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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 8,797Marketing Software ecosystem in the United States Disclosed funding $48.37B1,580 companies · all recorded rounds Companies hiring 401With open roles at the snapshot Tracked open roles 1,09324 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Marketing Software company highlights in the United States, snapshot 29 August 2026
Company
Applovinapplovin.com$2.71B—1,745$5.48BFYFY2025 filing
Twiliotwilio.com$1.34B—2,563$5.07BFYFY2025 filing
SurveyMonkeysurveymonkey.com$1.14B—1,886$480.92MFYFY2022 filing
Attentive Mobileattentive.com$1.03B—1,185—
Uniphoreuniphore.com$977.66M—355—
Campaign Monitorcampaignmonitor.com$896.1M—1,668—
Runwayrunwayml.com$859.5M—30—
LivePersonliveperson.com$749.8M—809$243.74MFYFY2025 filing
NielsenIQnielseniq.com—13 roles2,911—
Circanacircana.com—12 roles6,400—
LiveRampliveramp.com—12 roles95—
Numeratornumerator.com—12 roles1,200—
Taboolataboola.com—12 roles281Financial figure available in RadarView in Radar
Amazon Mobile Analyticsaws.amazon.com—11 roles87—
Enfraenfra.ai—11 roles——
ServiceSourceservicesource.com—11 roles1,264—
Adobe Targetadobe.com————
AllMyLinksallmylinks.com————
Americanamericaninc.co——19—
BackerKitbackerkit.com——47—
Brazebraze.com——874$593.41MFYFY2025 filing
S&P Global Market Intelligencespglobal.com——5,000Financial figure available in RadarView in Radar
Sprout Socialsproutsocial.com——1,383—
Yextyext.com——1,200$420.96MFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Marketing Software industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

29 August 2026
Hiring participation4.6%

401 of 8,797 tracked companies have open roles.

Funding participation19.9%

1,752 of 8,797 tracked companies have a recorded round.

Top 3 funding share10.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.3M

Midpoint of 2,221 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 10.7% of disclosed capital, while 80.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States marketing software
$0$2.03B$4.06B$6.09B$8.12B2016: $1.82B20162017: $4.16B20172018: $4.06B20182019: $2.9B20192020: $2.85B20202021: $7.13B20212022: $4.44B20222023: $1.61B20232024: $911.81M20242025: $2.45B2025
View the numbers
Annual marketing software funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$1.82B466223
2017$4.16B427216
2018$4.06B473198
2019$2.9B548194
2020$2.85B637193
2021$7.13B544239
2022$4.44B471215
2023$1.61B738161
2024$911.81M528138
2025$2.45B366132
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Applovin5.6%
  • Twilio2.8%
  • SurveyMonkey2.4%
  • Other companies89.3%

Funding by stage

2,607 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel1192 45.7%
Series A–B871 33.4%
Series C+ / PE297 11.4%
Grants, debt & other247 9.5%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Monaco $50M

Backed by Benchmark and Founders Fund and others.

Series A05/2026
Nectar Social $30M

Backed by Menlo Ventures and True Ventures and others.

Seed05/2026
Flick $6M

Backed by True Ventures and Google Ventures and others.

Series D04/2026
Hightouch $150M

Backed by Goldman Sachs Asset Management and Bain Capital Ventures and others.

Series B04/2026
Actively $45M

Backed by TCV and First Harmonic and others.

Series B04/2026
Creati $20M

Backed by Redpoint Ventures.

Seed04/2026
ReFiBuy $15.31M

Backed by NewRoad Capital Partners and Ridge Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 11 reporting entities from 24 eligible matches.

Revenue in covered accounts$13,990.7m

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss$2,988.7m

Combined result for the same cohort.

Aggregate net margin+21.4%

Combined net income ÷ combined revenue.

Median company revenue$421.0m

The middle covered reporting entity.

Profitable entities+27.3%

3 of 11 covered entities.

Top-five concentration+92.2%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 11 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

11 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

327 of the 8,797 companies on this page carry a measured traffic record (3.7%); these are the largest of those, by monthly visits. The median among them is 339,250 visits.

CompanyMonthly visitsAuthorityMobile
Bitlybit.ly280,775,6277884.2%
Taboolataboola.com102,683,1455387.6%
AppsFlyerappsflyer.com101,632,3075398.6%
TinyURLtinyurl.com91,435,2826889.2%
TapResearchtapresearch.com75,939,3302999.9%
Vimeovimeo.com72,514,6128557.4%
Qualtricsqualtrics.com52,513,7966756.4%
SurveyMonkeysurveymonkey.com51,579,3457182.2%
Squarespacesquarespace.com40,719,7717533.9%
AllMyLinksallmylinks.com24,597,1226884.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

496 of these companies (5.6%) publish at least one Android app — 1,337 apps in all, carrying 585M installs between them.

AppInstallsRatingStore category
StartTaboola136.1M3.5Personalization
Wallpaper CarouselTaboola121.6M4.1Entertainment
VimeoVimeo38.5M3.4Entertainment
Live lock screenTaboola32.4M2.2Entertainment
Live lock screenTaboola25.6M1.5Entertainment
Unfold: Story & Reels MakerUnfold23.4M3.8Photography
Upside: Gas & Food Cash BackUpside21M4.5Travel & Local
Vimeo Create - Video EditorVimeo8.2M4.5Video Players & Editors
vidIQ for YouTube & InstagramvidIQ8M4.7Video Players & Editors
QuickThoughts: Paid SurveysQuickThought7.2M4.1Lifestyle

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech1,337585MStart 136.1M
Tech For Digital Publishers11316.2MWallpaper Carousel 121.6M
Adtech26316.2MLive lock screen 32.4M
Ott Video446.7MVimeo 38.5M
Loyalty Software4629.5MUpside: Gas & Food Cash Back 21M
E-Commerce Enablers13019.3MPlanoly: Social Media Planner 3.3M
Customer Success Management528.4MSurveyMonkey 6.3M
Application Development Tools997MJimdo Creator 2.4M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 192023Q2: 82023Q22023Q3: 232023Q3: 212023Q32023Q4: 332023Q4: 292023Q42024Q1: 462024Q1: 422024Q12024Q2: 402024Q2: 312024Q22024Q3: 302024Q3: 482024Q32024Q4: 272024Q4: 322024Q42025Q1: 242025Q1: 922025Q12025Q2: 352025Q2: 452025Q22025Q3: 232025Q3: 1062025Q32025Q4: 382025Q4: 1252025Q42026Q1: 282026Q1: 1532026Q1

Darker bars are new releases, lighter bars apps updated. 1,287 of 1,337 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech8,367
Enterprise software7,033
Saas6,363
Consumer digital929
Artificial intelligence628
Commerce enablers348
Gtm software295
Marketplaces255
Lead generation236
Retail saas223
Deep tech193
E-commerce saas179

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

8367companies
4.7%have hiring activity

395 companies hiring · $47.57B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription7,206
Advertising2,099
E-commerce - service1,453
Commission on transaction678
Fee-for-service252
Affiliate marketing140
E-commerce - product105
Sponsorship81
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundshightouch.com ↗

Hightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.

Mergers & acquisitionsgeteuclid.com ↗

Euclid has acquired Thresh Power, a provider of due diligence software for renewable energy projects.

Mergers & acquisitionsskio.com ↗

Skio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.

Funding roundsactively.ai ↗

The round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.

Mergers & acquisitionsadobe.com ↗

Adobe has completed its acquisition of Semrush Holdings

Mergers & acquisitionsspglobal.com ↗

SLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.

Mergers & acquisitionsliveperson.com ↗

SoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).

Mergers & acquisitionssightx.io ↗

The acquisition allows Rep Data to expand its capabilities in delivering research and insights solutions.

Funding roundsgetwhys.io ↗

GetWhys has now raised a total of $8.2M in total equity funding and is backed by Capital Eleven, CEAS Investments, EPIC Ventures, NEXT Frontier Capital, and Portland Seed Fund.

Funding roundscanvs.ai ↗

The funding round, which also drew participation from strategic investor Engage, will be used to accelerate product development, customer success and further go-to-market expansion, according to Canvs AI.

Full recorded event mix

Top 10 categories among 2,501 recorded events in the 24-month window.

Leadership moves
559
New products
472
Earnings
353
Mergers & acquisitions
288
Funding rounds
229
Company announcements
179
Contracts
164
Asset acquisitions
50
Capital infusions
39
Job creation
39
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

171 tracked people moves

Sightly ↗
Jacob Miesner

Promotion Chief Technology Officer

Shamik Basu

Appointment Lead, Creative Products Group Engineering and Product Management Teams

Manoj Nagpal

Appointment Vice President, Global Delivery Center and Shared Services

Shantanu Narayen

Resignation Previously Chief Executive Officer

Rayne Walton, CPA

Appointment Vice President of Accounting

Michael Roberts

Appointment Chief Operating Officer

Ryan Campbell

Promotion Vice President of Marketing

Kantar ↗
Biswaroop C

Appointment Chief Growth Officer for Southeast Asia

Product launches

Products, platforms and features in the recorded window

Vocus ↗
Pure

Service

Amazon Connect Decisions

Contact‑center supply chain planning

Bedrock Managed Agents powered by OpenAI

Agentic platform

Nylas ↗
Professional Services program

Professional Services

Customer IQ

Customer Intelligence

unitQ ↗
unitQ Unified Platform

AI Quality Intelligence

Braze ↗
BrazeAI Operator

AI tool

Braze ↗
BrazeAI Agent Console

AI tool

Regulatory events

24 recorded events

American ↗

shares cancelledcourt

ongoing investigationUK Competition Authority

settlement for termination practices

American ↗

approved for full reporting requirementsU.S. Securities and Exchange Commission

Litigation

28 tracked suits

Company
ispot v edo

damagesCivil · Verdict

Company
cumulus v nielsen

tied product antitrust violationAntitrust · Ongoing

Earnings pulse

Reported company results in the recorded window.

31companies
394period observations
12.2%median reported growth

Median across 296 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Salesforce.com Inc.→Salesforce Buddy Media ↗Announced2026-06-04$689.0M
mGage→Unicel TechnologiesAnnounced2026-05-26Not stated in snapshot
Euclid→Thresh PowerAnnounced2026-05-04Not stated in snapshot
Na→Skio ↗Completed2026-05-01$105.0M
Nebius Group→Tavily ↗2026-05-01$275.0M
recharge→Skio ↗Announced2026-04-30$105.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

17,317 postings in the preceding 12 months. The full 24,044-posting snapshot covers 728 employers.

Expand panel +

Most advertised job titles

Freelance Data Collector745
Online Survey Participant543
Online Survey Taker. Earn Up To $25 Per Survey. Remote514
Market Research Contributor394
Work From Home Take Surveys And Earn!243
Remote Out Of Office Position / Data Entry (Hiring Immediately)160
7 internship postings

1,954 tracked postings mention remote work.

The seniority mix

7,166 postings specify a level.

unspecified
16,878
manager
3,627
senior
1,881
entry
862
lead
615
intern
181

Skills employers mention

Top skills across 24,044 tracked postings in the available jobs snapshot.

Typescript
270
Aws
232
React
231
Python
228
Excel
190
Salesforce
152
Sql
140
Ai
138
Crm
133
Javascript
116
ADVERTISED PAY$70.0K/ year

Median across 2,241 postings with pay data, expressed in USD.

Salary by seniority

manager$105.5K/ year434 postings
senior$128.5K/ year205 postings
lead$95.0K/ year126 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

4,523 founders and chief executives across 3,275 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

683 profiles with education records.

Stanford University
95
Harvard University
71
Massachusetts Institute of Technology
53
University of California (Berkeley)
52
Harvard Business School
52
University of Pennsylvania
32
Cornell University
32
Carnegie Mellon University
26

Prior employers

268 profiles with prior-work records.

Google
71
Microsoft
39
Facebook
30
Amazon
28
Apple
22
McKinsey
19
Salesforce
14
Intel
10

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the marketing software categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

8 the United States demand signals compared with mapped marketing software supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
AI-assisted development ↗Adoption Shift50.00.0+50.0+192.0%
Cloud & platform build-out ↗Infrastructure Shift85.750.0+35.7+88.4%
Open-source momentum ↗Ecosystem Signal35.7100.0-64.3+40.2%
Security incidents & breaches ↗Risk Pressure42.9—No matching category—+22.2%
API economy ↗Integration Demand7.1—No matching category—+7.5%
Outages & reliability incidents ↗Risk Pressure35.7—No matching category—+48.6%
Tech workforce shifts ↗Spending Pressure85.7—No matching category—+78.1%
Data & privacy regulation ↗Compliance Pressure57.1—No matching category—+55.4%

Showing all 8 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Iowa127.1

Cloud & platform build-out · Tech workforce shifts · API economy

Oklahoma47.8

Cloud & platform build-out · Tech workforce shifts · Security incidents & breaches

Tennessee47.4

Tech workforce shifts · Security incidents & breaches · Data & privacy regulation

Arkansas46.4

Tech workforce shifts · Security incidents & breaches · Open-source momentum

Alabama42.6

Cloud & platform build-out · Tech workforce shifts · Security incidents & breaches

Oregon40.4

Tech workforce shifts · Data & privacy regulation · Security incidents & breaches

North Carolina40.3

Tech workforce shifts · Security incidents & breaches · Cloud & platform build-out

Nevada35.4

Cloud & platform build-out · Security incidents & breaches · Tech workforce shifts

Arizona32.1

Tech workforce shifts · Open-source momentum · Data & privacy regulation

Delaware30.6

Tech workforce shifts · Cloud & platform build-out · Open-source momentum

Kentucky28.6

Tech workforce shifts · Security incidents & breaches · Cloud & platform build-out

Indiana28.0

Tech workforce shifts · Cloud & platform build-out · Security incidents & breaches

Inside the leading signals

Open any signal for its quarterly history
ADOPTION SHIFTAI-assisted development+50.0percentile-point gap
THE OPERATING HYPOTHESIS

If AI writes more of the work, the tools teams buy can change with it.

0.75mentions per 10,000 articles+192.0%share change vs prior year

Mapped marketing software categories

  • Artificial Intelligence628

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 02025Q42026Q1: 12026Q12026Q2: 02026Q2
View quarterly signal counts
AI-assisted development in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3150.09
2024Q4360.2
2025Q1640.26
2025Q2800.5
2025Q31370.5
2025Q41090.9
2026Q11561.08
2026Q2600.78

Where this signal concentrates in the comparison geography

Alabama5.3 / 10,000
Iowa3.7 / 10,000
INFRASTRUCTURE SHIFTCloud & platform build-out+35.7percentile-point gap
THE OPERATING HYPOTHESIS

Cloud and platform build-out can multiply the pipelines and environments a team must manage.

4.77mentions per 10,000 articles+88.4%share change vs prior year

Mapped marketing software categories

  • Saas6,363
  • Retail Saas223
  • E-Commerce Saas179

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

025792024Q3: 22024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 82025Q42026Q1: 42026Q12026Q2: 42026Q2
View quarterly signal counts
Cloud & platform build-out in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q34032.36
2024Q43351.89
2025Q16162.46
2025Q25643.54
2025Q39483.48
2025Q49778.1
2026Q16484.49
2026Q23594.66

Where this signal concentrates in the comparison geography

Iowa53.1 / 10,000
Oklahoma20.5 / 10,000
Nevada10.6 / 10,000
ECOSYSTEM SIGNALOpen-source momentum-64.3percentile-point gap
THE OPERATING HYPOTHESIS

Open-source momentum can seed the commercial layer around the projects teams adopt.

2.61mentions per 10,000 articles+40.2%share change vs prior year

Mapped marketing software categories

  • Enterprise Software7,033
  • Deep Tech193

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 12025Q22025Q3: 22025Q32025Q4: 22025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Open-source momentum in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q33031.78
2024Q42371.34
2025Q15542.21
2025Q23141.97
2025Q36742.47
2025Q42682.22
2026Q14643.21
2026Q21962.55

Where this signal concentrates in the comparison geography

Iowa9.9 / 10,000
Utah6.2 / 10,000
Oklahoma5.7 / 10,000
RISK PRESSURESecurity incidents & breaches—supply not mapped
THE OPERATING HYPOTHESIS

Breach pressure can push security into every buying decision.

4.71mentions per 10,000 articles+22.2%share change vs prior year

Mapped marketing software categories

This signal has no matching category in the page’s marketing software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

013462024Q3: 42024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 32026Q12026Q2: 52026Q2
View quarterly signal counts
Security incidents & breaches in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q37694.51
2024Q46253.52
2025Q18383.35
2025Q26904.33
2025Q313434.93
2025Q46125.07
2026Q15453.78
2026Q23975.16

Where this signal concentrates in the comparison geography

Maine10.0 / 10,000
Iowa9.5 / 10,000
Nevada8.6 / 10,000
INTEGRATION DEMANDAPI economy—supply not mapped
THE OPERATING HYPOTHESIS

As products expose more APIs, managing, testing and securing them can compound.

0.8mentions per 10,000 articles+7.5%share change vs prior year

Mapped marketing software categories

This signal has no matching category in the page’s marketing software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
API economy in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31000.59
2024Q4950.54
2025Q12350.94
2025Q21330.83
2025Q31270.47
2025Q41221.01
2026Q11541.07
2026Q2881.14

Where this signal concentrates in the comparison geography

Iowa12.5 / 10,000
Alabama5.0 / 10,000
Colorado2.1 / 10,000
RISK PRESSUREOutages & reliability incidents—supply not mapped
THE OPERATING HYPOTHESIS

When downtime makes news, reliability tooling can move up the buying list.

1.2mentions per 10,000 articles+48.6%share change vs prior year

Mapped marketing software categories

This signal has no matching category in the page’s marketing software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011222024Q3: 12024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 22026Q2
View quarterly signal counts
Outages & reliability incidents in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32271.33
2024Q41220.69
2025Q11220.49
2025Q21410.88
2025Q31130.41
2025Q42281.89
2026Q12401.66
2026Q21572.04

Where this signal concentrates in the comparison geography

Iowa11.7 / 10,000
Alabama3.6 / 10,000
Nevada2.5 / 10,000
SPENDING PRESSURETech workforce shifts—supply not mapped
THE OPERATING HYPOTHESIS

Hiring, visa and layoff cycles can resize teams — per-seat budgets tend to follow.

18.79mentions per 10,000 articles+78.1%share change vs prior year

Mapped marketing software categories

This signal has no matching category in the page’s marketing software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

061117222024Q3: 82024Q32024Q4: 112024Q42025Q1: 102025Q12025Q2: 112025Q22025Q3: 192025Q32025Q4: 192025Q42026Q1: 172026Q12026Q2: 192026Q2
View quarterly signal counts
Tech workforce shifts in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q314918.75
2024Q4200011.28
2025Q1260410.41
2025Q2189511.89
2025Q3519519.06
2025Q4234119.4
2026Q1254417.62
2026Q2146819.07

Where this signal concentrates in the comparison geography

Tennessee35.8 / 10,000
Arkansas32.1 / 10,000
North Carolina25.4 / 10,000
COMPLIANCE PRESSUREData & privacy regulation—supply not mapped
THE OPERATING HYPOTHESIS

Privacy rules can land as engineering requirements — consent, data handling and audit tooling follow.

2.89mentions per 10,000 articles+55.4%share change vs prior year

Mapped marketing software categories

This signal has no matching category in the page’s marketing software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 12025Q22025Q3: 22025Q32025Q4: 32025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Data & privacy regulation in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32691.58
2024Q42141.21
2025Q16192.47
2025Q23071.93
2025Q36142.25
2025Q44163.45
2026Q15273.65
2026Q22202.86

Where this signal concentrates in the comparison geography

Oregon6.2 / 10,000
Arizona4.5 / 10,000
Iowa4.1 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States marketing software coverage

Expand panel +
RESEARCH CONTEXT · 2021

Exploring the Profiles of Software Testing Jobs in the United States

IEEE Access

23 citations in the snapshot

RESEARCH CONTEXT · 2021

AI and DevOps in Information Technology and Its Future in the United States

SSRN Electronic Journal

14 citations in the snapshot

RESEARCH CONTEXT · 2024

The Integration of AI and Devops in the Field of Information Technology and Its Prospective Evolution in the United States

International Journal for Research in Applied Science and Engineering Technology

7 citations in the snapshot

RESEARCH CONTEXT · 2021

Global and Latin American female participation in evidence-based software engineering: a systematic mapping study

Journal of the Brazilian Computer Society

6 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
cyber laws11850190.9%
cloud backup solutions4921187.6%
arch linux5125151.4%
green data centers200117110.7%
os portability1177397.5%
cost-effective trademarks644383.4%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 29 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
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