Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
consumer goods industry,
in focus.

The companies, capital and talent shaping consumer goods in India. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Consumer Goods Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Consumer Goods illustration
MEET THE COMPANIES

Explore India’s consumer goods leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Consumer Goods company highlights in India, snapshot 5 August 2026
Company
Lenskartlenskart.com$980.6M10,834
Bira 91bira91.com$495.81M827
Liciouslicious.in$490.08M1,756
Patanjali Ayurvedpatanjaliayurved.net$472.35M6,395
Del Monte Foodsdelmontefoods.in$450M333
Priya Foodspriyafoods.com$366.05M2,067
FreshToHomefreshtohome.com$301.56M253
Country Delightcountrydelight.in$259.94M3,454
McCain Foodsmccainindia.com13 roles
Barcobarco.com11 roles501
BSH Home Appliances Groupbosch-home.in9 roles49
Kayem Foodskayemfoods.in9 roles84
Hiltonhiltonappliances.com8 roles
Sweet Dreamssweetdreams.in8 roles5
BenQbenq.com7 roles139
The Sleep Companythesleepcompany.in7 roles824
Aditya Birla Nuvoadityabirlanuvo.net37,000
Arvind Grouparvind.com42,000$798.74MFYFY2025 filing
Britanniabritannia.co.in4,144
Daburdabur.com5,369$949.27MFYFY2025 filing
Diageo Indiadiageoindia.com51$2.8BFYFY2025 filing
Emamiemamiltd.in20,000
ITCitcportal.com10,286$7.77BFYFY2025 filing
Kalyan Jewellerskalyanjewellers.net11,591$2.26BFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Consumer Goods industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation7.0%

1,212 of 17,311 tracked companies have open roles.

Funding participation6.9%

1,202 of 17,311 tracked companies have a recorded round.

Top 3 funding share15.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$520.3K

Midpoint of 2,710 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 15.1% of disclosed capital, while 93.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India consumer goods has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India consumer goods
$0$507.38M$1.01B$1.52B$2.03B2016: $485.46M20162017: $643.55M20172018: $599.34M20182019: $1.25B20192020: $480.78M20202021: $1.57B20212022: $1.78B20222023: $1.27B20232024: $1.07B20242025: $994.31M2025
View the numbers
Annual consumer goods funding and company formation in India
YearFunding (USD)FoundedRaising
2016$485.46M66197
2017$643.55M750116
2018$599.34M827144
2019$1.25B859199
2020$480.78M1027170
2021$1.57B1085271
2022$1.78B939339
2023$1.27B922284
2024$1.07B770297
2025$994.31M231275
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Lenskart7.5%
  • Bira 913.8%
  • Licious3.8%
  • Other companies84.9%

Funding by stage

2,992 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel2034 68.0%
Series A–B566 18.9%
Series C+ / PE178 5.9%
Grants, debt & other214 7.2%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
CHOSEN $5M

Backed by Fireside Ventures and BOLD and others.

Series A05/2026
Kisah $3.8M

Backed by Fireside Ventures.

Seed05/2026
Bombay Banta $836.22K

Backed by DSG Consumer Partners and Kapil Chopra.

Seed05/2026
MHYTH $526.52K

Backed by Mohammed Asief Khan.

Seed05/2026
NORI $350K

Backed by Vijay Shekhar Sharma and VSS Investco.

Series A05/2026
Yoho $210.28K

Backed by Paytm.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F06/2021
Liciouslicious.in$192M

Backed by Multiples Alternate Asset Management and Vertex Ventures and others.

Series G03/2022
Liciouslicious.in$150M

Backed by Amansa Capital and Axis Growth Avenues AIF–I and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 4629 reporting entities from 5665 eligible matches.

Revenue in covered accounts₹2,031,165.1 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹129,176.8 crore

Combined result for the same cohort.

Aggregate net margin+6.4%

Combined net income ÷ combined revenue.

Median company revenue₹18.6 crore

The middle covered reporting entity.

Profitable entities+66.2%

3063 of 4629 covered entities.

Top-five concentration+26.0%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 4629 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

4629 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does consumer goods compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

407 of the 17,344 companies on this page carry a measured traffic record (2.3%); these are the largest of those, by monthly visits. The median among them is 229,183 visits.

CompanyMonthly visitsAuthorityMobile
Realmerealme.com10,693,3807989.1%
Lenskartlenskart.com8,849,1076990.9%
IQOSiqos.com5,622,6316581%
Noisegonoise.com5,151,2146095.7%
The Souled Storethesouledstore.com4,573,5265887.1%
Snitchsnitch.com4,526,1824192%
LC Waikikilcw.com4,419,6506180.7%
Pilgrimdiscoverpilgrim.com3,732,0275297%
Tanishqtanishq.co.in3,581,9087289.3%
Titan Companytitan.co.in3,548,5816491.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

891 of these companies (5.1%) publish at least one Android app — 1,445 apps in all, carrying 873.5M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Apparel Brands163290MMax Fashion India 35.6M
Fashion Tech98243.2MLenskart : Eyeglasses & More 76.5M
Fashion Accessories188141.5MGIVA: Silver & Gold Jewellery 15.4M
Consumer Electronics E-Commerce41136.1MNoiseFit: Health & Fitness 54M
Mobiles & Accessories37134.3Mrealme Store 45M
Beauty & Personal Care Products117123.8MMamaearth: Beauty Skincare App 23M
Food & Beverage Products36190.9MCountry Delight Milk & Grocery 30.3M
Online Grocery7874.9MLicious - Chicken, Fish & Meat 18.6M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 202023Q2: 222023Q22023Q3: 282023Q3: 232023Q32023Q4: 242023Q4: 322023Q42024Q1: 192024Q1: 142024Q12024Q2: 212024Q2: 122024Q22024Q3: 232024Q3: 432024Q32024Q4: 272024Q4: 362024Q42025Q1: 252025Q1: 422025Q12025Q2: 312025Q2: 542025Q22025Q3: 332025Q3: 1532025Q32025Q4: 222025Q4: 1672025Q42026Q1: 292026Q1: 2242026Q1

Darker bars are new releases, lighter bars apps updated. 662 of 1,445 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India consumer goods market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Internet first brands4,032
Food & beverage products3,561
B2c e-commerce2,836
Consumer digital2,779
Retail tech2,442
B2c fashion e-commerce1,132
Internet first fashion brands1,106
Internet first apparel brands904
Beauty tech663
Beauty e-commerce660
Internet first beauty brands628
Food tech574

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Internet first brands

The largest measured segment in this report snapshot.

4032companies
10.8%have hiring activity

434 companies hiring · $5.9B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product15,699
Physical commerce4,459
Advertising775
E-commerce - service572
Commission on transaction478
Fee-for-service361
Subscription233
Sponsorship179
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsmhyth.com ↗

MHYTH secured ₹5 crore (~$600,000) in pre‑seed funding, backed by a Mumbai‑based single‑family office led by businessman Mohammed Asief Khan.

IPO activitymilkymist.com ↗

Milky Mist Dairy Food has completed a pre-IPO placement worth ₹3,570 crore, as part of its preparations for a proposed initial public offering, according to a public notice filed with regulators.

Funding roundsbluetokaicoffee.com ↗

Blue Tokai Coffee Roasters is raising Rs 175 crore (around $19 million) through an extension of its Series D funding round.

Funding roundskisah.in ↗

Kisah Raises ₹35.9 Cr in Series A Round Men's and kids' ethnic wear brand Kisah has raised ₹35.9 crore in a Series A round led by Fireside Ventures, with several individual investors also participating.

Funding roundsrosierfoods.com ↗

Rosier Foods Secures Angel Investment from Aman Gupta A2 Gir cow ghee and organic pantry brand Rosier Foods has secured investment from boAt co-founder Aman Gupta through his venture fund SailThru Ventures.

Funding roundshealthfab.in ↗

HealthFab Raises ₹20 Cr in Series A Round Menstrual hygiene startup HealthFab has raised ₹20 crore in a Series A round led by Atomic Capital.

Mergers & acquisitionsunitedspirits.in ↗

The acquisition of Royal Challengers Bengaluru (RCB) in March, for instance, had included both the men’s Indian Premier League franchise and the Women’s Premier League franchise, from United Spirits Limited (USL), a subsidiary of Diageo plc.

Mergers & acquisitionsrealme.com ↗

A post from Digital Chat Station on Weibo suggests that OnePlus and Realme have officially merged.

Full recorded event mix

Top 10 categories among 11,294 recorded events in the 24-month window.

Earnings
5,318
Company announcements
1,420
Mergers & acquisitions
993
Leadership moves
907
Funding rounds
651
IPO activity
431
Contracts
381
New products
328
Capital infusions
214
Regulatory
195
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

162 tracked people moves

Mr. MB Raghunath

Retirement Previously Chief Executive Officer

Uttam Kumar

Appointment Chief Product Officer

Priyavrata Mafatlal

Appointment Chief Executive Officer

Emami ↗
Dhruv Aggarwal

Appointment Chief growth officer

Epigamia ↗
Ritesh Gauba

Appointment Chief Executive Officer

Epigamia ↗
Ankur Goel

Promotion Co-Founder and Chief Operating Officer

Epigamia ↗
Rohan Mirchandani

Death Previously cofounder

Lenskart ↗
Madhur Acharya

Departure Previously Vice President – Ecommerce

Product launches

Products, platforms and features in the recorded window

Vadilal ↗
Pista Kunafa

Flavor

MTR Foods ↗
Rice Rava Idli Batter

Fresh batter

MTR Foods ↗
Fresh Dosa Batter

ready-to-cook breakfast batter

Vadilal ↗
Café Mocha

Flavor

Liver Detox Tablets

Product

Liver Care Tablets

Product

GRM Rice ↗
10X Basmati Rice Suitable for Diabetics

Product

Korean-flavoured Protein Chips

Protein chip

Litigation

43 tracked suits

Company
Marc Enterprises v flipkart

trademark dispute over Flipkart’s MarQ private labelCivil · Dismissed

Company
bajaj electricals v Office of the Commissioner (Appeals), Central Excise, Custom

Short payment of tax for FY2018-19 due to discrepancy between GSTR 1 and GSTR 3B filingsRegulatory · Ongoing

Earnings pulse

Reported company results in the recorded window.

506companies
5,060period observations
10.6%median reported growth

Median across 4,887 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
NaAWL Agri Business ↗Announced2026-07-18$736.0M
Wipro Consumer Carealpha netAnnounced2026-06-30$70.8M
Twin Star TechnologiesVideocon Industries ↗Announced2026-06-08Not stated in snapshot
Billionaire Anil AgrawalVideocon Industries ↗Announced2026-06-08Not stated in snapshot
United SpiritsRoyal Challengers BengaluruCompleted2026-05-03Not stated in snapshot
Senco Gold And DiamondsAugust Jewellery (AJPL)Announced2026-04-30Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

4,041 postings in the preceding 12 months. The full 5,277-posting snapshot covers 897 employers.

Expand panel +

Most advertised job titles

Data Engineer67
Project Manager40
Senior Data Engineer29
Financial Analyst27
Cloud Engineer27
Interior Designer26
40 internship postings

14 tracked postings mention remote work.

The seniority mix

2,566 postings specify a level.

unspecified
2,711
manager
1,154
senior
632
lead
453
intern
188
entry
139

Skills employers mention

Top skills across 5,277 tracked postings in the available jobs snapshot.

Python
383
Excel
338
Sql
278
Sales
262
Communication
259
Communication Skills
247
Project Management
221
Data Analysis
210
Aws
190
Inventory Management
188
ADVERTISED PAY$6.6K/ year

Median across 341 postings with pay data, expressed in USD.

Salary by seniority

manager$6.9K/ year90 postings
senior$7.8K/ year54 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

10,312 founders and chief executives across 7,748 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

747 profiles with education records.

University of Delhi
72
Indian School of Business
66
IIT Delhi
58
IIM Ahmedabad
51
IIT Bombay
44
IIM Calcutta
35
IIT Kharagpur
31
University of Warwick
29

Prior employers

134 profiles with prior-work records.

McKinsey
32
Flipkart
18
Amazon
17
Goldman Sachs
14
Myntra
11
Bain
8
Boston Consulting Group
8
Microsoft
8

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

1,445,178 articles in the measured 12-month window.

Expand panel +
1,445,178articles in the measured year
375,325articles in 2026Q1
60.7%positive tone in the latest complete year

News volume trends

Consumer Goods coverage across India · articles per complete quarter

0129,803259,606389,409519,2122021Q2: 210,7712021Q22021Q3: 221,4222021Q4: 193,1372022Q1: 228,8072022Q2: 245,8142022Q22022Q3: 275,6212022Q4: 285,7952023Q1: 323,9562023Q2: 296,0542023Q22023Q3: 310,0992023Q4: 281,8092024Q1: 307,6192024Q2: 317,0962024Q22024Q3: 339,5112024Q4: 355,5712025Q1: 404,6182025Q2: 342,8612025Q22025Q3: 451,4892025Q4: 281,0882026Q1: 375,3252026Q1
View quarterly article counts
QuarterArticles
2021Q2210,771
2021Q3221,422
2021Q4193,137
2022Q1228,807
2022Q2245,814
2022Q3275,621
2022Q4285,795
2023Q1323,956
2023Q2296,054
2023Q3310,099
2023Q4281,809
2024Q1307,619
2024Q2317,096
2024Q3339,511
2024Q4355,571
2025Q1404,618
2025Q2342,861
2025Q3451,489
2025Q4281,088
2026Q1375,325

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
439,403 positive · 49,793 neutral · 235,323 negative
2022
645,660 positive · 72,000 neutral · 316,670 negative
2023
787,926 positive · 84,220 neutral · 338,050 negative
2024
855,488 positive · 123,265 neutral · 339,074 negative
2025
896,942 positive · 177,899 neutral · 402,843 negative

Leading coverage topics

Consumer Goods coverage across India · ranked by full-period article count.

Geopolitical Disputes And Contested Areas300,776 articles in the full recorded period
108,120 recent · 81,398 prior
International And Transnational Geographic Entities300,756 articles in the full recorded period
108,111 recent · 81,397 prior
Administrative And Political Subdivisions300,701 articles in the full recorded period
108,088 recent · 81,386 prior
International Sports Competitions112,557 articles in the full recorded period
27,436 recent · 27,027 prior
International Political Relations73,546 articles in the full recorded period
23,057 recent · 15,383 prior
New Product Launches And Innovations60,436 articles in the full recorded period
18,119 recent · 14,038 prior
Political Party Dynamics55,766 articles in the full recorded period
11,802 recent · 11,823 prior
Cricket Test Matches55,642 articles in the full recorded period
13,513 recent · 11,933 prior
Strategic Partnerships And Collaborations52,392 articles in the full recorded period
16,079 recent · 11,865 prior
Trade Policies And Agreements47,044 articles in the full recorded period
22,863 recent · 11,745 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Consumer Goods coverage across India

KeywordRecentPriorChange
tariff negotiations11,6435,711104%
bilateral trade4,6152,44889%
trade dispute mechanisms4,5262,215104%
trade barrier reduction4,5142,45884%
trade facilitation commitments4,3372,20996%
countries4,1931,860125%
free trade deals4,0872,44367%
multilateral diplomacy3,9232,72644%
diplomatic strategies3,8342,35563%
bilateral trade imbalance3,2982,06360%
odi cricket6,0539,697-38%
limited overs cricket5,7949,349-38%
odi tactics5,6508,792-36%
odi series5,2748,362-37%
odi tournaments5,0478,103-38%

Event and signal lenses

Consumer Goods coverage across India

All complete annual cohorts shown
Rising

Regulatory Risk

1,891,097 classified articles

territories, disputed islands, test cricket

43.1% critical · 27.8% positive
Rising

Funding Momentum

250,301 classified articles

pre-ipo valuation, ipo prospectus, ipo pricing

48.2% critical · 47.0% positive
Rising

Growth

531,078 classified articles

gdp growth rate, economic output growth, economic growth statistics

46.7% critical · 50.6% positive

Consumer Goods coverage across India. Topic labels describe recorded classifications and can include broad context.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — India

Compare demand signals in India’s newsflow with the consumer goods categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 India demand signals compared with mapped consumer goods supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Housing & urban expansion ↗Demand Driver85.012.5+72.5+130.8%
Rail & metro connectivity ↗Connectivity Build-Out85.012.5+72.5+86.9%
Inflation & spending pressure ↗Spending Pressure55.012.5+42.5+28.9%
Layoffs & income shocks ↗Spending Pressure65.037.5+27.5+77.0%
Airports & air links ↗Connectivity Build-Out45.075.0-30.0+62.9%
Industrial parks & warehousing ↗Investment Build-Out20.056.2-36.2+54.2%
Consumer grievances & trust ↗Trust Friction45.087.5-42.5+67.8%
Tourism footfall ↗Demand Driver55.0100.0-45.0+62.6%
E-commerce & quick delivery ↗Channel Shift0.056.2-56.2-5.9%
Highways & expressways ↗Connectivity Build-Out55.0No matching category+22.4%
Congestion & traffic friction ↗Access Friction40.0No matching category+56.9%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. India is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Uttar Pradesh253.9

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Himachal Pradesh241.0

Highways & expressways · Tourism footfall · Congestion & traffic friction

Maharashtra231.1

Highways & expressways · Housing & urban expansion · Inflation & spending pressure

Karnataka207.9

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Manipur205.2

Highways & expressways · Tourism footfall · Layoffs & income shocks

Haryana204.8

Highways & expressways · Congestion & traffic friction · Rail & metro connectivity

Jammu And Kashmir195.7

Highways & expressways · Rail & metro connectivity · Tourism footfall

Uttarakhand190.5

Highways & expressways · Tourism footfall · Congestion & traffic friction

Delhi182.7

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Kerala158.9

Highways & expressways · Tourism footfall · Rail & metro connectivity

Tamil Nadu158.7

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Telangana155.9

Highways & expressways · Congestion & traffic friction · Housing & urban expansion

Inside the leading signals

Open any signal for its quarterly history
DEMAND DRIVERHousing & urban expansion+72.5percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

13.88mentions per 10,000 articles+130.8%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,836

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 42024Q32024Q4: 52024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 82025Q32025Q4: 92025Q42026Q1: 222026Q1
View quarterly signal counts
Housing & urban expansion in India coverage
QuarterMentionsPer 10,000 articles
2024Q32554.99
2024Q42875.67
2025Q13276.97
2025Q22747.27
2025Q34298.9
2025Q43599.65
2026Q1108422.97

Where this signal concentrates in the comparison geography

Maharashtra43.1 / 10,000
Tamil Nadu30.6 / 10,000
Karnataka29.0 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity+72.5percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

19.85mentions per 10,000 articles+86.9%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,836

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 102024Q32024Q4: 112024Q42025Q1: 112025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 162025Q42026Q1: 222026Q1
View quarterly signal counts
Rail & metro connectivity in India coverage
QuarterMentionsPer 10,000 articles
2024Q352110.2
2024Q456311.12
2025Q153611.42
2025Q256414.96
2025Q379616.51
2025Q462616.83
2026Q1107222.72

Where this signal concentrates in the comparison geography

Gujarat37.1 / 10,000
Jammu And Kashmir35.2 / 10,000
Maharashtra35.1 / 10,000
SPENDING PRESSUREInflation & spending pressure+42.5percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

20.73mentions per 10,000 articles+28.9%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,836

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

081725342024Q3: 122024Q32024Q4: 182024Q42025Q1: 152025Q12025Q2: 212025Q22025Q3: 292025Q32025Q4: 152025Q42026Q1: 152026Q1
View quarterly signal counts
Inflation & spending pressure in India coverage
QuarterMentionsPer 10,000 articles
2024Q362612.26
2024Q494118.58
2025Q174915.96
2025Q281421.58
2025Q3141129.26
2025Q459215.92
2026Q173615.6

Where this signal concentrates in the comparison geography

Maharashtra35.3 / 10,000
Kashmir13.8 / 10,000
Kerala8.8 / 10,000
SPENDING PRESSURELayoffs & income shocks+27.5percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

11.25mentions per 10,000 articles+77.0%share change vs prior year

Mapped consumer goods categories

  • Internet First Brands4,032

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 72024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 92025Q22025Q3: 122025Q32025Q4: 102025Q42026Q1: 82026Q1
View quarterly signal counts
Layoffs & income shocks in India coverage
QuarterMentionsPer 10,000 articles
2024Q33727.29
2024Q42294.52
2025Q13246.91
2025Q23479.2
2025Q359112.25
2025Q438710.41
2026Q14238.96

Where this signal concentrates in the comparison geography

Karnataka21.4 / 10,000
Maharashtra11.3 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links-30.0percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

6.79mentions per 10,000 articles+62.9%share change vs prior year

Mapped consumer goods categories

  • B2C Fashion E-Commerce1,132
  • Internet First Fashion Brands1,106
  • Internet First Apparel Brands904
  • Beauty Tech663
  • Beauty E-Commerce660
  • Internet First Beauty Brands628

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0358112024Q3: 32024Q32024Q4: 32024Q42025Q1: 52025Q12025Q2: 52025Q22025Q3: 62025Q32025Q4: 92025Q42026Q1: 62026Q1
View quarterly signal counts
Airports & air links in India coverage
QuarterMentionsPer 10,000 articles
2024Q31823.56
2024Q41943.83
2025Q12705.75
2025Q22265.99
2025Q32946.1
2025Q43529.46
2026Q13046.44

Where this signal concentrates in the comparison geography

Maharashtra15.4 / 10,000
Uttar Pradesh14.4 / 10,000
Delhi14.2 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-36.2percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

4.56mentions per 10,000 articles+54.2%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,836
  • B2C Fashion E-Commerce1,132
  • Beauty E-Commerce660

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

013452024Q3: 32024Q32024Q4: 22024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 42025Q42026Q1: 42026Q1
View quarterly signal counts
Industrial parks & warehousing in India coverage
QuarterMentionsPer 10,000 articles
2024Q31703.33
2024Q41422.8
2025Q11583.37
2025Q21684.45
2025Q32214.58
2025Q41754.71
2026Q11904.03

Where this signal concentrates in the comparison geography

Andhra Pradesh16.2 / 10,000
Uttar Pradesh9.1 / 10,000
Kerala9.0 / 10,000
TRUST FRICTIONConsumer grievances & trust-42.5percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

5.91mentions per 10,000 articles+67.8%share change vs prior year

Mapped consumer goods categories

  • Consumer Digital2,779
  • Retail Tech2,442

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

024672024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 42025Q22025Q3: 62025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Consumer grievances & trust in India coverage
QuarterMentionsPer 10,000 articles
2024Q31142.23
2024Q42234.4
2025Q12294.88
2025Q21534.06
2025Q32916.03
2025Q42416.48
2026Q12675.66

Where this signal concentrates in the comparison geography

Karnataka9.7 / 10,000
DEMAND DRIVERTourism footfall-45.0percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

