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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE DENMARK EDITION 2026

Denmark’s
retail industry,
in focus.

The companies, capital and talent shaping retail in Denmark. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of Denmark
DK
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
Companies tracked 1,157Retail ecosystem in Denmark Disclosed funding $549.48M86 companies · all recorded rounds Companies hiring 90With open roles at the snapshot Tracked open roles 1572 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Denmark’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Retail company highlights in Denmark, snapshot 31 August 2026
Company
NORNORMnornorm.com$118.01M—69—
White Awaywhiteaway.com$68.26M—246—
AMOVamovapparel.com$52.36M—1—
Famlyfamly.co$24.5M—59—
Goodieboxbygoodiebox.com$23.03M—207—
HelloSkinhelloskin.dk$21.46M—31—
Golistogolisto.com$19.6M—2—
MyD2appmyd2app.com$16.73M———
gn groupgn.com—10 roles7,483—
Pandora Jewelrypandora-jewelry.us.com—8 roles——
flying tiger copenhagenflyingtiger.com—6 roles6,000—
miintomiinto-group.com—5 roles332—
CrossEyescrosseyes.dk—4 roles11—
Håndværker.dkxn--hndvrker-9zan.dk—3 roles31—
Luksusbabyluksusbaby.dk—3 roles63—
Luxplusluxplus.dk—3 roles27—
AUTOROLA Groupautorolagroup.com——555—
Claimlaneclaimlane.com——11—
Coopcoop.dk——14,499Financial figure available in RadarView in Radar
Coop Danmarkinfo.coop.dk——40,516—
DBAdba.dk——117—
JYSKjysk.com——2Financial figure available in RadarView in Radar
Jabrajabra.com——7,165Financial figure available in RadarView in Radar
Tvilumtvilum.com——1,056Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Retail industry KPIs in Denmark

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation7.8%

90 of 1,157 tracked companies have open roles.

Funding participation8.1%

94 of 1,157 tracked companies have a recorded round.

Top 3 funding share43.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$752.07K

Midpoint of 150 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 43.4% of disclosed capital, while 91.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Denmark retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Denmark retail
$0$40.8M$81.6M$122.41M$163.21M2016: $24.69M20162017: $24.46M20172018: $36.04M20182019: $53.26M20192020: $25.15M20202021: $102.75M20212022: $143.16M20222023: $18.31M20232024: $6.4M20242025: $16M2025
View the numbers
Annual retail funding and company formation in Denmark
YearFunding (USD)FoundedRaising
2016$24.69M5714
2017$24.46M5714
2018$36.04M7714
2019$53.26M5328
2020$25.15M9024
2021$102.75M5122
2022$143.16M4713
2023$18.31M176
2024$6.4M102
2025$16M02
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • NORNORM21.5%
  • White Away12.4%
  • AMOV9.5%
  • Other companies56.6%

Funding by stage

170 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel129 75.9%
Series A–B25 14.7%
Series C+ / PE2 1.2%
Grants, debt & other14 8.2%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A11/2021
Famlyfamly.co$18M

Backed by Noa Wolfson and Susquehanna Growth Equity.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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DKK · millions · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2017 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 17 reporting entities from 249 eligible matches.

Revenue in covered accountsDKK 14,499.4m

Sum of reporting-entity revenue; not Denmark market sales.

Net profit / lossDKK 1,667.1m

Combined result for the same cohort.

Aggregate net margin+11.5%

Combined net income ÷ combined revenue.

Median company revenueDKK 0.9m

The middle covered reporting entity.

Profitable entities+58.8%

10 of 17 covered entities.

Top-five concentration+99.9%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2017 · 17 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

17 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
DENMARK · INDUSTRY COHORTS

How does retail compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Denmark companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

53 of the 1,157 companies on this page carry a measured traffic record (4.6%); these are the largest of those, by monthly visits. The median among them is 158,602 visits.

CompanyMonthly visitsAuthorityMobile
RunRepeatrunrepeat.com5,880,7596857.9%
proshopproshop.dk4,292,2285167%
Mouseflowmouseflow.com3,265,3255097.1%
iPaperipaper.io2,090,1574082.2%
Magazinemagasin.dk1,668,7705474.8%
Organic Basicsorganicbasics.com830,1124778%
b.cob.co547,01212100%
123Cards123cards.com546,9483485.4%
Sofacompanysofacompany.com546,6414381.8%
Trendhimtrendhim.com510,2394187.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

72 of these companies (6.2%) publish at least one Android app — 104 apps in all, carrying 32.1M installs between them.

