Radar Landscapes Consumer Goods Landscape of Denmark
Consumer Goods industry in Denmark — illustrated cover for the Consumer Goods Landscape of Denmark
Radar · Industry landscape · Denmark

Consumer Goods Landscape of Denmark

1,226 Consumer Goods companies in Denmark, in one picture: who is hiring, who is raising money, who founded them, where they are based and what the news is about. Updated August 2026.

1,226companies tracked
$351.5Mdisclosed funding
105hiring right now
391events · 24 months
≥105,345news articles · 12 months

Who leads Consumer Goods in Denmark

Shows the top Consumer Goods firms in Denmark by hiring activity, funding received, and overall coverage, highlighting the most active companies and the number currently hiring or reporting a funding round.

open roles
Hiring now
ranked by live open roles
  1. 01GN Group10last posted May 2026
  2. 02NAME IT10last posted May 2026
  3. 03Carlsberg Group7last posted Aug 2026
  4. 04b.young4last posted Mar 2026
  5. 05Little Miracles4last posted Mar 2026
  6. 06The Army Painter4last posted Jun 2026
  7. 07pandora a/s4last posted Feb 2026
  8. 08Baum und Pferdgarten4last posted Jun 2026
105 companies hiring · 3 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01PWT Group$58MConventional Debt · May 2014
  2. 02AMOV$52.4MSeries B · Sep 2019
  3. 03SteelSeries$37.2MSeries A · Jun 2016
  4. 04Bolia$34.2MUnattributed · Jan 2007
  5. 05Libratone$27.2MSeries A · Nov 2020
  6. 06NOIE$21.5MSeries A · May 2021
  7. 07Stauning Whisky$17.3MSeries B · Sep 2022
  8. 08Kaffe Bueno$16.7MSeries A · Jan 2024
37 companies with disclosed rounds · $351.5M total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01Carlsberg Group$15.7BFY2014 filing
  2. 02LEGO$4.7BFY2014 filing
  3. 03GN Group$2.6Bsnapshot Dec 2024
  4. 04Bang & Olufsen$201.6MFY2025 filing
  5. 05PWT Group$170.5MFY2017 filing
  6. 06Asetek$70.4MFY2013 filing
  7. 07DFI-GEISLER$56.5Msnapshot Dec 2022
  8. 08FLEXA$50.7MFY2015 filing
28 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01Carlsberg Group34,982tracked employees
  2. 02pandora a/s32,000tracked employees
  3. 03Arla Foods20,000tracked employees
  4. 04Scandinavian Tobacco Group7,258tracked employees
  5. 05LEGO2,587tracked employees
  6. 06gabriel holding as1,250tracked employees
  7. 07kvist industries935tracked employees
  8. 08Bang & Olufsen858tracked employees
79 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01LEGO33.4%205 tracked events
  2. 02Arla Foods11.6%71 tracked events
  3. 03Carlsberg10.9%67 tracked events
  4. 04New Balance10.4%64 tracked events
  5. 05Moët Hennessy9.1%56 tracked events
  6. 06Scandinavian Tobacco Group5.4%33 tracked events
  7. 07Carlsberg Group5.2%32 tracked events
  8. 08Ganni3.6%22 tracked events
614 tracked events across 31 companies
web reach
Most-used apps
the sites in this sector the web visits most
  1. 01LEGOtop 5klego.com
  2. 02Matastop 50kmatas.dk
  3. 03Magazinetop 50kmagasin.dk
  4. 04VILA CLOTHEStop 50kvila.com
  5. 05pandora a/stop 50kpandora.net
  6. 06Hobbiitop 100khobbii.com
  7. 07SteelSeriestop 100ksteelseries.com
  8. 08Temashoptop 100ktemashop.dk
617 companies here run a site with a measured audience · 110 of them sit inside the web’s top million
articles
In the news
Prism news coverage, last 12 months
  1. 01Carlsberg≥85articles in the window
  2. 02Arla Foods≥42articles in the window
  3. 03Ganni≥23articles in the window
  4. 04New Balance≥16articles in the window
  5. 05Carlsberg Group≥13articles in the window
  6. 06Nordisk≥9articles in the window
  7. 07Fritz Hansen≥9articles in the window
  8. 08Mikkeller≥8articles in the window
22 of these companies drew sector coverage in the window
Radar

See all 1,226 Consumer Goods companies in Denmark

Filter by funding, headcount, hiring and location, and export the list.

How the Consumer Goods ecosystem in Denmark grew, 2016–2025

Displays the yearly count of new Consumer Goods companies founded in Denmark from 2016 to 2025, noting the highest year with 72 startups and the single startup recorded in 2025.

Companies founded / year
new Consumer Goods companies in Denmark
2016: 482017: 602018: 722019: 502020: 572021: 372022: 222023: 132024: 42025: 1
20162025
peak 72 in 2018
Companies raising / year
with a disclosed round that year
20162025
peak 11 in 2019
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 31,819,6402017: 4,481,0902018: 33,659,7162019: 20,178,4822020: 33,177,8932021: 41,998,9032022: 13,557,2352023: 1,311,3122024: 23,781,9722025: 3,274,974
20162025
peak $42M in 2021

Where Consumer Goods companies in Denmark are based

Lists the Danish cities where Consumer Goods companies are headquartered, with Copenhagen leading at 266 firms followed by Aarhus, Aalborg, Odense, and Frederiksberg.

Copenhagen skyline — Consumer Goods hub in Denmark
Hub 01
Copenhagen
266 Consumer Goods companies
64% of the Consumer Goods companies across these hubs
266companies
$165.2Mdisclosed funding
29hiring now
Photo Wikipedia · Copenhagen · CC BY-SA 4.0
Aarhus skyline — Consumer Goods hub in Denmark
Hub 02
Aarhus
44 Consumer Goods companies
11% of the Consumer Goods companies across these hubs
44companies
$34.2Mdisclosed funding
2hiring now
Photo Wikipedia · Aarhus · CC BY-SA 4.0
Aalborg skyline — Consumer Goods hub in Denmark
Hub 03
Aalborg
20 Consumer Goods companies
5% of the Consumer Goods companies across these hubs
20companies
$58.4Mdisclosed funding
6hiring now
Photo Wikipedia · Aalborg · CC BY-SA 4.0
Odense skyline — Consumer Goods hub in Denmark
Hub 04
Odense
19 Consumer Goods companies
5% of the Consumer Goods companies across these hubs
19companies
1hiring now
Photo Wikipedia · Odense · CC BY-SA 4.0
Frederiksberg skyline — Consumer Goods hub in Denmark
Hub 05
Frederiksberg
18 Consumer Goods companies
4% of the Consumer Goods companies across these hubs
18companies
$10.2Mdisclosed funding
1hiring now
Photo Wikipedia · Frederiksberg · CC BY-SA 4.0
Vejle skyline — Consumer Goods hub in Denmark
Hub 06
Vejle
17 Consumer Goods companies
4% of the Consumer Goods companies across these hubs
17companies
$2.3Mdisclosed funding
3hiring now
Photo Wikipedia · Vejle · CC BY-SA 4.0
Kolding, a Consumer Goods hub in Denmark
Hub 07
Kolding
15 Consumer Goods companies
4% of the Consumer Goods companies across these hubs
15companies
3hiring now
generated artwork
Silkeborg, a Consumer Goods hub in Denmark
Hub 08
Silkeborg
14 Consumer Goods companies
3% of the Consumer Goods companies across these hubs
14companies
$2.4Mdisclosed funding
3hiring now
generated artwork

The Consumer Goods market map of Denmark: what these companies actually do

Breaks down the types of products these firms create and their primary revenue models, showing the largest sub‑categories and the most common ways they earn money.

The biggest kinds of Consumer Goods company, by how many we track.

Internet First Brands — a Consumer Goods sub-vertical
Sub-vertical 01
Internet First Brands
146 companies
146companies
$89.7Mraised
17hiring
Consumer Digital — a Consumer Goods sub-vertical
Sub-vertical 02
Consumer Digital
64 companies
64companies
$98.7Mraised
3hiring
B2C E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 03
B2C E-Commerce
52 companies
52companies
$77.2Mraised
3hiring
B2C Fashion E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 04
B2C Fashion E-Commerce
23 companies
23companies
$60.3Mraised
2hiring
Internet First Fashion Brands — a Consumer Goods sub-vertical
Sub-vertical 05
Internet First Fashion Brands
22 companies
22companies
$60.3Mraised
2hiring
Internet First Apparel Brands — a Consumer Goods sub-vertical
Sub-vertical 06
Internet First Apparel Brands
20 companies
20companies
$52.8Mraised
2hiring
Enterprise Tech — a Consumer Goods sub-vertical
Sub-vertical 07
Enterprise Tech
20 companies
20companies
$16.7Mraised
2hiring
Beauty E-Commerce — a Consumer Goods sub-vertical
Sub-vertical 08
Beauty E-Commerce
12 companies
12companies
$12.8Mraised
  • Internet First Brands146 companies · $89.7M raised · 17 hiring
  • Consumer Digital64 companies · $98.7M raised · 3 hiring
  • B2C E-Commerce52 companies · $77.2M raised · 3 hiring
  • B2C Fashion E-Commerce23 companies · $60.3M raised · 2 hiring
  • Internet First Fashion Brands22 companies · $60.3M raised · 2 hiring
  • Internet First Apparel Brands20 companies · $52.8M raised · 2 hiring
  • Enterprise Tech20 companies · $16.7M raised · 2 hiring
  • Beauty E-Commerce12 companies · $12.8M raised
  • Internet First Beauty Brands10 companies · $4.4M raised
  • Enterprise Software10 companies · 2 hiring
  • Women Apparel E-Commerce9 companies · $450k raised · 1 hiring
  • Internet First Women'S Clothing Brands8 companies · $450k raised · 1 hiring

Monetization

How Consumer Goods companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

E-Commerce - Product1,103
Physical Commerce425
Advertising73
E-Commerce - Service42
Commission on Transaction29
Sponsorship26
Fee-For-Service22
Subscription16

Funding, M&A and the deals moving Consumer Goods in Denmark

Counts corporate events over the past two years for the sector, detailing the mix of announcements, leadership changes, earnings releases, mergers, and lawsuits.

Announcement 98Leadership 65Earnings 59M&A 27Lawsuit 25Jobs 24Contracts 20Product 19Capital 18Funding 9
  • M&ASustainability reporting software provider Novisto announced today the acquisition of carbon management software company Minimum, with the acquisition aimed at enabling the delivery of a comprehensive end-to-end carbon and sustainability platform, according to Novisto.2026-03-31
  • FundingREDUCED | Raises €4M in Series A funding to scale its production capacity, expand its product portfolio, strengthen quality and supply chain systems, and deepen global partnerships as it transitions from tech development to industrial supply.2026-03-12
  • IPOCarlsberg A/S has appointed three banks and begun preparations for a potential listing of its India unit that could raise as much as $700 million, according to people familiar with the matter.2026-02-23
  • M&ADPA and Austrian Audio had already merged in 2025.2026-02-04
  • M&APlanetDairy—a Danish startup developing hybrid cheese, milk and other products combining dairy and plant-based ingredients—has acquired selected equipment and tech know-how from defunct alt-cheese brand Stockeld Dreamery.2025-11-18
  • FundingLapee, the Copenhagen-based sanitation startup famous for its viral pink urinals designed for women and gender non‑conforming people who squat to pee, has raised €800k in investment and launched an equity crowdfunding campaign to invite its global community to become co‑owners.2025-09-03
  • M&ADMK dairy farmers voted in Hanover for a merger with the Danish-Vedish company Arla.2025-06-19
  • M&ATulip Food Company, under the umbrella of Danish Crown, has acquired Dinklage, Germany-based Nietfeld.2025-02-14
  • M&ACarlsberg Britvic is celebrating its official launch today (17) following the completion of the deal for Carlsberg Group to acquire Britvic plc.2025-01-17
  • LeadershipGanni chief executive Laura du Rusquec has stepped down after two years at the helm of the Danish fashion brand.2026-04-30

Mergers and acquisitions

Deals from the last 24 months where a Consumer Goods company in Denmark was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
CarlsbergbritvicundisclosedAnnounced2026-04-23
novistominimumundisclosedAnnounced2026-04-01
audiotonixDPA MicrophonesundisclosedCompleted2026-02-04
DPA Microphonesaustrian audioundisclosedCompleted2026-02-04
Tibet DevelopmentCarlsbergundisclosedPending2026-02-03
sapporo holdingsCarlsbergundisclosedAnnounced2025-11-21

Who is listing, hiring leaders, launching and winning work

Provides details on specific corporate events such as IPO filings, leadership moves, product launches, and contract wins within the Consumer Goods sector.

Leadership moves
21 tracked people moves · last 12 months
  • GanniHans Hoegstedt · Appointment → Interim Chief Executive OfficerApr 2026
  • GanniLaura du Rusquec · Resignation — was Chief Executive OfficerApr 2026
  • New BalanceMelissa Worth · Departure — was Senior Vice President of North AmericaApr 2026
  • New BalanceTracy Knauer · Promotion → Senior Vice President of North AmericaApr 2026
  • New BalanceJoe Preston · Appointment → ChairMar 2026
  • Bang & OlufsenAndra Gavrilescu · Resignation — was Employee elected member of the Board of DirectorsJan 2026
  • Bang & OlufsenKresten Bjørn Krab-Bjerre · Appointment → Employee elected member of the Board of DirectorsJan 2026
  • Arla FoodsMatthew Walker · Appointment → Head of Foodservice divisionJan 2026
Product launches
tracked launches · last 12 months
Contract wins
8 customer wins · last 24 months
Workforce actions
3 companies cutting roles · last 24 months
  • Masai~6,000 roles reported · restructuringApr 2026
  • Carlsbergscale undisclosed · business downturnFeb 2026
  • Moët Hennessy~1,200 roles reported · cost reductionMay 2025
Regulatory & litigation
10 regulatory events · 18 tracked suits · 24 months
  • New Balancefined for failure to disclose pigskin in shoe models — Turkiye’s Ministry of Trade Advertisement BoardApr 2025
  • Arla Foodsextended due diligence period — Egypt’s Financial Regulatory AuthorityApr 2025
  • Carlsbergapproved for saleFeb 2025
  • CarlsbergScheme sanctioned — CourtJan 2025
  • Elon Musk’s X Corp v World Federation of Advertisers, mars, cvs health, nestle, øantitrust boycott conspiracy · DismissedApr 2026
  • X Corp v World Federation of Advertisers, Global Alliance for Responsantitrust lawsuit alleging advertiser conspiracy to withhold advertising revenue · DismissedMar 2026
Earnings pulse
companies reporting results · last 24 months
12 companies reporting64 company-quarters trackedbeat 5miss 2in line 6

Half of these companies grew revenue faster than +11.3%, half slower.

Who is building Consumer Goods in Denmark

Profiles the founders and CEOs of Danish Consumer Goods companies, including their educational backgrounds and previous workplaces, with Copenhagen Business School appearing most often.

Founders and chief executives12 of 378, from the best-funded companies on this page
Kasper Eis
Founder
Kasper Eis

Legeakademiet.dk, CEO Creativ Company, ex-CEO Kabooki. Griffith University 1999, CERAM Sophia Antipolis 2000

Ehtisham Rabbani
CEO
Ehtisham Rabbani

Steelseries, ex-Logitech, ex-Lg Electronics Mobilecomm Usa, Anderson School of Management at UCLA, 1987

Lars Lyse Hansen
CEO
Lars Lyse Hansen

Ex-Inter IKEA Systems, IKEA Norway, IKEA Belgium, Danish Supermarket

Alex Hojrup Munch
Co-Founder
Alex Hojrup Munch

Ex-Red Horse. Building Technology High School 1997, Engineering College of Aarhus University 2003

Juan Pablo Medina
Co-Founder & CEO
Juan Pablo Medina

Ex-Inversiones Medina Ramirez. Grenoble School of Management 2016

Michael Andersen
Founder and CSO
Michael Andersen

Reform, ex-Big Bjarke Ingels, ex-Dambi Produktion, Copenhagen Business School, 2003

Kare Frandsen
Co-Founder
Kare Frandsen

Siljan ApS, ex-Co-Founder Frandsen&Aagaard ApS, Northern Layers, FACO. Denmark's Design School 2013

Jess Fleischer
Co-founder & CEO
Jess Fleischer

Global Compact Network, ex-Ebay Classifieds Group Scandinavia, ex-Booz, University of Wollongong, 1970

Steve Wang
Chairman & CEO
Steve Wang

Chairman Chinese Chamber of Commerce, President Mille Dairy, Mille Baby. Fudan University 1992

Denis Fedoryaev
Co-Founder
Denis Fedoryaev

McKinsey & Company, Nordgreen, MessyWeekend, Jamie Looks, Forbes, ex-Blazar Capital. Moscow State Institute of International Relations BSc 2009…

Christian Harboe
Co-Founder & CGO
Christian Harboe

Scandinavian Biolabs, ex-Erfa Inventar, ex-Blacksnow, Copenhagen Business School, 2013

Kasper Rasmussen
Co-Founder
Kasper Rasmussen

Co-Founder State of North, ex-STATE OF WOW, Co-Founder Fuel'd ignited in Copenhagen & Oill extracted under Copenhagen

Where the founders studied
alma mater on record for 14 of 378 founders
Copenhagen Business School10
Keio University1
University of Cambridge1
IIT Bombay1
London Business School (LBS)1
London School of Economics and Political Science1
Radar

Look up the people behind Consumer Goods companies in Denmark

Search founders, executives and operators by company, role and location.

Who funds Consumer Goods in Denmark

Summarizes the investors active in the sector, the number of funding rounds since 2016, and the typical size of those rounds.

Investor · most active investors since 2016RoundsLedLatest
Europa8Jun 2023
Vaekstfonden75Jun 2022
Rockstart41Dec 2024
Danmarks Eksport og Investeringsfond31Dec 2024
EIC Fund2Oct 2021
Orkila Capital11Jan 2016
Bumble Ventures11Jun 2017
Nordic Eye11Jun 2017
Zibra11Jul 2017
InQvation11Jul 2017
Stage mix · rounds since 2016
Seed & Angel45
Series A–B25
Series C+ / PE1
Grants, debt & other12

The typical round is $1M — half were bigger, half smaller.

The biggest Consumer Goods funding rounds in Denmark

Highlights the biggest disclosed funding deals, including the largest round of $33.6 million for Bolia and lists ten notable large rounds.

CompanyRoundSizeWhenBackers
BoliaSeries B$33.6MApr 2001
SteelSeriesSeries A$20.3MSep 2015
NOIESeries A$15.9MMar 2021Talis Capital, Inventure Growth, Thomas Ryge Mikkelsen +1 more
Stauning WhiskySeries B$15.2MNov 2015Distill Ventures
LibratoneSeries A$14.9MNov 2020CITIC
AMOVSeries B$14.9MJun 2016
AMOVSeries B$14.7MSep 2019
AMOVSeries B$13.8MDec 2018
SteelSeriesSeries A$13MJun 2016
ReformSeries A$11.5MDec 2020Vaekstfonden

What the news says about Consumer Goods in Denmark

News volume
Consumer Goods coverage across Denmark · articles per quarter
2021Q2: 13,2932021Q3: 13,3562021Q4: 12,7122022Q1: 14,3552022Q2: 13,9952022Q3: 14,4132022Q4: 18,6132023Q1: 17,8032023Q2: 16,0762023Q3: 17,4352023Q4: 15,6032024Q1: 19,9432024Q2: 24,6622024Q3: 22,6412024Q4: 23,6522025Q1: 36,2512025Q2: 19,6532025Q3: 61,8332025Q4: 11,4952026Q1: 16,888
2021Q22026Q1
peak ≥61,833 in 2025Q3 · ≥105,345 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 35% → 21%, negative 24% → 13% across 2021–2025.

What the coverage is about

The subjects that dominate Consumer Goods news in Denmark. The arrow shows whether each one is being written about more or less than a year ago.

  • Geopolitical disputes and contested areas≥300,293▲+33%
  • International and transnational geographic entities≥300,289▲+33%
  • Administrative and political subdivisions≥300,260▲+33%
  • International political relations≥12,438→+7%
  • International sports competitions≥11,448→-0%
  • Security and defense policies≥8,239▲+23%
  • Nationalism and sovereignty debates≥5,402▼-13%
  • Olympic games coverage≥4,641→-4%
  • Soccer tournament competitions≥4,629▼-31%
  • International relations and diplomacy≥4,506▲+34%
Most-covered companies · last 12 months

22 Consumer Goods companies here were named in the news over this period.

Prism

Watch Consumer Goods coverage in Denmark as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

countries+139%geopolitical alliances+50%tariff negotiations+159%diplomatic strategies+52%multilateral diplomacy+216%foreign policy analysis+103%national security strategy+166%trade dispute mechanisms+337%free trade deals+220%international cooperation+141%
europa league-79%quarterfinals-67%final match-84%olympic trials-65%summit diplomacy-42%

The pressures the press keeps returning to

Three recurring angles in Denmark Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
≥463,304 articles touch this dimension · 6.8% critical tone
20212025
signals: territories, disputed islands, countries
Funding Momentum ▲ rising
≥17,082 articles touch this dimension · 36.0% critical tone
20212025
signals: technical rock journeys, prog rock epics, symphonic rock pieces
Growth ▲ rising
≥19,544 articles touch this dimension · 31.7% critical tone
20212025
signals: league expansion news, offshore wind farms, quarterly results
Keep going

Track Consumer Goods in Denmark beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering Denmark. Counts are of companies we track, not of every company that exists. Updated August 2026.
Coming soon