Radar Landscapes Consumer Goods Landscape of New Zealand
Consumer Goods industry in New Zealand — illustrated cover for the Consumer Goods Landscape of New Zealand
Radar · Industry landscape · New Zealand

Consumer Goods Landscape of New Zealand

1,488 Consumer Goods companies in New Zealand, in one picture: who is hiring, who is raising money, who founded them, where they are based and what the news is about. Updated August 2026.

1,488companies tracked
$234.9Mdisclosed funding
26hiring right now
384events · 24 months
215,984news articles · 12 months

Who leads Consumer Goods in New Zealand

Shows the top 1,488 consumer‑goods firms in New Zealand, highlighting which companies are hiring, which have recent funding, and which are most frequently covered in the media.

open roles
Hiring now
ranked by live open roles
  1. 01Dairy Goat Co-operative5last posted May 2026
  2. 02Ziwi Pets4last posted Jun 2026
  3. 03the new zealand merino company3last posted Jun 2026
  4. 04Blunt Umbrellas3last posted Jun 2026
  5. 05as colour3last posted Jun 2026
  6. 06Cardrona Distillery3last posted May 2026
  7. 07Rodd & Gunn2last posted Nov 2025
  8. 08Antipodes2last posted Mar 2026
26 companies hiring · 0 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01Mataura Valley Milk$142.3MPE · Jul 2016
  2. 02Geoskincare$53MSeries E · Nov 2020
  3. 03The a2 Milk Company$26.5MPost IPO · Oct 2015
  4. 04Invivo Wines$5.6MSeries A · Aug 2025
  5. 05Moa Brewing$2.8MPost IPO · Sep 2016
  6. 06ParrotDog$1.5MSeed · Aug 2016
  7. 07Behemoth Brewing$1.3MSeed · Dec 2020
  8. 08Zeffer Cider$1.2MSeed · Mar 2017
13 companies with disclosed rounds · $234.9M total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01Fonterra$13.8Bsnapshot Jul 2024
  2. 02Zespri$2.6Bsnapshot Mar 2024
  3. 03Ziwi Pets$121.9Msnapshot Mar 2023
  4. 04Dairy Goat Co-operative$75.4Msnapshot May 2024
  5. 05Pressio$436ksnapshot Jan 2023
  6. 06ZOONO$431kFY2023 filing
6 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01frucor suntory40,000tracked employees
  2. 02Fonterra19,608tracked employees
  3. 03Silver Fern Farms7,000tracked employees
  4. 04Zespri1,085tracked employees
  5. 05Bremworth435tracked employees
  6. 06new zealand king salmon investments400tracked employees
  7. 07synlait363tracked employees
  8. 08Tatua270tracked employees
25 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01Fonterra56.0%431 tracked events
  2. 02synlait13.4%103 tracked events
  3. 03Comvita9.6%74 tracked events
  4. 04Zespri4.9%38 tracked events
  5. 05Bremworth3.1%24 tracked events
  6. 06Collagen2.6%20 tracked events
  7. 07Ziwi Pets1.4%11 tracked events
  8. 08Silver Fern Farms1.3%10 tracked events
770 tracked events across 28 companies
articles
In the news
Prism news coverage, last 12 months
  1. 01Fonterra1,135articles in the window
  2. 02Comvita104articles in the window
  3. 03The a2 Milk Company77articles in the window
  4. 04Rodd & Gunn13articles in the window
  5. 05Manuka Health6articles in the window
  6. 06Invivo Wines5articles in the window
6 of these companies drew sector coverage in the window
Radar

See all 1,488 Consumer Goods companies in New Zealand

Filter by funding, headcount, hiring and location, and export the list.

How the Consumer Goods ecosystem in New Zealand grew, 2016–2025

Displays the number of consumer‑goods firms founded each year from 2016 to 2025, noting a peak of 120 new companies in 2020 and only 2 in 2025.

Companies founded / year
new Consumer Goods companies in New Zealand
2016: 982017: 882018: 912019: 932020: 1202021: 522022: 342023: 202024: 82025: 2
20162025
peak 120 in 2020
Companies raising / year
with a disclosed round that year
20162025
peak 4 in 2016
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 147,042,5422017: 1,200,0002018: 02019: 3,589,9772020: 54,267,2502021: 02022: 19,2882023: 25,2022024: 331,3572025: 0
20162025
peak $147M in 2016

Where Consumer Goods companies in New Zealand are based

Lists the cities where consumer‑goods firms are located, with Auckland hosting the largest share at 403 companies.

Auckland skyline — Consumer Goods hub in New Zealand
Hub 01
Auckland
403 Consumer Goods companies
57% of the Consumer Goods companies across these hubs
403companies
$36.9Mdisclosed funding
10hiring now
Photo Wikipedia · Auckland · CC BY-SA 4.0
Christchurch skyline — Consumer Goods hub in New Zealand
Hub 02
Christchurch
75 Consumer Goods companies
11% of the Consumer Goods companies across these hubs
75companies
1hiring now
Photo Wikipedia · Christchurch · CC BY-SA 4.0
Wellington skyline — Consumer Goods hub in New Zealand
Hub 03
Wellington
74 Consumer Goods companies
11% of the Consumer Goods companies across these hubs
74companies
$1.5Mdisclosed funding
1hiring now
Photo Wikipedia · Wellington · CC BY-SA 4.0
Hamilton, a Consumer Goods hub in New Zealand
Hub 04
Hamilton
36 Consumer Goods companies
5% of the Consumer Goods companies across these hubs
36companies
$53Mdisclosed funding
1hiring now
generated artwork
Tauranga skyline — Consumer Goods hub in New Zealand
Hub 05
Tauranga
33 Consumer Goods companies
5% of the Consumer Goods companies across these hubs
33companies
1hiring now
Photo Wikipedia · Tauranga · CC BY-SA 4.0
Takanini skyline — Consumer Goods hub in New Zealand
Hub 06
Takanini
33 Consumer Goods companies
5% of the Consumer Goods companies across these hubs
33companies
Photo Wikipedia · Takanini · CC BY-SA 4.0
Nelson, a Consumer Goods hub in New Zealand
Hub 07
Nelson
26 Consumer Goods companies
4% of the Consumer Goods companies across these hubs
26companies
1hiring now
generated artwork
Queenstown, a Consumer Goods hub in New Zealand
Hub 08
Queenstown
23 Consumer Goods companies
3% of the Consumer Goods companies across these hubs
23companies
1hiring now
generated artwork

The Consumer Goods market map of New Zealand: what these companies actually do

Breaks down the product sub‑categories these firms serve and the primary ways they generate revenue, such as e‑commerce product sales and physical commerce.

The biggest kinds of Consumer Goods company, by how many we track.

Internet First Brands — a Consumer Goods sub-vertical
Sub-vertical 01
Internet First Brands
234 companies
234companies
$19kraised
4hiring
New Zealand Tech — a Consumer Goods sub-vertical
Sub-vertical 02
New Zealand Tech
189 companies
189companies
$53.4Mraised
1hiring
B2C E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 03
B2C E-Commerce
141 companies
141companies
$19kraised
1hiring
Internet First Fashion Brands — a Consumer Goods sub-vertical
Sub-vertical 04
Internet First Fashion Brands
51 companies
51companies
1hiring
B2C Fashion E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 05
B2C Fashion E-Commerce
51 companies
51companies
1hiring
Internet First Apparel Brands — a Consumer Goods sub-vertical
Sub-vertical 06
Internet First Apparel Brands
44 companies
44companies
1hiring
Beauty E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 07
Beauty E-Commerce
38 companies
38companies
$19kraised
Internet First Beauty Brands — a Consumer Goods sub-vertical
Sub-vertical 08
Internet First Beauty Brands
38 companies
38companies
$19kraised
  • Internet First Brands234 companies · $19k raised · 4 hiring
  • New Zealand Tech189 companies · $53.4M raised · 1 hiring
  • B2C E-Commerce141 companies · $19k raised · 1 hiring
  • Internet First Fashion Brands51 companies · 1 hiring
  • B2C Fashion E-Commerce51 companies · 1 hiring
  • Internet First Apparel Brands44 companies · 1 hiring
  • Beauty E-Commerce38 companies · $19k raised
  • Internet First Beauty Brands38 companies · $19k raised
  • Home Improvement E Commerce26 companies
  • Sustainable Beauty Products E-Commerce23 companies · $19k raised
  • Digital Skin Care21 companies
  • Women Apparel E-Commerce20 companies