AppInstallsRatingStore category
Jabra Sound+Jabra10.1M4.5Productivity
Kids Music Instruments SoundsKidstatic3.2M3.3Education
eTilbudsaviseTilbudsavis2.3M4.6Shopping
Netto+ | Scan&GoNetto1.9M—Shopping
DBA – buy and sell used goodsDBA1.7M4.4Shopping
Music instruments and soundsKidstatic1.6M3.8Education
Toddler Animal SoundsKidstatic1.4M4.4Education
Coop – Scan & Pay, App offersCoop1.3M3.2Shopping
NORMAL StoresNormal1.3M4.6Shopping
FamlyFamly912.6K3.7Education

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Consumer Electronics E-Commerce910.4MJabra Sound+ 10.1M
Wearable Technology410.1MJabra Plus 13.4K
Audio Tech310.1MAIAIAI 4K
Pre-K Edtech209.1MKids Music Instruments Sounds 3.2M
Mom & Baby Care138.3MMusic instruments and sounds 1.6M
Retail Chains114MNetto+ | Scan&Go 1.9M
Coupons And Deals92.8MeTilbudsavis 2.3M
Horizontal E-Commerce72.6MDBA – buy and sell used goods 1.7M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 32022Q4: 02022Q42023Q1: 32023Q1: 02023Q12023Q2: 32023Q2: 92023Q22023Q3: 32023Q3: 32023Q32023Q4: 12023Q4: 22023Q42024Q1: 42024Q1: 12024Q12024Q2: 12024Q2: 02024Q22024Q4: 22024Q4: 12024Q42025Q3: 62025Q3: 82025Q32025Q4: 32025Q4: 132025Q42026Q1: 12026Q1: 122026Q1

Darker bars are new releases, lighter bars apps updated. 83 of 104 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Denmark retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital498
B2c e-commerce468
Internet first brands219
Enterprise tech190
B2c fashion e-commerce149
Enterprise software125
Commerce enablers122
Internet first fashion brands100
Saas75
Retail saas67
Home improvement e commerce66
Marketplaces64

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

498companies
4.8%have hiring activity

24 companies hiring · $291.8M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product809
Subscription227
E-commerce - service211
Physical commerce186
Commission on transaction145
Advertising112
Fee-for-service59
Sponsorship6
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsminimumfashion.com ↗

Sustainability reporting software provider Novisto announced today the acquisition of carbon management software company Minimum, with the acquisition aimed at enabling the delivery of a comprehensive end-to-end carbon and sustainability platform, according to Novisto.

Mergers & acquisitionsswipbox.com ↗

Funds advised by BU Bregal acquire a majority stake in SwipBox International A/S ("SwipBox")

Mergers & acquisitionslantmannenunibake.com ↗

Bakery firm Lantmännen Unibake has signed an agreement to acquire Panificio San Francesco.

Funding roundspriceshape.com ↗

Private equity firm, Copilot Capital, has made an undisclosed investment in PriceShape.

Funding roundsscandinavianbiolabs.com ↗

Scandinavian Biolabs (SBL), a Danish innovator in the haircare industry, secures €4 million in funding led by Auréa Group marking a significant milestone along the company’s growth journey.

Company announcementsjysk.com ↗

The Danish home furnishings chain Jysk has ambitious expansion plans: the retailer aims to open about 100 new stores over the next three years in prime locations in major European cities, including Brussels, Amsterdam, Barcelona, and Madrid.

Earningslesdeux.com ↗

Les Deux continued its long-running growth streak in 2025, reporting a 13 percent increase in revenue year-over-year.

Earningsinfo.coop.dk ↗

Total revenue for the year amounted to DKK 32.5 billion, down from DKK 33.6 billion in the previous year due to store closures and sales of stores.

Leadership movesautorolagroup.com ↗

Former VW Group UK MD Paul Willis has been appointed to Autorola Group’s board of directors.

Full recorded event mix

Top 10 categories among 100 recorded events in the 24-month window.

Company announcements
46
Mergers & acquisitions
11
Leadership moves
10
Earnings
9
Contracts
5
Job creation
4
Lawsuit
3
Funding rounds
3
Capital infusions
2
Regulatory
2
4 activity cards

Swipe or scroll horizontally to browse.

Product launches

Products, platforms and features in the recorded window

Jabra ↗
Jabra PanaCast Room Kits

Enterprise video systems

JYSK ↗
Honest

Furniture and household items collection

Regulatory events

2 recorded events

JYSK ↗

work license grantedCity of Almenara

JYSK ↗

approvedScience Based Targets Initiative (SBTi)

Litigation

2 tracked suits

Company
nestoil limited, Neconde Energy, promoters v D.I. Dipeolu, Federal High Court Chief Judge

judicial misconduct, biasRegulatory · Ongoing

Company
National Company Law Tribunal v gensol engineering, promoters, 34 connected entities

Corporate governance and fund diversionRegulatory · Ongoing

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
novisto→minimum ↗Announced2026-04-01Not stated in snapshot
BU Bregal→SwipBox ↗Announced2026-01-16Not stated in snapshot
Lantmännen Unibake→panificio san francescoAnnounced2025-12-31Not stated in snapshot
Lantmännen Unibake→boboli beneluxAnnounced2025-09-19Not stated in snapshot
Lantmännen Unibake→Doense Dybfrost2025-02-24Not stated in snapshot
Lantmännen Unibake→Gramss Backstube2025-02-24Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

0 postings in the preceding 12 months. The full 1-posting snapshot covers 1 employers.

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Most advertised job titles

Vil Du Være En Del Af Vores Retail Pool På Deltid?1
0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

435 founders and chief executives across 322 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

16 profiles with education records.

Copenhagen Business School
9
INSEAD
3
Harvard University
1
National University of Singapore (NUS)
1
IIT Bombay
1
Kellogg School of Management
1
London School of Economics and Political Science
1

Prior employers

6 profiles with prior-work records.

McKinsey
3
Bain
1
Microsoft
1
Boston Consulting Group
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

177,430 articles in the measured 12-month window.

Expand panel +
177,430articles in the measured year
28,054articles in 2026Q1
19.3%positive tone in the latest complete year

News volume trends

Retail coverage across Denmark · articles per complete quarter

030,75561,51192,266123,0212021Q2: 22,0322021Q22021Q3: 22,2582021Q4: 21,3692022Q1: 24,0012022Q2: 23,3002022Q22022Q3: 24,1652022Q4: 31,3802023Q1: 29,8002023Q2: 27,0652023Q22023Q3: 28,8992023Q4: 25,6932024Q1: 33,2462024Q2: 41,9002024Q22024Q3: 38,7552024Q4: 40,0962025Q1: 61,4612025Q2: 33,1032025Q22025Q3: 106,9752025Q4: 17,5512026Q1: 28,0542026Q1
View quarterly article counts
QuarterArticles
2021Q222,032
2021Q322,258
2021Q421,369
2022Q124,001
2022Q223,300
2022Q324,165
2022Q431,380
2023Q129,800
2023Q227,065
2023Q328,899
2023Q425,693
2024Q133,246
2024Q241,900
2024Q338,755
2024Q440,096
2025Q161,461
2025Q233,103
2025Q3106,975
2025Q417,551
2026Q128,054

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
24,019 positive · 30,445 neutral · 17,099 negative
2022
33,763 positive · 46,968 neutral · 22,006 negative
2023
34,412 positive · 59,339 neutral · 17,580 negative
2024
39,139 positive · 94,482 neutral · 20,262 negative
2025
42,206 positive · 148,951 neutral · 27,806 negative

Leading coverage topics

Retail coverage across Denmark · ranked by full-period article count.

Geopolitical Disputes And Contested Areas300,298 articles in the full recorded period
108,073 recent · 81,373 prior
International And Transnational Geographic Entities300,294 articles in the full recorded period
108,072 recent · 81,374 prior
Administrative And Political Subdivisions300,265 articles in the full recorded period
108,065 recent · 81,365 prior
International Political Relations12,354 articles in the full recorded period
4,596 recent · 4,245 prior
International Sports Competitions11,053 articles in the full recorded period
1,947 recent · 2,145 prior
Security And Defense Policies8,171 articles in the full recorded period
3,112 recent · 2,506 prior
Nationalism And Sovereignty Debates5,375 articles in the full recorded period
2,062 recent · 2,454 prior
Olympic Games Coverage4,488 articles in the full recorded period
895 recent · 988 prior
International Relations And Diplomacy4,470 articles in the full recorded period
1,672 recent · 1,227 prior
Soccer Tournament Competitions4,396 articles in the full recorded period
665 recent · 1,024 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Retail coverage across Denmark

KeywordRecentPriorChange
countries4,1891,858125%
geopolitical alliances79148463%
tariff negotiations594248140%
diplomatic strategies59337160%
multilateral diplomacy560178215%
foreign policy analysis409203101%
drone warfare310132285%
diplomatic engagements28119643%
study overseas27896190%
national security strategy274105161%
europa league116712-84%
quarterfinals154434-65%
final match79413-81%
olympic trials80233-66%
summer olympics athletics9140-94%

Event and signal lenses

Retail coverage across Denmark

All complete annual cohorts shown
Rising

Regulatory Risk

458,248 classified articles

territories, disputed islands, countries

6.6% critical · 5.3% positive
Rising

Funding Momentum

15,534 classified articles

technical rock journeys, prog rock epics, extended rock compositions

37.2% critical · 46.3% positive
Rising

Growth

18,580 classified articles

offshore wind farms, league expansion news, quarterly results

32.0% critical · 47.6% positive

Retail coverage across Denmark. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Retail in Denmark: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Denmark in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon