Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED KINGDOM EDITION 2026

the United Kingdom’s
digital insurance industry,
in focus.

The companies, capital and talent shaping digital insurance in the United Kingdom. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Digital Insurance Industry Landscape of the United Kingdom
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Digital Insurance illustration
MEET THE COMPANIES

Explore the United Kingdom’s digital insurance leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Digital Insurance company highlights in the United Kingdom, snapshot 2 September 2026
Company
Hometreehometree.co.uk$735.08M2 roles59
ManyPetsmanypets.com$359.5M410Financial figure available in RadarView in Radar
Click4quoteclick4quote.com$247.65M
Zegozego.com$229.71M417
Marshmallowmarshmallow.com$224.81M50Financial figure available in RadarView in Radar
Tractabletractable.ai$184.83M191
Drive like a girldrivelikeagirl.com$79.18M
Flockflockcover.com$58.76M19
Cuvvacuvva.com3 roles150Financial figure available in RadarView in Radar
Pinnacle Pet Grouppinnaclepetgroup.com3 roles
Bikmobikmo.com2 roles28
Vetsurevetsure.com2 roles31
Urban Junglemyurbanjungle.com1 roles34
Zero Depositzerodeposit.com1 roles39
Zing Coverzingcover.com1 roles7
Confused.comconfused.com490
Cytoracytora.com34
Gaiagaiafamily.com50
GoComparegocompare.com124
GoSkippygoskippy.com
Mandonmandon.co.uk6Financial figure available in RadarView in Radar
MoneySuperMarketmoneysupermarket.com751
MotorEasymotoreasy.com22
Naponapo.pet30Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Digital Insurance industry KPIs in the United Kingdom

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation4.1%

20 of 490 tracked companies have open roles.

Funding participation24.7%

121 of 490 tracked companies have a recorded round.

Top 3 funding share46.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.5M

Midpoint of 253 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 46.6% of disclosed capital, while 75.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United Kingdom digital insurance has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United Kingdom digital insurance
$0$286.04M$572.07M$858.11M$1.14B2016: $8.77M20162017: $79.45M20172018: $73.32M20182019: $516.43M20192020: $111.29M20202021: $1B20212022: $202.25M20222023: $206.48M20232024: $495.95M20242025: $116.58M2025
View the numbers
Annual digital insurance funding and company formation in the United Kingdom
YearFunding (USD)FoundedRaising
2016$8.77M4012
2017$79.45M3821
2018$73.32M3320
2019$516.43M4226
2020$111.29M2023
2021$1B2234
2022$202.25M1327
2023$206.48M522
2024$495.95M913
2025$116.58M17
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Hometree25.5%
  • ManyPets12.5%
  • Click4quote8.6%
  • Other companies53.4%

Funding by stage

301 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel179 59.5%
Series A–B72 23.9%
Series C+ / PE12 4.0%
Grants, debt & other38 12.6%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Series C04/2026
Zego $28M

Backed by Sompo Holdings.

Seed03/2026
Loxacover $3.61M

Backed by Lazaroo-Hood Group and Angel Investment Network and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C03/2021
Zegozego.com$150M

Backed by DST Global and General Catalyst and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

Exact designated identities and reviewed filing records were checked, but this page has neither a qualifying preview account nor a target cohort meeting the ten-entity aggregate floor.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United Kingdom companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

25 of the 490 companies on this page carry a measured traffic record (5.1%); these are the largest of those, by monthly visits. The median among them is 340,564 visits.

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

48 of these companies (9.8%) publish at least one Android app — 70 apps in all, carrying 14.2M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Internet First Insurance Platforms5914.1MCompare the Market: Meerkat 5.2M
Auto E-Commerce & Content406.6MCuvva 2M
Auto Retail & Aftersales265.7MConfused.com: Cheap insurance 1.1M
Connected Vehicles355.3MDriveScore - Save on Insurance 678.1K
Banking Tech21.3MMoneySuperMarket 1.2M
Insurance It34972.9KRooster - Car Insurance & More 144.9K
Road Transport Tech1330.8KRoadHow 27.2K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q1: 22023Q1: 12023Q12024Q1: 12024Q1: 32024Q12024Q2: 32024Q2: 02024Q22024Q4: 12024Q4: 02024Q42025Q2: 12025Q2: 22025Q22025Q3: 42025Q3: 62025Q32025Q4: 62025Q4: 72025Q4

Darker bars are new releases, lighter bars apps updated. 42 of 70 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United Kingdom digital insurance market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Fintech485
Consumer digital314
Enterprise tech227
Internet first insurers155
Automotive fintech131
Enterprise software112
Insurance underwriting and risk management89
Internet of vehicles82
Saas53
Fintech saas46
Consumer internet of things46
Insurtech saas45

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Fintech

The largest measured segment in this report snapshot.

485companies
3.9%have hiring activity

19 companies hiring · $2.86B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Commission on transaction328
Subscription303
E-commerce - service155
Fee-for-service114
E-commerce - product41
Advertising31
Renting / leasing6
Physical commerce5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Funding roundsreassured.co.uk ↗

Reassured, an investee company of Bridgepoint, completes a refinancing

Mergers & acquisitionsfloodflash.co ↗

FloodFlash co-founder and chief executive Adam Rimmer has exited the parametric flood MGA following its acquisition by NormanMax, according to people familiar with the matter.

IPO activityondoplc.com ↗

Ondo raises £2.30 million via the placing of 6.2 million shares to institutional and other investors and a further 3.0 million shares by way of the subscription.

Funding roundsdarwin-insurance.com ↗

Darwin Insurance announced the closing of a US$18.6 million series B round (approximately R$102 million).

Funding roundsprevisico.com ↗

The round saw participation from Connecticut Innovations (CI), the strategic venture capital arm of the State of Connecticut; BlueOrchard Finance Limited, an impact investment manager under the Schroders Group; and renewed support from Burnt Island Ventures and Foresight Capital, both early backers of the firm.

Mergers & acquisitionscytora.com ↗

The acquisition aims to reduce the time and cost of critical insurance workflows by integrating Cytora’s AI-enabled risk digitization platform with Applied’s suite of solutions for agencies, carriers, and MGAs.

Funding roundsmarshmallow.com ↗

Fast forward to 2025, the startup has raised an additional $90 million in a funding round led by Portage, through its Portage Capital Solutions strategy. BlackRock and Columbia Lake Partners also participated in the round.

Funding roundsembri.co.uk ↗

The raise, which is currently in early access, will open to the wider public at the end of April, according to FF News.

Funding roundsinsurevision.ai ↗

InsureVision, an InsurTech company specialising in AI-powered contextual driving risk assessment technology, has successfully raised $2.7m in a seed funding round.

Full recorded event mix

Top 10 categories among 105 recorded events in the 24-month window.

Leadership moves
25
Funding rounds
20
Company announcements
14
New products
13
Earnings
12
Mergers & acquisitions
7
Capital infusions
5
Contracts
3
Incorporation
2
Regulatory
2
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Ondo ↗

OFS1 reports

Leadership moves

11 tracked people moves

Waggel ↗
Henri Dowling

Appointment Chief Executive

Julie Fisher

Appointment UK chief executive

George Hanks

Promotion Partner

Max Deacon

Promotion Partner

Tony Sault

Appointment Partner

Previsico ↗
Mark Pinkerton

Appointment chief technical officer

Waggel ↗
Andrew Leal

Resignation Previously Chief Executive Officer

Reassured ↗
Laura Mullaney

Appointment Chief Growth Officer

Product launches

Products, platforms and features in the recorded window

Simply Business ChatGPT Insurance Quote App

Insurance

Hyper-personalised AI Advisor

Insurance AI

Cytora ↗
The Warren Group property intelligence integration

Data Enrichment

Oasis Software as a Service Limited (Oasis SaaS)

Catastrophe modelling platform

Kita ↗
non-payment insurance (NPI) policy

Insurance

Contract wins

2 recorded customer wins

Kita ↗

Customer: clyde & co

Ondo ↗

Customer: admiral group

Regulatory events

2 recorded events

Ondo ↗

admitted to official listFinancial Conduct Authority

Napo ↗

FDA-approvedFDA

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
GaiaSocialJobsCompleted2026-04-24Not stated in snapshot
NormanMaxFloodFlash ↗Announced2026-01-09Not stated in snapshot
appliedCytora ↗Completed2025-11-26Not stated in snapshot
NaThe Floow ↗Announced2024-09-20Not stated in snapshot
Dowgate Group LimitedOndo ↗Announced2024-08-01Not stated in snapshot
Commercial UnionGeneral Accident ↗Announced2024-07-28Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

9 postings in the preceding 12 months. The full 93-posting snapshot covers 60 employers.

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Most advertised job titles

Insurance Account Manager3
Digital Marketing Manager3
Corporate Insurance Manager2
Digital Marketing Executive2
Digital Designer Remote2
Digital Media Artist / Research Assistant2
0 internship postings

2 tracked postings mention remote work.

The seniority mix

20 postings specify a level.

unspecified
73
manager
15
lead
4
senior
1

Skills employers mention

Top skills across 93 tracked postings in the available jobs snapshot.

Digital
37
Insurance
19
Data
9
Adobe Creative Suite
6
Graphic Design
6
Print
6
Project Management
5
Media Planning
4
Healthcare
4
Video
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

267 founders and chief executives across 204 companies.

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12 profiles

Swipe or scroll horizontally to browse.

Education networks

34 profiles with education records.

University of Cambridge
9
University of Edinburgh
4
University of Bristol
3
University of Oxford
3
Tel Aviv University
3
University of Warwick
2
INSEAD
2
New York University
2

Prior employers

5 profiles with prior-work records.

Facebook
2
McKinsey
2
Goldman Sachs
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

532,632 articles in the measured 12-month window.

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532,632articles in the measured year
75,633articles in 2026Q1
27.0%positive tone in the latest complete year

News volume trends

Digital Insurance coverage across United Kingdom · articles per complete quarter

093,179186,358279,537372,7162021Q2: 52,7022021Q22021Q3: 57,1662021Q4: 52,7802022Q1: 59,5242022Q2: 55,4292022Q22022Q3: 56,5752022Q4: 66,1742023Q1: 65,7662023Q2: 66,5692023Q22023Q3: 76,1012023Q4: 61,8652024Q1: 71,1622024Q2: 78,9872024Q22024Q3: 78,7482024Q4: 87,4312025Q1: 117,1152025Q2: 89,5472025Q22025Q3: 324,1012025Q4: 53,2872026Q1: 75,6332026Q1
View quarterly article counts
QuarterArticles
2021Q252,702
2021Q357,166
2021Q452,780
2022Q159,524
2022Q255,429
2022Q356,575
2022Q466,174
2023Q165,766
2023Q266,569
2023Q376,101
2023Q461,865
2024Q171,162
2024Q278,987
2024Q378,748
2024Q487,431
2025Q1117,115
2025Q289,547
2025Q3324,101
2025Q453,287
2026Q175,633

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
75,605 positive · 33,351 neutral · 64,501 negative
2022
101,822 positive · 51,849 neutral · 83,699 negative
2023
130,565 positive · 64,412 neutral · 75,035 negative
2024
134,983 positive · 99,115 neutral · 81,907 negative
2025
157,326 positive · 155,152 neutral · 271,050 negative

Leading coverage topics

Digital Insurance coverage across United Kingdom · ranked by full-period article count.

International And Transnational Geographic Entities300,319 articles in the full recorded period
108,091 recent · 81,381 prior
Geopolitical Disputes And Contested Areas300,318 articles in the full recorded period
108,089 recent · 81,378 prior
Administrative And Political Subdivisions300,276 articles in the full recorded period
108,068 recent · 81,373 prior
International Political Relations39,470 articles in the full recorded period
12,092 recent · 8,481 prior
Security And Defense Policies26,212 articles in the full recorded period
8,400 recent · 5,782 prior
International Relations And Diplomacy18,728 articles in the full recorded period
5,236 recent · 4,295 prior
International Sports Competitions14,383 articles in the full recorded period
3,307 recent · 3,898 prior
Trade Policies And Agreements14,118 articles in the full recorded period
6,375 recent · 4,009 prior
Human Rights Advocacy Reports10,329 articles in the full recorded period
2,925 recent · 2,318 prior
Government International Agreements Coordination9,389 articles in the full recorded period
2,311 recent · 1,782 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Digital Insurance coverage across United Kingdom

KeywordRecentPriorChange
countries4,1921,862125%
tariff negotiations3,8582,27670%
free trade deals2,1031,016107%
stock performance1,9311,22358%
trade dispute mechanisms1,816760139%
bilateral trade1,726694149%
foreign policy analysis1,36989653%
multilateral diplomacy1,34875379%
national security strategy1,206502140%
exchange rates955163486%
free casino games251,118-98%
social casino251,115-98%
sweepstakes casino251,115-98%
simulated gambling apps271,113-98%
fun play casinos261,112-98%

Event and signal lenses

Digital Insurance coverage across United Kingdom

All complete annual cohorts shown
Rising

Regulatory Risk

686,591 classified articles

territories, disputed islands, countries

21.5% critical · 12.8% positive
Rising

Funding Momentum

61,835 classified articles

inflation reports fx, currency intervention policies, eur/usd

39.6% critical · 41.5% positive
Rising

Growth

125,490 classified articles

stock performance, gdp growth forex, inflation reports fx

28.1% critical · 48.0% positive

Digital Insurance coverage across United Kingdom. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Digital Insurance in the United Kingdom: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon