Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
sports tech industry,
in focus.

The companies, capital and talent shaping sports tech in the United States. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Sports Tech Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sports Tech illustration
MEET THE COMPANIES

Explore the United States’s sports tech leaders

21 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Sports Tech company highlights in the United States, snapshot 30 August 2026
Company
Fanaticsfanaticsinc.com$4.93B11 roles18,000
Vuorivuoriclothing.com$1.27B11 roles186
Whoopwhoop.com$979.39M11 roles453
DraftKingsdraftkings.com$718.6M11 roles1,974$6.05BFYFY2025 filing
Zwiftzwift.com$597M316
FuboTVfubo.tv$524.63M208
Topgolftopgolf.com$443.88M11 roles9,373
FanDuelfanduel.com$441.2M2,283
ProSyncprosync.app11 roles
Troontroon.com11 roles12,239
Alphanumeric Systemsalphameric.com10 roles
247Sports247sports.com116
Ellieellie.com1,268
FIGSwearfigs.com354Financial figure available in RadarView in Radar
Hudlhudl.com643
Major League Soccermlssoccer.com995
SISsportsinfosolutions.com81Financial figure available in RadarView in Radar
Stravastrava.com290
TOCA Footballtocafootball.com650
Topgolf Callaway Brandstopgolfcallawaybrands.com32,000Financial figure available in RadarView in Radar
Vivid Seatsvividseats.com575Financial figure available in RadarView in Radar
21 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Sports Tech industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation4.0%

189 of 4,725 tracked companies have open roles.

Funding participation16.1%

761 of 4,725 tracked companies have a recorded round.

Top 3 funding share37.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.89M

Midpoint of 982 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 37.6% of disclosed capital, while 83.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States sports tech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States sports tech
$0$1.15B$2.3B$3.45B$4.6B2016: $1.16B20162017: $1.59B20172018: $709.09M20182019: $605.88M20192020: $1.59B20202021: $4.03B20212022: $1.67B20222023: $653.7M20232024: $1.44B20242025: $1.02B2025
View the numbers
Annual sports tech funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$1.16B213100
2017$1.59B20689
2018$709.09M24788
2019$605.88M25273
2020$1.59B31980
2021$4.03B336112
2022$1.67B249108
2023$653.7M22177
2024$1.44B15865
2025$1.02B3954
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Fanatics25.8%
  • Vuori6.7%
  • Whoop5.1%
  • Other companies62.4%

Funding by stage

1,202 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel614 51.1%
Series A–B367 30.5%
Series C+ / PE88 7.3%
Grants, debt & other133 11.1%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Xbotgo $14.73M

Backed by Zero One Ventures and Segway-Ninebot and others.

Series G03/2026
Whoop $575M

Backed by Collab Fund and 2PointZero and others.

Series B02/2026
Novig $75M

Backed by Pantera Capital and Multicoin Capital and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series G03/2026
Whoopwhoop.com$575M

Backed by Collab Fund and 2PointZero and others.

Series C09/2020
Zwiftzwift.com$450M

Backed by Highland Europe and Novator Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 2 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does sports tech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

50 of the 1,573 companies on this page carry a measured traffic record (3.2%); these are the largest of those, by monthly visits. The median among them is 805,912 visits.

CompanyMonthly visitsAuthorityMobile
Stravastrava.com32,657,3877137.3%
247Sports247sports.com20,517,7648073%
DraftKingsdraftkings.com12,756,2276859.4%
FanDuelfanduel.com12,021,6386860.9%
GoTicketsgotickets.com11,667,0544689.3%
Vivid Seatsvividseats.com10,954,2256464.4%
StatMusestatmuse.com9,461,1617362.7%
Hudlhudl.com7,812,6466922%
EventTicketCentereventticketscenter.com7,051,6064589.7%
Sports Referencesports-reference.com5,899,8157750.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

262 of these companies (16.7%) publish at least one Android app — 801 apps in all, carrying 214.6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Sports Tech781203.8MStrava: Run, Bike, Walk 124.3M
Social Platforms36126.7MTheGrint | Golf Handicap & GPS 1.3M
Fitness & Wellness Tech29126.4MWHOOP 1.1M
Online Event Ticketing1617.8MGametime - Last Minute Tickets 7.2M
Artificial Intelligence113.1MFulltrack AI 2.8M
Wearable Technology241.4MSkyCaddie Mobile Golf GPS 80.1K
Consumer Electronics E-Commerce31.2MPivo Track 108.2K
Gambling Tech4830.5KBetr - Fantasy Sports 659.2K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 162023Q2: 22023Q22023Q3: 362023Q3: 52023Q32023Q4: 312023Q4: 22023Q42024Q1: 202024Q1: 52024Q12024Q2: 312024Q2: 52024Q22024Q3: 842024Q3: 72024Q32024Q4: 412024Q4: 62024Q42025Q1: 372025Q1: 102025Q12025Q2: 292025Q2: 112025Q22025Q3: 912025Q3: 282025Q32025Q4: 602025Q4: 422025Q42026Q1: 262026Q1: 352026Q1

Darker bars are new releases, lighter bars apps updated. 792 of 801 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States sports tech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital4,046
B2c e-commerce1,372
Enterprise tech1,108
Internet first brands565
Marketplaces501
B2c fashion e-commerce478
Internet first fashion brands435
Enterprise software433
Internet first apparel brands397
Saas358
Real money gaming345
Live sports streaming134

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

4046companies
3.7%have hiring activity

150 companies hiring · $17.16B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription2,315
Advertising1,670
Commission on transaction1,135
E-commerce - product1,091
Sponsorship862
E-commerce - service665
Fee-for-service300
Physical commerce179
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionszwift.com ↗

Zwift has announced its acquisition of the indoor training platform Rouvy today.

Mergers & acquisitionslearfield.com ↗

Learfield’s previous ownership structure was formed through a 2018 merger with IMG College, a group created in 2007 through acquisitions involving Host Communications and The Collegiate Licensing Company.

Mergers & acquisitionstickpick.com ↗

Ticket marketplace TickPick has acquired Momento, an app for music and sports fans to catalog their live event experiences.

Mergers & acquisitionsplayonsports.com ↗

KKR’s consumer division also has under its umbrella the cheerleading equipment behemoth Varsity Brands, acquiring it from Bain Capital and Charlesbank in 2024 for $4.75 billion. It has created a formidable offering by rolling up its existing livestream service with ticketing and statistics (via a merger with GoFan and the acquisition of MaxPreps).

Mergers & acquisitionssportsbox.ai ↗

A group of investors led by US golfer Bryson DeChambeau have acquired Sportsbox AI, an artificial intelligence (AI) coaching startup.

Funding roundswhoop.com ↗

WHOOP has now raised a total of $979M in total equity funding and is backed by 2PointZero, Abbott, Accomplice, Affinity Partners, and B-FLEXION.

Funding roundsswishanalytics.com ↗

Rival Swish, launched in 2024, however, has raised $54 million so far.

Mergers & acquisitionsclubessentialholdings.com ↗

Xplor Technologies today announced the successful close of its merger with Clubessential Holdings, marking the launch of a newly unified global company.

Funding roundspingpod.com ↗

PingPod, an operator of table tennis social clubs with on-demand booking and automated table access, has raised $1.125M in funding according to a recent SEC filing.

Full recorded event mix

Top 10 categories among 708 recorded events in the 24-month window.

Earnings
163
Mergers & acquisitions
127
Leadership moves
108
Funding rounds
97
Asset acquisitions
44
Company announcements
31
Lawsuit
29
Contracts
27
Capital infusions
18
IPO activity
14
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

47 tracked people moves

Vuori ↗
Heather Archibald

Appointment Chief Product Officer

BRIAN REAGAN

Appointment Chief Commercial Officer

Truewerk ↗
Matthew Raleigh

Appointment Chief Operating Officer

Fabletics ↗
Meera Bhatia

Appointment Board Director

Topgolf ↗
DAVID MCKILLIPS

Appointment Chief Executive Officer

Topgolf ↗
Arthie Starrs

Departure

PointsBet ↗
Andrew Catterall

Appointment Chief Executive Officer (group)

BRUNT ↗
Stephen Stanton

Appointment Chief Financial and Operating Officer

Product launches

Products, platforms and features in the recorded window

StreamLayer ↗
SGAI platform

Video Engagement & Monetization

StreamLayer ↗
Server-Guided Ad Insertion (SGAI) platform

Ad insertion platform

Fabletics ↗
first denim collection

Denim

DraftKings ↗
DraftKings Sports & Casino “Super App”

App

FanDuel ↗
AceAI

AI chat experience in sportsbook

DraftKings ↗
DraftKings Predictions

Prediction markets mobile app and web product

Workforce actions

6 companies with reported reductions

PFF ↗

Scale not stated roles

DraftKings ↗

5.0% rolesreorganize teams to align priorities

Scale not stated rolesbusiness downturn

Fanatics ↗

286 rolesdistribution center closure

Topgolf ↗

Scale not stated rolescost reduction

Quint ↗

Scale not stated rolescost reduction

Regulatory events

9 recorded events

FanDuel ↗

pending regulatory approval

DraftKings ↗

Refunded $3 million and contributed $50,000 to consumer protection initiativesConnecticut Department of Consumer Protection

PointsBet ↗

pending approvalsauthorities in Ontario

Litigation

24 tracked suits

Company
N, A v fanduel

compulsive sportsbook gamblingClass Action · Filed

Company
mission product holdings v Tempnology, LLC

trademark license disputeCivil · Verdict

Earnings pulse

Reported company results in the recorded window.

17companies
167period observations
13.0%median reported growth

Median across 114 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
ZwiftrouvyAnnounced2026-05-01Not stated in snapshot
Learfield Communicationsimg collegeCompleted2026-04-28Not stated in snapshot
tpgLearfield Communications ↗Announced2026-04-28Not stated in snapshot
TickPickmomentoAnnounced2026-04-21Not stated in snapshot
PlayOn SportsgofanAnnounced2026-04-20Not stated in snapshot
PlayOn SportsMaxPreps ↗Announced2026-04-20Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

11,565 postings in the preceding 12 months. The full 15,721-posting snapshot covers 299 employers.

Expand panel +

Most advertised job titles

Freelance Writer526
Writing Trainer280
Remote Writing Coach212
Content Editor Flexible185
Writing Editor Work From Home132
Freelance Writer Work From Home130
4 internship postings

1,087 tracked postings mention remote work.

The seniority mix

4,429 postings specify a level.

unspecified
11,292
manager
2,632
senior
1,054
lead
507
entry
119
intern
117

Skills employers mention

Top skills across 15,721 tracked postings in the available jobs snapshot.

Excel
279
Sql
149
Powerpoint
137
Word
117
Outlook
107
Python
102
Microsoft Office
77
Ai
53
Data Analysis
45
Crm
41
ADVERTISED PAY$83.2K/ year

Median across 1,367 postings with pay data, expressed in USD.

Salary by seniority

manager$110.0K/ year235 postings
senior$117.0K/ year99 postings
lead$150.0K/ year39 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

2,041 founders and chief executives across 1,551 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

211 profiles with education records.

Harvard University
28
University of Pennsylvania
20
Stanford University
19
Massachusetts Institute of Technology
18
Duke University
16
Wharton School
13
Yale University
13
University of California (Berkeley)
13

Prior employers

56 profiles with prior-work records.

Microsoft
12
Amazon
8
Google
6
Boston Consulting Group
5
McKinsey
4
Intel
4
Uber
4
Morgan Stanley
3

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

193,183 articles in the measured 12-month window.

Expand panel +
193,183articles in the measured year
47,036articles in 2026Q1
75.0%positive tone in the latest complete year

News volume trends

Sports Tech coverage across United States · articles per complete quarter

026,96953,93880,907107,8762021Q2: 34,3022021Q22021Q3: 31,5422021Q4: 30,9502022Q1: 34,3982022Q2: 35,4562022Q22022Q3: 37,1952022Q4: 44,6422023Q1: 45,6272023Q2: 40,6462023Q22023Q3: 43,5102023Q4: 48,7312024Q1: 50,7702024Q2: 44,3452024Q22024Q3: 65,9262024Q4: 81,3342025Q1: 93,8052025Q2: 46,5452025Q22025Q3: 58,2362025Q4: 40,5582026Q1: 47,0362026Q1
View quarterly article counts
QuarterArticles
2021Q234,302
2021Q331,542
2021Q430,950
2022Q134,398
2022Q235,456
2022Q337,195
2022Q444,642
2023Q145,627
2023Q240,646
2023Q343,510
2023Q448,731
2024Q150,770
2024Q244,345
2024Q365,926
2024Q481,334
2025Q193,805
2025Q246,545
2025Q358,236
2025Q440,558
2026Q147,036

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
72,972 positive · 1,812 neutral · 29,379 negative
2022
108,112 positive · 3,117 neutral · 40,165 negative
2023
131,906 positive · 4,065 neutral · 42,232 negative
2024
188,460 positive · 7,698 neutral · 45,808 negative
2025
178,992 positive · 5,681 neutral · 54,024 negative

Leading coverage topics

Sports Tech coverage across United States · ranked by full-period article count.

