Radar Landscapes Consumer Goods Landscape of London
Consumer Goods industry in London — illustrated cover for the Consumer Goods Landscape of London
Radar · Industry landscape · London

Consumer Goods Landscape of London

2,799 Consumer Goods companies in London, in one picture: who is hiring, who is raising money, who founded them and what the news is about. Updated August 2026.

2,799companies tracked
$2.7Bdisclosed funding
91hiring right now
1,996events · 24 months
161,179news articles · 12 months

Who leads Consumer Goods in London

Shows the top‑ranked consumer‑goods firms in London by size, funding, hiring activity and media coverage, noting 2,799 companies tracked and that 91 are hiring now while 296 disclosed funding.

open roles
Hiring now
ranked by live open roles
  1. 01Diageo13last posted Aug 2026
  2. 02Charlotte Tilbury11last posted Jun 2026
  3. 03Allsaints8last posted Mar 2026
  4. 04Zara Home5last posted Jun 2026
  5. 05Cubitts5last posted May 2026
  6. 06The Renatural5last posted Jun 2026
  7. 07Percival Menswear5last posted Apr 2026
  8. 08Azza Fahmy4last posted Apr 2026
91 companies hiring · 2 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01Castore$412.7MConventional Debt · May 2026
  2. 02Gem Diamonds$200MPost IPO · Jan 2006
  3. 03Urbanic$160MSeries C · Nov 2023
  4. 04MADE.COM$143.9MSeries C · Mar 2018
  5. 05Ted Baker$131.8MPost IPO · Jun 2020
  6. 06Beauty Pie$100MSeries B · Sep 2021
  7. 07ME+EM$81.6MSeries A · Mar 2022
  8. 08Yoto$74.4MConventional Debt · Oct 2024
296 companies with disclosed rounds · $2.7B total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01Diageo$28BFY2025 filing
  2. 02Burberry$3.1BFY2023 filing
  3. 03Fuller Smith & Turner$515.5MFY2025 filing
  4. 04Fortnum & Mason$251.6Msnapshot Mar 2023
  5. 05FitFlop$210.2Msnapshot Mar 2023
  6. 06De Beers Diamond Jewellers$203.6Msnapshot Dec 2022
  7. 07HobbsHobbs$155.7Msnapshot Mar 2024
  8. 08Dune London$133MFY2025 filing
32 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01Associated British Foods132,273tracked employees
  2. 02Unilever128,000tracked employees
  3. 03British American Tobacco82,868tracked employees
  4. 04Diageo27,987tracked employees
  5. 05Fuller Smith & Turner4,240tracked employees
  6. 06Pladis3,250tracked employees
  7. 07The White Company3,000tracked employees
  8. 08Gem Diamonds1,534tracked employees
109 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01Unilever20.9%767 tracked events
  2. 02Diageo14.2%522 tracked events
  3. 03Burberry10.8%397 tracked events
  4. 04Fuller Smith & Turner6.7%245 tracked events
  5. 05Dr. Martens6.4%235 tracked events
  6. 06ASOS5.9%217 tracked events
  7. 07Associated British Foods3.7%135 tracked events
  8. 08Allied Gold3.0%109 tracked events
3,666 tracked events across 140 companies
articles
In the news
Prism news coverage, last 12 months
  1. 01Unilever2,539articles in the window
  2. 02Diageo2,099articles in the window
  3. 03Burberry1,545articles in the window
  4. 04ASOS980articles in the window
  5. 05Stella McCartney527articles in the window
  6. 06Boden491articles in the window
  7. 07Associated British Foods453articles in the window
  8. 08Charlotte Tilbury438articles in the window
113 of these companies drew sector coverage in the window
Radar

See all 2,799 Consumer Goods companies in London

Filter by funding, headcount, hiring and location, and export the list.

How the Consumer Goods ecosystem in London grew, 2016–2025

Displays yearly counts of new consumer‑goods companies founded from 2016 to 2025, highlighting a peak of 187 startups in 2020 and only three in 2025.

Companies founded / year
new Consumer Goods companies in London
2016: 1732017: 1532018: 1522019: 1602020: 1872021: 1302022: 742023: 512024: 252025: 3
20162025
peak 187 in 2020
Companies raising / year
with a disclosed round that year
20162025
peak 61 in 2022
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 46,602,9502017: 93,150,5052018: 165,773,8532019: 145,171,5822020: 230,288,4622021: 268,338,1252022: 338,002,5652023: 536,742,7202024: 126,895,9442025: 94,092,615
20162025
peak $536.7M in 2023
London — home to 2,799 tracked Consumer Goods companies
London2,799 Consumer Goods companies tracked here

The Consumer Goods market map of London: what these companies actually do

Breaks down the product sub‑categories and revenue models of London consumer‑goods firms, with internet‑first brands leading at 605 companies and e‑commerce product sales used by 2,480 firms.

The biggest kinds of Consumer Goods company, by how many we track.

Internet First Brands — a Consumer Goods sub-vertical
Sub-vertical 01
Internet First Brands
605 companies
605companies
$1.4Braised
27hiring
Consumer Digital — a Consumer Goods sub-vertical
Sub-vertical 02
Consumer Digital
391 companies
391companies
$1.5Braised
14hiring
B2C E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 03
B2C E-Commerce
357 companies
357companies
$1.2Braised
17hiring
B2C Fashion E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 04
B2C Fashion E-Commerce
138 companies
138companies
$729.3Mraised
7hiring
Internet First Fashion Brands — a Consumer Goods sub-vertical
Sub-vertical 05
Internet First Fashion Brands
132 companies
132companies
$729.3Mraised
7hiring
Internet First Apparel Brands — a Consumer Goods sub-vertical
Sub-vertical 06
Internet First Apparel Brands
108 companies
108companies
$647.1Mraised
7hiring
Beauty E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 07
Beauty E-Commerce
99 companies
99companies
$154.7Mraised
7hiring
Internet First Beauty Brands — a Consumer Goods sub-vertical
Sub-vertical 08
Internet First Beauty Brands
97 companies
97companies
$151Mraised
7hiring
  • Internet First Brands605 companies · $1.4B raised · 27 hiring
  • Consumer Digital391 companies · $1.5B raised · 14 hiring
  • B2C E-Commerce357 companies · $1.2B raised · 17 hiring
  • B2C Fashion E-Commerce138 companies · $729.3M raised · 7 hiring
  • Internet First Fashion Brands132 companies · $729.3M raised · 7 hiring
  • Internet First Apparel Brands108 companies · $647.1M raised · 7 hiring
  • Beauty E-Commerce99 companies · $154.7M raised · 7 hiring
  • Internet First Beauty Brands97 companies · $151M raised · 7 hiring
  • Enterprise Tech62 companies · $58.2M raised · 4 hiring
  • Women Apparel E-Commerce57 companies · $181.7M raised · 4 hiring
  • Internet First Women'S Clothing Brands54 companies · $181M raised · 4 hiring
  • Healthtech51 companies · $81.9M raised · 2 hiring

Monetization

How Consumer Goods companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

E-Commerce - Product2,480
Physical Commerce650
Advertising140
E-Commerce - Service92
Commission on Transaction69
Fee-For-Service66
Sponsorship56
Subscription42

Funding, M&A and the deals moving Consumer Goods in London

Lists 1,996 corporate events over the past two years, including 517 key‑person announcements, 418 earnings releases, and 210 merger‑and‑acquisition activities.

Leadership 517Earnings 418Announcement 286M&A 210Buyback 107Assets 100Funding 76Contracts 75Lawsuit 62Layoffs 35
  • Funding111Skin raised a total of $15.7 million from investors such as Vaultier7 and SKKY Partners2026-04-30
  • M&AUnilever’s acquisition of greens gummy supplement Grüns in a $1.2 billion deal (announced April 4)2026-04-24
  • M&ANext is mulling a takeover of the Radley in what could be its latest brand acquisition.2026-04-15
  • M&ALaing co-founded confectionary brand Candy Kittens in 2012 and recently snapped up snacking brand Graze from Unilever.2026-04-10
  • M&Athe brand management arm of Gordon Brothers snapping up shoe brand LK Bennett2026-04-02
  • FundingAdonis raised $40 million in venture funding from General Catalyst, Bling Capital, and Quadrille Capital.2026-04-01
  • EarningsGuinness Ghana Breweries PLC has recorded a year-to-date profit of GH₵185 million for the nine months ended March 31, 20262026-05-03
  • EarningsAccording to Asos’ interim results for the 26 weeks ending on the 1st of March 2026, adjusted EBITDA rose by 51% year-on-year to 64 million pounds (73.9 million euros).2026-04-29
  • LayoffsLast month, Kroll said a further 15 stores had ceased trading, with the loss of more than 100 jobs.2026-04-28
  • LeadershipNickolds will leave The White Company at the end of May and will work with the luxury fashion and lifestyle retailer to ensure a “smooth and orderly transition”.2026-04-28

Mergers and acquisitions

Deals from the last 24 months where a Consumer Goods company in London was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
premier foodsThe Spice TailorundisclosedAnnounced2026-07-25
estée lauder111SkinundisclosedAnnounced2026-04-29
nextRadleyundisclosedRumored2026-04-15
mccormickUnilever$44.8BAnnounced2026-04-15
UnileverGrünsundisclosedAnnounced2026-04-14
Candy KittensgrazeundisclosedAnnounced2026-04-10

Who is listing, hiring leaders, launching and winning work

Provides details on notable corporate actions such as IPO filings, leadership changes, product launches and contract wins within the sector.

IPO pipeline
5 companies listed or filing · last 24 months
  • White PearlSPAC · New York Stock Exchange · WPAC U · 5 reportsFeb 2026
  • Allied GoldFollow-on Offering · TSX, NYSE · AAUC · 7 reportsDec 2025
  • Dr. MartensIPO · LSE · 1 reportAug 2025
  • UnileverIPO · Amsterdam · 2 reportsFeb 2025
  • CastoreIPO chatter · 1 reportJan 2025
Leadership moves
148 tracked people moves · last 12 months
  • Beavertown BreweryJochen Van Esch · Departure — was Managing DirectorMay 2026
  • Beavertown BreweryWill Rice · Appointment → Managing DirectorMay 2026
  • The White CompanyPaula Nickolds · Resignation — was Chief Executive OfficerApr 2026
  • DiageoDave Lewis · Appointment → Chief Executive OfficerApr 2026
  • L.K.BennettJohn Noon · Appointment → Joint AdministratorApr 2026
  • L.K.BennettMark Firmin · Appointment → Joint AdministratorApr 2026
  • OttolenghiNeil John Campbell · Appointment → Head Chef at Ottolenghi EdinburghApr 2026
  • DiageoKhushboo Benani · Departure — was Global Head of Culture Marketing and Partnerships at DiageoApr 2026
Product launches
tracked launches · last 12 months
  • TopmanTopman (Men’s fashion)Feb 2026
  • Burberryaugmented reality (AR) shopping tool (AR shopping tool)Feb 2026
  • Charlotte TilburyGaming‑Led Beauty Engagement with Genshin Impact (Gaming Engagement)Dec 2025
  • UnileverSketch Pro studios (AI‑Powered Content Creation Studios)Dec 2025
  • ASOSAsos Live (Live video shopping feature)Oct 2025
Contract wins
22 customer wins · last 24 months
Workforce actions
14 companies cutting roles · last 24 months
  • Diageoscale undisclosed · cost reductionApr 2026
  • Claire\'sscale undisclosed · administrationApr 2026
  • Alexander McQueen~54 roles reported · cost reductionApr 2026
  • L.K.Bennett~89 roles reported · redundancyApr 2026
  • Unilever~7,500 roles reported · cost reductionApr 2026
  • Dr. Martensscale undisclosed · cost reductionMar 2026
Regulatory & litigation
28 regulatory events · 25 tracked suits · 24 months
  • Associated British FoodsInvestigation launched into proposed acquisition — Competition and Markets Authority (CMA)Mar 2026
  • Associated British FoodsProvisional clearance — Competition and Markets Authority (CMA)Mar 2026
  • Associated British Foodsapproved for sale — Competition and Markets AuthorityMar 2026
  • Associated British Foodsraised concerns — Competition and Markets AuthorityMar 2026
  • Bia Tosha v diageo, east african breweries, asahi group holdingsAttempt to restrain a cross‑border share sale over distribution and goodwill dispute · DismissedApr 2026
  • Bia Tosha Distributors v diageoDiageo\'s sale of EABL stake to Asahi Group · DismissedApr 2026
Earnings pulse
companies reporting results · last 24 months
48 companies reporting437 company-quarters trackedbeat 35miss 8in line 15

Half of these companies grew revenue faster than +0.2%, half slower.

Who is building Consumer Goods in London

Profiles 1,232 founders and CEOs across 987 firms, noting that the most common alma maters are Oxford (16) and Cambridge (15) and that many previously worked at Bain or Goldman Sachs.

Founders and chief executives12 of 1,232, from the best-funded companies on this page
Philip Beahon
Co-Founder
Philip Beahon

Ex-Deloitte, PJH Law. Newcastle University BS 2014

Clifford Elphick
Founder & CEO
Clifford Elphick

Zanaga Iron Ore, ex-MD E. Oppenheimer and Son. University of Cape Town BCom

Rahul Dayama
Co-Founder
Rahul Dayama

Ex-StyleCracker, Clickerhouse. Don Bosco Institute of Technology Mumbai BE 2014

Julien Callede
Co-Founder
Julien Callede

Co-Founder Eclo Beauty, The Cirkel, COCOLI, ex-GCE Capital, Natixis. HEC Paris 2006

Rachel Osborne
CEO
Rachel Osborne

Debenhams, Dunelm. University of Cambridge BA 1986

Ben Drury
Co-Founder & CEO
Ben Drury
repeat founder

Pimoroni, ex-Intercede, Marmalade, 7digital, BT. King's College London B.Sc 1997

Logan Plant
Founder & CEO
Logan Plant

Ex-Founder Dukes Brew and Que, Caprice Holdings, DefuseMe. University of Wales

Eyal Postelnik
Co-Founder
Eyal Postelnik

Co-Founder Motionize, Bellina Alimentari, ex-Road Track. Technion - Israel Institute of Technology

Michael Russo
CEO
Michael Russo

Ralph And Russo, ex-Vidzone, ex-Pricewaterhousecoopers, Griffith University, 2001

Debbie Williamson
Co-Founder
Debbie Williamson

Ex-The Number, Telegraph Media Group, Virgin Media, Reed Business Information. London Metropolitan University BSc 1997

Adam Balon
Co-Founder
Adam Balon

Co-Founder JamJar Investments Ex-Virgin Cola, McKinsey & Company. St Johns College, Cambridge 1994

Michael Lockett
CEO
Michael Lockett

Ex-Berghaus, J Barbour & Sons, Jacques Vert Group, Dewhirst. University of Durham MBA 2000, The Manchester Metropolitan University 1990

Where the founders studied
alma mater on record for 109 of 1,232 founders
University of Oxford16
University of Cambridge15
Imperial College London12
King’s College London10
University College London10
London School of Economics and Political Science9
University of Manchester8
University of Edinburgh7
Where they worked before
a previous employer on record for 16 of 1,232 founders
Bain6
Goldman Sachs4
Morgan Stanley3
McKinsey2
Google1
Founders flagged as repeat founders
of 746 founders with a profile on this page
5
carry a repeat-founder flag
  • flagged as repeat founders5
  • no repeat-founder flag741
Radar

Look up the people behind Consumer Goods companies in London

Search founders, executives and operators by company, role and location.

Who funds Consumer Goods in London

Investor · most active investors since 2016RoundsLedLatest
JamJar Investments115May 2026
HSBC101May 2026
Redrice Ventures62May 2025
Virgin Start Up5Jan 2019
Founders Factory43Jan 2023
BGF43Oct 2023
Deborah Meaden43Feb 2025
MassChallenge42May 2019
Greater London Investment Fund41Aug 2023
Europa4May 2020
Stage mix · rounds since 2016
Seed & Angel456
Series A–B92
Series C+ / PE14
Grants, debt & other54

The typical round is $733k — half were bigger, half smaller.

The biggest Consumer Goods funding rounds in London

Highlights the largest disclosed funding events, including Castore’s $183.5 million Series D round, and lists ten major recent investments.

CompanyRoundSizeWhenBackers
CastoreSeries D$183.5MNov 2023The Raine Group, Hanaco Ventures, Felix Capital +1 more
UrbanicSeries C$150MNov 2023Mirabaud AM, JAM Fund, Nexus Venture Partners +2 more
Beauty PieSeries B$100MSep 2021Insight Partners, Index Ventures, General Catalyst +2 more
ME+EMSeries A$72.4MMar 2022Freston Ventures, Highland Europe, Charles Dunstone +1 more
MADE.COMSeries C$60MJul 2015Fidelity Investments, Level Equity, Partech Partners
MADE.COMSeries C$56.7MMar 2018Level Equity, Eight Roads Ventures, Partech Partners
Beavertown BrewerySeries B$52.8MJun 2018Heineken
Ralph & RussoSeries B$50MJul 2019Tennor
PlayermakerSeries C$40MJun 2022Ventura Capital, MIG Capital, Pegasus Tech Ventures +1 more
TRIPSeries C$40MNov 2025Joe Jonas, Paul Wesley, Ashley Graham +1 more
Venture round sizes · 2023–2025
<$1M50
$1–10M52
$10–50M6
$50–250M2
>$250M0

110 venture rounds with a disclosed amount in the window.

Fresh cheques · last 6 months

What the news says about Consumer Goods in London

Counts 161,179 news articles about the sector in the last year, with coverage focusing on geopolitical disputes, tariff negotiations, and stock performance.

News volume
Consumer Goods coverage tagged London · articles per quarter
2021Q2: 23,2082021Q3: 28,1162021Q4: 22,3182022Q1: 25,8802022Q2: 27,2092022Q3: 30,4782022Q4: 28,4072023Q1: 29,9132023Q2: 31,8772023Q3: 28,6152023Q4: 29,2812024Q1: 33,6602024Q2: 33,9352024Q3: 35,3272024Q4: 34,7602025Q1: 43,1632025Q2: 34,5772025Q3: 58,8082025Q4: 34,8232026Q1: 34,227
2021Q22026Q1
peak 58,808 in 2025Q3 · 161,179 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 61% → 70%, negative 38% → 29% across 2021–2025.

What the coverage is about

The subjects that dominate Consumer Goods news in United Kingdom. The arrow shows whether each one is being written about more or less than a year ago.

  • Geopolitical disputes and contested areas300,649▲+33%
  • International and transnational geographic entities300,643▲+33%
  • Administrative and political subdivisions300,600▲+33%
  • Professional league updates110,859▲+16%
  • Athlete transfer rumors61,307▲+44%
  • International political relations45,661▲+46%
  • International sports competitions44,944→-4%
  • Sports history and legacy stories40,235▲+416%
  • Sportsmanship and ethics in sports38,077▲+510%
  • Soccer player transfers and contracts37,141▲+56%
Most-covered companies · last 12 months

113 Consumer Goods companies here were named in the news over this period.

Prism

Watch Consumer Goods coverage in United Kingdom as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

tariff negotiations+67%countries+128%stock performance+45%free trade deals+104%test cricket+68%trade dispute mechanisms+135%bilateral trade+148%avant-garde composition+245%conceptual rock albums+3217%theatrical rock personas+11500%
europa league-59%champions league-44%f1 championship-33%olympic team selections-53%free casino games-96%

The pressures the press keeps returning to

Three recurring angles in United Kingdom Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
1,084,958 articles touch this dimension · 25.6% critical tone
20212025
signals: territories, disputed islands, countries
Funding Momentum ▲ rising
167,119 articles touch this dimension · 30.2% critical tone
20212025
signals: club valuation, stadium financing, inflation reports fx
Growth ▲ rising
241,681 articles touch this dimension · 27.0% critical tone
20212025
signals: league expansion news, pro league fixtures, vehicle sales forecasts
Keep going

Track Consumer Goods in London beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering London. Counts are of companies we track, not of every company that exists. Updated August 2026.
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