Radar · Industry landscape · the United Kingdom
Direct-to-Consumer Fashion Brands Landscape of the United Kingdom
2,252 Direct-to-Consumer Fashion Brands companies in the United Kingdom, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and where the research is going. Updated August 2026.
2,252companies tracked
$4.3Bdisclosed funding
44hiring right now
372events · 24 months
41,639news articles · 12 months
Who leads Direct-to-Consumer Fashion Brands in the United Kingdom
Shows the top Direct-to-Consumer Fashion Brands in the UK, including hiring leaders, best‑funded firms and the number currently hiring or reporting a funding round.
open roles
Hiring now
ranked by live open roles
- 01
Astrid & Miyu10last posted Jun 2026
- 02
Percival Menswear5last posted Apr 2026
- 03
Alessandra Rich4last posted May 2026
- 04
Chelsea Peers NYC4last posted Jul 2026
- 05
Whering4last posted May 2026
- 06
Strathberry3last posted Jul 2026
- 07
EGO3last posted May 2026
- 08
The House of Bruar3last posted Mar 2026
44 companies hiring · 1 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
- 01
Farfetch$1.7BPost IPO · Apr 2020
- 02
Castore$412.7MConventional Debt · May 2026
- 03
Boohoo$354.7MPost IPO · Nov 2024
- 04
Gymshark$261.5MSeries A · Aug 2020
- 05
Lyst$205.5MSeries E · May 2021
- 06
Urbanic$160MSeries C · Nov 2023
- 07
Depop$99.6MSeries C · Jun 2019
- 08
ME+EM$81.6MSeries A · Mar 2022
188 companies with disclosed rounds · $4.3B total
revenue
Revenue leaders
official filings first, else latest snapshot
- 01
Adanola$72.2MFY2024 filing
- 02
- 03
- 04
Shade Station$18.5Msnapshot Apr 2021
- 05
- 06
Secret Sales$14.6Msnapshot Sep 2024
- 07
Perfect Moment$9.3MFY2025 filing
- 08
Aashni$1.5Msnapshot Mar 2024
10 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
- 01
Quiz672tracked employees
- 02
Fred Perry586tracked employees
- 03
- 04
Monica Vinader254tracked employees
- 05
Aspinal of London193tracked employees
- 06
- 07
Victoria Beckham121tracked employees
- 08
44 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
- 01
- 02
Ador13.1%90 tracked events
- 03
Sosandar9.5%65 tracked events
- 04
TOAST7.6%52 tracked events
- 05
- 06
- 07
- 08
Seraphine3.2%22 tracked events
685 tracked events across 51 companies
web reach
Most-used apps
the sites in this sector the web visits most
- 01
MandM Directtop 5kmandmdirect.com
- 02
- 03
Savanatop 10ksavana.com
- 04
Pink Boutiquetop 50kpinkboutique.co.uk
- 05
Glasses Directtop 50kglassesdirect.co.uk
- 06
Phase Eighttop 50kphase-eight.com
- 07
Oh Pollytop 50kohpolly.com
- 08
boohooMANtop 50kboohooman.com
930 companies here run a site with a measured audience · 252 of them sit inside the web’s top million
articles
In the news
Prism news coverage, last 12 months
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
ACAI72articles in the window
55 of these companies drew sector coverage in the window
Radar
See all 2,252 Direct-to-Consumer Fashion Brands companies in the United Kingdom
Filter by funding, headcount, hiring and location, and export the list.
How the Direct-to-Consumer Fashion Brands ecosystem in the United Kingdom grew, 2016–2025
Shows how many companies were founded each year from 2016‑2025, with a peak of 237 new firms in 2020 and only 8 in 2025.
Companies founded / year
new Direct-to-Consumer Fashion Brands companies in the United Kingdom
20162025
peak 237 in 2020
Companies raising / year
with a disclosed round that year
20162025
peak 51 in 2022
Disclosed funding / year
sum of disclosed rounds (USD)
20162025
peak $1.2B in 2020
Where Direct-to-Consumer Fashion Brands companies in the United Kingdom are based
Lists the UK cities with the most Direct‑to‑Consumer Fashion Brands, led by London with 908 companies followed by Manchester, Glasgow, Birmingham and Leeds.
Hub 01
London
908 Direct-to-Consumer Fashion Brands companies
81% of the Direct-to-Consumer Fashion Brands companies across these hubs
908companies
$3.7Bdisclosed funding
22hiring now
Hub 02
Manchester
93 Direct-to-Consumer Fashion Brands companies
8% of the Direct-to-Consumer Fashion Brands companies across these hubs
93companies
$81.7Mdisclosed funding
1hiring now
Hub 03
Glasgow
24 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
24companies
2hiring now
Hub 04
Birmingham
22 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
22companies
$297kdisclosed funding
1hiring now
Hub 05
Leeds
19 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
19companies
$3.5Mdisclosed funding
1hiring now
Hub 06
Bristol
19 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
19companies
$1.2Mdisclosed funding
Hub 07
Liverpool
18 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
18companies
$191kdisclosed funding
1hiring now
Hub 08
Leicester
18 Direct-to-Consumer Fashion Brands companies
2% of the Direct-to-Consumer Fashion Brands companies across these hubs
18companies
$150kdisclosed funding
The Direct-to-Consumer Fashion Brands market map of the United Kingdom: what these companies actually do
Breaks down the product sub‑categories these firms target and the revenue models they use, highlighting the dominance of B2C e‑commerce and product‑sale models.
- B2C E-Commerce2,244 companies · $4.3B raised · 44 hiring
- Consumer Digital2,188 companies · $4.2B raised · 43 hiring
- Internet First Brands1,463 companies · $1.4B raised · 32 hiring
- Marketplaces204 companies · $226M raised · 4 hiring
- Luxury E-Commerce144 companies · $1.9B raised · 1 hiring
- Sustainable Ecommerce129 companies · $83.9M raised · 1 hiring
- Internet First Sportswear Brands112 companies · $304.9M raised · 4 hiring
- Second Hand Fashion Goods95 companies · $177.2M raised · 1 hiring
- Second Hand Goods95 companies · $177.2M raised · 1 hiring
- Mom and Baby Care E-Commerce93 companies · $12.4M raised · 1 hiring
- Handicraft E-Commerce78 companies · $48.9M raised · 3 hiring
- Customized Products E-Commerce70 companies · $54.5M raised · 1 hiring
Monetization
How Direct-to-Consumer Fashion Brands companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
E-Commerce - Product2,109
E-Commerce - Service153
Subscription82
Commission on Transaction75
Physical Commerce73
Advertising32
Fee-For-Service21
Renting / Leasing6
Funding, M&A and the deals moving Direct-to-Consumer Fashion Brands in the United Kingdom
Counts corporate events over the past two years, detailing the types such as key‑person moves, earnings releases, mergers and acquisitions, and other announcements.
Leadership 104Earnings 74M&A 63Announcement 41Board Updates 16Funding 15Layoffs 10Contracts 10Lawsuit 8Jobs 7
- M&AShackleton has acquired Surrey-based Arundel Wealth Management, an advice firm specialising in financial planning for professional athletes...2026-04-30
- M&AIn recent months AAB also acquired three firms in Ireland - Ormsby & Rhodes, Ryan & Crowley and In O'Connor Pyne.2026-03-01
- M&AEBay Inc. has reached an agreement to acquire Depop, a resale platform popular with Gen Z and Millennials, from Etsy, Inc. for roughly $1.2 billion in cash.2026-02-18
- FundingWarrington-based fitness brand Built For Athletes has secured £1.025m in funding from NatWest as it accelerates plans for global expansion and product innovation.2026-02-17
- FundingDebenhams, the fast fashion retailer commonly known as Boohoo, is to raise £35 million to reduce net debt levels to less than twice its expected profits.2026-02-17
- M&ABritish cycling kit brand Le Col has been sold to American-Austrian tennis giants HEAD, it was announced on Thursday.2026-02-05
- FundingBarclays has provided a £4 million trade loan to British high-performance apparel brand ThruDark, supporting its continued growth and accelerating its retail expansion strategy.2026-01-13
- M&ALuxExperience, the parent company of Mytheresa, Net-a-Porter, Mr Porter and Yoox, is selling off-price retailer The Outnet to The O Group for $30 million.2025-10-31
- FundingIn August, the company attracted a minority investment from LA-based STORY3 Capital Partners, valuing the brand at $530 million.2025-09-01
- M&ABelstaff‘s owner, British multinational chemical company Ineos, make a significant strategic investment in Castore at a holding company level.2025-08-28
Mergers and acquisitions
Deals from the last 24 months where a Direct-to-Consumer Fashion Brands company in the United Kingdom was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| $1.2B | Announced | 2026-05-04 | ||
| Arundel Wealth Management | undisclosed | — | 2026-05-01 | |
| undisclosed | — | 2026-05-01 | ||
| Chetwood Group | undisclosed | — | 2026-05-01 | |
| undisclosed | Completed | 2026-03-01 | ||
| LSMQ | undisclosed | Completed | 2026-03-01 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like IPO filings, leadership changes, product launches and contract wins within the sector.
Leadership moves
25 tracked people moves · last 12 months
HURR CollectiveVictoria Prew · Resignation — was CEO at HurrApr 2026
AabNa · Appointment → Chief Operating OfficerApr 2026
BluebellaSimon Taton · Appointment → CFOApr 2026
Contract wins
5 customer wins · last 24 months
Workforce actions
5 companies cutting roles · last 24 months
In The Style~17 roles reported · collapseMar 2025
Regulatory & litigation
1 regulatory events · 7 tracked suits · 24 months
- ador v Min Hee Jin, otherscontract dispute · FiledFeb 2026
- ador v NewJeansunilateral contract termination and injunction · OngoingOct 2025
Earnings pulse
companies reporting results · last 24 months
18 companies reporting82 company-quarters trackedbeat 3miss 1in line 2
Half of these companies grew revenue faster than +15.0%, half slower.
Who is building Direct-to-Consumer Fashion Brands in the United Kingdom
Profiles the founders and CEOs of the sector, noting their educational backgrounds and prior employers, with the most common schools and firms listed.
Founders and chief executives12 of 948, from the best-funded companies on this page
Ex-Maniere De Voir · Aston University
Ex-StyleCracker, Clickerhouse. Don Bosco Institute of Technology Mumbai BE 2014
repeat founder
Co-Founder Proof of Talk, Krowdz, X Schule, CEO bnx studio, ex-navabi, Rebell Entertainment.
Ex-Spring, Sonia Rykiel, CELINE, American Retro, Isabel Marant. ESCP Business School 2004.
Ex-Jax Coco Coconut water, Cheyne Capital
repeat founder
Luxury Promise. University of Glasgow
Ex-Booz, VNU Europe. Stenden 2006, Rotterdam School of Management, Erasmus University MS 2010
Aspinal Of London, ex-Antenna Audio, ex-Fanfare Records, Italia Conti, 1972
Sheep Included, ex-Algomi, ex-Morgan Stanley, WU Vienna, 2005
Where the founders studied
alma mater on record for 52 of 948 founders
University of Bristol6
University of Cambridge6
University College London5
University of Oxford5
Stanford University4
Imperial College London4
London Business School (LBS)3
University of Edinburgh3
Where they worked before
a previous employer on record for 12 of 948 founders
Apple3
Goldman Sachs3
Bain2
Amazon1
McKinsey1
Microsoft1
Google1
Facebook1
Founders flagged as repeat founders
of 769 founders with a profile on this page
5
carry a repeat-founder flag
- flagged as repeat founders5
- no repeat-founder flag764
Women and men among the founders
first names matched for 852 of 948 founders
49%
of matched founders are women
- women420
- men432
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 96 founders go in neither column.
Radar
Look up the people behind Direct-to-Consumer Fashion Brands companies in the United Kingdom
Search founders, executives and operators by company, role and location.
Who funds Direct-to-Consumer Fashion Brands in the United Kingdom
Summarizes funding activity since 2016, showing 396 rounds from 314 investors and a typical round size of $833 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Pembroke VCT | 10 | 6 | May 2025 |
| Active Partners | 7 | 4 | Dec 2024 |
| BGF | 6 | 4 | Mar 2022 |
| Balderton Capital | 6 | 2 | May 2021 |
| Frasers Group | 6 | — | Nov 2024 |
| Fuel Ventures | 5 | 3 | Feb 2025 |
| Venrex | 5 | 2 | Aug 2024 |
| Forward Partners | 5 | 1 | Mar 2022 |
| Virgin Start Up | 5 | — | Jul 2023 |
| HSBC | 5 | — | May 2026 |
Stage mix · rounds since 2016
Seed & Angel255
Series A–B68
Series C+ / PE16
Grants, debt & other57
The typical round is $833k — half were bigger, half smaller.
The biggest Direct-to-Consumer Fashion Brands funding rounds in the United Kingdom
Highlights the largest disclosed funding rounds, including Farfetch’s $397 M Series G, and lists the ten biggest recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Gmega-round | $397M | Jun 2017 | JD.com | |
| Series Amega-round | $261.5M | Aug 2020 | General Atlantic | |
| Series D | $183.5M | Nov 2023 | The Raine Group, Hanaco Ventures, Felix Capital +1 more | |
| Series C | $150M | Nov 2023 | Mirabaud AM, JAM Fund, Nexus Venture Partners +2 more | |
| Series F | $110M | May 2016 | Temasek, Eurazeo, Vitruvian Partners +2 more | |
| Series E | $86M | Mar 2015 | Vitruvian Partners, DST Global, Conde Nast | |
| Series E | $85M | May 2021 | Fidelity, Novator Partners, Giano Capital +7 more | |
| Series A | $72.4M | Mar 2022 | Freston Ventures, Highland Europe, Charles Dunstone +1 more | |
| Series C | $68.1M | Mar 2021 | — | |
| Series D | $66M | May 2014 | Vitruvian Partners, Conde Nast, Advent Venture Partners |
Venture round sizes · 2023–2025
<$1M34
$1–10M24
$10–50M3
$50–250M2
>$250M0
63 venture rounds with a disclosed amount in the window.
Fresh cheques · last 6 months
Seed$1MApr 2026
Conventional Debt$1.4MFeb 2026
Seed$711kFeb 2026
What the news says about Direct-to-Consumer Fashion Brands in the United Kingdom
Counts press coverage, with 41,639 articles in the last year, and identifies the most frequently covered topics such as celebrity fashion and red‑carpet events.
News volume
Direct-to-Consumer Fashion Brands coverage across United Kingdom · articles per quarter
2021Q22026Q1
peak 12,717 in 2025Q1 · 41,639 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 77% → 82%, negative 22% → 17% across 2021–2025.
What the coverage is about
The subjects that dominate Direct-to-Consumer Fashion Brands news in United Kingdom. The arrow shows whether each one is being written about more or less than a year ago.
- Celebrity fashion and style updates14,970→+5%
- Red carpet event coverage8,546▲+13%
- Celebrity endorsements and sponsorships1,987→+9%
- Celebrity-owned businesses and brands1,566→+7%
- Fashionable hair accessories1,554▲+44%
- Covid-19 mask mandates and ppe effectiveness1,405▲+33%
- Protective face masks and gaiters1,372▲+44%
- Executive leadership changes and appointments1,364▲+15%
- Body-positive fashion campaigns1,361→+5%
- Strategic partnerships and collaborations1,120▲+29%
Most-covered companies · last 12 months
- 2,765
- 341
- 259
- 134
- 131
- 89
- 86
- 72
- 68
- 59
55 Direct-to-Consumer Fashion Brands companies here were named in the news over this period.
Prism
Watch Direct-to-Consumer Fashion Brands coverage in United Kingdom as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
test cricket+969%e-commerce customs clearance+840%avant-garde shoes+41%handbag designers+40%test innings+1210%conceptual footwear+51%wardrobe subscription+134%tariff impacts+412%tariff negotiations+120%trade barrier reduction+539%
textile-to-textile-83%textile exchange standards-99%eco-fashion-49%astm textile standards-99%plastic recycling-91%
The pressures the press keeps returning to
Three recurring angles in United Kingdom Direct-to-Consumer Fashion Brands coverage, and whether each is getting more attention year on year (through 2025).
Regulatory Risk ▲ rising
30,073 articles touch this dimension · 19.8% critical tone
20212025
signals: celebrity stylists, technical rock journeys, prog rock epics
Funding Momentum ▲ rising
7,225 articles touch this dimension · 19.1% critical tone
20212025
signals: technical rock journeys, prog rock epics, symphonic rock pieces
Growth ▲ rising
12,022 articles touch this dimension · 14.7% critical tone
20212025
signals: retail expansion, new store launches, store openings
Direct-to-Consumer Fashion Brands jobs in the United Kingdom: who is hiring and what they ask for
Reports job posting activity, noting that only two employers posted no jobs in the past year and that no specific skill demands are listed.
0postings · last 12 months
2postings tracked overall
2employers advertising
Most advertised titles
- 2
23 Direct-to-Consumer Fashion Brands-relevant internships in India were advertised over the same 12 months.
What Direct-to-Consumer Fashion Brands research is working on
Shows academic output on the sector, with 2,475 papers and a split between identified problems, cautions, and opportunities.
How this field talks about itself
Direct-to-Consumer Fashion Brands papers (gold) against all published research (grey)
Promising40.2% · 37.3%≈ par
Breakthrough27.0% · 26.4%≈ par
Descriptive19.2% · 17.5%≈ par
Problem-identifying9.1% · 9.6%≈ par
Comparative2.5% · 3.8%0.7×
Cautionary1.7% · 4.4%0.4×
How the work is done
Methods-led49.8%
Empirical29.7%
Reviews15.4%
Position pieces4.6%
Theoretical0.4%
How the research reads
97% positive · 2% neutral · 0% negative, across 2,475 papers.
The institutions behind the field
- 2k
- 2k
- 2k
- 2k
- 2k
- 2k
ranked by how often their work is cited
Researchers who shaped it
Matteo Stoppa · Alessandro Chiolerio · Jun Chen · Guorui Chen · Michael Bick · Kunigunde H. Cherenack · Yongzhong Li · Jun Yang
The most-cited breakthroughs
- Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes · 532 cites
- Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles · 424 cites
- Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing · 421 cites
- Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles · 412 cites
- Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring · 410 cites
Common problems researchers identify213 papers · 4 recurring themes
Problems · theme 01
Smart Textile Engineering Challenges
103 papers · 48.4% of this block
▲ +9% share2022→2025 share of research on this subject
Researchers highlight difficulties integrating electricity generation and computing functions into wearable clothing.
Architectural engineering · Textile · Wearable computer · Clothing
“Smart Textiles for Electricity Generation”
103 of these papers raise it as a problem
Problems · theme 02
Wearable Electronics Sustainability Issues
59 papers · 27.7% of this block
▼ -4% share2022→2025 share of research on this subject
Studies flag environmental and technical concerns surrounding e‑textile production and use.
Textile · Wearable technology · Wearable computer · Electronics
“Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review”
59 of these papers raise it as a problem
Problems · theme 03
Technical Textile Industry Barriers
37 papers · 17.4% of this block
▲ +27% share2022→2025 share of research on this subject
Papers discuss raw material limits, safety, and durability obstacles for functional textiles.
Textile · Textile industry · Raw material · Joint
“Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry”
37 of these papers raise it as a problem
Problems · theme 04
STEAM Education Integration Gaps
14 papers · 6.6% of this block
▼ -28% share2022→2025 share of research on this subject
Research points to uneven support for e‑textile curricula in humanities and primary education.
Humanities · Archaeology · The arts · Curriculum
“Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices”
14 of these papers raise it as a problem
Cautions39 papers · 4 recurring themes
Cautions · theme 01
Critical Review of Smart Textiles
20 papers · 51.3% of this block
▼ -4% share2022→2025 share of research on this subject
Authors urge caution about performance, safety, and reliability of wearable electronic fabrics.
Textile · Electronics · Wearable technology · Smart material
“Wearable Electronics and Smart Textiles: A Critical Review”
20 of these papers raise it as a problem
Cautions · theme 02
Conductive Textile Manufacturing Risks
11 papers · 28.2% of this block
▲ +19% share2022→2025 share of research on this subject
Works examine challenges in creating durable, washable conductive yarns and transmission lines.
Electrical conductor · Wireless power transfer · Planar · Fusible alloy
“Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications”
11 of these papers raise it as a problem
Cautions · theme 03
Clinical Validation Uncertainty
5 papers · 12.8% of this block
▼ -35% share2022→2025 share of research on this subject
Limited trials raise doubts about health benefits and material safety of functional textiles.
Randomized controlled trial · Composite material · Textile
“Functional textiles for atopic dermatitis: a systematic review and meta‐analysis”
5 of these papers raise it as a problem
Cautions · theme 04
Assessment and Training Limitations
3 papers · 7.7% of this block
▲ +47% share2022→2025 share of research on this subject
Studies reveal gaps in expertise evaluation and short‑course outcomes for e‑textile designers.
Textile
“Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.”
3 of these papers raise it as a problem
Opportunities1,516 papers · 7 recurring themes
Opportunities · theme 01
Integrated Antenna and Sensor Textiles
290 papers · 19.1% of this block
▼ -10% share2022→2025 share of research on this subject
Research explores fabrics that combine communication antennas, electrodes, and computing for wearable health monitoring.
Textile · Antenna · Wearable computer · Electrode
“A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics”
Opportunities · theme 02
Fiber‑Optic Biosensing Wearables
266 papers · 17.5% of this block
▲ +10% share2022→2025 share of research on this subject
Papers present smart textiles using fiber Bragg gratings and optical fibers for real‑time health sensing.
Wearable computer · Fiber Bragg grating · Textile · Optical fiber
“Smart Textiles with Biosensing Capabilities”
Opportunities · theme 03
Architectural Smart Clothing Designs
232 papers · 15.3% of this block
▲ +9% share2022→2025 share of research on this subject
Works focus on seamless integration of electronics and wearability for sports and everyday apparel.
Textile · Architectural engineering · Clothing · Wearable technology
“A Naturally Integrated Smart Textile for Wearable Electronics Applications”
Opportunities · theme 04
Nanocomposite Energy‑Harvesting Textiles
231 papers · 15.2% of this block
▼ -20% share2022→2025 share of research on this subject
Studies develop carbon‑nanotube‑based fabrics that capture energy and manage thermal conditions.
Nanotechnology · Nanocomposite · Composite material · Carbon nanotube
“Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles”
Opportunities · theme 05
High‑Performance Functional Fabric Production
223 papers · 14.7% of this block
▼ -8% share2022→2025 share of research on this subject
Research advances nanotech methods for durable, dye‑resistant, and multifunctional polyester textiles.
Textile · Pulp and paper industry · Dyeing · Polyester
“Nanotechnology – a new route to high-performance functional textiles”
Opportunities · theme 06
Textile‑Centric HCI and Education
150 papers · 9.9% of this block
▼ -12% share2022→2025 share of research on this subject
Papers investigate interactive craft approaches linking textiles with computing and learning outcomes.
Human–computer interaction · Craft · Mathematics education · Textile
“Wearable E-Textiles Using a Textile-Centric Design Approach”
Opportunities · theme 07
Durable Conductive Coatings for E‑Textiles
124 papers · 8.2% of this block
▼ -25% share2022→2025 share of research on this subject
Works propose robust conductive yarns and soldering techniques for long‑lasting smart fabric components.
Electrical conductor · Composite material · Textile · Coating
“Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns”
Which of these themes are growing fastest
Problems
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Technical Textile Industry Barriers▲+27%
Smart Textile Engineering Challenges▲+9%
Wearable Electronics Sustainability Issues▼-4%
STEAM Education Integration Gaps▼-28%
Cautions
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Assessment and Training Limitations▲+47%
Conductive Textile Manufacturing Risks▲+19%
Critical Review of Smart Textiles▼-4%
Clinical Validation Uncertainty▼-35%
Opportunities
how much more (or less) of the world’s research on this subject each theme took up, 2022→2025
gaining sharelosing share
Fiber‑Optic Biosensing Wearables▲+10%
Architectural Smart Clothing Designs▲+9%
High‑Performance Functional Fabric Production▼-8%
Integrated Antenna and Sensor Textiles▼-10%
Textile‑Centric HCI and Education▼-12%
Nanocomposite Energy‑Harvesting Textiles▼-20%
Durable Conductive Coatings for E‑Textiles▼-25%
Prism
Go deeper on Direct-to-Consumer Fashion Brands research and innovation
Research themes, patent activity and the companies commercialising them, in one place.
Keep going
Track Direct-to-Consumer Fashion Brands in the United Kingdom beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
About this data: built from Fliar's company, founder, funding, hiring, jobs, news and research trackers, covering the United Kingdom. Counts are of companies we track, not of every company that exists. Updated August 2026.
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