Monetization

How Consumer Goods companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

E-Commerce - Product1,360
Physical Commerce432
Advertising104
E-Commerce - Service52
Sponsorship42
Commission on Transaction35
Fee-For-Service27
Subscription15

Funding, M&A and the deals moving Consumer Goods in New Zealand

Counts 384 corporate events over the past two years, including announcements, earnings releases, and acquisitions.

Announcement 94Earnings 82Leadership 61Assets 51M&A 33Regulatory 15Capital 14Contracts 9Lawsuit 7Board Updates 4
  • M&AFonterra’s deal to sell its consumer and associated businesses to Lactalis Group has been green‑lit by regulators and is set to be completed in the first quarter of calendar 2026.2026-03-07
  • M&ATempest Minerals Ltd., an Australian mineral exploration company, has entered a binding agreement to acquire Zealandia Resources Pty Ltd., a private gold exploration company with a portfolio of four advanced projects in New Zealand’s North Island.2026-03-04
  • M&A"The Commerce Commission says it is ‘currently not satisfied’ that the proposed acquisition will not have, or would not be likely to have, the effect of substantially lessening competition in one or more relevant markets."2025-12-23
  • M&AAmerica’s Abbott, a corporate behemoth with a market cap of US$232b, had offered $307m for Synlait Milk’s loss‑making but state‑of‑the‑art plant at Pōkeno.2025-10-02
  • M&Ahaving bought Mataura Valley Milk off The a2 Milk Company a fortnight ago.2025-09-01
  • M&AOpen Country Dairy has bought Māori-backed dairy processor Miraka.2025-09-01
  • M&AComvita’s board asked to ‘please explain’ by former chair Lack of guidance not acceptable, says Neil Craig, as acquisition bid waits in the wings.2025-08-29
  • M&AEarlier this week, it announced a deal to purchase Mataura Valley Milk from The a2 Milk Company.2025-08-21
  • M&AThe Deal Lincoln International (Lincoln) acted as the exclusive investment banking advisor to Trustar Capital (Trustar, f.k.a CITIC Capital) and Lanocorp, a portfolio company of Trilogy International, in its sale to West Lane Capital Partners (West Lane).2025-06-17
  • M&AWalter and Wild said it had acquired the business under its new entity Hansells Acquisition Limited.2025-06-17

Mergers and acquisitions

Deals from the last 24 months where a Consumer Goods company in New Zealand was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
lactalisFonterraundisclosedCompleted2026-04-29
Tempest MineralsZealandia$4MAnnounced2026-03-04
mohawk industriesBremworthundisclosedAnnounced2025-12-23
Godfrey HirstBremworthundisclosedRumored2025-12-23
Fonterrabeingmate$755MCompleted2025-10-29
abbottsynlait$307MAnnounced2025-10-02

Who is listing, hiring leaders, launching and winning work

Provides details on specific corporate actions like leadership changes, product launches, and new customer contracts.

Leadership moves
14 tracked people moves · last 12 months
  • FonterraElisa Giusti · Appointment → President Global Ingredients GrowthApr 2026
  • FonterraGaby Amade · Appointment → President Global Ingredients Sales and OperationsApr 2026
  • FonterraRichard Allen · Appointment → Chief Executive OfficerApr 2026
  • Reefton DistillingLachlan Boyle · Appointment → Chief Executive OfficerMar 2026
  • Reefton DistillingPatsy Bass · Appointment → General Manager of MarketingMar 2026
  • new zealand king salmon investmentsBen Rodgers · Resignation — was Chief Financial OfficerAug 2025
Product launches
tracked launches · last 12 months
  • Milkiopremium butter range (Butter)Apr 2026
  • Zesprifully digitised claims platformJan 2026
  • NibblishMinecraft fruit snacks (Fruit snacks)Sep 2025
Contract wins
5 customer wins · last 24 months
Workforce actions
4 companies cutting roles · last 24 months
  • Heinz Wattie\'s~300 roles reported · cost reductionApr 2026
  • Zespriscale undisclosed · efficiencyAug 2025
  • Fonterrascale undisclosed · low product volumes and increasing complexities in productionMay 2025
  • Bremworthscale undisclosed · cost reductionMar 2025
Regulatory & litigation
10 regulatory events · 6 tracked suits · 24 months
  • Fonterrasale approved — RegulatorsMar 2026
  • Fonterraall required regulatory approvals and sale conditions had been satisfiedMar 2026
  • FonterraApproval — CourtFeb 2026
  • Fonterragreen‑lit the acquisition — Australia\'s Foreign Investment Review BoardJan 2026
  • lee v fishershareholder derivative complaint · DismissedApr 2026
  • N, A v zespriRegulatory · OngoingDec 2025
Earnings pulse
companies reporting results · last 24 months
12 companies reporting92 company-quarters trackedbeat 3miss 0in line 7

Half of these companies grew revenue faster than +14.0%, half slower.

Who is building Consumer Goods in New Zealand

Profiles 314 founders and CEOs across 273 firms, noting their educational backgrounds and prior workplaces.

Founders and chief executives12 of 314, from the best-funded companies on this page
MJ McCoy
Founder
MJ McCoy

Creative Alignments, ex-OpenArts, Boulder Valley School District, Spyder Active Sports. Colorado State University 1981

Miles Hurrell
CEO
Miles Hurrell

Ex-Farm Source.

Sreejith Sreekumar
Founder & CEO
Sreejith Sreekumar

Founder & CEO Giacca & Abito Sartoriale Fashion, ex-Raymond, Arvind Lifestyle Brands, teaandtailoring. National Institute of Fashion Technology 2008

Marten Leeuwen
Founder
Marten Leeuwen

Ex- Milcobel, Founder Again Materials Management, Line Up Solutions, AEB Amsterdam, Heerema Marine Contractors. University of Canterbury BE 2005

Philip Cockrell
Co-Founder
Philip Cockrell

Co-Founder Payve, ex-Serato INC, Optimal Usability, Firstlight ERA. Victoria University of Wellington BCA 2002, The University of Auckland 2014

Migara Tennakoon
Founder & CEO
Migara Tennakoon

Ex-Main Roads Western Australia, , . The University of Western Australia Bachelor of Science (B.Sc.), Engineering Science and Finance 2017…

Dan Necklen
Co-Founder
Dan Necklen

Ex-Likeable NZ, 4good Charitable Trust, Westpac New Zealand, SimpleMail Email Marketing, Sitetime. The University of Waikato BS 2006

Hannah Williamson
Co-Founder
Hannah Williamson

HR Group New Zealand, ex-Mark Apparel, T-Buc Saeoul Topia. University of Auckland 2007, Hult International Business School EMBA 2016

James Annabell
CEO
James Annabell

Ex-Midlands Apiaries, Onside Player Management, Watson and Son, Taranaki Regional. Victoria University of Wellington LLB 2007

Patrick Maguire
Co-Founder
Patrick Maguire

Ex-Ignite Architects, WARREN AND MAHONEY, CCM Architects, Oppermann Associates. Victoria University of Wellington BArch 2005

Brad Down
Co-Founder
Brad Down

Co-Founder Burst SMS, Ex-Digital Ministry, Beam Me, Known, Daemon Group, Michael Page International. Deakin University 1992

Laura Nixon
Founder & CEO
Laura Nixon

Auckland Regional Dental Service, Belich Dental. Massey University BSc 2005, Auckland University of Technology BSc 2012.

Where the founders studied
alma mater on record for 2 of 314 founders
INSEAD1
London Business School (LBS)1
Tsinghua University1
Women and men among the founders
first names matched for 295 of 314 founders
39%
of matched founders are women
  • women115
  • men180
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 19 founders go in neither column.
Radar

Look up the people behind Consumer Goods companies in New Zealand

Search founders, executives and operators by company, role and location.

Who funds Consumer Goods in New Zealand

Summarizes 21 funding rounds since 2016 from 13 investors, with an average round size of $1.3 million.

Investor · recently active investorsRoundsLedLatest
Europa3Feb 2023
Punakaiki Fund2Nov 2017
Booster11Apr 2017
Genesis Capital11Aug 2019
Snowball Effect11Dec 2020
Parc Capital11Mar 2021
Convivialite Ventures11Jun 2023
CNADC1Jul 2016
Pie Funds1Sep 2016
Cathay Capital1Nov 2020
Stage mix · rounds since 2016
Seed & Angel6
Series A–B4
Series C+ / PE4
Grants, debt & other7

The typical round is $1.3M — half were bigger, half smaller.

The biggest Consumer Goods funding rounds in New Zealand

Highlights the biggest disclosed funding round—Geoskincare’s $53 million Series E—and lists six other large recent rounds.

CompanyRoundSizeWhenBackers
GeoskincareSeries Emega-round$53MNov 2020Cathay Capital
Invivo WinesSeries A$3.6MAug 2019Genesis Capital
Invivo WinesSeed$2MJan 2015
ParrotDogSeed$1.5MAug 2016
Behemoth BrewingSeed$1.3MDec 2020Snowball Effect
Zeffer CiderSeed$1.2MMar 2017

What the news says about Consumer Goods in New Zealand

Counts 215,984 news articles about the sector in the last year, with the most covered topics ranging from sports events to flood resilience.

News volume
Consumer Goods coverage across New Zealand · articles per quarter
2021Q2: 44,0122021Q3: 46,9692021Q4: 44,6972022Q1: 41,0902022Q2: 52,8602022Q3: 43,3852022Q4: 56,6942023Q1: 63,1272023Q2: 44,0512023Q3: 52,6422023Q4: 52,3002024Q1: 48,1362024Q2: 48,3692024Q3: 55,3452024Q4: 60,8552025Q1: 69,5722025Q2: 55,0302025Q3: 65,4642025Q4: 48,5322026Q1: 54,998
2021Q22026Q1
peak 69,572 in 2025Q1 · 215,984 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 54% → 61%, negative 44% → 36% across 2021–2025.

What the coverage is about

The subjects that dominate Consumer Goods news in New Zealand. The arrow shows whether each one is being written about more or less than a year ago.

  • International sports competitions61,317▼-15%
  • Championship event highlights22,851→+9%
  • Sports injury reports18,820▲+28%
  • Cricket test matches18,752▼-36%
  • Olympic games coverage17,989▼-48%
  • College athletics news14,786▲+40%
  • Sports history and legacy stories14,683→+8%
  • Professional league updates13,747▲+49%
  • Sports governance and policy changes11,700→-0%
  • International political relations10,464→-4%
Most-covered companies · last 12 months

6 Consumer Goods companies here were named in the news over this period.

Prism

Watch Consumer Goods coverage in New Zealand as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

flood resilience+115%conceptual rock albums+2371%low-income banking+1212%weather emergency+54%trade facilitation commitments+120%study overseas+76%floodplain management+85%overseas study+64%mlb starting pitchers+40%rugby world cup qualifiers+73%
test cricket-56%test innings-59%odi cricket-64%limited overs cricket-64%odi tactics-65%

The pressures the press keeps returning to

Three recurring angles in New Zealand Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
263,361 articles touch this dimension · 37.6% critical tone
20212025
signals: test cricket, odi tactics, test innings
Funding Momentum ▲ rising
60,724 articles touch this dimension · 33.8% critical tone
20212025
signals: inflation reports fx, odi world cup, icc world cup
Growth ▲ rising
61,510 articles touch this dimension · 32.3% critical tone
20212025
signals: inflation reports fx, gdp growth forex, currency intervention policies
Keep going

Track Consumer Goods in New Zealand beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering New Zealand. Counts are of companies we track, not of every company that exists. Updated August 2026.
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