College Athletics News71,610 articles in the full recorded period
12,605 recent · 35,489 prior
Professional League Updates52,559 articles in the full recorded period
11,214 recent · 15,251 prior
College Football Championships36,972 articles in the full recorded period
7,442 recent · 18,653 prior
Athlete Transfer Rumors28,804 articles in the full recorded period
7,315 recent · 7,337 prior
Sports Broadcast Rights Updates25,014 articles in the full recorded period
5,240 recent · 7,730 prior
Fan Engagement Initiatives24,893 articles in the full recorded period
4,871 recent · 9,757 prior
Nba Team Histories And Rivalries20,086 articles in the full recorded period
1,909 recent · 12,891 prior
International Sports Competitions18,556 articles in the full recorded period
4,058 recent · 4,686 prior
Sports Injury Reports18,055 articles in the full recorded period
3,855 recent · 5,970 prior
Nfl Teams And Players17,206 articles in the full recorded period
3,838 recent · 4,631 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Sports Tech coverage across United States

KeywordRecentPriorChange
sports betting laws1,051451133%
legal betting states998406146%
gambling legislation905351158%
sports wagering compliance898372141%
gambling regulations876330165%
betting site reviews46028561%
stablecoin fx impact457144217%
sports betting regulators432204112%
sports ethics40026650%
decentralized forex37689322%
college playoffs3,93817,639-78%
ncaa updates3,44410,615-68%
college football finals1,1479,650-88%
historic nba games4708,963-95%
ncaa championship game8938,726-90%

Event and signal lenses

Sports Tech coverage across United States

All complete annual cohorts shown
Rising

Regulatory Risk

151,849 classified articles

sports betting laws, legal betting states, nba team legends

26.9% critical · 34.9% positive
Rising

Funding Momentum

50,312 classified articles

club valuation, sports program funding, stadium financing

21.2% critical · 41.1% positive
Rising

Growth

47,727 classified articles

nba expansion teams, nba team legends, historic nba games

22.4% critical · 43.9% positive

Sports Tech coverage across United States. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Sports Tech research is working on

2,139 papers in the recorded worldwide scope.

Expand panel +
2,139papers
2,139worldwide comparison pool
197India-affiliated papers

Research orientation

Descriptive
713
Promising
676
Problem-identifying
322
Cautionary
157
Breakthrough
126
Comparative
116
Critical
29

Contribution mix

Empirical
1,198
Reviews
496
Methods-led
285
Position pieces
127
Theoretical
33

Tone counts: 1,791 positive · 182 neutral · 166 negative.

Common problems researchers identify
351 papers · 16.4% of this field
  • Athletes119 papers
  • Applied psychology39 papers
  • Analytics32 papers
  • Physical therapy29 papers
  • Elite18 papers
  • Cognition14 papers
  • Football14 papers
  • Elite athletes13 papers

Landmark: Caffeine and sports performance

Cautions
157 papers · 7.3% of this field
  • Athletes59 papers
  • Physical medicine and rehabilitation21 papers
  • Physical therapy21 papers
  • Applied psychology11 papers
  • Sprint9 papers
  • Analytics8 papers
  • Meta-analysis7 papers
  • Health benefits6 papers

Landmark: Effects of inter-limb asymmetries on physical and sports performance: a systematic review

Opportunities
802 papers · 37.5% of this field
  • Athletes174 papers
  • Analytics94 papers
  • Physical therapy67 papers
  • Physical medicine and rehabilitation52 papers
  • Applied psychology45 papers
  • Biomechanics35 papers
  • Football35 papers
  • Basketball30 papers

Landmark: Research Methods for Sports Performance Analysis

Leading institutions

Australian Sports Commission
767
English Institute of Sport
608
Middlesex University
478
Qatar Orthopaedic and Sports Medicine Hospital
478
Victoria University
415
Universidad Europea de Madrid
407

Leading researchers

Louise M. Burke
773
Chris Bishop
478
Peter O’Donoghue
454
Anthony Turner
449
Paul Read
449
Anna Melin
343
Juan Mielgo‐Ayuso
337
Antonis Hatzigeorgiadis
322

Highly cited breakthrough-labelled papers

  • Research Methods for Sports Performance Analysis384 citations
  • Textile-Based Wearable Sensors for Assisting Sports Performance103 citations
  • Effects of Plyometric Training on Sports Performance68 citations
  • Sports Analytics54 citations
  • Effect of Electromyostimulation Training on Muscle Strength and Sports Performance53 citations

Common problems researchers identify

329 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Home Advantage and IncentivesCommon problems researchers identify · 01

Home Advantage and Incentives

86 papers

26.1% of this theme group

Examines how venue, governmental policies, and incentive structures influence athlete performance and competitive outcomes.

Order (6) · Athletes (19) · Incentive (3) · Government (3)

Home advantage and sports performance: evidence, causes and psychological implications

Evidence on sex differences in sports performance

View research history
YearShare index
2022435.4
2023443.0
2024469.1
2025466.9
Psychological Factors in PerformanceCommon problems researchers identify · 02

Psychological Factors in Performance

68 papers

20.7% of this theme group

Reviews emotional, cognitive, and social psychological elements that affect athletes during training and competition.

Applied psychology (38) · Social psychology (10) · Athletes (32) · Sport psychology (6)

The Influence of psychology on sports performance: emotional and cognitive factors

The Psychological Aspects of Sports Performance: A Review of Theories, Factors and Implications

View research history
YearShare index
20221456.3
20231424.0
20241106.2
2025774.0
Physical Therapy and Rehabilitation LimitsCommon problems researchers identify · 03

Physical Therapy and Rehabilitation Limits

62 papers

18.8% of this theme group

Analyzes current methods in strength training and injury research, highlighting methodological gaps and future improvement needs.

Physical therapy (20) · Athletes (34) · Physical medicine and rehabilitation (11) · Sports medicine (7)

Strength Training for Athletes: Does It Really Help Sports Performance?

Sports Performance and Injury Research: Methodologic Limitations and Recommendations for Future Improvements

View research history
YearShare index
20222173.9
20232116.3
20242475.4
20251683.1
Challenges in Sports Data AnalyticsCommon problems researchers identify · 04

Challenges in Sports Data Analytics

35 papers

10.6% of this theme group

Assesses obstacles in applying big‑data techniques to strategy development and performance evaluation.

Analytics (30) · Data analysis (7) · Big data (6) · Data mining (3)

A systematic review of sports analytics

Study of Sports Analytics in Making Strategies in Sports: A Meta-Analysis

View research history
YearShare index
20221490.5
20231542.0
20241788.5
20251548.9
Biomechanics and Cognitive Measurement IssuesCommon problems researchers identify · 05

Biomechanics and Cognitive Measurement Issues

32 papers

9.7% of this theme group

Investigates reliability of biomechanical and neurophysiological tools for assessing team sport dynamics.

Biomechanics (4) · Cognition (5) · Electroencephalography (3) · Reliability (2)

Eco-Dynamics Approach to the study of Team Sports Performance

A biomechanical evaluation of resistance: Fundamental concepts for training and sports performance

View research history
YearShare index
20222410.1
20232469.5
20242400.6
20253072.1
Nutrition and Therapy InteractionsCommon problems researchers identify · 06

Nutrition and Therapy Interactions

32 papers

9.7% of this theme group

Explores how dietary practices intersect with physical therapy to impact athlete body composition and performance.

Sports nutrition (8) · Athletes (17) · Food science (4) · Physical therapy (9)

Advances in Understanding the Interplay between Dietary Practices, Body Composition, and Sports Performance in Athletes

Nutrition and sports performance

View research history
YearShare index
2022441.1
2023448.7
2024480.0
2025466.2
Assistive Technology for Adaptive SportsCommon problems researchers identify · 07

Assistive Technology for Adaptive Sports

14 papers

4.3% of this theme group

Reviews wearable and computer‑based solutions aimed at enhancing performance in wheelchair and other adaptive sports.

Wheelchair (2) · Recreation (2) · Entertainment (2) · Wearable computer (2)

Technology to improve sports performance in wheelchair sports

Modern technology and sports performance: An overview

View research history
YearShare index
202248.4
202345.9
202440.5
202541.0

Cautions

145 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Placebo, Nocebo, and Supplement EffectsCautions · 01

Placebo, Nocebo, and Supplement Effects

69 papers

47.6% of this theme group

Highlights uncertainty surrounding psychological and probiotic interventions on athlete performance and related biomarkers.

Athletes (40) · Perception (5) · Anaerobic exercise (5) · Physical therapy (12)

The Placebo and Nocebo effect on sports performance: A systematic review

Effects of Probiotic Supplementation on Sports Performance and Performance-Related Features in Athletes: A Systematic Review

View research history
YearShare index
2022727.8
2023730.5
2024709.3
2025790.5
Supplement Timing and Posture ConcernsCautions · 02

Supplement Timing and Posture Concerns

38 papers

26.2% of this theme group

Questions the efficacy of melatonin and posture modifications for improving sprint and overall athletic output.

Physical medicine and rehabilitation (17) · Randomized controlled trial (6) · Physical therapy (10) · Sprint (6)

Impact of Melatonin Supplementation on Sports Performance and Circulating Biomarkers in Highly Trained Athletes: A Systematic Review of Rand

Posture and sports performance

View research history
YearShare index
20222118.9
20232054.0
20242389.5
20251525.8
AI and Virtual Training PitfallsCautions · 03

AI and Virtual Training Pitfalls

33 papers

22.8% of this theme group

Warns of statistical errors and overreliance on virtual reality and AI tools in performance enhancement.

Analytics (8) · Applied psychology (7) · Multimedia (3) · Type I and type II errors (2)

Virtual training, real effects: a narrative review on sports performance enhancement through interventions in virtual reality

Artificial Intelligence in Sports Performance Evaluation of Team Games

View research history
YearShare index
2022498.8
2023498.6
2024434.7
2025295.2
Dietary Fat and Biomechanical RisksCautions · 04

Dietary Fat and Biomechanical Risks

5 papers

3.4% of this theme group

Reexamines high‑fat diets and biomechanical stressors that may undermine athlete health and performance.

Glycogen (2) · Biomechanics (2)

Re-Examining High-Fat Diets for Sports Performance: Did We Call the ‘Nail in the Coffin’ Too Soon?

Biomechanics Analysis of Pressure Ulcer Using Damaged Interface Model between Bone and Muscle in the Human Buttock

View research history
YearShare index
202235.3
202331.7
202432.6
202530.4

Opportunities

767 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Advanced Sports AnalyticsOpportunities · 01

Advanced Sports Analytics

156 papers

20.3% of this theme group

Shows how large‑scale data analysis can reveal performance trends and support strategic decision‑making.

Analytics (79) · Big data (16) · Data analysis (12) · League (12)

The Role of Artificial Intelligence in Sports Analytics: A Systematic Review and Meta-Analysis of Performance Trends

Sports Analytics: Analysis, Visualisation and Decision Making in Sports Performance

View research history
YearShare index
20221490.5
20231542.0
20241788.5
20251548.9
Rehabilitation‑Based Training ProgramsOpportunities · 02

Rehabilitation‑Based Training Programs

147 papers

19.2% of this theme group

Demonstrates benefits of proprioceptive and targeted exercise regimens for enhancing athletic capabilities.

Physical medicine and rehabilitation (44) · Physical therapy (49) · Training (17) · Athletes (43)

Effects of proprioceptive training on sports performance: a systematic review

HOW PILATES EXERCISES AFFECT SPORTS PERFORMANCE? A SYSTEMATIC REVIEW

View research history
YearShare index
20222030.6
20231960.8
20242296.1
20251389.4
Mindfulness and Cognitive InterventionsOpportunities · 03

Mindfulness and Cognitive Interventions

114 papers

14.9% of this theme group

Explores mental training techniques that improve focus, stress management, and overall sports performance.

Applied psychology (40) · Mindfulness (12) · Athletes (45) · Cognitive psychology (12)

Effects of psychological interventions on high sports performance: A systematic review

The Effect of Mindfulness and Meditation in Sports Performance

View research history
YearShare index
2022718.1
2023727.9
2024710.5
2025622.5
Targeted Nutritional SupplementationOpportunities · 04

Targeted Nutritional Supplementation

114 papers

14.9% of this theme group

Evaluates evidence for specific dietary compounds that can boost performance in elite athletes.

Sports nutrition (13) · Placebo (12) · Caffeine (10) · Food science (9)

Efficacy of dietary supplements on sports performance outcomes: a systematic review of evidence in elite athletes

Table 1_Efficacy of dietary supplements on sports performance outcomes: a systematic review of evidence in elite athletes.pdf

View research history
YearShare index
202246.8
202344.3
202445.4
202540.2
Wearable Sensors for MonitoringOpportunities · 05

Wearable Sensors for Monitoring

95 papers

12.4% of this theme group

Highlights emerging IoT devices that track physiological metrics to inform training and recovery.

Wearable computer (21) · Wearable technology (13) · Human–computer interaction (13) · Internet of Things (6)

Wearable Sensors and Smart Devices to Monitor Rehabilitation Parameters and Sports Performance: An Overview

Textile-Based Wearable Sensors for Assisting Sports Performance

View research history
YearShare index
2022188.4
2023196.3
2024200.4
2025129.0
Performance Metric OptimizationOpportunities · 06

Performance Metric Optimization

91 papers

11.9% of this theme group

Investigates statistical approaches for ranking and selecting key indicators of athletic success.

Metric (7) · Selection (6) · Pareto principle (6) · Ranking (6)

A regression-based approach to interpreting sports performance

EXAMINATION OF EXECUTIVE FUNCTIONS AFFECTING SPORTS PERFORMANCE IN THE CONTEXT OF ATHLETE EXPERIENCE

View research history
YearShare index
20221.8
20231.9
20241.1
20251.5
Biomechanical Technique RefinementOpportunities · 07

Biomechanical Technique Refinement

50 papers

6.5% of this theme group

Applies kinematic and force‑plate analyses to improve movement efficiency in sports contexts.

Biomechanics (34) · Sports biomechanics (16) · Kinematics (9) · Ground reaction force (5)

A Development of Force Plate for Biomechanics Analysis of Standing and Walking

Research on the application of biomechanics analysis in optimizing physical education movement techniques

View research history
YearShare index
202293.7
202386.9
202478.1
202561.6

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Descriptive33.3%18.0%
Promising31.6%37.3%
Problem-identifying15.1%9.7%
Cautionary7.3%4.5%
Breakthrough5.9%26.0%
Comparative5.4%3.8%
Critical1.4%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceTrade Secrets and Information Security in the Age of Sports Analytics60.3%3 (50.0%)0.3%
Labour & data workWage dispersion and sports performance: does gender matter?30.15%0 (0.0%)0.15%
Safety & misusePeer-to-Peer Social Media Communication About Dietary Supplements Used for Weight Loss and Sports Performance Among Mili30.15%2 (66.7%)0.15%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Hardware, e-waste & supply chain00.0%0 (%)0.0%
Bias & fairness00.0%0 (%)0.0%
Concentration of compute power00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the sports tech categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

7 the United States demand signals compared with mapped sports tech supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Streaming & OTT ↗Adoption Shift75.00.0+75.0+44.8%
Layoffs & income shocks ↗Spending Pressure91.775.0+16.7+57.7%
Gaming & esports ↗Demand Driver8.375.0-66.7-0.5%
Creator economy ↗Demand Driver33.3No matching category+17.7%
Box office & theatrical ↗Demand Driver75.0No matching category+56.6%
Social platforms ↗Adoption Shift16.7No matching category+29.4%
Data & privacy regulation ↗Compliance Pressure50.0No matching category+55.4%

Showing all 7 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Mississippi136.1

Streaming & OTT · Box office & theatrical · Creator economy

Nevada111.2

Streaming & OTT · Creator economy · Layoffs & income shocks

Missouri100.2

Streaming & OTT · Box office & theatrical · Layoffs & income shocks

Arkansas98.2

Layoffs & income shocks · Streaming & OTT · Box office & theatrical

Utah85.8

Streaming & OTT · Creator economy · Box office & theatrical

Kansas83.9

Streaming & OTT · Layoffs & income shocks · Box office & theatrical

Louisiana82.9

Streaming & OTT · Creator economy · Layoffs & income shocks

North Carolina82.7

Streaming & OTT · Layoffs & income shocks · Box office & theatrical

Tennessee79.2

Layoffs & income shocks · Creator economy · Streaming & OTT

Indiana71.2

Streaming & OTT · Layoffs & income shocks · Box office & theatrical

Nebraska69.1

Streaming & OTT · Box office & theatrical · Layoffs & income shocks

Iowa65.6

Layoffs & income shocks · Streaming & OTT · Creator economy

Inside the leading signals

Open any signal for its quarterly history
ADOPTION SHIFTStreaming & OTT+75.0percentile-point gap
THE OPERATING HYPOTHESIS

Streaming adoption can pull content, platform and monetisation demand with it.

25.99mentions per 10,000 articles+44.8%share change vs prior year

Mapped sports tech categories

  • Live Sports Streaming134

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0102031412024Q3: 182024Q32024Q4: 182024Q42025Q1: 152025Q12025Q2: 202025Q22025Q3: 182025Q32025Q4: 352025Q42026Q1: 282026Q12026Q2: 302026Q2
View quarterly signal counts
Streaming & OTT in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3319518.75
2024Q4328318.51
2025Q1383415.32
2025Q2328620.62
2025Q3517318.98
2025Q4427535.42
2026Q1415628.79
2026Q2236730.75

Where this signal concentrates in the comparison geography

Mississippi59.1 / 10,000
Utah41.9 / 10,000
Nevada36.8 / 10,000
SPENDING PRESSURELayoffs & income shocks+16.7percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

24.69mentions per 10,000 articles+57.7%share change vs prior year

Mapped sports tech categories

  • Real Money Gaming345

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

091827362024Q3: 152024Q32024Q4: 142024Q42025Q1: 132025Q12025Q2: 192025Q22025Q3: 242025Q32025Q4: 312025Q42026Q1: 192026Q12026Q2: 242026Q2
View quarterly signal counts
Layoffs & income shocks in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3269215.79
2024Q4265714.98
2025Q1345713.81
2025Q2305519.17
2025Q3668724.54
2025Q4376131.16
2026Q1284319.69
2026Q2188524.49

Where this signal concentrates in the comparison geography

Tennessee44.9 / 10,000
Arkansas41.1 / 10,000
Iowa26.8 / 10,000
DEMAND DRIVERGaming & esports-66.7percentile-point gap
THE OPERATING HYPOTHESIS

Gaming engagement can pull platform, publishing and esports demand.

2.64mentions per 10,000 articles-0.5%share change vs prior year

Mapped sports tech categories

  • Real Money Gaming345

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 22024Q42025Q1: 32025Q12025Q2: 32025Q22025Q3: 22025Q32025Q4: 22025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Gaming & esports in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q33071.8
2024Q44182.36
2025Q17903.16
2025Q24963.11
2025Q36622.43
2025Q43062.54
2026Q14463.09
2026Q22102.73

Where this signal concentrates in the comparison geography

North Carolina5.9 / 10,000
Nevada5.3 / 10,000
Arkansas4.9 / 10,000
DEMAND DRIVERCreator economysupply not mapped
THE OPERATING HYPOTHESIS

Creator activity can pull tooling, monetisation and brand-deal demand around it.

8.2mentions per 10,000 articles+17.7%share change vs prior year

Mapped sports tech categories

This signal has no matching category in the page’s sports tech market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

04811152024Q3: 62024Q32024Q4: 82024Q42025Q1: 52025Q12025Q2: 82025Q22025Q3: 62025Q32025Q4: 132025Q42026Q1: 62026Q12026Q2: 82026Q2
View quarterly signal counts
Creator economy in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q310586.21
2024Q414528.19
2025Q114605.83
2025Q213118.23
2025Q318486.78
2025Q4159513.22
2026Q19816.8
2026Q26188.03

Where this signal concentrates in the comparison geography

Nevada34.0 / 10,000
Louisiana21.2 / 10,000
Utah21.1 / 10,000
DEMAND DRIVERBox office & theatricalsupply not mapped
THE OPERATING HYPOTHESIS

Theatrical swings can move where content money goes next.

8.67mentions per 10,000 articles+56.6%share change vs prior year

Mapped sports tech categories

This signal has no matching category in the page’s sports tech market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

04913172024Q3: 52024Q32024Q4: 62024Q42025Q1: 42025Q12025Q2: 62025Q22025Q3: 62025Q32025Q4: 102025Q42026Q1: 82026Q12026Q2: 142026Q2
View quarterly signal counts
Box office & theatrical in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q310025.88
2024Q410826.1
2025Q111054.42
2025Q210076.32
2025Q316536.07
2025Q4132110.95
2026Q112138.4
2026Q2114314.85

Where this signal concentrates in the comparison geography

Mississippi53.4 / 10,000
Missouri29.8 / 10,000
Nebraska15.6 / 10,000
ADOPTION SHIFTSocial platformssupply not mapped
THE OPERATING HYPOTHESIS

Platform shifts can reshuffle distribution — and the tools built on top of it.

1.2mentions per 10,000 articles+29.4%share change vs prior year

Mapped sports tech categories

This signal has no matching category in the page’s sports tech market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001122024Q3: 02024Q32024Q4: 02024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 02026Q2
View quarterly signal counts
Social platforms in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31260.74
2024Q4920.52
2025Q12751.1
2025Q22091.31
2025Q33481.28
2025Q41501.24
2026Q11701.18
2026Q2690.9

Where this signal concentrates in the comparison geography

North Carolina5.5 / 10,000
Tennessee1.7 / 10,000
COMPLIANCE PRESSUREData & privacy regulationsupply not mapped
THE OPERATING HYPOTHESIS

Privacy rules can land as engineering requirements — consent, data handling and audit tooling follow.

2.89mentions per 10,000 articles+55.4%share change vs prior year

Mapped sports tech categories

This signal has no matching category in the page’s sports tech market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 12025Q22025Q3: 22025Q32025Q4: 32025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Data & privacy regulation in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32691.58
2024Q42141.21
2025Q16192.47
2025Q23071.93
2025Q36142.25
2025Q44163.45
2026Q15273.65
2026Q22202.86

Where this signal concentrates in the comparison geography

Oregon6.2 / 10,000
Arizona4.5 / 10,000
Iowa4.1 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States sports tech coverage

Expand panel +
RESEARCH CONTEXT · 2018

Chilling Netflix: financialization, and the influence of the Chinese market on the American entertainment industry

Information Communication & Society

48 citations in the snapshot

RESEARCH CONTEXT · 2019

Exploring the Spirit in U.S. Audiences: The Role of the Virtue of Transcendence in Inspiring Media Consumption

Journalism & Mass Communication Quarterly

28 citations in the snapshot

RESEARCH CONTEXT · 2018

Investigating the Influence of Social Media Consumption on Punitive Attitudes Among a Sample of U.S. University Students

International Journal of Offender Therapy and Comparative Criminology

23 citations in the snapshot

RESEARCH CONTEXT · 2022

The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views in the United States

Journal of Communication

22 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
streaming-cable packages12021604.3%
catch-up tv services11824506.0%
indie film company10625422.6%
paramount+24867356.2%
emmy-winning drama18855321.3%
network television6426203.4%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Sports Tech in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon