Marketing Software Industry Landscape of the United States
8,797 Marketing Software companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated September 2026.
Who leads Marketing Software in the United States
Shows the number of Marketing Software firms in the U.S. (8,797) and highlights which companies are currently hiring, have disclosed funding, or appear on leaderboards for size and investment.
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NielsenIQ13last posted Aug 2026
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Circana12last posted Aug 2026
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Numerator12last posted Aug 2026
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Taboola12last posted Aug 2026
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LiveRamp12last posted Aug 2026
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ServiceSource11last posted Jun 2026
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Amazon Mobile Analytics11last posted Jun 2026
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Enfra11last posted Jun 2026
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Applovin$2.7BSeries E · Aug 2018
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Twilio$1.3BPost IPO · Jul 2021
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SurveyMonkey$1.1BSeries D · Dec 2014
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Attentive Mobile$1BSeries E · Jun 2021
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Uniphore$977.7MSeries F · Oct 2025
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Campaign Monitor$896.1MSeries E · Sep 2020
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Runway$859.5MSeries E · Feb 2026
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LivePerson$749.8MPost IPO · May 2022
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S&P Global Market Intelligence$4.2BFY2026 filing
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Braze$738.2MFY2024 filing
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Yext$446.6MFY2026 filing
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Zeta Global$396.3MFY2026 filing
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Weave$170.5MFY2023 filing
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Sprout Social1,383tracked employees
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Adobe Target10.3%414 tracked events
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American3.2%130 tracked events
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Vimeotop 5kvimeo.com
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FocusVisiontop 10kfocusvision.com
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Squarespacetop 50ksquarespace.com
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ManyChattop 50kmanychat.com
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AllMyLinkstop 50kallmylinks.com
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BackerKittop 50kbackerkit.com
See all 8,797 Marketing Software companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Marketing Software ecosystem in the United States grew, 2016–2025
Displays the annual count of new Marketing Software companies founded from 2016 to 2025, with the highest year being 2023 at 738 firms and 366 firms founded in 2025.
Where Marketing Software companies in the United States are based
Lists the U.S. cities with the most Marketing Software companies, led by San Francisco (933) and New York City (901).
The Marketing Software market map of the United States: what these companies actually do
Breaks down the sector by product sub‑categories and revenue models, showing enterprise tech (8,367 firms) and subscription pricing (7,206 firms) as the largest groups.
The biggest kinds of Marketing Software company, by how many we track.
- Enterprise Tech8,367 companies · $47.6B raised · 395 hiring
- Enterprise Software7,033 companies · $42.6B raised · 332 hiring
- SaaS6,363 companies · $35.9B raised · 288 hiring
- Consumer Digital929 companies · $2.4B raised · 31 hiring
- Artificial Intelligence628 companies · $7.5B raised · 45 hiring
- Commerce Enablers348 companies · $5.9B raised · 43 hiring
- Gtm Software295 companies · $4.1B raised · 25 hiring
- Marketplaces255 companies · $642.6M raised · 18 hiring
- Lead Generation236 companies · $685M raised · 9 hiring
- Retail SaaS223 companies · $3.1B raised · 23 hiring
- Deep Tech193 companies · $3.8B raised · 15 hiring
- E-Commerce SaaS179 companies · $3B raised · 21 hiring
Monetization
How Marketing Software companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Marketing Software in the United States
Counts corporate events over the past two years (2,501 total), including key‑person moves, new product announcements, earnings releases, M&A activity, and funding rounds.
- FundingHightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.2026-05-04
- M&AEuclid has acquired Thresh Power, a provider of due diligence software for renewable energy projects.2026-05-04
- M&ASkio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.2026-05-01
- FundingThe round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.2026-04-28
- M&AAdobe has completed its acquisition of Semrush Holdings2026-04-28
- M&ASLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.2026-04-24
- M&ASoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).2026-04-22
- M&AThe acquisition allows Rep Data to expand its capabilities in delivering research and insights solutions.2026-04-18
- FundingGetWhys has now raised a total of $8.2M in total equity funding and is backed by Capital Eleven, CEAS Investments, EPIC Ventures, NEXT Frontier Capital, and Portland Seed Fund.2026-04-18
- FundingThe funding round, which also drew participation from strategic investor Engage, will be used to accelerate product development, customer success and further go-to-market expansion, according to Canvs AI.2026-04-17
Mergers and acquisitions
Deals from the last 24 months where a Marketing Software company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| Salesforce.com Inc. | $689M | Announced | 2026-06-04 | |
| undisclosed | Announced | 2026-05-26 | ||
| Thresh Power | undisclosed | Announced | 2026-05-04 | |
| Na | $105M | Completed | 2026-05-01 | |
| Nebius Group | $275M | — | 2026-05-01 | |
| $105M | Announced | 2026-04-30 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events such as IPO filings, leadership changes, product launches, and contract wins within the sector.
SightlyJacob Miesner · Promotion → Chief Technology OfficerMay 2026
GreenArrow EmailRayne Walton, CPA · Appointment → Vice President of AccountingApr 2026
KantarBiswaroop C · Appointment → Chief Growth Officer for Southeast AsiaApr 2026
VocusPureApr 2026
NylasProfessional Services program (Professional Services)Apr 2026
Total ExpertCustomer IQ (Customer Intelligence)Apr 2026
unitQunitQ Unified Platform (AI Quality Intelligence)Apr 2026
Hatchwon pack’dApr 2026
Cordialwon tapestryApr 2026
Nielsenwon televisaunivisionApr 2026
Snippwon undisclosed clientMar 2026
Tailwind~3 roles reported · cost reductionApr 2026
Artisan~46 roles reported · cost reductionMar 2026
LTKscale undisclosed · business refocusFeb 2026
- ispot v edodamages · VerdictApr 2026
- cumulus v nielsentied product antitrust violation · OngoingApr 2026
Half of these companies grew revenue faster than +12.2%, half slower.
Who is building Marketing Software in the United States
Profiles founders and CEOs of 3,275 companies, noting common alma maters like Stanford (95) and prior employers such as Google (71).
Ex-Style Page · University of California, Berkeley BA 2001
Ex-TeNet · Jaypee University of Information Technology BE 2007
Blackbird Ventures, ex-Co-Founder Switch. University of Sydney BCom 1997, University of Wollongong 2000
Ex-Zocdoc, IBM Research, Chartbeat, Quantcast · Wesleyan University BA 2013, New York University MPS 2018
CAIVIS Acquisition, FasterCures, ex-XL Marketing, InPhonic. Washington & Jefferson College BA 1991
Founder Branch, ex-Co-Founder Kindred Prints, Siemens Medical Solutions. Cornell University BS 2005, Stanford University MS 2007…
Founder Kingston Stockade Football Club, Street FC, ex-Founder Dodgeball, Google. Syracuse University BS 1998, New York University MPS 2004
Ex-Ford Motor Company. Brigham Young University
Ex-Opower, New Enterprise Associates, Khosla Ventures, Google. Lehigh University BS 1998, Harvard Business School MBA 2004
- flagged as repeat founders66
- no repeat-founder flag3,812
- women448
- men3,676
Look up the people behind Marketing Software companies in the United States
Search founders, executives and operators by company, role and location.
Who funds Marketing Software in the United States
Summarizes 2,607 funding rounds since 2016 from 2,951 investors, with a typical round size of $3.3 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Y Combinator | 145 | 60 | May 2026 |
| Techstars | 61 | 37 | Apr 2026 |
| Europa | 46 | — | Feb 2024 |
| Sequoia Capital | 43 | 14 | Feb 2026 |
| Accel | 25 | 13 | Feb 2026 |
| Madrona | 24 | 8 | Dec 2025 |
| Insight Partners | 22 | 16 | Nov 2025 |
| 500 Global | 21 | 10 | Aug 2022 |
| Bessemer Venture Partners | 21 | 7 | Oct 2025 |
| Salesforce Ventures | 21 | 6 | Sep 2025 |
The typical round is $3.3M — half were bigger, half smaller.
The biggest Marketing Software funding rounds in the United States
Highlights the largest disclosed funding round—Applovin’s $1.2 billion Series E—and lists ten other major rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $1.2B | Aug 2018 | Orient Securities Asset Management | |
| Series Emega-round | $470M | Mar 2021 | Coatue, Tiger Global Management, IVP +2 more | |
| Series Dmega-round | $444M | Dec 2012 | Tiger Global Management | |
| Series Dmega-round | $400M | Jul 2018 | KKR, Nimble Ventures | |
| Series Emega-round | $400M | Jan 2022 | New Enterprise Associates, March Capital, GoldenArc Capital +4 more | |
| Series Emega-round | $399M | Mar 2015 | — | |
| Series Emega-round | $315M | Feb 2026 | General Atlantic, Nvidia, Fidelity Investments +7 more | |
| Series Dmega-round | $308M | Apr 2025 | General Atlantic, Fidelity Investments, Baillie Gifford +2 more | |
| Series Dmega-round | $300M | Jan 2021 | T. Rowe Price | |
| Squarespace | Series Emega-round | $300M | Mar 2021 | Dragoneer Investment Group, Tiger Global Management, Fidelity Investments +4 more |
448 venture rounds with a disclosed amount in the window.
Series B$50MMay 2026
Series A$30MMay 2026
Seed$6MMay 2026
- SeedundisclosedMay 2026
Series D$150MApr 2026
Series B$45MApr 2026
Series B$20MApr 2026
Seed$15.3MApr 2026
Marketing Software jobs in the United States: who is hiring and what they ask for
Aggregates 17,317 job postings from 728 employers, noting top skill demands and a median advertised salary of $70 k per year.
Demand
The Skills Employers Ask For
What Marketing Software employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- typescript270▲
- aws232▲
- react231▲
- python228▲
- excel190▲
- salesforce152▲
- sql140▲
- ai138▲
- crm133▲
- javascript116▲
- Manager$105k/yr (n=434)
- Senior$128k/yr (n=205)
- Lead$95k/yr (n=126)
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60 Marketing Software-relevant internships in India were advertised over the same 12 months.
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