Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Mumbai’s
direct-to-consumer fashion brands industry,
in focus.
The companies, capital and talent shaping direct-to-consumer fashion brands in Mumbai. Find the leaders. Understand the segments. See where the activity is.

An industry ecosystem,
measured in context.
MEET THE COMPANIESExplore Mumbai’s direct-to-consumer fashion brands leaders
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
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Explore Mumbai’s direct-to-consumer fashion brands leaders
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Startup discovery
Recorded classifications onlyDirect-to-Consumer Fashion Brands industry KPIs in Mumbai
A few useful ratios bring the size of this ecosystem into perspective.
55 of 717 tracked companies have open roles.
83 of 717 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 179 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 36.0% of disclosed capital, while 88.4% of tracked companies have no recorded funding round.
Explore the segments →CAPITAL & COMPANY FORMATIONHow Mumbai direct-to-consumer fashion brands has grown
Recorded company formation and disclosed funding across the complete annual series shown.
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How Mumbai direct-to-consumer fashion brands has grown
Recorded company formation and disclosed funding across the complete annual series shown.
Disclosed funding by year
Sum of recorded funding rounds · USD
View the numbers
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $8.51M | 34 | 10 |
| 2017 | $6.26M | 44 | 10 |
| 2018 | $25.39M | 46 | 16 |
| 2019 | $36.87M | 49 | 20 |
| 2020 | $13.13M | 47 | 7 |
| 2021 | $38.61M | 79 | 16 |
| 2022 | $30.46M | 67 | 15 |
| 2023 | $83.16M | 63 | 16 |
| 2024 | $45.1M | 55 | 18 |
| 2025 | $84.76M | 10 | 18 |
Funding concentration
Share of all disclosed company funding.
- Purple Style Labs16.2%
- Limelight11.0%
- Bewakoof8.8%
- Other companies64.0%
Funding by stage
194 recorded rounds since 2016
Investors appearing most often
Recorded participation in direct-to-consumer fashion brands company rounds since 2016.
- 01Singularity AMC 9 rounds
- 02Angel List 7 rounds
- 03Surendra Goyal 6 rounds
- 04Augment Ventures 6 rounds
- 05Rahul Kayan 6 rounds
- 06Venture Catalysts 5 rounds
- 07Volrado Venture Partners 5 rounds
- 08Abhinav Daga 5 rounds
- 09Gopal Rajani 5 rounds
- 010Nikhil Mohta 5 rounds
Recent recorded rounds
Latest recorded rounds · USDBacked by Accel and Enam Holdings.
Backed by Ajinkya Rahane.
Backed by India SME Investments and Radhakrishna Ramnarain and others.
Largest and notable recorded rounds
Each card is one recorded roundParticipating investors were not recorded in this snapshot.
Backed by Xponentia Capital and Elevation Capital and others.
Backed by Peak XV Partners and Info Edge Ventures and others.
Participating investors were not recorded in this snapshot.
Backed by Valpro and Masaba Gupta and others.
Backed by Mithun Sacheti and Siddhartha Sacheti and others.
Backed by Volrado Venture Partners and Vega Auto Accessories and others.
Backed by Singularity AMC and Volrado Venture Partners and others.
Backed by Investcorp and Pratithi Investments and others.
Backed by Compact Structure Fund and Capri Loans and others.
THE BUSINESS BEHIND THE ACTIVITYRevenue, profitability & financial strength
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
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Revenue, profitability & financial strength
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.
FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 174 reporting entities from 223 eligible matches.
Sum of reporting-entity revenue; not Mumbai market sales.
Combined result for the same cohort.
Combined net income ÷ combined revenue.
The middle covered reporting entity.
86 of 174 covered entities.
Share of covered revenue from the five largest entities.
Annual account trend
Reported cohort totals by year; coverage is stated for every period.
Bar height shows revenue. Changes in coverage can affect totals.
Profitability has two perspectives
FY2025 · 174 reporting entities
Open the company accounts
Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.
| Company / reporting entity | Revenue | Net profit / loss | Net margin | Revenue growth | Total assets |
|---|---|---|---|---|---|
| Vastrado ↗U18101MH1984PTC033537 | ₹640.4 crore | ₹9.8 crore | +1.5% | — | ₹479.3 crore |
| Art Of Time ↗U52300MH2013PTC241123 | ₹285.5 crore | ₹1.8 crore | +0.6% | — | ₹195.5 crore |
| Bewakoof ↗U74999MH2011PTC220994 | ₹173.0 crore | ₹-73.2 crore | -42.3% | — | ₹209.8 crore |
| Candere ↗U74900MH2010PTC211692 | ₹163.8 crore | ₹-24.7 crore | -15.1% | — | ₹364.0 crore |
| Nasher Miles ↗U51900MH1990PTC055458 | ₹143.9 crore | ₹0.1 crore | +0.1% | — | ₹88.3 crore |
| AKS Jewels ↗U27205MH2006PTC164245 | ₹100.2 crore | ₹1.1 crore | +1.1% | — | ₹43.4 crore |
| Tiny Girl Clothing ↗U18101MH2005PTC150776 | ₹88.2 crore | ₹7.3 crore | +8.3% | — | ₹87.1 crore |
| Bombay Shirt Company ↗U18109MH2014PTC253178 | ₹70.6 crore | ₹-23.3 crore | -33.0% | — | ₹64.7 crore |
Explore full company accounts and filings.
Explore a reporting entity
Choose “View accounts” to inspect an available company preview.
How does direct-to-consumer fashion brands compare?
Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.
| Industry | Covered / eligible | Revenue total | Median revenue | Net profit / loss | Aggregate margin | Profitable share | Overlap |
|---|
Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.
Coverage, calculations & financial sources
Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.
The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.
Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.
Web traffic, app reach and release cadence
How the Mumbai companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
Busiest websites
30 of the 717 companies on this page carry a measured traffic record (4.2%); these are the largest of those, by monthly visits. The median among them is 287,915 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| Nykaa Fashionnykaafashion.com | 7,301,791 | 59 | 91.1% |
| The Souled Storethesouledstore.com | 4,573,526 | 58 | 87.1% |
| Off Dutyoffduty.in | 1,734,435 | 39 | 92.7% |
| Bewakoofbewakoof.com | 1,443,425 | 66 | 84.7% |
| KIMTIkimti.in | 1,011,840 | 13 | 99.5% |
| Pernias Pop Up Shopperniaspopupshop.com | 870,148 | 48 | 71.6% |
| Eyewear Labseyewearlabs.com | 846,033 | 23 | 96.7% |
| ZILOzilo.one | 577,915 | 20 | 97.3% |
| PeachModepeachmode.com | 493,534 | 37 | 98.4% |
| StudioSuitsstudiosuits.com | 412,793 | 53 | 54.6% |
Visits and authority are third-party web estimates, not company-reported figures.
Most-installed apps
30 of these companies (4.2%) publish at least one Android app — 36 apps in all, carrying 121.3M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| Nykaa Fashion – Shopping AppNykaa Fashion | 70.9M | 4.7 | Shopping |
| Bewakoof - Online Shopping AppBewakoof | 29.9M | 4.2 | Shopping |
| The Souled Store: Shopping AppThe Souled Store | 10.1M | 4.8 | Shopping |
| Peachmode Online ShoppingPeachMode | 6.8M | 3.9 | Shopping |
| Suta BombaySuta | 1.1M | 4.7 | Shopping |
| Bonkers CornerBonkers Corner | 787.8K | — | Shopping |
| ZILO - 60-min Fashion DeliveryZILO | 377.1K | — | Lifestyle |
| KnyaKnya | 346.5K | 3.1 | Shopping |
| Victoria\'s Secret IndiaVictoria\'s Secret | 235.1K | — | Shopping |
| Cub McPaws: Kids Learning AppCub McPaws | 200.2K | — | Entertainment |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
Release cadence by quarter
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 20 of 36 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
INSIDE THE INDUSTRYThe Mumbai direct-to-consumer fashion brands market map
Explore the segments behind the headline numbers.
Expand panel +
The Mumbai direct-to-consumer fashion brands market map
Explore the segments behind the headline numbers.
Where companies are building
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
B2c e-commerce
The largest measured segment in this report snapshot.
55 companies hiring · $447.08M disclosed funding
Explore in RadarHow companies make money
Common revenue models; a company can use more than one.
THE COMPANIES IN MOTIONWho is listing, hiring leaders, launching and winning work
Recorded corporate activity linked to companies in this landscape.
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Who is listing, hiring leaders, launching and winning work
Recorded corporate activity linked to companies in this landscape.
Recent corporate headlines 10 dated reports
Chupps, India's fast-growing D2C open footwear brand, has announced that Ajinkya Rahane, current captain of Kolkata Knight Riders and former captain of the Indian Test cricket team, has joined the company as an equity investor and strategic advisor as part of its pre-Series B round fundraise.
Alia Bhatt sold a 51% stake in her sustainable kids and maternity wear brand, Ed-a-Mamma to Reliance Retail Ventures (RRVL) about three years after launch.
Direct-to-consumer (D2C) luggage brand Uppercase has raised Rs 20 crore in a fresh funding round from existing investors Accel India and Volrado Venture Partners.
Omnichannel clothing brand Bonkers Corner has raised Rs 95 crore (approximately $10.5 million) in its Series A funding round, led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors.
A47 today announced that it has raised USD 2 million in pre-seed funding to accelerate the development of an AI-native news platform designed to fundamentally change how people discover, understand, and trust information.
Purple Style Labs, the parent firm of luxury fashion platform Pernia’s Pop-Up Shop, will raise660 crore. It is entirely a fresh issue of equity shares.
The Souled Store has raised approximately US $ 30 million in funding to date, including a US $ 16 million round led by Xponentia Capital in 2023 and a US $ 10 million investment led by Elevation Capital in 2021.
Mumbai-based omnichannel luxury watch retailer Art of Time has secured Rs 175 crore in its latest funding round, with participation from a group of marquee investors.
Warburg is negotiating to buy about 10 percent in Candere for around Rs 800–850 crore.
Ashish Kacholia, an investor in the travel accessories brand EUME’s Series A equity round, helped the company raise Rs 25 crore ($3 million).
Full recorded event mix
Top 10 categories among 100 recorded events in the 24-month window.
IPO pipeline
2 companies with recorded IPO activity
IPO · NSE and BSE5 reports
IPO1 reports
Leadership moves
4 tracked people moves
Appointment VP USA Strategic Alliances
Appointment Head of Retail
Resignation Previously Founder and CEO of Bewakoof
Appointment Global Head of Product
Contract wins
1 recorded customer wins
Customer: Retail
Litigation
1 tracked suits
Breach of confidentiality and misappropriation of proprietary dataCivil · Ongoing
Mergers and acquisitions
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Reliance Retail Ventures→Ed-a-Mamma ↗ | Announced | 2026-04-06 | Not stated in snapshot |
| warburg pincus→Candere ↗ | Announced | 2025-09-03 | Not stated in snapshot |
| kalyan jewellers→Candere ↗ | Completed | 2025-09-03 | Not stated in snapshot |
| Aditya Birla Fashion and Retail→Bewakoof ↗ | 2025-04-18 | Not stated in snapshot | |
| Toniq→ayesha accessories | Completed | 2024-09-11 | Not stated in snapshot |
| tmrw→Bewakoof ↗ | Announced | 2024-06-19 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
PEOPLE & OPPORTUNITYThe talent market
64 postings in the preceding 12 months. The full 85-posting snapshot covers 71 employers.
Expand panel +
The talent market
64 postings in the preceding 12 months. The full 85-posting snapshot covers 71 employers.
Most advertised job titles
0 tracked postings mention remote work.
The seniority mix
35 postings specify a level.
Skills employers mention
Top skills across 85 tracked postings in the available jobs snapshot.
Companies hiring
Large employers
| Company | Employees |
|---|---|
| Tiny Girl Clothing ↗ | 515 |
| Suta ↗ | 242 |
| Purple Style Labs ↗ | 116 |
| Papa Don’t Preach by Shubhika ↗ | 105 |
| Art Of Time ↗ | 69 |
| Limelight ↗ | 58 |
| Bonkers Corner ↗ | 57 |
| The Pant Project ↗ | 57 |
THE PEOPLE BUILDING THE FIELDFounders and leaders
629 founders and chief executives across 472 companies.
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Founders and leaders
629 founders and chief executives across 472 companies.
Abhishek Agarwal
Purple Style Labs ↗Ex-Deutsche Bank · IIT Bombay BTech, MTech 2012
Pooja Madhavan
Limelight ↗Limelight Lab Grown Diamonds, ex-Knack, ex-Barclays Capital, imperial business school, 2012
Prabhkirandeep Singh
Bewakoof ↗Ex-Founder Khadke gLASSI. IIT Bombay 2011
Harsh vardhan Lal
The Souled Store ↗Ex-Aamby Valley, Sahara Hospitality. Government Law College LLB 2012
Akshay Narvekar
Bombay Shirt Company ↗Ex-The Everstone Group. University of Michigan BA, Indian School of Business MBA
Ayush Tainwala
Lavie World ↗Planet Retail Holdings, ex-Alpargatas India. University of Illinois BCom 2010, Columbia Business School MBA 2015
Sudip Ghose
uppercase ↗Ex-CEO & MD VIP Industries, Samsonite, Reliance, Mirc Electronics, Whirlpool India. SVKM's Narsee Monjee Institute of Management Studies (NMIMS) MBA
Bhavik Jhaveri
ZILO ↗Ex-Founder Pretr Online Services, Ambab Infotech, Myntra, TrueFacet. University of Mumbai BE 2005
Chaitanya Aggarwal
Juvalia ↗Ex-Vivsun Exports, Citadel Investment Group. GGSIP University BTech 2003, Columbia Business School MBA 2010
Aanchal Saini
FlyRobe ↗CEO & Co-Founder RENT IT BAE. Amity University BA LLB 2009
Raj Kanojiya
Sukkhi Fashion Jewellery ↗Ramniranjan Jhunjhunwala College BS 2012
Puneet Sehgal
Freakins ↗Ex-Co-Founder Kylo, Hopscotch, Fab, Amazon. University of Mumbai 2009, University of Virginia MBA 2011
Education networks
52 profiles with education records.
Prior employers
14 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
NEWS INTELLIGENCEHow this industry appears in the news
5,086 articles in the measured 12-month window.
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How this industry appears in the news
5,086 articles in the measured 12-month window.
News volume trends
Direct-to-Consumer Fashion Brands coverage tagged Mumbai · articles per complete quarter
View quarterly article counts
| Quarter | Articles |
|---|---|
| 2021Q2 | 605 |
| 2021Q3 | 805 |
| 2021Q4 | 921 |
| 2022Q1 | 1,053 |
| 2022Q2 | 1,130 |
| 2022Q3 | 1,051 |
| 2022Q4 | 1,372 |
| 2023Q1 | 1,352 |
| 2023Q2 | 1,480 |
| 2023Q3 | 1,173 |
| 2023Q4 | 1,440 |
| 2024Q1 | 1,172 |
| 2024Q2 | 1,274 |
| 2024Q3 | 1,396 |
| 2024Q4 | 1,551 |
| 2025Q1 | 1,736 |
| 2025Q2 | 1,244 |
| 2025Q3 | 1,296 |
| 2025Q4 | 1,237 |
| 2026Q1 | 1,128 |
Article volume measures coverage, not market sales.
Tone of coverage over time
Most-covered companies
Company share of voice
275 recorded company events across 26 companies; percentages use that event total.
Leading coverage topics
Direct-to-Consumer Fashion Brands coverage tagged Mumbai · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Topics gaining and losing attention
India comparison coverage
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| tariff impacts | 481 | 114 | 322% |
| trade barrier reduction | 431 | 89 | 384% |
| bilateral trade imbalance | 306 | 73 | 319% |
| goods trade gap | 278 | 66 | 321% |
| trade facilitation commitments | 254 | 64 | 297% |
| folklore fashion | 209 | 114 | 83% |
| trade disputes | 181 | 29 | 524% |
| test cricket | 171 | 19 | 800% |
| innovative weaves | 168 | 111 | 51% |
| preferential tariff | 163 | 70 | 133% |
| chemical safety assessments | 0 | 135 | -100% |
| osha chemical standards | 0 | 133 | -100% |
| textile exchange standards | 0 | 118 | -100% |
| organic certifications | 0 | 81 | -100% |
| cotton ginning | 33 | 63 | -48% |
Event and signal lenses
India comparison coverage
Regulatory Risk
35,184 classified articlestariff impacts, trade barrier reduction, ipo prospectus
32.8% critical · 55.5% positiveFunding Momentum
8,303 classified articlespre-ipo valuation, ipo prospectus, ipo pricing
40.2% critical · 66.5% positiveGrowth
16,165 classified articlesinnovative product, industrial sector performance, wearable tech
30.0% critical · 61.6% positiveDirect-to-Consumer Fashion Brands coverage tagged Mumbai. Topic labels describe recorded classifications and can include broad context.
RESEARCH SIGNALSWhat Direct-to-Consumer Fashion Brands research is working on
2,475 papers in the recorded worldwide scope.
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What Direct-to-Consumer Fashion Brands research is working on
2,475 papers in the recorded worldwide scope.
Research orientation
Contribution mix
Tone counts: 2,412 positive · 54 neutral · 9 negative.
- Textile104 papers
- Clothing40 papers
- Wearable computer35 papers
- Wearable technology34 papers
- Architectural engineering28 papers
- Electronics18 papers
- Sustainability12 papers
- Reliability10 papers
Landmark: Smart Textiles for Electricity Generation
- Textile22 papers
- Electrical conductor6 papers
- Composite material5 papers
- Electronics4 papers
- Wearable computer3 papers
- Wearable technology2 papers
- Randomized controlled trial2 papers
- Coating2 papers
Landmark: Wearable Electronics and Smart Textiles: A Critical Review
- Textile722 papers
- Wearable computer315 papers
- Electrical conductor137 papers
- Wearable technology134 papers
- Composite material131 papers
- Clothing102 papers
- Nanotechnology93 papers
- Yarn76 papers
Landmark: Smart fabric sensors and e-textile technologies: a review
Leading institutions
Leading researchers
Highly cited breakthrough-labelled papers
- Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes532 citations
- Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles424 citations
- Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing421 citations
- Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles412 citations
- Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring410 citations
Common problems researchers identify
213 papers · 4 recurring themes
Common problems researchers identify · 01Power Generation in Smart Textiles
103 papers48.4% of this theme group
Researchers highlight challenges of integrating electricity‑generating functions into wearable fabrics.
Architectural engineering (25) · Textile (44) · Wearable computer (17) · Clothing (17)
Smart Textiles for Electricity Generation
Smart textiles: A toolkit to fashion the future
View research history
| Year | Share index |
|---|---|
| 2022 | 894.9 |
| 2023 | 952.1 |
| 2024 | 1032.1 |
| 2025 | 972.9 |
Common problems researchers identify · 02Sustainability of E‑Textile Electronics
59 papers27.7% of this theme group
Studies flag environmental and durability concerns for electronic components embedded in clothing.
Textile (36) · Wearable technology (19) · Wearable computer (17) · Electronics (9)
Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review
Environmental sustainability of e-textile products approached by makers and manufacturers
View research history
| Year | Share index |
|---|---|
| 2022 | 171.6 |
| 2023 | 172.4 |
| 2024 | 145.7 |
| 2025 | 165.2 |
Common problems researchers identify · 03Technical Textile Adoption Barriers
37 papers17.4% of this theme group
Works discuss material, safety, and market obstacles hindering the shift to functional textiles.
Textile (18) · Textile industry (6) · Raw material (3) · Joint (3)
Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry
Safety,durability and applicability of functional textiles
View research history
| Year | Share index |
|---|---|
| 2022 | 99.3 |
| 2023 | 100.4 |
| 2024 | 91.6 |
| 2025 | 125.9 |
Common problems researchers identify · 04Educational Integration of E‑Textiles
14 papers6.6% of this theme group
Papers note difficulties in embedding e‑textile projects within STEAM curricula.
Humanities (4) · Archaeology (3) · The arts (2) · Curriculum (2)
Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices
E-textiles para la educación STEAM en educación primaria: una revisión sistemática
View research history
| Year | Share index |
|---|---|
| 2022 | 142.4 |
| 2023 | 148.0 |
| 2024 | 145.6 |
| 2025 | 103.2 |
Cautions
39 papers · 4 recurring themes
Cautions · 01Critical Review of Smart Textile Wearables
20 papers51.3% of this theme group
Authors urge caution over performance claims and health‑impact assessments of wearable smart fabrics.
Textile (14) · Electronics (3) · Wearable technology (2) · Smart material (2)
Wearable Electronics and Smart Textiles: A Critical Review
AI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE REVIEW
View research history
| Year | Share index |
|---|---|
| 2022 | 159.4 |
| 2023 | 159.4 |
| 2024 | 135.0 |
| 2025 | 153.1 |
Cautions · 02Conductivity and Launderability Issues
11 papers28.2% of this theme group
Research points to reliability problems of conductive yarns and their behavior after washing.
Electrical conductor (5) · Wireless power transfer (2) · Planar (2) · Fusible alloy (2)
Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications
Evaluation of Launderability of Electrically Conductive Fabrics for E-Textile Applications
View research history
| Year | Share index |
|---|---|
| 2022 | 252.7 |
| 2023 | 243.3 |
| 2024 | 207.8 |
| 2025 | 301.5 |
Cautions · 03Clinical Evidence Gaps for Functional Textiles
5 papers12.8% of this theme group
Limited randomized trials raise doubts about therapeutic claims of medical‑grade textiles.
Randomized controlled trial (2) · Composite material (3) · Textile (4)
Functional textiles for atopic dermatitis: a systematic review and meta‐analysis
Experimental Analysis and Simulation of Novel Technical Textile Reinforced Composite of Banana Fibre
View research history
| Year | Share index |
|---|---|
| 2022 | 3028.5 |
| 2023 | 2977.6 |
| 2024 | 2797.2 |
| 2025 | 1971.3 |
Cautions · 04Assessment and Training Limitations
3 papers7.7% of this theme group
Studies reveal a lack of standardized evaluation methods and short training windows for e‑textile creators.
Textile (2)
Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.
Learning design for short-duration e-textile workshops: outcomes on knowledge and skills
View research history
| Year | Share index |
|---|---|
| 2022 | 115.2 |
| 2023 | 123.4 |
| 2024 | 128.2 |
| 2025 | 169.1 |
Opportunities
1,516 papers · 7 recurring themes
Opportunities · 01Wearable Antenna and Electrode Platforms
290 papers19.1% of this theme group
Opportunities focus on fabrics that serve as integrated antennas and bio‑sensing electrodes.
Textile (144) · Antenna (30) · Wearable computer (91) · Electrode (20)
A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics
Design and validation of an e-textile-based wearable system for remote health monitoring
View research history
| Year | Share index |
|---|---|
| 2022 | 1616.9 |
| 2023 | 1675.7 |
| 2024 | 1527.4 |
| 2025 | 1453.0 |
Opportunities · 02Fiber‑Optic Sensing in Smart Textiles
266 papers17.5% of this theme group
Research explores embedding fiber Bragg gratings for continuous health monitoring within garments.
Wearable computer (115) · Fiber Bragg grating (21) · Textile (115) · Optical fiber (22)
Smart Textiles with Biosensing Capabilities
Smart Textile-Based Interactive, Stretchable and Wearable Sensors for Healthcare
View research history
| Year | Share index |
|---|---|
| 2022 | 159.3 |
| 2023 | 167.3 |
| 2024 | 146.0 |
| 2025 | 175.2 |
Opportunities · 03Architectural Engineering for Wearable Tech
232 papers15.3% of this theme group
Papers propose design frameworks that merge structural engineering with fashion for active wear.
Textile (117) · Architectural engineering (40) · Clothing (32) · Wearable technology (33)
A Naturally Integrated Smart Textile for Wearable Electronics Applications
Smart Textiles and Wearable Technologies for Sportswear: A Design approach.
View research history
| Year | Share index |
|---|---|
| 2022 | 864.3 |
| 2023 | 918.1 |
| 2024 | 1005.4 |
| 2025 | 938.7 |
Opportunities · 04Nanocomposite‑Based Smart Fabrics
231 papers15.2% of this theme group
Works highlight nanomaterial enhancements that enable energy harvesting, thermal control, and self‑powered sensing.
Nanotechnology (57) · Nanocomposite (21) · Composite material (51) · Carbon nanotube (20)
Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles
Multipurpose Smart Textile with Integration of Efficient Energy Harvesting, All‐Season Switchable Thermal Management and Self‐Powered Sensin
View research history
| Year | Share index |
|---|---|
| 2022 | 6750.0 |
| 2023 | 6725.2 |
| 2024 | 6870.9 |
| 2025 | 5386.9 |
Opportunities · 05High‑Performance Functional Textile Manufacturing
223 papers14.7% of this theme group
Studies present new dyeing and finishing processes that boost durability and functionality of fashion fabrics.
Textile (111) · Pulp and paper industry (12) · Dyeing (13) · Polyester (14)
Nanotechnology – a new route to high-performance functional textiles
Designing multifunctional textile fashion products
View research history
| Year | Share index |
|---|---|
| 2022 | 103.6 |
| 2023 | 101.8 |
| 2024 | 106.7 |
| 2025 | 94.8 |
Opportunities · 06Human‑Centred Design for Textile Interaction
150 papers9.9% of this theme group
Research emphasizes craft‑driven, educational approaches to improve user interaction with smart garments.
Human–computer interaction (27) · Craft (13) · Mathematics education (10) · Textile (57)
Wearable E-Textiles Using a Textile-Centric Design Approach
A Review of E-Textiles in Education and Society
View research history
| Year | Share index |
|---|---|
| 2022 | 79.4 |
| 2023 | 82.8 |
| 2024 | 92.8 |
| 2025 | 69.6 |
Opportunities · 07Durable Conductive Coatings for E‑Textiles
124 papers8.2% of this theme group
Papers investigate robust conductive yarns and soldering techniques for long‑lasting wearable electronics.
Electrical conductor (98) · Composite material (51) · Textile (55) · Coating (18)
Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns
A Novel Elastic Conductive Yarn for Smart Textile Applications
View research history
| Year | Share index |
|---|---|
| 2022 | 3250.3 |
| 2023 | 3191.7 |
| 2024 | 3000.9 |
| 2025 | 2444.4 |
How this field compares with the research baseline
Orientation shares compared with 25,000 papers in the reference sample.
| Research orientation | This field | Reference sample |
|---|---|---|
| Promising | 40.2% | 37.9% |
| Breakthrough | 27.0% | 26.0% |
| Descriptive | 19.2% | 17.2% |
| Problem-identifying | 9.1% | 9.6% |
| Comparative | 2.5% | 3.8% |
| Cautionary | 1.7% | 4.5% |
| Critical | 0.2% | 1.0% |
Concerns receiving less research attention
Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.
| Concern / example paper | Papers | Share | Raised as a problem | Worldwide share |
|---|---|---|---|---|
| Privacy & surveillanceAI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE R | 21 | 0.93% | 9 (42.9%) | 0.93% |
| Hardware, e-waste & supply chainEnvironmental sustainability of e-textile products approached by makers and manufacturers | 7 | 0.31% | 1 (14.3%) | 0.31% |
| Concentration of compute powerFolding-Dependent vs. Folding-Independent Flexible Antennas on E-Textiles | 2 | 0.09% | 0 (0.0%) | 0.09% |
| Labour & data workSTEAM-Powered Education: E-Textiles to Integrate the Arts and STEM | 1 | 0.04% | 1 (100.0%) | 0.04% |
| Bias & fairnessAll-fabric-based multifunctional textile sensor for detection and discrimination of humidity, temperature, and strain st | 1 | 0.04% | 0 (0.0%) | 0.04% |
| Energy & datacenter footprint | 0 | 0.0% | 0 (%) | 0.0% |
| Water use | 0 | 0.0% | 0 (%) | 0.0% |
| Carbon & emissions of compute | 0 | 0.0% | 0 (%) | 0.0% |
| Safety & misuse | 0 | 0.0% | 0 (%) | 0.0% |
Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.
DEMAND, SUPPLY & PLACEWhere demand signals run ahead of mapped supply — Mumbai
Compare demand signals in Mumbai’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.
Expand panel +
Where demand signals run ahead of mapped supply — Mumbai
Compare demand signals in Mumbai’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.
Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.
The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.
The opportunity, in one view
Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.
Swipe horizontally to compare all columns →
| Signal family | Signal percentile | Supply percentile | Relative gap | Gap (points) | Signal share vs prior year |
|---|---|---|---|---|---|
| Highways & expressways ↗Connectivity Build-Out | 56.9 | 0.0 | +56.9 | +35.4% | |
| Housing & urban expansion ↗Demand Driver | 83.3 | 57.1 | +26.2 | +117.4% | |
| Rail & metro connectivity ↗Connectivity Build-Out | 82.6 | 57.1 | +25.5 | +101.2% | |
| Layoffs & income shocks ↗Spending Pressure | 53.5 | 28.6 | +24.9 | +81.8% | |
| Inflation & spending pressure ↗Spending Pressure | 75.0 | 57.1 | +17.9 | +57.5% | |
| Tourism footfall ↗Demand Driver | 17.4 | 14.3 | +3.1 | +29.1% | |
| Consumer grievances & trust ↗Trust Friction | 30.6 | 100.0 | -69.4 | — | |
| E-commerce & quick delivery ↗Channel Shift | 0.0 | 85.7 | -85.7 | -39.8% | |
| Airports & air links ↗Connectivity Build-Out | 65.3 | — | No matching category | — | +88.1% |
| Congestion & traffic friction ↗Access Friction | 35.4 | — | No matching category | — | +48.3% |
Showing all 10 signals. Select a family for its history and mapped categories.
Where the signals are loudest
All 12 city readings for these demand families in the comparison geography. Mumbai is highlighted.
Each city’s reading is a share of its own coverage. Rows cover all of India for this page's signal families; Mumbai is marked.
Highways & expressways · Rail & metro connectivity · Congestion & traffic friction
Highways & expressways · Housing & urban expansion · Airports & air links
Highways & expressways · Tourism footfall · Congestion & traffic friction
Housing & urban expansion · Rail & metro connectivity · Highways & expressways
Highways & expressways · Housing & urban expansion · Congestion & traffic friction
Highways & expressways · Housing & urban expansion · Rail & metro connectivity
Highways & expressways · Rail & metro connectivity · Airports & air links
Highways & expressways · Rail & metro connectivity · Airports & air links
Highways & expressways · Rail & metro connectivity · E-commerce & quick delivery
Inflation & spending pressure · Highways & expressways · Rail & metro connectivity
Highways & expressways · Housing & urban expansion · Rail & metro connectivity
Housing & urban expansion · Highways & expressways · Congestion & traffic friction
Inside the leading signals
Open any signal for its quarterly historyCONNECTIVITY BUILD-OUTHighways & expressways+56.9percentile-point gap
Corridor build-out can collapse travel time, widening every catchment.
Mapped direct-to-consumer fashion brands categories
- Marketplaces75
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 106 | 26.93 |
| 2024Q4 | 84 | 19.03 |
| 2025Q1 | 148 | 33.03 |
| 2025Q2 | 68 | 22.43 |
| 2025Q3 | 90 | 26.06 |
| 2025Q4 | 96 | 30.34 |
| 2026Q1 | 189 | 57.23 |
Where this signal concentrates in the comparison geography
DEMAND DRIVERHousing & urban expansion+26.2percentile-point gap
New residential catchments can pull everyday demand with them.
Mapped direct-to-consumer fashion brands categories
- B2C E-Commerce717
- Marketplaces75
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 54 | 13.72 |
| 2024Q4 | 44 | 9.97 |
| 2025Q1 | 61 | 13.61 |
| 2025Q2 | 56 | 18.47 |
| 2025Q3 | 72 | 20.85 |
| 2025Q4 | 50 | 15.8 |
| 2026Q1 | 161 | 48.75 |
Where this signal concentrates in the comparison geography
CONNECTIVITY BUILD-OUTRail & metro connectivity+25.5percentile-point gap
Where rail and metro build out, station-area demand can follow the footfall.
Mapped direct-to-consumer fashion brands categories
- B2C E-Commerce717
- Marketplaces75
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 73 | 18.54 |
| 2024Q4 | 84 | 19.03 |
| 2025Q1 | 51 | 11.38 |
| 2025Q2 | 68 | 22.43 |
| 2025Q3 | 88 | 25.48 |
| 2025Q4 | 133 | 42.03 |
| 2026Q1 | 80 | 24.22 |
Where this signal concentrates in the comparison geography
SPENDING PRESSURELayoffs & income shocks+24.9percentile-point gap
Layoff cycles can pull discretionary spend back toward value offerings.
Mapped direct-to-consumer fashion brands categories
- Internet First Brands567
- Marketplaces75
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 31 | 7.87 |
| 2024Q4 | 24 | 5.44 |
| 2025Q1 | 30 | 6.7 |
| 2025Q2 | 58 | 19.13 |
| 2025Q3 | 52 | 15.06 |
| 2025Q4 | 48 | 15.17 |
| 2026Q1 | 20 | 6.06 |
Where this signal concentrates in the comparison geography
SPENDING PRESSUREInflation & spending pressure+17.9percentile-point gap
Sustained price pressure can shift spending toward value formats.
Mapped direct-to-consumer fashion brands categories
- B2C E-Commerce717
- Marketplaces75
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 99 | 25.15 |
| 2024Q4 | 187 | 42.36 |
| 2025Q1 | 94 | 20.98 |
| 2025Q2 | 166 | 54.75 |
| 2025Q3 | 239 | 69.2 |
| 2025Q4 | 138 | 43.61 |
| 2026Q1 | 119 | 36.03 |
Where this signal concentrates in the comparison geography
DEMAND DRIVERTourism footfall+3.1percentile-point gap
Visitor flows can convert into discretionary spend where they land.
Mapped direct-to-consumer fashion brands categories
- Internet First Brands567
- Handicraft E-Commerce51
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 21 | 5.33 |
| 2024Q4 | 17 | 3.85 |
| 2025Q1 | 21 | 4.69 |
| 2025Q2 | 25 | 8.24 |
| 2025Q3 | 29 | 8.4 |
| 2025Q4 | 17 | 5.37 |
| 2026Q1 | 22 | 6.66 |
Where this signal concentrates in the comparison geography
TRUST FRICTIONConsumer grievances & trust-69.4percentile-point gap
Trust friction can reward whoever fixes service, complaints and fraud handling.
Mapped direct-to-consumer fashion brands categories
- Retail Tech717
- Consumer Digital656
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 6 | 1.52 |
| 2024Q4 | 13 | 2.94 |
| 2025Q1 | 10 | 2.23 |
| 2025Q2 | 14 | 4.62 |
| 2025Q3 | 22 | 6.37 |
| 2025Q4 | 23 | 7.27 |
| 2026Q1 | 30 | 9.08 |
Where this signal concentrates in the comparison geography
CHANNEL SHIFTE-commerce & quick delivery-85.7percentile-point gap
Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.
Mapped direct-to-consumer fashion brands categories
- B2C E-Commerce717
- Handicraft E-Commerce51
- Luxury E-Commerce46
- Mom And Baby Care E-Commerce35
- Customized Products E-Commerce34
Companies can appear in multiple categories; these counts are not a unique-company total.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 35 | 8.89 |
| 2024Q4 | 47 | 10.65 |
| 2025Q1 | 34 | 7.59 |
| 2025Q2 | 22 | 7.26 |
| 2025Q3 | 25 | 7.24 |
| 2025Q4 | 13 | 4.11 |
| 2026Q1 | 12 | 3.63 |
Where this signal concentrates in the comparison geography
CONNECTIVITY BUILD-OUTAirports & air links—supply not mapped
If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.
Mapped direct-to-consumer fashion brands categories
This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 23 | 5.84 |
| 2024Q4 | 40 | 9.06 |
| 2025Q1 | 57 | 12.72 |
| 2025Q2 | 42 | 13.85 |
| 2025Q3 | 31 | 8.98 |
| 2025Q4 | 114 | 36.03 |
| 2026Q1 | 13 | 3.94 |
Where this signal concentrates in the comparison geography
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
Congestion friction can push footfall toward nearby formats and toward delivery.
Mapped direct-to-consumer fashion brands categories
This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.
Quarterly share of Mumbai coverage
Mentions per 10,000 articles · zero baseline
View quarterly signal counts
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 22 | 5.59 |
| 2024Q4 | 14 | 3.17 |
| 2025Q1 | 35 | 7.81 |
| 2025Q2 | 15 | 4.95 |
| 2025Q3 | 27 | 7.82 |
| 2025Q4 | 13 | 4.11 |
| 2026Q1 | 43 | 13.02 |
Where this signal concentrates in the comparison geography
RESEARCH & CHANGING CONVERSATIONSRelated research and changing coverage
Mumbai direct-to-consumer fashion brands coverage
Expand panel +
Related research and changing coverage
Mumbai direct-to-consumer fashion brands coverage
Detection of Formaldehyde Content in Selected Fish from Three Different Retail Markets at Mumbai
International Journal of Current Microbiology and Applied Sciences
14 citations in the snapshot
Quality Assessment and Comparison of Three Different Types of Fish Retail Outlets of Navi Mumbai, Maharashtra, India
International Journal of Current Microbiology and Applied Sciences
6 citations in the snapshot
What is growing in this coverage
Mumbai coverage of this page's demand families
| Keyword | Recent articles | Prior articles | Share change |
|---|---|---|---|
| urban sustainability | 20 | 10 | 152.7% |
| environmental outreach | 19 | 10 | 140.1% |
| retail trends | 17 | 23 | -6.6% |
| e-commerce growth | 15 | 24 | -21.0% |
Share changes describe coverage in the stated comparison periods, not search demand or market size.
Direct-to-Consumer Fashion Brands in Mumbai: key questions
Clear definitions for making better comparisons.
What does this landscape measure?
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
Can segment counts be added together?
No. A company can belong to several segments, so segment counts and funding can overlap.
What does a missing figure mean?
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