Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SWEDEN EDITION 2026

Sweden’s
travel and hospitality tech industry,
in focus.

The companies, capital and talent shaping travel and hospitality tech in Sweden. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Travel and Hospitality Tech Industry Landscape of Sweden
SE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Travel and Hospitality Tech illustration
MEET THE COMPANIES

Explore Sweden’s travel and hospitality tech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Travel and Hospitality Tech company highlights in Sweden, snapshot 3 September 2026
Company
Voivoi.com$597.59M—1,000—
Cabonlinecabonline.com$188.84M—161—
Minutminut.com$30.82M—46—
Findityfindity.com$15M—71—
Wingbitswingbits.com$9.1M———
Handiscoverhandiscover.com$6.06M—15—
Zaploxzaplox.com$5.56M1 roles15—
Rentals Unitedrentalsunited.com$4.83M—123—
Etraveli Groupetraveligroup.com—10 roles154—
Etravelietraveli.com—4 roles——
Looponloopon.com—2 roles6—
travel clearingtravelclearing.com—2 roles21—
Bookboostbookboost.io—1 roles24—
Dreamlakedreamlake.com—1 roles——
Visit Skånevisitskane.com—1 roles32—
All Aboardallaboard.eu——6—
Axiellaxiell.com——189—
BookVisitbookvisit.com————
EasyParkeasyparkgroup.com——1,000—
Flightradar24flightradar24.com——81—
GeoGuessrgeoguessr.com——45—
Icomeraicomera.com——194—
Navigraphnavigraph.com————
OurGreenCarourgreencar.se——6—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Travel and Hospitality Tech industry KPIs in Sweden

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation4.4%

17 of 383 tracked companies have open roles.

Funding participation10.4%

40 of 383 tracked companies have a recorded round.

Top 3 funding share92.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.11M

Midpoint of 62 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 92.9% of disclosed capital, while 89.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Sweden travel and hospitality tech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Sweden travel and hospitality tech
$0$70.87M$141.74M$212.61M$283.47M2016: $1.04M20162017: $191.63M20172018: $56.16M20182019: $127.58M20192020: $248.66M20202021: $166.67M20212022: $33.79M20222023: $5.25M20232024: $28.5M20242025: $13.13M2025
View the numbers
Annual travel and hospitality tech funding and company formation in Sweden
YearFunding (USD)FoundedRaising
2016$1.04M214
2017$191.63M284
2018$56.16M197
2019$127.58M276
2020$248.66M345
2021$166.67M186
2022$33.79M116
2023$5.25M53
2024$28.5M92
2025$13.13M15
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Voi68.0%
  • Cabonline21.5%
  • Minut3.5%
  • Other companies7.1%

Funding by stage

72 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel26 36.1%
Series A–B12 16.7%
Series C+ / PE6 8.3%
Grants, debt & other28 38.9%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C12/2020
Voivoi.com$160M

Backed by The Raine Group and VNV Global and others.

Series D12/2021
Voivoi.com$115M

Backed by The Raine Group and VNV Global and others.

Series B11/2019
Voivoi.com$85M

Backed by VNV Global and Balderton Capital and others.

Series A11/2018
Voivoi.com$50M

Backed by Balderton Capital and LocalGlobe and others.

Series C08/2021
Voivoi.com$45M

Backed by The Raine Group and VNV Global.

Series A03/2019
Voivoi.com$30M

Backed by JAM Fund and VNV Global and others.

Series D03/2024
Voivoi.com$25M

Backed by VNV Global and The Raine Group and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Sweden; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Sweden; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Sweden companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 383 companies on this page carry a measured traffic record (3.1%); these are the largest of those, by monthly visits. The median among them is 454,211 visits.

CompanyMonthly visitsAuthorityMobile
Flightradar24flightradar24.com64,137,4168757.2%
GeoGuessrgeoguessr.com24,284,4047718%
SLsl.se1,713,0595464%
Navigraphnavigraph.com1,170,6824018.7%
Icomeraicomera.com729,4013131.9%
BookVisitbookvisit.com465,4393455%
Voivoi.com442,9844686.2%
Trafikotrafiko.se310,9883860.8%
Axiellaxiell.com124,0923442.8%
MABI Sverige ABmabi.se108,723375.4%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

101 of these companies (26.4%) publish at least one Android app — 240 apps in all, carrying 154M installs between them.

AppInstallsRatingStore category
Flightradar24 Flight TrackerFlightradar24115.9M4.5Travel & Local
GeoGuessrGeoGuessr11.3M4.5Trivia
Voi – e-scooter & e-bike hireVoi7.9M4.8Travel & Local
Parkster - Smooth parkingParkster4.7M4.2Travel & Local
SLSL3.6M2.1Travel & Local
Aimo - Parking with Aimo ParkAimo1.6M2.8Auto & Vehicles
A Better Routeplanner (ABRP)abetterrouteplanner.com1.6M4.7Maps & Navigation
ePARK – quick and easy parkingePARK954.1K4.1Travel & Local
SkiStarSkiStar567.9K4.3Travel & Local
TaxiCallerTaxiCaller455.4K3.3Maps & Navigation

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Online Travel90129MFlightradar24 Flight Tracker 115.9M
Road Transport Tech10824.9MVoi – e-scooter & e-bike hire 7.9M
Electric Vehicles68.1MQick Scooters 128.9K
Smart Public Transport134.9MSL 3.6M
It Services61.1MLänstrafiken Örebro 252.9K
Aviation It4203.9KNavigraph Charts 198.4K
Enterprise Resource Planning2198.5KHoistGroup Mobile Key 103
Art And Museum Tech67140KNordens Ark 32K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 72023Q2: 22023Q22023Q3: 52023Q3: 32023Q32023Q4: 22023Q4: 22023Q42024Q1: 22024Q1: 12024Q12024Q2: 32024Q2: 22024Q22024Q3: 102024Q3: 12024Q32024Q4: 32024Q4: 92024Q42025Q1: 52025Q1: 42025Q12025Q2: 62025Q2: 112025Q22025Q3: 52025Q3: 462025Q32025Q4: 32025Q4: 422025Q42026Q1: 62026Q1: 302026Q1

Darker bars are new releases, lighter bars apps updated. 193 of 240 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Sweden travel and hospitality tech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital187
Enterprise tech142
Enterprise software93
B2c e-commerce70
Saas65
Marketplaces59
Travel and hospitality saas48
Shared mobility46
Gig employers42
Sharing economy32
Cab ride-hailing31
Online travel agencies23

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

187companies
4.8%have hiring activity

9 companies hiring · $839.71M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription246
Commission on transaction180
E-commerce - service106
Fee-for-service83
Advertising58
Renting / leasing20
E-commerce - product14
Physical commerce8
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 9 dated reports
Mergers & acquisitionsetraveli.com ↗

The last major deal blocked by EU regulators was Booking.com’s 2023 acquisition of Etraveli.

Mergers & acquisitionsetraveligroup.com ↗

KKR & Co. agreed to purchase a significant minority stake in the Swedish travel technology company Etraveli Group, supported by CVC Capital Partners Plc.

Funding roundsbookboost.io ↗

Bookboost, a guest management tech platform for hotels, has raised $3.9 million (€3.6 million).

Funding roundswingbits.com ↗

Wingbits Raises €5.3Mn to Transform Flight Tracking

Mergers & acquisitionseasyparkgroup.com ↗

Today, EasyPark Group, a leading provider of digital parking and mobility solutions, announces the completion of its strategic acquisition of Flowbird Group.

Leadership movesicomera.com ↗

Icomera has announced the appointment of Ben Dunlop as the new Managing Director of its DG8 design and engineering division, effective early March.

Earningsskistar.com ↗

First Quarter Net sales for the first quarter increased by SEK 24 million, 11 percent, to SEK 236 million (212).

Fundraisingallaboard.eu ↗

All Aboard expects to raise a $300m fund by the end of the year and commit to its first investments in the coming months, says co-founder Stan Miranda.

Contractsvoi.com ↗

Swedish self-service electric bike and scooter operator Voi Technology announced on Friday that it had won the market for "the deployment of 1000 scooters and 350 electric bikes in the Métropole du Havre".

Full recorded event mix

Top 8 categories among 22 recorded events in the 24-month window.

Leadership moves
5
Funding rounds
5
Mergers & acquisitions
5
Earnings
2
Company announcements
2
Fundraising
1
Regulatory
1
Contracts
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

3 tracked people moves

Nina Bjornstad

Appointment Board Member

Icomera ↗
Ben Dunlop

Appointment Managing Director

Icomera ↗
Cyril Morette

Appointment Sales Manager, Media Content Solutions

Contract wins

1 recorded customer wins

Voi ↗

Customer: Métropole du Havre

Regulatory events

1 recorded events

EasyPark ↗

approved acquisitionFrench Competition Market Regulator

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
booking.com→Etraveli ↗2025-12-05Not stated in snapshot
booking holdings→Etraveli Group ↗Terminated2025-07-22$1.8B
kkr→Etraveli Group ↗Announced2025-07-22Not stated in snapshot
EasyPark→flowbird groupCompleted2025-01-15Not stated in snapshot
mantech→Oceans ↗Announced2024-06-13Not stated in snapshot
guesty→Rentals United ↗Announced2024-05-06Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

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Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

161 founders and chief executives across 119 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

18 profiles with education records.

Lund University
6
Linköping University
3
Harvard Business School
2
Stockholm University
2
The University of British Columbia
1
INSEAD
1
RMIT University
1
KTH Royal Institute of Technology
1

Prior employers

1 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

129,002 articles in the measured 12-month window.

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129,002articles in the measured year
9,619articles in 2026Q1
8.1%positive tone in the latest complete year

News volume trends

Travel and Hospitality Tech coverage across Sweden · articles per complete quarter

027,76555,53083,295111,0602021Q2: 12,8952021Q22021Q3: 13,5662021Q4: 12,9392022Q1: 13,9902022Q2: 13,5992022Q22022Q3: 15,3772022Q4: 18,8932023Q1: 20,8702023Q2: 18,9772023Q22023Q3: 21,3372023Q4: 17,0432024Q1: 22,5892024Q2: 30,4962024Q22024Q3: 29,2282024Q4: 30,2462025Q1: 40,0762025Q2: 22,9482025Q22025Q3: 96,5742025Q4: 7,4522026Q1: 9,6192026Q1
View quarterly article counts
QuarterArticles
2021Q212,895
2021Q313,566
2021Q412,939
2022Q113,990
2022Q213,599
2022Q315,377
2022Q418,893
2023Q120,870
2023Q218,977
2023Q321,337
2023Q417,043
2024Q122,589
2024Q230,496
2024Q329,228
2024Q430,246
2025Q140,076
2025Q222,948
2025Q396,574
2025Q47,452
2026Q19,619

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
7,871 positive · 29,635 neutral · 4,548 negative
2022
11,210 positive · 45,741 neutral · 4,879 negative
2023
14,162 positive · 58,468 neutral · 5,529 negative
2024
13,123 positive · 93,346 neutral · 6,057 negative
2025
13,593 positive · 148,213 neutral · 5,200 negative

Leading coverage topics

Travel and Hospitality Tech coverage across Sweden · ranked by full-period article count.

International And Transnational Geographic Entities22,235 articles in the full recorded period
108,053 recent · 81,354 prior
Administrative And Political Subdivisions22,233 articles in the full recorded period
108,048 recent · 81,350 prior
Geopolitical Disputes And Contested Areas22,233 articles in the full recorded period
108,051 recent · 81,349 prior
International Sports Competitions538 articles in the full recorded period
1,336 recent · 867 prior
Soccer Women'S Leagues And Competitions298 articles in the full recorded period
0 recent · 0 prior
Championship Event Highlights208 articles in the full recorded period
543 recent · 279 prior
Olympic Games Coverage205 articles in the full recorded period
353 recent · 457 prior
Soccer Tournament Competitions157 articles in the full recorded period
366 recent · 183 prior
Professional League Updates123 articles in the full recorded period
667 recent · 317 prior
Winter Sports Coverage99 articles in the full recorded period
176 recent · 282 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Travel and Hospitality Tech coverage across Sweden

KeywordRecentPriorChange
countries4,1761,848126%
women\'s champions league279125123%
final match recaps23163267%
international cups18882129%
global tournaments16311246%
world cup16272125%
caf women\'s championship16110159%
comex gold analysis15272111%
quarterfinals14672103%
intercontinental matches13768101%
olympic team selections43181-76%
olympic trials30154-81%
summer olympics athletics6106-94%
olympic venues14102-86%
sports in summer olympics497-96%

Event and signal lenses

Travel and Hospitality Tech coverage across Sweden

All complete annual cohorts shown
Rising

Regulatory Risk

30,789 classified articles

territories, disputed islands, countries

2.5% critical · 2.4% positive
Rising

Funding Momentum

410 classified articles

world cup, quarterfinals, caf women's championship

29.8% critical · 39.0% positive
Flat

Growth

681 classified articles

gdp acceleration, economic growth statistics, annual gdp performance

24.1% critical · 47.1% positive

Travel and Hospitality Tech coverage across Sweden. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Travel and Hospitality Tech in Sweden: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon