AdTech Landscape of the United States
22,005 AdTech companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in the United States
Shows the 22,005 tracked AdTech firms, highlighting the 937 currently hiring, the 3,013 that disclosed funding, and naming top hiring and best‑funded companies such as NielsenIQ, Applovin and Twilio.
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NielsenIQ13last posted Aug 2026
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LiveRamp12last posted Aug 2026
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Circana12last posted Aug 2026
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Numerator12last posted Aug 2026
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Taboola12last posted Aug 2026
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Silvercrest11last posted Jun 2026
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Amazon Mobile Analytics11last posted Jun 2026
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ServiceSource11last posted Jun 2026
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Applovin$2.7BSeries E · Aug 2018
- 02
Twilio$1.3BPost IPO · Jul 2021
- 03
SurveyMonkey$1.1BSeries D · Dec 2014
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Attentive Mobile$1BSeries E · Jun 2021
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Uniphore$977.7MSeries F · Oct 2025
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Campaign Monitor$896.1MSeries E · Sep 2020
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Runway$859.5MSeries E · Feb 2026
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Klaviyo$778.5MSeries D · Jul 2022
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S&P Global Market Intelligence$4.2BFY2026 filing
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Franchise.com$1BFY2022 filing
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HubSpot$881MFY2022 filing
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Sprinklr$857.2MFY2022 filing
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Acxiom$745.6Msnapshot Mar 2025
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Braze$738.2MFY2024 filing
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Brandtech Group7,000tracked employees
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GroupM3,684tracked employees
- 01AdMob22.2%2,257 tracked events
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Adobe Target4.1%414 tracked events
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The Trade Desk1.9%195 tracked events
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Yahoo1.6%165 tracked events
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getty images179,885articles in the window
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Magnite4,076articles in the window
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Comscore1,923articles in the window
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Substack1,582articles in the window
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Super League1,578articles in the window
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See all 22,005 AdTech companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in the United States grew, 2016–2025
Displays the number of AdTech companies founded each year from 2016 to 2025, with a peak of 1,313 new firms in 2023 and 511 founded in 2025.
Where AdTech companies in the United States are based
The AdTech market map of the United States: what these companies actually do
Breaks down the product sub‑categories built by AdTech firms, showing enterprise tech (14,567) and enterprise software (11,878) as largest, and notes subscription (14,680) as the most common revenue model.
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech14,567 companies · $86.8B raised · 765 hiring
- Enterprise Software11,878 companies · $74.9B raised · 636 hiring
- SaaS9,857 companies · $58.4B raised · 487 hiring
- Consumer Digital1,518 companies · $3.9B raised · 49 hiring
- Lead Management1,381 companies · $3.9B raised · 48 hiring
- Lead Generation1,301 companies · $2.9B raised · 52 hiring
- Conversion Rate Optimization1,148 companies · $5.3B raised · 33 hiring
- Commerce Enablers885 companies · $12.6B raised · 79 hiring
- Artificial Intelligence689 companies · $7.9B raised · 48 hiring
- Market Research Tools680 companies · $4.6B raised · 48 hiring
- Native AI in Marketing620 companies · $7.4B raised · 45 hiring
- Search Engine Optimization604 companies · $880.4M raised · 20 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in the United States
Counts 6,364 corporate events over the past two years, including 1,471 key‑people changes, 972 new‑product announcements, 928 earnings releases and 676 mergers and acquisitions.
- FundingBannersnack, the original online banner maker first launched in 2008, today announced a $1.2 million seed investment.2026-05-05
- FundingHightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.2026-05-04
- M&AEuclid has acquired Thresh Power, a provider of due diligence software for renewable energy projects.2026-05-04
- M&ASkio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.2026-05-01
- M&AIn 2024, this saw Magnetic agree to become part of Newton – joining more than 450 consultants across the UK.2026-05-01
- FundingA trans‑Tasman startup has raised $2 million in pre‑seed funding to help advertising agencies better track and value their work amid the rapid adoption of AI across the sector.2026-04-28
- M&ALearfield’s previous ownership structure was formed through a 2018 merger with IMG College, a group created in 2007 through acquisitions involving Host Communications and The Collegiate Licensing Company.2026-04-28
- FundingThe round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.2026-04-28
- M&AAdobe has completed its acquisition of Semrush Holdings2026-04-28
- M&ASLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.2026-04-24
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Rumored | 2026-07-10 | ||
| Salesforce.com Inc. | $689M | Announced | 2026-06-04 | |
| AdMob | undisclosed | Announced | 2026-05-28 | |
| undisclosed | Announced | 2026-05-26 | ||
| Misfits Ads Division | undisclosed | Completed | 2026-05-06 | |
| Thresh Power | undisclosed | Announced | 2026-05-04 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events such as IPO filings, leadership moves, product launches and contract wins for companies in the sector.
PubMaticIPO · Nasdaq · PUBM · 1 reportApr 2026
LiftoffIPO · Nasdaq · LFTO · 13 reportsApr 2026
CircleIPO · New York Stock Exchange · CRCL · 22 reportsMar 2026
Rokt TechnologiesFollow-on Offering · 1 reportNov 2025
GraphyIPO · South Korea’s secondary stock market · 2 reportsSep 2025
SightlyJacob Miesner · Promotion → Chief Technology OfficerMay 2026
OperativeDang Ly · Appointment → chief product officerMay 2026
UplandSean Nathaniel · Appointment → President and Chief Executive OfficerMay 2026
MolocoDawn Ostroff · Appointment → Board of DirectorsMay 2026
GreenArrow EmailRayne Walton, CPA · Appointment → Vice President of AccountingApr 2026
VocusPureApr 2026
NylasProfessional Services program (Professional Services)Apr 2026
adMarketplaceAI Discover Program (AI chat ad monetization)Apr 2026
Total ExpertCustomer IQ (Customer Intelligence)Apr 2026
SiriusXM Mediawon youtubeApr 2026
Hatchwon pack’dApr 2026
Cordialwon tapestryApr 2026
Nielsenwon televisaunivisionApr 2026
Vimeo~10% of workforce reported · cost reductionApr 2026
Tailwind~3 roles reported · cost reductionApr 2026
Americanscale undisclosed · cost reductionMar 2026
Gupshup~300 roles reported · acquisitions, profitability focusMar 2026
Artisan~46 roles reported · cost reductionMar 2026
- ispot v edodamages · VerdictApr 2026
- nielsen v cumulus mediaantitrust tying dispute · OngoingApr 2026
Half of these companies grew revenue faster than +11.9%, half slower.
Who is building AdTech in the United States
Profiles 8,689 founders and CEOs across 6,427 firms, highlighting that Stanford (166 alumni) and Google (113 former employees) are the most common alma mater and prior employer respectively.
Ex-Style Page · University of California, Berkeley BA 2001
Ex-TeNet · Jaypee University of Information Technology BE 2007
Blackbird Ventures, ex-Co-Founder Switch. University of Sydney BCom 1997, University of Wollongong 2000
Ex-Zocdoc, IBM Research, Chartbeat, Quantcast · Wesleyan University BA 2013, New York University MPS 2018
Co-Founder Team Engine, ex-Applied Predictive Technologies. University of Virginia BS 2004, Massachusetts Institute of Technology MBA 2012
National University MLIS 2009
Videoamp, University of California, Los Angeles
CAIVIS Acquisition, FasterCures, ex-XL Marketing, InPhonic. Washington & Jefferson College BA 1991
Ex-Perficient, VideoSite, Blockbuster, Skadden Arps. Fordham University 1984, Fordham University 1987
- flagged as repeat founders144
- no repeat-founder flag6,848
- women789
- men7,178
Look up the people behind AdTech companies in the United States
Search founders, executives and operators by company, role and location.
Who funds AdTech in the United States
Summarizes 4,781 funding rounds since 2016 from 4,564 investors, with a typical round size of $3.2 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Y Combinator | 238 | 92 | May 2026 |
| Techstars | 108 | 69 | Apr 2026 |
| Europa | 55 | — | Feb 2024 |
| Sequoia Capital | 50 | 18 | Feb 2026 |
| Insight Partners | 38 | 28 | Nov 2025 |
| Accel | 38 | 18 | Feb 2026 |
| Bessemer Venture Partners | 36 | 12 | Oct 2025 |
| Salesforce Ventures | 35 | 9 | Sep 2025 |
| Greycroft | 35 | 8 | Jan 2025 |
| 500 Global | 34 | 18 | Aug 2022 |
The typical round is $3.2M — half were bigger, half smaller.
The biggest AdTech funding rounds in the United States
Lists the ten largest disclosed funding rounds, noting Applovin’s $1.2 billion Series E as the biggest.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $1.2B | Aug 2018 | Orient Securities Asset Management | |
| Series Emega-round | $470M | Mar 2021 | Coatue, Tiger Global Management, IVP +2 more | |
| Series Dmega-round | $444M | Dec 2012 | Tiger Global Management | |
| Series Dmega-round | $400M | Jul 2018 | KKR, Nimble Ventures | |
| Series Emega-round | $400M | Jan 2022 | New Enterprise Associates, March Capital, GoldenArc Capital +4 more | |
| Series Emega-round | $399M | Mar 2015 | — | |
| Series Dmega-round | $350M | Oct 2020 | Tiger Global Management, Fidelity Investments, BlackRock | |
| Series Gmega-round | $350M | Sep 2020 | Hellman & Friedman, Sixth Street | |
| Series Dmega-round | $335M | Apr 2022 | Goldman Sachs Asset Management | |
| Series Emega-round | $325M | Dec 2021 | Tiger Global Management, Wellington, Whale Rock Capital Management +4 more |
810 venture rounds with a disclosed amount in the window.
Series B$50MMay 2026
Conventional Debt$40MMay 2026
Series A$30MMay 2026
Series A$18MMay 2026
Seed$9MMay 2026
Seed$6MMay 2026
Seed$1.2MMay 2026
- SeedundisclosedMay 2026
What the news says about AdTech in the United States
Records 2,302,642 news articles in the last year, most frequently covering administrative and political subdivisions, geopolitical disputes and international relations.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
- 179,885
- 4,076
- 2,272
- 1,923
- 1,582
- 1,578
- 800
- 682
- 422
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662 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in the United States: who is hiring and what they ask for
Aggregates 62,540 job postings from 1,583 employers in 12 months, highlighting top skills like Excel, AWS, Python and a median advertised salary of $75 k per year.
Demand
The Skills Employers Ask For
What AdTech employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel751▲
- aws731▲
- python651▲
- sql632▲
- typescript441▲
- react419▲
- salesforce385▲
- ai375▲
- microsoft office316▲
- saas306▲
- Manager$100k/yr (n=1562)
- Senior$105k/yr (n=1318)
- Lead$120k/yr (n=969)
- Entry$50k/yr (n=142)
- Intern$50k/yr (n=44)
- 1,979
- 1,855
- 1,256
- 1,203
- 1,070
- 949
16 internships were advertised in the last 12 months, across 12 of these companies.
Track AdTech in the United States beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.