12.34mentions per 10,000 articles+62.6%share change vs prior year

Mapped consumer goods categories

  • Internet First Brands4,032
  • B2C Fashion E-Commerce1,132
  • Internet First Fashion Brands1,106
  • Beauty Tech663
  • Beauty E-Commerce660
  • Internet First Beauty Brands628

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04812172024Q3: 62024Q32024Q4: 72024Q42025Q1: 82025Q12025Q2: 102025Q22025Q3: 132025Q32025Q4: 142025Q42026Q1: 92026Q1
View quarterly signal counts
Tourism footfall in India coverage
QuarterMentionsPer 10,000 articles
2024Q33336.52
2024Q43767.42
2025Q14128.78
2025Q239610.5
2025Q364913.46
2025Q453514.39
2026Q14449.41

Where this signal concentrates in the comparison geography

Meghalaya44.6 / 10,000
Ladakh39.7 / 10,000
Kerala31.8 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-56.2percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

3.28mentions per 10,000 articles-5.9%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,836
  • B2C Fashion E-Commerce1,132
  • Beauty E-Commerce660

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

012452024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 22025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in India coverage
QuarterMentionsPer 10,000 articles
2024Q31442.82
2024Q42114.17
2025Q11924.09
2025Q21253.31
2025Q31653.42
2025Q41042.8
2026Q11142.42

Where this signal concentrates in the comparison geography

Karnataka7.9 / 10,000
Uttarakhand5.4 / 10,000
Delhi5.2 / 10,000
CONNECTIVITY BUILD-OUTHighways & expresswayssupply not mapped
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

53.0mentions per 10,000 articles+22.4%share change vs prior year

Mapped consumer goods categories

This signal has no matching category in the page’s consumer goods market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0163249652024Q3: 502024Q32024Q4: 422024Q42025Q1: 432025Q12025Q2: 402025Q22025Q3: 562025Q32025Q4: 442025Q42026Q1: 532026Q1
View quarterly signal counts
Highways & expressways in India coverage
QuarterMentionsPer 10,000 articles
2024Q3259050.72
2024Q4216142.67
2025Q1205443.77
2025Q2152340.39
2025Q3272656.52
2025Q4164544.23
2026Q1254353.89

Where this signal concentrates in the comparison geography

Himachal Pradesh172.4 / 10,000
Manipur153.9 / 10,000
Uttar Pradesh134.8 / 10,000
ACCESS FRICTIONCongestion & traffic frictionsupply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

11.15mentions per 10,000 articles+56.9%share change vs prior year

Mapped consumer goods categories

This signal has no matching category in the page’s consumer goods market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 82024Q32024Q4: 72024Q42025Q1: 72025Q12025Q2: 72025Q22025Q3: 122025Q32025Q4: 122025Q42026Q1: 92026Q1
View quarterly signal counts
Congestion & traffic friction in India coverage
QuarterMentionsPer 10,000 articles
2024Q34218.24
2024Q43707.31
2025Q13397.22
2025Q22757.29
2025Q360612.57
2025Q445012.1
2026Q14329.16

Where this signal concentrates in the comparison geography

Haryana24.8 / 10,000
Telangana23.3 / 10,000
Uttar Pradesh21.6 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

India consumer goods coverage

Expand panel +
RESEARCH CONTEXT · 2019

A study on investments in the big data-driven supply chain, performance measures and organisational performance in Indian retail 4.0 context

International Journal of Production Research

190 citations in the snapshot

RESEARCH CONTEXT · 2017

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Journal of Asia Business Studies

167 citations in the snapshot

RESEARCH CONTEXT · 2018

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

South Asian Journal of Business Studies

105 citations in the snapshot

RESEARCH CONTEXT · 2020

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Journal of theoretical and applied electronic commerce research

95 citations in the snapshot

What is growing in this coverage

India coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
ecological literacy7427206.9%
member-supported agriculture7128184.0%
environmental training7129174.2%
train discount schemes6529151.0%
ecosystem services6529151.0%
bus ticket portals8742132.0%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
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Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Consumer Goods in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon