4,725 Sports Tech companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about, which skills employers want and where the research is going. Updated August 2026.
4,725companies tracked
$19.1Bdisclosed funding
189hiring right now
708events · 24 months
193,183news articles · 12 months
Who leads Sports Tech in the United States
Shows 4,725 U.S. Sports Tech firms, highlighting which are hiring, best funded, and currently hiring, with 189 open jobs and 652 firms reporting a funding round.
The Sports Tech market map of the United States: what these companies actually do
Breaks down product sub‑categories and revenue models, noting the largest groups such as consumer digital (4,046) and the most common models like subscription (2,315).
Internet First Apparel Brands397 companies · $567.2M raised · 25 hiring
SaaS358 companies · $1.8B raised · 24 hiring
Real Money Gaming345 companies · $7B raised · 11 hiring
Live Sports Streaming134 companies · $962.7M raised · 2 hiring
Monetization
How Sports Tech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Subscription2,315
Advertising1,670
Commission on Transaction1,135
E-Commerce - Product1,091
Sponsorship862
E-Commerce - Service665
Fee-For-Service300
Physical Commerce179
Funding, M&A and the deals moving Sports Tech in the United States
Counts 708 corporate events over the past two years, including earnings releases (163), mergers and acquisitions (127), key‑person moves (108) and funding rounds (97).
M&AZwift has announced its acquisition of the indoor training platform Rouvy today.2026-04-29
M&ALearfield’s previous ownership structure was formed through a 2018 merger with IMG College, a group created in 2007 through acquisitions involving Host Communications and The Collegiate Licensing Company.2026-04-28
M&ATicket marketplace TickPick has acquired Momento, an app for music and sports fans to catalog their live event experiences.2026-04-21
M&AKKR’s consumer division also has under its umbrella the cheerleading equipment behemoth Varsity Brands, acquiring it from Bain Capital and Charlesbank in 2024 for $4.75 billion. It has created a formidable offering by rolling up its existing livestream service with ticketing and statistics (via a merger with GoFan and the acquisition of MaxPreps).2026-04-20
M&AA group of investors led by US golfer Bryson DeChambeau have acquired Sportsbox AI, an artificial intelligence (AI) coaching startup.2026-04-09
FundingWHOOP has now raised a total of $979M in total equity funding and is backed by 2PointZero, Abbott, Accomplice, Affinity Partners, and B-FLEXION.2026-04-06
FundingRival Swish, launched in 2024, however, has raised $54 million so far.2026-03-31
M&AXplor Technologies today announced the successful close of its merger with Clubessential Holdings, marking the launch of a newly unified global company.2026-03-30
M&AJOA Acquires GreenPark Sports2026-03-23
FundingPingPod, an operator of table tennis social clubs with on-demand booking and automated table access, has raised $1.125M in funding according to a recent SEC filing.2026-03-17
Mergers and acquisitions
Deals from the last 24 months where a Sports Tech company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
Ex-OmgPop, TicketWeb · Princeton University AB 1988, New York University MA 1995
Where the founders studied
alma mater on record for 211 of 2,041 founders
Harvard University28
University of Pennsylvania20
Stanford University19
Massachusetts Institute of Technology18
Duke University16
Wharton School13
Yale University13
University of California (Berkeley)13
Where they worked before
a previous employer on record for 56 of 2,041 founders
Microsoft12
Amazon8
Google6
Boston Consulting Group5
McKinsey4
Intel4
Uber4
Morgan Stanley3
Founders flagged as repeat founders
of 1,629 founders with a profile on this page
19
carry a repeat-founder flag
flagged as repeat founders19
no repeat-founder flag1,610
Women and men among the founders
first names matched for 1,929 of 2,041 founders
11%
of matched founders are women
women216
men1,713
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 112 founders go in neither column.
Radar
Look up the people behind Sports Tech companies in the United States
Search founders, executives and operators by company, role and location.
What the news says about Sports Tech in the United States
Counts 193,183 news articles in the last year, most frequently covering college athletics, professional leagues, championships and athlete transfer rumors.
News volume
Sports Tech coverage across United States · articles per quarter
2021Q22026Q1
peak 93,805 in 2025Q1 · 193,183 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 70% → 75%, negative 28% → 23% across 2021–2025.
What the coverage is about
The subjects that dominate Sports Tech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
sports betting laws+133%legal betting states+146%gambling legislation+158%sports wagering compliance+141%gambling regulations+165%betting site reviews+61%stablecoin fx impact+217%sports betting regulators+112%sports ethics+50%decentralized forex+322%
college playoffs-78%ncaa updates-68%college football finals-88%historic nba games-95%ncaa championship game-90%
The pressures the press keeps returning to
Three recurring angles in United States Sports Tech coverage, and whether each is getting more attention year on year (through 2025).
Regulatory Risk ▲ rising
151,849 articles touch this dimension · 26.9% critical tone
20212025
signals: sports betting laws, legal betting states, nba team legends
Funding Momentum ▲ rising
50,312 articles touch this dimension · 21.2% critical tone
20212025
signals: club valuation, sports program funding, stadium financing
Growth ▲ rising
47,727 articles touch this dimension · 22.4% critical tone
20212025
signals: nba expansion teams, nba team legends, historic nba games
Sports Tech jobs in the United States: who is hiring and what they ask for
Shows 11,565 job postings from 299 employers in 12 months, with common skills like Excel and SQL and a median advertised salary of $83 k per year.
11,565postings · last 12 months
15,721postings tracked overall
299employers advertising
$83kmedian advertised salary/yr (n=1367)
Demand
The Skills Employers Ask For
What Sports Tech employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
excel279▲
sql149▲
powerpoint137▲
word117▲
outlook107▲
python102▲
microsoft office77▲
ai53▲
data analysis45▲
crm41▲
What level are these roles?
Entry119
Intern117
Senior1,054
Lead507
Manager2,632
What they pay, by level
Manager$110k/yr (n=235)
Senior$117k/yr (n=99)
Lead$150k/yr (n=39)
Most advertised titles
Freelance Writer526
Writing Trainer280
Remote Writing Coach212
Content Editor - Flexible185
Writing Editor - Work From Home132
Freelance Writer - Work From Home130
What Sports Tech research is working on
Indexes 2,139 academic papers, categorizing them into problem identification (351), cautions (157) and opportunities (802).
How this field talks about itself
Sports Tech papers (gold) against all published research (grey)
Descriptive33.3% · 18.0%1.8×
Promising31.6% · 37.3%0.8×
Problem-identifying15.1% · 9.7%1.6×
Cautionary7.3% · 4.5%1.6×
Breakthrough5.9% · 26.0%0.2×
Comparative5.4% · 3.8%1.4×
Sports Tech literature runs 1.8× more “descriptive” than science at large (33.3% vs 18.0% baseline).
“Efficacy of dietary supplements on sports performance outcomes: a systematic review of evidence in elite athletes”
Opportunities · theme 05
Wearable Sensors for Monitoring
95 papers · 12.4% of this block
▼ -32% share2022→2025 share of research on this subject
Highlights emerging IoT devices that track physiological metrics to inform training and recovery.
Wearable computer · Wearable technology · Human–computer interaction · Internet of Things
“Wearable Sensors and Smart Devices to Monitor Rehabilitation Parameters and Sports Performance: An Overview”
Opportunities · theme 06
Performance Metric Optimization
91 papers · 11.9% of this block
▼ -17% share2022→2025 share of research on this subject
Investigates statistical approaches for ranking and selecting key indicators of athletic success.
Metric · Selection · Pareto principle · Ranking
“A regression-based approach to interpreting sports performance”
Opportunities · theme 07
Biomechanical Technique Refinement
50 papers · 6.5% of this block
▼ -34% share2022→2025 share of research on this subject
Applies kinematic and force‑plate analyses to improve movement efficiency in sports contexts.
Biomechanics · Sports biomechanics · Kinematics · Ground reaction force
“A Development of Force Plate for Biomechanics Analysis of Standing and Walking”
Which of these themes are growing fastest
Tracks how the share of research themes has shifted from 2022 to 2025.
Problems
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Biomechanics and Cognitive Measurement Issues▲+28%
Home Advantage and Incentives▲+7%
Nutrition and Therapy Interactions▲+6%
Challenges in Sports Data Analytics▲+4%
Assistive Technology for Adaptive Sports▼-15%
Physical Therapy and Rehabilitation Limits▼-23%
Psychological Factors in Performance▼-47%
Cautions
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Placebo, Nocebo, and Supplement Effects▲+9%
Dietary Fat and Biomechanical Risks▼-14%
Supplement Timing and Posture Concerns▼-28%
AI and Virtual Training Pitfalls▼-41%
Opportunities
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Advanced Sports Analytics▲+4%
Mindfulness and Cognitive Interventions▼-13%
Targeted Nutritional Supplementation▼-14%
Performance Metric Optimization▼-17%
Wearable Sensors for Monitoring▼-32%
Rehabilitation‑Based Training Programs▼-32%
Biomechanical Technique Refinement▼-34%
Indian institutions active in this field include Harvard University · Massachusetts General Hospital · Texas A&M University · Harvard–MIT Division of Health Sciences and Technology · Lindenwood University · Conway School of Landscape Design, with researchers such as Cleber Ferraresi, Ying‐Ying Huang, Michael R. Hamblin, Benjamin Wax, Chad M. Kerksick, Andrew R. Jagim.
Prism
Go deeper on Sports Tech research and innovation
Research themes, patent activity and the companies commercialising them, in one place.
About this data: built from Fliar's company, founder, funding, hiring, jobs, news and research trackers, covering the United States. Counts are of companies we track, not of every company that exists. Updated August 2026.
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