Industry landscapes
The companies, capital and talent shaping consumer goods in Toronto. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
58 of 817 tracked companies have open roles.
51 of 817 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 64 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 93.0% of disclosed capital, while 93.8% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $20.1M | 53 | 3 |
| 2017 | $10.21M | 55 | 1 |
| 2018 | $18.33M | 42 | 6 |
| 2019 | $2.02B | 62 | 6 |
| 2020 | $77.65M | 88 | 5 |
| 2021 | $3.16M | 31 | 4 |
| 2022 | $18.16M | 11 | 8 |
| 2023 | $34.8M | 7 | 5 |
| 2024 | $34.59M | 5 | 8 |
| 2025 | $3.1M | 1 | 3 |
Share of all disclosed company funding.
83 recorded rounds since 2016
Recorded participation in consumer goods company rounds since 2016.
Backed by Joseph Gunnar & Co and Ascent Partners.
Backed by Active Partners and Graph Ventures and others.
Backed by Ruttenberg Gordon Investments and Post Malone and others.
Participating investors were not recorded in this snapshot.
Backed by CAVU Consumer Partners and Vibrant and others.
Backed by Lever VC and Blue Horizon and others.
Backed by RIV Capital.
Backed by Circular Innovation Fund and Export Development Canada.
Participating investors were not recorded in this snapshot.
Backed by InvestEco and Export Development Canada.
Backed by NFS Leasing.
Backed by Forage Capital and Whitecap Venture Partners and others.
The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.
How the Toronto companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
20 of the 817 companies on this page carry a measured traffic record (2.4%); these are the largest of those, by monthly visits. The median among them is 190,320 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| The Ordinarytheordinary.com | 3,775,280 | 64 | 76.6% |
| sporting lifesportinglife.ca | 1,071,586 | 48 | 62% |
| Urban Planeturban-planet.com | 804,482 | 50 | 62.8% |
| Canada Goosecanadagoose.com | 716,230 | 64 | 72.5% |
| Canadian Appliancecanadianappliance.ca | 715,765 | 38 | 64.3% |
| Silk & Snowsilkandsnow.com | 513,716 | 44 | 69.9% |
| Rootsroots.com | 444,426 | 49 | 63.4% |
| Cervelo Cyclescervelo.com | 267,017 | 46 | 42.5% |
| NewAge Productsnewageproducts.com | 236,060 | 41 | 68.7% |
| McCainmccain.com | 198,883 | 40 | 33.1% |
Visits and authority are third-party web estimates, not company-reported figures.
14 of these companies (1.7%) publish at least one Android app — 27 apps in all, carrying 893.7K installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| 5 Minute Journal・Self-careIntelligent Change | 412.3K | 4.6 | Lifestyle |
| TempSpikeThermoPro | 326.5K | 3.9 | Tools |
| WaterHWaterH | 37.7K | 4.9 | Health & Fitness |
| Paradigm Subwoofer ControlParadigm | 29.1K | 3.8 | Entertainment |
| Intelligent Change HabitsIntelligent Change | 20.3K | 3.2 | Lifestyle |
| SHOP MONINMonin | 19.6K | 3.9 | Shopping |
| TempProAThermoPro | 11.5K | 3.4 | Tools |
| ThermoPro HomeThermoPro | 7.8K | 2.7 | Tools |
| The Saree RoomThe Saree Room | 6.4K | 5 | Shopping |
| Grow - Scientific Plant CareEarthOne | 6.1K | 3.5 | Education |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Stationery & Gifting Products | 2 | 432.7K | 5 Minute Journal・Self-care 412.3K | |
| Household Durables | 5 | 383.5K | TempSpike 326.5K | |
| Food Tech | 3 | 345.8K | TempProA 11.5K | |
| Tv & Audiovisual Products | 3 | 32.4K | Paradigm Subwoofer Control 29.1K | |
| Food & Beverage Products | 11 | 23.9K | SHOP MONIN 19.6K | |
| Apparel Brands | 2 | 6.6K | The Saree Room 6.4K |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 26 of 27 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
5 companies hiring · $14.84M disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Estée Lauder Companies (ELC) eventually spent roughly $1.7 billion across multiple deals to acquire Deciem.
Haworth has acquired a majority shareholding in Tayco
On January 2, 2026, Penobscot McCrum LLC, a North American premier supplier of frozen potato specialty products, was acquired by McCain Foods, a global leader in prepared potato and appetizer products.
On December 24, 2025, Cizzle Brands Corporation finalized the acquisition of Flow Water Inc.'s Package Packaging Activities from RI Flow Sub LLC, an indirect subsidiary of Rucker Investments LLC, for an amount of approximately $83.75 million, subject to the usual post-closure adjustments.
Fengate Private Equity, a division of Fengate Asset Management, has acquired Sweets from the Earth, a Toronto-based manufacturer of plant-based and allergy-friendly sweet baked foods.
Canada Goose’s controlling shareholder, Bain Capital, has received bids to take the outerwear brand private at a valuation of about $1.35 billion
Air taxi company Joby Aviation said Monday that it plans to acquire the helicopter ride-share business of rival Blade Air for up to $125 million.
has raised $8.5 million in Series B funding to fuel its expansion in North America.
Maple Leaf Foods has entered an agreement to acquire Puratone Corp., a hog production company in Manitoba, for $42 million.
FGF Brands Inc., which describes itself as “a technology company that bakes,” has reached an agreement to acquire the Weston Foods fresh and frozen bakery businesses of George Weston Ltd. for $1.2 billion.
Top 10 categories among 505 recorded events in the 24-month window.
13 tracked people moves
Appointment Vice President of Marketing
Appointment Vice President of Sales
Departure Previously President, North America
Appointment President, Asia Pacific
Appointment Senior Vice President, Global Stores
Appointment Executive Vice President, Global Toy Design and Development
Appointment Vice President of Marketing
Promotion President
Products, platforms and features in the recorded window
Ice cream van
RC centipede toy
digital pet aquarium
Protein snack
7 recorded customer wins
Customer:
Customer: frontline insuranceInsurance
Customer: Shareholders (McCain Capital Corporation and Ontario Teachers\' Pension Plan Board)
Customer: fiddlehead technology
Customer:
Customer: marchon eyewearLuxury apparel and eyewear
4 companies with reported reductions
Scale not stated rolesplanned closure
Scale not stated rolescost reduction
400 rolescost reduction
17.0% rolesscaling
9 recorded events
approved for NCIB program establishmentToronto Stock Exchange (TSX)
fined for failing to lodge audited financial reportsAustralian Securities and Investments Commission
approved spin-off of pork operations
approved to hold meetingsInterim court
10 tracked suits
breach of contract or breach of lease linked to stores closed due to operating challengesCivil · Filed
Unpaid invoices from suppliersCivil · Ongoing
Reported company results in the recorded window.
Median across 166 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Estée Lauder Companies→Deciem ↗ | Completed | 2026-04-17 | $1.7B |
| haworth→Tayco ↗ | Announced | 2026-03-02 | Not stated in snapshot |
| McCain→penobscot mccrum | 2026-01-02 | Not stated in snapshot | |
| cizzle→Flow Water ↗ | Completed | 2025-12-24 | $83.8M |
| fengate private equity→Sweets from the Earth ↗ | Announced | 2025-09-22 | Not stated in snapshot |
| bain capital→Canada Goose ↗ | Announced | 2025-08-27 | $1.4B |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
1,141 postings in the preceding 12 months. The full 2,519-posting snapshot covers 66 employers.
1 tracked postings mention remote work.
768 postings specify a level.
Top skills across 2,519 tracked postings in the available jobs snapshot.
Median across 290 postings with pay data, expressed in USD.
Advertised posting medians do not describe all employees or roles.
| Company | Employees |
|---|---|
| Maple Leaf Foods ↗ | 14,000 |
| Leons ↗ | 8,244 |
| coke canada bottling. ↗ | 5,700 |
| lactalis canada ↗ | 4,200 |
| Teknion ↗ | 3,200 |
| spin master ↗ | 2,400 |
| Parmalat ↗ | 942 |
| Urban Planet ↗ | 682 |
287 founders and chief executives across 239 companies.
Founder Flow Alkaline Spring Water, ex-Founder Rabbit, Magmic, GuestDriven. University of Liverpool MBA 2005
Beekeepers Naturals, ex-Bev Hub, ex-Califia Farms, Missouri University of Science and Technology, 1989
Natura Naturals, Blue Goose Capital Corp, IBM.
ex- Beauvais, Louis Bonduelle Foundation.
Ex-WAN-IFRA, The New York Times, The Argentina Independent. The University of Edinburgh MA 2010
Plant Based Products Council, ex-Stewart Group Trading, ex-The Stewart, Ivey Business School at Western University, 2016
Ex-Co-Founder BioSteel
Seafoodcollab, ex-Wonder, ex-Thisopenspace, Arizona State University - W. P. Carey School of Business, 2013
Ex-Kimberly-Clark, Project Red. Queen's University BCom 2015
Ex-Volta Magazine, Fashion & Lifestyle Society. Western University 2018, Ivey Business School at Western University HBA 2020
STEL+MAR, ex- Matty's Seafood, Club Monaco. Queen's University BA 2016
Ex-Founder Story-Go-Round & AMUSE, CEO Lowe Roche, Cossette Group. McGill University BCom, HBS
20 profiles with education records.
3 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
73,284 articles in the measured 12-month window.
Consumer Goods coverage tagged Toronto · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 19,746 |
| 2021Q3 | 19,690 |
| 2021Q4 | 15,014 |
| 2022Q1 | 19,453 |
| 2022Q2 | 20,382 |
| 2022Q3 | 18,925 |
| 2022Q4 | 19,546 |
| 2023Q1 | 18,180 |
| 2023Q2 | 21,348 |
| 2023Q3 | 20,505 |
| 2023Q4 | 19,121 |
| 2024Q1 | 23,176 |
| 2024Q2 | 24,495 |
| 2024Q3 | 23,551 |
| 2024Q4 | 25,733 |
| 2025Q1 | 30,671 |
| 2025Q2 | 21,347 |
| 2025Q3 | 26,289 |
| 2025Q4 | 15,626 |
| 2026Q1 | 17,077 |
Article volume measures coverage, not market sales.
737 recorded company events across 27 companies; percentages use that event total.
Consumer Goods coverage tagged Toronto · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Canada comparison coverage
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| mlb team standings | 1,200 | 730 | 64% |
| mlb team strategies | 1,163 | 828 | 40% |
| multilateral diplomacy | 1,076 | 727 | 48% |
| angel investors | 1,034 | 388 | 166% |
| ice sports | 915 | 239 | 283% |
| international cups | 844 | 602 | 40% |
| wto rulings | 760 | 393 | 93% |
| investment deal | 728 | 445 | 64% |
| mlb teams | 703 | 487 | 44% |
| ncaa updates | 672 | 443 | 52% |
| tariff negotiations | 6,329 | 15,365 | -59% |
| free trade deals | 3,146 | 6,392 | -51% |
| trade dispute mechanisms | 2,944 | 4,678 | -37% |
| bilateral trade | 1,935 | 3,518 | -45% |
| preferential tariff | 1,296 | 3,333 | -61% |
Canada comparison coverage
tariff negotiations, free trade deals, trade dispute mechanisms
34.6% critical · 35.1% positiveangel investors, investment deal, trade deficits fx
27.4% critical · 42.2% positivenba expansion teams, league expansion news, nba team legends
26.1% critical · 46.5% positiveConsumer Goods coverage tagged Toronto. Topic labels describe recorded classifications and can include broad context.
Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