground reaction forces to refine technique and injury prevention.

Biomechanics (34) · Sports biomechanics (16) · Kinematics (9) · Ground reaction force (5)

A Development of Force Plate for Biomechanics Analysis of Standing and Walking

Research on the application of biomechanics analysis in optimizing physical education movement techniques

View research history
YearShare index
202293.7
202386.9
202478.1
202561.6

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Descriptive33.3%17.2%
Promising31.6%37.2%
Problem-identifying15.1%9.6%
Cautionary7.3%4.5%
Breakthrough5.9%26.4%
Comparative5.4%4.2%
Critical1.4%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceTrade Secrets and Information Security in the Age of Sports Analytics60.3%3 (50.0%)0.3%
Labour & data workWage dispersion and sports performance: does gender matter?30.15%0 (0.0%)0.15%
Safety & misusePeer-to-Peer Social Media Communication About Dietary Supplements Used for Weight Loss and Sports Performance Among Mili30.15%2 (66.7%)0.15%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Hardware, e-waste & supply chain00.0%0 (%)0.0%
Bias & fairness00.0%0 (%)0.0%
Concentration of compute power00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

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UNDERSTAND THE LANDSCAPE

Sports Tech in the United Kingdom: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon