Industry landscapes
Get Pro
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
embedded finance industry,
in focus.

The companies, capital and talent shaping embedded finance in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Embedded Finance Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Embedded Finance illustration
Companies tracked 894Embedded Finance ecosystem in the United States Disclosed funding $25.77B332 companies · all recorded rounds Companies hiring 96With open roles at the snapshot Tracked open roles 3043 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s embedded finance leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Embedded Finance company highlights in the United States, snapshot 31 August 2026
Company
Squaresquareup.com$2.71B—9,358$3.21BFYFY2018 filing
Affirmaffirm.com$1.77B—2,171$1.11BFYFY2025 filing
Plaidplaid.com$1.32B—883—
Sunbitsunbit.com$1.07B—128—
Cross River Bankcrossriver.com$1.03B—371—
DEAFINITELY TAKING REQUESTSscsos.com$863.65M———
Imprintimprint.co$853M—3—
GreenSkygreensky.com$610M—1,267—
Fiservfiserv.com—12 roles57$16.23BFYFY2021 filing
Airswiftairswift.io—10 roles12—
Tandymbytandym.com—10 roles23—
Thresholdsthresholds.io—10 roles——
Limelight Healthlimelighthealth.com—8 roles5—
Origenceorigence.com—8 roles184—
Sezzlesezzle.com—8 roles365$235.88MFYFY2025 filing
Snap Financesnapfinance.com—8 roles621—
Acimaacima.com——333—
FDCTechfdctech.com——10$34.96MFYFY2025 filing
FlexShopperflexshopper.com——155Financial figure available in RadarView in Radar
InCommincomm.com——2,401—
IntellectAIintellectai.com———Financial figure available in RadarView in Radar
MXmx.com——481—
NetSol Technetsoltech.com——21Financial figure available in RadarView in Radar
Opus Technologiesopustechglobal.com——383—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Embedded Finance industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation10.7%

96 of 894 tracked companies have open roles.

Funding participation41.7%

373 of 894 tracked companies have a recorded round.

Top 3 funding share22.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$8M

Midpoint of 691 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 22.5% of disclosed capital, while 58.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States embedded finance has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States embedded finance
$0$1.1B$2.2B$3.3B$4.4B2016: $660.18M20162017: $1.35B20172018: $2.58B20182019: $1.73B20192020: $2.92B20202021: $3.62B20212022: $3.86B20222023: $1.1B20232024: $1.39B20242025: $2.16B2025
View the numbers
Annual embedded finance funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$660.18M4934
2017$1.35B4746
2018$2.58B6648
2019$1.73B5949
2020$2.92B7167
2021$3.62B92103
2022$3.86B5891
2023$1.1B4348
2024$1.39B3341
2025$2.16B1546
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Square10.5%
  • Affirm6.9%
  • Plaid5.1%
  • Other companies77.5%

Funding by stage

810 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel296 36.5%
Series A–B308 38.0%
Series C+ / PE89 11.0%
Grants, debt & other117 14.4%

Recent recorded rounds

Latest recorded rounds · USD
6 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Corgi $160M

Backed by TCV and Oliver Jung and others.

Series B04/2026
EquipiFi $34M

Backed by Left Lane and Curql and others.

Series B03/2026
Spade $40M

Backed by Oak HC/FT and Andreessen Horowitz and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series E04/2025
Plaidplaid.com$575M

Backed by Fidelity Investments and BlackRock and others.

Series D03/2021
Plaidplaid.com$425M

Backed by Altimeter Capital and Silver Lake and others.

Series F04/2019
Affirmaffirm.com$300M

Backed by Thrive Capital and Baillie Gifford and others.

Series C01/2021
MXmx.com$300M

Backed by TPG and CapitalG and others.

Series D04/2021
Paxospaxos.com$300M

Backed by Oak HC/FT and Declaration Partners and others.

Series C12/2018
Plaidplaid.com$250M

Backed by Mary Meeker and Andreessen Horowitz and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 5 reporting entities from 11 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 5 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 5 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

5 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does embedded finance compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

29 of the 894 companies on this page carry a measured traffic record (3.2%); these are the largest of those, by monthly visits. The median among them is 309,134 visits.

CompanyMonthly visitsAuthorityMobile
Affirmaffirm.com28,509,3296685.3%
My Prepaid Centermyprepaidcenter.com16,697,5524795.8%
Plaidplaid.com15,588,6255083.7%
CashStarcashstar.com8,572,6214787.4%
Trustlytrustly.com7,395,6274385.3%
PerPayperpay.com5,995,5524997.5%
Finicityfinicity.com3,539,3363881.9%
Acimaacima.com2,145,8745388%
Yodleeyodlee.com1,768,7044575.8%
Imprintimprint.co1,711,9554268.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

69 of these companies (7.7%) publish at least one Android app — 120 apps in all, carrying 40.6M installs between them.

AppInstallsRatingStore category
Affirm: Buy now, pay over timeAffirm17.3M4.8Shopping
Sezzle: Buy Now, Pay LaterSezzle5.7M4.5Shopping
FloatMe: Fast Cash Advance AppFloatMe3.8M4.5Finance
Perpay - Shop and Build CreditPerPay2.4M4.8Finance
Square Invoices: Invoice MakerSquare1.4M4.7Business
My Card WalletMy Prepaid Center1.2M4.7Finance
Square TeamSquare1.2M4.6Finance
Acima LeasingAcima1M3.6Finance
Paysign®Paysign1M1.9Finance
PayJoy CreditPayJoy685.8K—Finance

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Alternative Lending6137.1MAffirm: Buy now, pay over time 17.3M
Payments5426.5MPerpay - Shop and Build Credit 2.4M
In Store Retail Tech169.5MSezzle: Buy Now, Pay Later 5.7M
E-Commerce Enablers36.2MSunbit 520.4K
Banking Tech435.5MFloatMe: Fast Cash Advance App 3.8M
Online Gifting41.3MMy Card Wallet 1.2M
Investment Tech1135.2KMili: AI Meeting Assistant 22.3K
Loyalty Software225.5KInstagift 24.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 12022Q42023Q1: 52023Q1: 02023Q12023Q2: 32023Q2: 02023Q22023Q3: 32023Q3: 12023Q32024Q1: 32024Q1: 12024Q12024Q2: 52024Q2: 22024Q22024Q3: 42024Q3: 02024Q32025Q1: 42025Q1: 152025Q12025Q2: 42025Q2: 12025Q22025Q3: 62025Q3: 122025Q32025Q4: 42025Q4: 72025Q42026Q1: 32026Q1: 152026Q1

Darker bars are new releases, lighter bars apps updated. 109 of 120 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States embedded finance market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Fintech890
Enterprise tech752
Enterprise software496
Saas255
Consumer digital253
Fintech saas225
Cloud banking147
Blockchain in financial services123
Insurtech122
Nbfc lenders103
Internet first lenders101
Internet first point of sale financing100

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Fintech

The largest measured segment in this report snapshot.

890companies
10.8%have hiring activity

96 companies hiring · $25.77B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription613
Commission on transaction469
Lending138
Fee-for-service128
E-commerce - service121
E-commerce - product43
Advertising25
Licensing12
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsfragment.dev ↗

Sierra, the customer service agent startup founded by Bret Taylor, announced on Thursday that it has acquired the YC-backed French startup Fragment, which helps businesses integrate AI into workflows.

Mergers & acquisitionssynctera.com ↗

Synctera has acquired Cable, a financial automated control testing software specialist, in a tech M&A deal.

Funding roundscrossriver.com ↗

CRB Group, the parent of Cross River Bank, has raised $50 million in common equity from existing investors, including funds managed by T. Rowe Price.

Mergers & acquisitionsltisolutions.com ↗

Sidley represented Diversis Capital, a private equity firm focused on high-growth software and technology companies, in its acquisition of LTi Technology Solutions, a leading provider of equipment finance software.

Funding roundsspade.com ↗

Spade, a data and AI platform that enriches financial transaction data in real time, turning raw transaction strings into structured, verified merchant intelligence for banks and fintechs, has raised $40M in Series B funding led by Oak HC/FT.

Funding roundsrutter.com ↗

Virtual Marine Technology Inc., Solace Power Inc., CoLab AI Inc. and Rutter Inc. are also set to receive funding.

Funding roundsorchardplatform.com ↗

Among the largest financings were Kiavi ($350 million, debt), Dwelly ($50 million, debt), Metiundo ($47.6 million, Series A), OneDome ($34.2 million, Series C), Stake ($31 million, Series B), Ownwell ($30 million, Series B), and Orchard ($30 million, venture).

Mergers & acquisitionspropellerbonds.com ↗

Propeller states that integrating Spacesium's GIS expertise accelerates their ability to turn 3D data into immediate operational insights.

Funding roundssolidfi.com ↗

Solid announced $20 million in seed funding led by Index Ventures with participation from Kleiner Perkins, Salesforce Ventures, Sound Ventures, Frontline Ventures, Quiet Capital, and angels including Lachy Groom and Mike Cannon-Brookes.

Full recorded event mix

Top 10 categories among 749 recorded events in the 24-month window.

Earnings
172
Leadership moves
140
Mergers & acquisitions
87
Funding rounds
84
New products
71
Company announcements
55
Contracts
40
Lawsuit
24
Capital infusions
23
Asset acquisitions
13
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

59 tracked people moves

Finzly ↗
Dharmesh Patel

Promotion Chief Customer Officer

Milind Kukday

Appointment Chief Engineering & Delivery Officer

Mojaloop ↗
Paula Hunter

Retirement Previously Executive Director

Mojaloop ↗
Jean Bosco Iyacu

Appointment Chief Executive Officer

Trustly ↗
Kern

Appointment

Trustly ↗
Chantelle

Appointment

Trustly ↗
Zemba

Appointment

Splitit ↗
Nandan Sheth

Appointment Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

Sunbit ↗
Sunbit financing on Stripe

BNPL / Consumer Financing

NetSol Tech ↗
Wholesale Finance System (WFS)

Finance platform

firmly ↗
Firmly Connect

No-code onboarding platform

Sezzle ↗
Sezzle Mobile

Telecommunications / Mobile Phone Plan

PayJoy ↗
PayJoy Financing

Financing Service

Affirm ↗
Pay-Over-Time at Physical Store Checkouts via Apple Pay on iPhone

Buy Now Pay Later

Apiture ↗
Ask AI

AI-powered feature

Apiture ↗
new AI-powered user interface (UI)

Digital banking interface

Workforce actions

4 companies with reported reductions

Fiserv ↗

118 rolescost reduction

Keeta ↗

200 rolesoperational challenges

Affirm ↗

485 rolescost reduction

Mulberry ↗

25.0% rolescost reduction

Regulatory events

10 recorded events

Keeta ↗

agreement to revise specific terms in restaurant agreementsHong Kong’s Competition Commission

Keeta ↗

Hong Kong’s Competition Commission

Goldsky ↗

approved creation of Agnico Eagle as Control PersonTSX Venture Exchange

Paxos ↗

conditionally approvedOffice of the Comptroller of the Currency

Litigation

16 tracked suits

Company
keeta v 99Food

ban clauses imposed by 99FoodCivil · Filed

Company
keeta v ifood, 99Food

competition practicesCivil ·

Earnings pulse

Reported company results in the recorded window.

19companies
204period observations
21.0%median reported growth

Median across 157 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
zip→QuadPay ↗Announced2026-06-04Not stated in snapshot
dena→Knot ↗Announced2026-04-28Not stated in snapshot
sierra→Fragment ↗Announced2026-04-24Not stated in snapshot
Synctera→cable2026-04-18Not stated in snapshot
csi→Apiture ↗Announced2026-04-15Not stated in snapshot
diversis capital→LTi Technology Solutions ↗2026-03-30Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

4,230 postings in the preceding 12 months. The full 6,590-posting snapshot covers 195 employers.

Expand panel +

Most advertised job titles

Sales Associate221
Grocery Shoppers & Drivers Wanted! Earn Up To $25/Hr On Your Schedule97
Special Education Teacher 2026 2027 School Year74
Couriers & Delivery Drivers Wanted! Earn Up To $30/Hr On Your Schedule Good Pay Starts Today!70
Business Development Manager57
Couriers & Delivery Drivers Wanted! Earn Up To $30/Hr On Your Schedule54
0 internship postings

122 tracked postings mention remote work.

The seniority mix

2,404 postings specify a level.

unspecified
4,186
manager
1,281
senior
771
lead
218
intern
69
entry
65

Skills employers mention

Top skills across 6,590 tracked postings in the available jobs snapshot.

Sql
105
Python
82
React
76
Api
58
Excel
56
Aws
55
Typescript
54
Fintech
39
Apis
39
Computer Console
37
ADVERTISED PAY$85.6K/ year

Median across 411 postings with pay data, expressed in USD.

Salary by seniority

manager$110.5K/ year92 postings
senior$140.0K/ year44 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

672 founders and chief executives across 454 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

162 profiles with education records.

Stanford University
21
Harvard University
19
University of California (Berkeley)
14
University of Pennsylvania
11
Harvard Business School
10
Wharton School
9
Massachusetts Institute of Technology
8
University of Chicago
8

Prior employers

51 profiles with prior-work records.

Google
14
Microsoft
11
Facebook
7
Uber
4
McKinsey
4
Morgan Stanley
3
Boston Consulting Group
3
Bain
2

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

919,834 articles in the measured 12-month window.

Expand panel +
919,834articles in the measured year
239,785articles in 2026Q1
64.2%positive tone in the latest complete year

News volume trends

Embedded Finance coverage across United States · articles per complete quarter

093,154186,307279,461372,6152021Q2: 123,2602021Q22021Q3: 137,6042021Q4: 120,6752022Q1: 165,3672022Q2: 166,1142022Q22022Q3: 148,6632022Q4: 162,1082023Q1: 178,3212023Q2: 177,8702023Q22023Q3: 171,7922023Q4: 168,5782024Q1: 194,1322024Q2: 170,2412024Q22024Q3: 201,2472024Q4: 218,3222025Q1: 324,0132025Q2: 237,0172025Q22025Q3: 228,7332025Q4: 188,8262026Q1: 239,7852026Q1
View quarterly article counts
QuarterArticles
2021Q2123,260
2021Q3137,604
2021Q4120,675
2022Q1165,367
2022Q2166,114
2022Q3148,663
2022Q4162,108
2023Q1178,321
2023Q2177,870
2023Q3171,792
2023Q4168,578
2024Q1194,132
2024Q2170,241
2024Q3201,247
2024Q4218,322
2025Q1324,013
2025Q2237,017
2025Q3228,733
2025Q4188,826
2026Q1239,785

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
274,666 positive · 5,566 neutral · 130,023 negative
2022
392,631 positive · 8,732 neutral · 239,853 negative
2023
426,590 positive · 10,401 neutral · 258,477 negative
2024
511,106 positive · 12,175 neutral · 259,603 negative
2025
627,785 positive · 16,102 neutral · 333,263 negative

Leading coverage topics

Embedded Finance coverage across United States · ranked by full-period article count.

Cryptocurrency Impact On Forex Markets256,685 articles in the full recorded period
81,231 recent · 57,779 prior
Economic Indicators (Gdp, Cpi, Unemployment)85,368 articles in the full recorded period
23,344 recent · 21,792 prior
Trade Wars And Geopolitical Impacts83,564 articles in the full recorded period
27,512 recent · 23,590 prior
Interest Rate Decisions And Impacts72,480 articles in the full recorded period
18,840 recent · 16,113 prior
Central Bank Monetary Policy Announcements65,419 articles in the full recorded period
15,959 recent · 14,566 prior
Federal Reserve Policy Meeting Summaries64,366 articles in the full recorded period
16,609 recent · 14,246 prior
Global Recession Risks And Forecasts63,436 articles in the full recorded period
20,317 recent · 18,051 prior
Regulatory Compliance In Foreign Exchange Trading50,230 articles in the full recorded period
15,481 recent · 8,370 prior
Foreign Exchange (Forex) Rate Fluctuations49,040 articles in the full recorded period
15,924 recent · 11,344 prior
Quarterly And Annual Financial Results48,582 articles in the full recorded period
14,823 recent · 11,621 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Embedded Finance coverage across United States

KeywordRecentPriorChange
stablecoin fx impact13,4346,005124%
stock price9,6914,500115%
etf trading8,2473,359146%
investment deal7,3751,414422%
etfs7,1692,969141%
decentralized forex6,9863,54997%
sector etfs6,8642,864140%
etf structures6,4212,622145%
etf products6,3392,481156%
share price5,7112,242155%
flood stage forecasting11910,236-99%
hydrologic risk modeling2610,145-100%
coastal flooding study1214,687-97%
flood control measures863,644-98%
severe weather warning3403,275-90%

Event and signal lenses

Embedded Finance coverage across United States

All complete annual cohorts shown
Rising

Regulatory Risk

1,276,365 classified articles

economic slowdown, stock performance, currency intervention policies

49.0% critical · 33.8% positive
Rising

Funding Momentum

268,477 classified articles

inflation reports fx, currency intervention policies, trade deficits fx

37.5% critical · 48.9% positive
Rising

Growth

402,987 classified articles

gdp growth forex, inflation reports fx, trade deficits fx

43.1% critical · 39.1% positive

Embedded Finance coverage across United States. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Embedded Finance research is working on

907 papers in the recorded india scope.

Expand panel +
907papers
13,825worldwide comparison pool
907India-affiliated papers

Research orientation

Promising
328
Problem-identifying
180
Descriptive
177
Breakthrough
97
Cautionary
88
Comparative
24
Critical
13

Contribution mix

Empirical
377
Reviews
209
Methods-led
156
Position pieces
151
Theoretical
14

Tone counts: 834 positive · 6 neutral · 67 negative.

Common problems researchers identify
193 papers · 21.3% of this field
  • Financial services116 papers
  • FinTech75 papers
  • Financial inclusion37 papers
  • Payment21 papers
  • Data breach12 papers
  • Retail banking11 papers
  • Cryptocurrency10 papers
  • Investment10 papers

Landmark: Fintech and Financial Services : Initial Considerations

Cautions
88 papers · 9.7% of this field
  • Financial services51 papers
  • Financial inclusion22 papers
  • FinTech22 papers
  • Big data12 papers
  • Transformative learning12 papers
  • Payment11 papers
  • Corporate governance11 papers
  • Financial market10 papers

Landmark: The FinTech Opportunity

Opportunities
425 papers · 46.9% of this field
  • Financial services217 papers
  • FinTech120 papers
  • Financial inclusion82 papers
  • Payment58 papers
  • Database transaction46 papers
  • Transformative learning44 papers
  • Financial literacy34 papers
  • Transparency30 papers

Landmark: Fintech Adoption Drivers for Innovation for SMEs in Indonesia

Leading institutions

Columbia University
667
National Bureau of Economic Research
654
Cornell University
653
New York University
643
California University of Pennsylvania
623
International Monetary Fund
307

Leading researchers

Itay Goldstein
621
Wei Jiang
621
George Andrew Karolyi
621
Thomas Philippon
433
Andrei Kirilenko
214
Andrew W. Lo
214
Vikram Haksar
207
Dong He
198

Highly cited breakthrough-labelled papers

  • E.T.-RNN87 citations
  • Evolutionary Approaches and the Construction of Technology-Driven Regulations79 citations
  • Eagle Strategy Arithmetic Optimisation Algorithm with Optimal Deep Convolutional Forest Based FinTech Application for Hyper-automation32 citations
  • FinTech and consumers: a systematic review and integrative framework28 citations
  • Blockchain technology and real-time auditing: Transforming financial transparency and fraud detection in the Fintech industry12 citations

Common problems researchers identify

150 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

FinTech and Systemic RegulationCommon problems researchers identify · 01

FinTech and Systemic Regulation

55 papers

36.7% of this theme group

Researchers highlight gaps in regulatory frameworks as fintech expands public sector financial services and inclusion.

FinTech (41) · Financial services (40) · Financial regulation (7) · Financial system (4)

FINANCIAL INCLUSION THROUGH TECHNOLOGY: A REVIEW OF TRENDS IN EMERGING MARKETS

Enhancing public sector financial operations and inclusion through innovative Fintech solutions

View research history
YearShare index
2022245.3
2023251.7
2024240.7
2025249.6
Inclusion Gaps in Retail FinanceCommon problems researchers identify · 02

Inclusion Gaps in Retail Finance

42 papers

28.0% of this theme group

Papers point to persistent barriers for underserved consumers in digital banking and payment ecosystems.

Financial inclusion (16) · Financial services (29) · Retail banking (5) · Payment (7)

Leveraging Financial Inclusion Through Technology-Enabled Services Innovation

Digital Finance, Financial Inclusion and Gender Equality: Strategies for Economic Empowerment of Women

View research history
YearShare index
2022883.7
2023861.1
2024968.4
20251054.2
Crypto and Data Security RisksCommon problems researchers identify · 03

Crypto and Data Security Risks

33 papers

22.0% of this theme group

Studies flag vulnerabilities in cryptocurrency transactions and fraud exposure within mobile banking platforms.

Cryptocurrency (6) · Resilience (5) · Data breach (5) · Financial transaction (4)

Machine Learning Approaches for Fraud Detection and Risk Assessment in Mobile Banking Applications and Fintech Solutions

Combating Illicit Finance in Digital Payment Services: The Role of Data Analytics and Technology in Preventing Payment Fraud and Scams

View research history
YearShare index
2022187.0
2023177.3
2024122.5
2025199.7
Risk Management Integration ChallengesCommon problems researchers identify · 04

Risk Management Integration Challenges

20 papers

13.3% of this theme group

Authors discuss difficulties aligning AI‑driven risk models with traditional financial institution practices.

Financial services (16) · Leverage (3) · Risk management (2) · Financial risk (2)

Integrating Risk Management in Fintech and Traditional Financial Institutions through AI and Machine Learning

AI-Powered Credit Scoring: Scalable Big Data Architectures and Explainable Decision Intelligence for the Financial Sector

View research history
YearShare index
202277.9
202384.4
202479.2
2025150.7

Cautions

67 papers · 3 recurring themes
3 cards

Swipe or scroll horizontally to browse.

Crypto‑Payment Interdependence ConcernsCautions · 01

Crypto‑Payment Interdependence Concerns

24 papers

35.8% of this theme group

Cautionary work warns that peer‑to‑peer lending and crypto markets may undermine financial stability.

Cryptocurrency (5) · Mobile payment (4) · Financial inclusion (8) · Financial services (12)

Interdependence between online peer‐to‐peer lending and cryptocurrency markets and its effects on financial inclusion

Cryptography in Financial Markets: Potential Channels for Future Financial Stability

View research history
YearShare index
2022246.2
2023238.0
2024179.0
2025318.8
FinTech Systemic Risk ImplicationsCautions · 02

FinTech Systemic Risk Implications

23 papers

34.3% of this theme group

Research cautions that rapid fintech growth could amplify systemic risk and complicate sustainable finance goals.

FinTech (14) · Financial services (13) · Systemic risk (4) · Big data (5)

FinTech and Sustainable Finance: How is FinTech Shaping the Future of Sustainable Finance?

The Complex Implications of Fintech for Financial Inclusion

View research history
YearShare index
2022182.3
2023175.6
2024135.0
2025240.2
AI Bias and Transparency IssuesCautions · 03

AI Bias and Transparency Issues

18 papers

26.9% of this theme group

Scholars urge responsible AI use, highlighting bias and opacity risks in financial services.

Financial services (13) · Transformative learning (5) · FinTech (8) · Transparency (4)

Artificial Intelligence, Machine Learning, and Bias In Finance: Toward Responsible Innovation

Unleashing the Power of AI in Financial Services: Opportunities, Challenges, and Implications

View research history
YearShare index
202271.3
202398.3
2024120.6
2025241.2

A further 2 papers sit in smaller themes.

Opportunities

314 papers · 6 recurring themes
6 cards

Swipe or scroll horizontally to browse.

Mobile Solutions for InclusionOpportunities · 01

Mobile Solutions for Inclusion

82 papers

26.1% of this theme group

Opportunities focus on leveraging mobile payments to reach unbanked populations and improve financial literacy.

Financial inclusion (52) · Mobile payment (16) · Financial literacy (21) · Financial services (44)

Advancing financial inclusion through fintech: Solutions for unbanked and underbanked populations

The Role of Financial Technology (FinTech) in Advancing Financial Inclusion and Equity.

View research history
YearShare index
2022115.8
2023142.0
2024128.5
2025265.9
FinTech‑Driven InnovationOpportunities · 02

FinTech‑Driven Innovation

60 papers

19.1% of this theme group

Papers explore how digital transformation fuels new payment models and service innovations.

FinTech (40) · Financial innovation (9) · Financial services (26) · Payment (12)

FinTech and Financial Innovation: Drivers and Depth

Digital Transformation in Financial Services and FinTech: Trends, Innovations and Emerging Technologies

View research history
YearShare index
2022878.2
2023857.4
2024965.4
20251051.1
AI‑Enabled Sustainable FinanceOpportunities · 03

AI‑Enabled Sustainable Finance

56 papers

17.8% of this theme group

Research highlights AI’s potential to create greener financial products and manage systemic risk.

Financial services (35) · Transformative learning (13) · Financial market (7) · Systemic risk (4)

Empowering Financial Services: The Transformative Impact of AI on FinTech Innovation

Leveraging Artificial Intelligence and Machine Learning for Sustainable Financial Technologies: Innovations, Challenges, and Future Prospect

View research history
YearShare index
202259.0
202382.2
2024256.7
2025191.7
Predictive Analytics for ServicesOpportunities · 04

Predictive Analytics for Services

56 papers

17.8% of this theme group

Studies showcase analytics and cloud‑based deep learning to enhance risk evaluation and market forecasting.

Financial services (31) · Analytics (11) · Scalability (9) · Leverage (7)

Transforming financial services through predictive analytics and banking systems integration

Deep Learning Architectures Deployed on Cloud Platforms for Dynamic Financial Risk Evaluation and Market Prediction

View research history
YearShare index
2022133.6
2023142.7
202489.7
2025192.5
Blockchain for TransparencyOpportunities · 05

Blockchain for Transparency

30 papers

9.6% of this theme group

Works emphasize blockchain’s role in real‑time auditing and fraud detection across financial services.

Blockchain (11) · Cryptocurrency (10) · Digital currency (8) · Currency (6)

Blockchain technology and real-time auditing: Transforming financial transparency and fraud detection in the Fintech industry

Blockchain Technology for Financial Services & Globalization

View research history
YearShare index
2022905.6
2023967.4
2024915.8
20251033.4
Deep Learning in Fraud PreventionOpportunities · 06

Deep Learning in Fraud Prevention

30 papers

9.6% of this theme group

Research demonstrates deep learning techniques improving detection of credit card fraud and related financial crimes.

Credit risk (10) · Credit card fraud (5) · Database transaction (9) · Credit card (5)

Deep Learning in Financial Fraud Detection: Innovations, Challenges, and Applications

Application of Deep Learning in Financial Credit Card Fraud Detection

View research history
YearShare index
2022207.4
2023187.5
2024108.0
2025205.7

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Promising36.2%36.8%
Problem-identifying19.8%9.4%
Descriptive19.5%17.8%
Breakthrough10.7%26.9%
Cautionary9.7%4.3%
Comparative2.6%3.9%
Critical1.4%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceSecurity and Privacy in FinTech121.75%7 (58.3%)0.91%
Bias & fairnessDigital Finance, Financial Inclusion and Gender Equality: Strategies for Economic Empowerment of Women30.44%2 (66.7%)0.1%
Concentration of compute powerModerating effect of fintech adoption on market power and bank stability Nexus: Indian evidence30.44%0 (0.0%)0.26%
Energy & datacenter footprintAccelerating agricultural green development in ASEAN: The power of digital inclusive finance20.29%0 (0.0%)0.23%
Carbon & emissions of computeRethinking portfolio design with sustainable AI and FinTech: dynamic spillovers in a quantile–frequency framework10.15%0 (0.0%)0.01%
Labour & data workEnsuring financial inclusion through platform design: Technical frameworks for inclusive growth in the digital labor eco10.15%0 (0.0%)0.04%
Safety & misuseBridging Misinformation Gaps: A Framework for Enhancing Trust and Financial Literacy in Microinsurance Adoption among Sm10.15%0 (0.0%)0.08%
Water use00.0%0 (%)0.0%
Hardware, e-waste & supply chain00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: United States. This may be broader than the company geography.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Embedded Finance in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon