Industry landscapes
The companies, capital and talent shaping consumer goods in New Zealand. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
26 of 1,488 tracked companies have open roles.
26 of 1,488 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 12 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 94.4% of disclosed capital, while 98.3% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $147.04M | 98 | 4 |
| 2017 | $1.2M | 88 | 1 |
| 2018 | $0 | 91 | 0 |
| 2019 | $3.59M | 93 | 2 |
| 2020 | $54.27M | 120 | 2 |
| 2021 | $0 | 52 | 0 |
| 2022 | $19.29K | 34 | 1 |
| 2023 | $25.2K | 20 | 1 |
| 2024 | $331.36K | 8 | 1 |
| 2025 | $0 | 2 | 0 |
Share of all disclosed company funding.
21 recorded rounds since 2016
Recorded participation in consumer goods company rounds since 2016.
Backed by Cathay Capital.
Backed by Genesis Capital.
Participating investors were not recorded in this snapshot.
Participating investors were not recorded in this snapshot.
Backed by Snowball Effect.
Participating investors were not recorded in this snapshot.
No reviewed exact national-ID connector maps New Zealand company identities to the configured global filings table.
How the New Zealand companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
14 of the 1,488 companies on this page carry a measured traffic record (0.9%); these are the largest of those, by monthly visits. The median among them is 89,151 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| The Bared Footwear Blogbaredfootwear.com | 956,807 | 45 | 88.6% |
| Rodd & Gunnroddandgunn.com | 621,148 | 43 | 70.4% |
| Hallenstein Brothershallensteins.com | 551,805 | 42 | 59.4% |
| Rubynzrubynz.com | 207,796 | 39 | 75.9% |
| Fonterrafonterra.com | 162,308 | 44 | 64.9% |
| Barkersbarkersonline.co.nz | 100,122 | 40 | 36.8% |
| Bendon Lingeriebendonlingerie.co.nz | 91,100 | 37 | 84.1% |
| OfficeMaxofficemax.co.nz | 87,203 | 39 | 11.3% |
| Torpedo7torpedo7.co.nz | 86,292 | 43 | 57.1% |
| as colourascolour.co.nz | 85,938 | 41 | 7.2% |
Visits and authority are third-party web estimates, not company-reported figures.
15 of these companies (1%) publish at least one Android app — 21 apps in all, carrying 203.2K installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| HallensteinsHallenstein Brothers | 86.2K | — | Shopping |
| On FarmFonterra | 38.9K | — | Business |
| Farm Source Dairy DiaryFonterra | 22.3K | — | Business |
| My Co-opFonterra | 12.7K | — | Business |
| SKOPE-connectskope | 12.7K | — | Business |
| Augustine LimitedAugustine | 11K | — | Shopping |
| Silver Fern FarmerSilver Fern Farms | 5.9K | — | Business |
| MojoMojo Coffee | 3.8K | — | Food & Drink |
| MAProgressMAProgress | 2.6K | — | Sports |
| Gladfield MaltGladfield Malt | 2K | — | Tools |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Apparel Brands | 3 | 97.4K | Hallensteins 86.2K | |
| Food & Beverage Products | 9 | 87.2K | On Farm 38.9K | |
| Household Durables | 2 | 13K | SKOPE-connect 12.7K | |
| Sports Equipment | 2 | 3K | MAProgress 2.6K | |
| Music Equipment | 2 | 49 | Oladra Play 38 |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
4 companies hiring · $19.29K disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Fonterra’s deal to sell its consumer and associated businesses to Lactalis Group has been green‑lit by regulators and is set to be completed in the first quarter of calendar 2026.
Tempest Minerals Ltd., an Australian mineral exploration company, has entered a binding agreement to acquire Zealandia Resources Pty Ltd., a private gold exploration company with a portfolio of four advanced projects in New Zealand’s North Island.
"The Commerce Commission says it is ‘currently not satisfied’ that the proposed acquisition will not have, or would not be likely to have, the effect of substantially lessening competition in one or more relevant markets."
America’s Abbott, a corporate behemoth with a market cap of US$232b, had offered $307m for Synlait Milk’s loss‑making but state‑of‑the‑art plant at Pōkeno.
having bought Mataura Valley Milk off The a2 Milk Company a fortnight ago.
Open Country Dairy has bought Māori-backed dairy processor Miraka.
Comvita’s board asked to ‘please explain’ by former chair Lack of guidance not acceptable, says Neil Craig, as acquisition bid waits in the wings.
Earlier this week, it announced a deal to purchase Mataura Valley Milk from The a2 Milk Company.
The Deal Lincoln International (Lincoln) acted as the exclusive investment banking advisor to Trustar Capital (Trustar, f.k.a CITIC Capital) and Lanocorp, a portfolio company of Trilogy International, in its sale to West Lane Capital Partners (West Lane).
Walter and Wild said it had acquired the business under its new entity Hansells Acquisition Limited.
Top 10 categories among 384 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO · New Zealand Stock Exchange1 reports
14 tracked people moves
Appointment President Global Ingredients Growth
Appointment President Global Ingredients Sales and Operations
Appointment Chief Executive Officer
Appointment Chief Executive Officer
Appointment General Manager of Marketing
Resignation Previously Chief Financial Officer
Products, platforms and features in the recorded window
Butter
Platform
Fruit snacks
5 recorded customer wins
Customer:
Customer: lactalis
Customer: invivoWine
Customer: MultistepsFood packaging
Customer: Mpact OperationsFood Packaging
4 companies with reported reductions
300 rolescost reduction
Scale not stated rolesefficiency
Scale not stated roleslow product volumes and increasing complexities in production
Scale not stated rolescost reduction
10 recorded events
sale approvedRegulators
all required regulatory approvals and sale conditions had been satisfied
Court
green‑lit the acquisitionAustralia\'s Foreign Investment Review Board
6 tracked suits
shareholder derivative complaintCivil · Dismissed
Regulatory · Ongoing
Reported company results in the recorded window.
Median across 40 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| lactalis→Fonterra ↗ | Completed | 2026-04-29 | Not stated in snapshot |
| Tempest Minerals→Zealandia ↗ | Announced | 2026-03-04 | $4.0M |
| mohawk industries→Bremworth ↗ | Announced | 2025-12-23 | Not stated in snapshot |
| Godfrey Hirst→Bremworth ↗ | Rumored | 2025-12-23 | Not stated in snapshot |
| Fonterra→beingmate | Completed | 2025-10-29 | $755.0M |
| abbott→synlait ↗ | Announced | 2025-10-02 | $307.0M |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
Recorded hiring and workforce signals from the available source snapshot.
No repeated job title is supported by this snapshot.
0 tracked postings mention remote work.
| Company | Employees |
|---|---|
| frucor suntory ↗ | 40,000 |
| Fonterra ↗ | 19,608 |
| Silver Fern Farms ↗ | 7,000 |
| Zespri ↗ | 1,085 |
| Bremworth ↗ | 435 |
| new zealand king salmon investments ↗ | 400 |
| synlait ↗ | 363 |
| Tatua ↗ | 270 |
314 founders and chief executives across 273 companies.
Creative Alignments, ex-OpenArts, Boulder Valley School District, Spyder Active Sports. Colorado State University 1981
Ex-Farm Source.
Founder & CEO Giacca & Abito Sartoriale Fashion, ex-Raymond, Arvind Lifestyle Brands, teaandtailoring. National Institute of Fashion Technology 2008
Ex- Milcobel, Founder Again Materials Management, Line Up Solutions, AEB Amsterdam, Heerema Marine Contractors. University of Canterbury BE 2005
Co-Founder Payve, ex-Serato INC, Optimal Usability, Firstlight ERA. Victoria University of Wellington BCA 2002, The University of Auckland 2014
Ex-Main Roads Western Australia, , . The University of Western Australia Bachelor of Science (B.Sc.), Engineering Science and Finance 2017…
Ex-Likeable NZ, 4good Charitable Trust, Westpac New Zealand, SimpleMail Email Marketing, Sitetime. The University of Waikato BS 2006
HR Group New Zealand, ex-Mark Apparel, T-Buc Saeoul Topia. University of Auckland 2007, Hult International Business School EMBA 2016
Ex-Midlands Apiaries, Onside Player Management, Watson and Son, Taranaki Regional. Victoria University of Wellington LLB 2007
Ex-Ignite Architects, WARREN AND MAHONEY, CCM Architects, Oppermann Associates. Victoria University of Wellington BArch 2005
Co-Founder Burst SMS, Ex-Digital Ministry, Beam Me, Known, Daemon Group, Michael Page International. Deakin University 1992
Auckland Regional Dental Service, Belich Dental. Massey University BSc 2005, Auckland University of Technology BSc 2012.
2 profiles with education records.
1 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
215,984 articles in the measured 12-month window.
Consumer Goods coverage across New Zealand · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 44,012 |
| 2021Q3 | 46,969 |
| 2021Q4 | 44,697 |
| 2022Q1 | 41,090 |
| 2022Q2 | 52,860 |
| 2022Q3 | 43,385 |
| 2022Q4 | 56,694 |
| 2023Q1 | 63,127 |
| 2023Q2 | 44,051 |
| 2023Q3 | 52,642 |
| 2023Q4 | 52,300 |
| 2024Q1 | 48,136 |
| 2024Q2 | 48,369 |
| 2024Q3 | 55,345 |
| 2024Q4 | 60,855 |
| 2025Q1 | 69,572 |
| 2025Q2 | 55,030 |
| 2025Q3 | 65,464 |
| 2025Q4 | 48,532 |
| 2026Q1 | 54,998 |
Article volume measures coverage, not market sales.
770 recorded company events across 28 companies; percentages use that event total.
Consumer Goods coverage across New Zealand · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Consumer Goods coverage across New Zealand
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| flood resilience | 597 | 278 | 115% |
| conceptual rock albums | 519 | 21 | 2371% |
| low-income banking | 446 | 34 | 1212% |
| weather emergency | 413 | 268 | 54% |
| trade facilitation commitments | 403 | 183 | 120% |
| study overseas | 402 | 228 | 76% |
| floodplain management | 366 | 198 | 85% |
| overseas study | 364 | 222 | 64% |
| mlb starting pitchers | 363 | 259 | 40% |
| rugby world cup qualifiers | 360 | 208 | 73% |
| test cricket | 2,189 | 4,960 | -56% |
| test innings | 1,615 | 3,939 | -59% |
| odi cricket | 1,359 | 3,817 | -64% |
| limited overs cricket | 1,344 | 3,784 | -64% |
| odi tactics | 1,283 | 3,708 | -65% |
Consumer Goods coverage across New Zealand
test cricket, odi tactics, test innings
37.6% critical · 27.3% positiveinflation reports fx, odi world cup, icc world cup
33.8% critical · 30.9% positiveinflation reports fx, gdp growth forex, currency intervention policies
32.3% critical · 41.2% positiveConsumer Goods coverage across New Zealand. Topic labels describe recorded classifications and can include broad context.
Company counts, hiring and disclosed funding across the recorded hubs.
57.3% across the displayed hubs
10 companies hiring · $36.9M disclosed funding
Explore companies in Auckland ↗
10.7% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Christchurch ↗
10.5% across the displayed hubs
1 companies hiring · $1.5M disclosed funding
Explore companies in Wellington ↗
5.1% across the displayed hubs
1 companies hiring · $53.0M disclosed funding
Explore companies in Hamilton ↗
4.7% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Tauranga ↗
4.7% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Takanini ↗
3.7% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Nelson ↗
3.3% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Queenstown ↗Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 7 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