Industry landscapes
The companies, capital and talent shaping consumer goods in Germany. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
380 of 4,395 tracked companies have open roles.
152 of 4,395 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 97 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 51.2% of disclosed capital, while 96.5% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $3.83M | 176 | 5 |
| 2017 | $2.64M | 174 | 4 |
| 2018 | $23.23M | 214 | 4 |
| 2019 | $3.73M | 182 | 5 |
| 2020 | $49.44M | 218 | 9 |
| 2021 | $175.06M | 142 | 21 |
| 2022 | $115.51M | 71 | 17 |
| 2023 | $56.4M | 44 | 9 |
| 2024 | $48.47M | 20 | 3 |
| 2025 | $35.23M | 3 | 5 |
Share of all disclosed company funding.
184 recorded rounds since 2016
Recorded participation in consumer goods company rounds since 2016.
Backed by Matrix Partners China and Vitalbridge and others.
Backed by Fidelity Investments and Odey Asset Management and others.
Backed by Sofina and Lombard Odier and others.
Backed by Summit Partners and Access Industries and others.
Backed by PepsiCo and Ippen Digital Media and others.
Backed by Access Industries and Odey Asset Management and others.
Backed by Burda Principal Investments and Zintinus and others.
Backed by Rocket Internet.
Participating investors were not recorded in this snapshot.
Backed by Felix Capital and Vorwerk Ventures and others.
Backed by Five Seasons Ventures and PepsiCo and others.
The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.
How the Germany companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
155 of the 4,395 companies on this page carry a measured traffic record (3.5%); these are the largest of those, by monthly visits. The median among them is 146,104 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| PUMApuma.com | 30,473,001 | 83 | 79.4% |
| adidasadidas.com | 28,765,427 | 83 | 69.7% |
| OBIobi.de | 14,523,668 | 80 | 75.7% |
| o2o2online.de | 9,190,178 | 72 | 77.7% |
| Douglasdouglas.de | 4,700,237 | 73 | 75.7% |
| Hugo Bosshugoboss.com | 3,521,094 | 71 | 65.4% |
| More Nutritionmorenutrition.de | 3,167,197 | 55 | 77% |
| eiseis.de | 3,026,184 | 56 | 86.7% |
| bergzeitbergzeit.de | 2,267,482 | 63 | 76% |
| Sundaysunday.de | 2,062,594 | 51 | 77.3% |
Visits and authority are third-party web estimates, not company-reported figures.
189 of these companies (4.3%) publish at least one Android app — 364 apps in all, carrying 177.8M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| adidas: Shop Shoes & Clothingadidas | 89.6M | 4.7 | Shopping |
| Mein o2o2 | 11.8M | 4 | Productivity |
| Douglas – Parfüm & KosmetikDouglas | 9M | 4.5 | Lifestyle |
| CONFIRMED | Sneakers & moreadidas | 7.7M | 4.3 | Shopping |
| PUMA | Clothes & Shoes AppPUMA | 7.6M | 4.9 | Shopping |
| heyOBI: DIY-Projekte mit OBIOBI | 7.2M | 4.2 | Shopping |
| ALDI TALK RegistrationMEDION | 5.7M | 4.8 | Communication |
| NEW YORKER - Fashion & StyleNEW YORKER | 4.8M | 1 | Lifestyle |
| Ernsting\'s familyErnstings Family | 3.9M | 4.5 | Shopping |
| PUMATRAC Run, Train, FitnessPUMA | 3.7M | 4.4 | Health & Fitness |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Footwear Brands | 8 | 109.2M | adidas: Shop Shoes & Clothing 89.6M | |
| Retail Chains | 7 | 107.4M | Douglas – Parfüm & Kosmetik 9M | |
| Sportswear | 3 | 97.3M | CONFIRMED | Sneakers & more 7.7M | |
| Mobiles & Accessories | 20 | 15.9M | Mein o2 11.8M | |
| Beauty & Personal Care Products | 20 | 13.2M | Mein Globus 1.3M | |
| Global 2000 | 6 | 11.9M | PUMA | Clothes & Shoes App 7.6M | |
| Diversified Consumer Electronics Brands | 30 | 9.2M | ALDI TALK Registration 5.7M | |
| Home Furnishing Products | 40 | 7.5M | heyOBI: DIY-Projekte mit OBI 7.2M |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 253 of 364 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
27 companies hiring · $158.62M disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Döhler has agreed to acquire the remaining shares of Treatt in a deal valued at £183 million, giving the German group full ownership of the Suffolk-based business.
Henkel has completed the acquisition of North American haircare brand Not Your Mother’s (NYM).
Thomas Riedel, who last week announced the acquisition of ARRI,
Nestlé’s divestment of Ankerkraut is said to be based on a “common understanding of Ankerkraut’s future needs and positioning.”
The clothing and homewares group, which expects to close its purchase of German-based discount retailer NKD Group this month to expand into Central and Eastern Europe...
The Frasers Group, which is controlled by businessman Mike Ashley, has acquired a 5.77% stake in Puma for around 230 million US dollars.
Berlin-based beverage producer Roy Kombucha has been acquired by BRLO, a popular independent craft brewery and gastronomy company, according to a statement released today by international law firm BCLP, which advised Roy Kombucha on the deal.
A German consortium of investors takes over Rolf Benz, the manufacturer of design furniture.
Hugo Boss sales fell 6% year-on-year to €905 million, on a constant currency basis, in the first quarter of 2026.
Forecasts lowered Douglas generated revenue of 949.7 million euros in the second quarter, representing growth of 1.1%.
Top 10 categories among 1,116 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO · US5 reports
104 tracked people moves
Appointment Chief Financial Officer
Resignation Previously Chief Financial Officer
Appointment Chief Brand Officer
Resignation Previously Chairman of the Supervisory Board (Henkel)
Appointment Chairman of the Supervisory Board
Appointment Supervisory Committee Member
Promotion Executive Board Spokesperson
Resignation Previously Chief Executive Officer
Products, platforms and features in the recorded window
Barrier coatings
adhesive sealant
Confectionery
AI Technology
Cloud-based device management platform
Platform
Skincare
Sneakers
21 recorded customer wins
17 companies with reported reductions
10.0% rolescost reduction
300 rolessite closure
250 rolescost reduction
900 rolesbusiness downturn
500 rolescomplex structure
150 rolescost reduction
22 recorded events
approved for admissionEQS
Registered under EQS
approved for base prospectusBaFin
26 tracked suits
trademark infringementPatent · Filed
Corporate due diligence failure under Germany’s Supply Chain ActRegulatory · Filed
Reported company results in the recorded window.
Median across 329 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Döhler→treatt | Announced | 2026-04-29 | Not stated in snapshot |
| Henkel→Not Your Mother’s (NYM) | Completed | 2026-04-28 | Not stated in snapshot |
| riedel→ARRI ↗ | Announced | 2026-04-21 | Not stated in snapshot |
| Anne and Stefan Lemcke→Ankerkraut ↗ | Announced | 2026-04-20 | Not stated in snapshot |
| Ankerkraut Founders→Ankerkraut ↗ | Announced | 2026-04-20 | Not stated in snapshot |
| Thomas Riedel→ARRI ↗ | Announced | 2026-04-14 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
6,486 postings in the preceding 12 months. The full 17,233-posting snapshot covers 267 employers.
20 tracked postings mention remote work.
3,020 postings specify a level.
Top skills across 17,233 tracked postings in the available jobs snapshot.
Median across 73 postings with pay data, expressed in USD.
| Company | Open roles |
|---|---|
| Henkel ↗ | 13 |
| Jack Wolfskin ↗ | 11 |
| Eyes and More ↗ | 11 |
| Hugo Boss ↗ | 11 |
| NEW YORKER ↗ | 11 |
| Marc O\'Polo ↗ | 11 |
| Schuller ↗ | 10 |
| Sonepar ↗ | 10 |
| Company | Employees |
|---|---|
| Adidas Group ↗ | 59,030 |
| Henkel ↗ | 47,750 |
| Globus ↗ | 47,000 |
| Triumph International ↗ | 36,500 |
| NEW YORKER ↗ | 23,000 |
| Jvckenwood ↗ | 16,277 |
| Kaercher ↗ | 11,704 |
| nkd group ↗ | 10,000 |
1,390 founders and chief executives across 1,001 companies.
Westwing, ex-Rocket Internet, ex-Oseanico Printing Packaging And Logistics, Università Commerciale 'Luigi Bocconi', 2004
Everdrop, ex-Bmw Group Central And Southeastern Europe, ex-Cb Consulting, Deutsche Sporthochschule Köln, 2006
Ex-Atomo Coffee, Deutsches Museum, Fraunhofer-Gesellschaft. Technical University of Munich MS 2017
Ex-Co-Founder siroop, CMO Freeletics. Catholic University of Eichstätt-Ingolstadt Magister, Politics, Ancient History, Philosophy 2006…
University of Hamburg BSc 2019
Startups For Tomorrow, ex-Daimler, IESE Business School, 2024
University of Munster BASc 2014, Free University of Berlin 2020
Ex- EAC International Consulting, Amazon. WU (Vienna University of Economics and Business) BSc 2018, Technical University of Munich MSc 2010
Zalando, ex-Edcon, McKinsey & Company. University of Cape Town BS 2006, Harvard Business School MBA 2011
Bern University of Applied Sciences BSc 2014, ZHAW Zurich University of Applied Sciences M.Sc 2016
Vitafy Brands, ex-Salis It Services, ex-Ernst And Young, TU München · TUM School of Management, 2014
Ex-McKinsey & Company.
34 profiles with education records.
10 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
492,161 articles in the measured 12-month window.
Consumer Goods coverage across Germany · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 80,377 |
| 2021Q3 | 87,691 |
| 2021Q4 | 74,480 |
| 2022Q1 | 94,876 |
| 2022Q2 | 89,655 |
| 2022Q3 | 87,188 |
| 2022Q4 | 105,340 |
| 2023Q1 | 108,159 |
| 2023Q2 | 99,856 |
| 2023Q3 | 108,734 |
| 2023Q4 | 94,368 |
| 2024Q1 | 117,879 |
| 2024Q2 | 130,195 |
| 2024Q3 | 125,299 |
| 2024Q4 | 128,361 |
| 2025Q1 | 180,518 |
| 2025Q2 | 116,346 |
| 2025Q3 | 203,970 |
| 2025Q4 | 91,761 |
| 2026Q1 | 93,579 |
Article volume measures coverage, not market sales.
1,783 recorded company events across 100 companies; percentages use that event total.
Consumer Goods coverage across Germany · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Consumer Goods coverage across Germany
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| countries | 4,193 | 1,858 | 126% |
| multilateral diplomacy | 1,621 | 1,074 | 51% |
| violin concerto | 1,052 | 48 | 2092% |
| violin virtuosity | 1,050 | 37 | 2738% |
| national security strategy | 978 | 622 | 57% |
| conceptual rock albums | 665 | 20 | 3225% |
| study overseas | 656 | 373 | 76% |
| overseas study | 595 | 344 | 73% |
| quarterly results | 551 | 389 | 42% |
| aerial bombardments | 535 | 193 | 177% |
| europa league | 648 | 2,888 | -78% |
| olympic team selections | 799 | 1,976 | -60% |
| nationalist composers | 377 | 1,901 | -80% |
| aleatoric music | 461 | 1,472 | -69% |
| quarterfinals | 408 | 1,425 | -71% |
Consumer Goods coverage across Germany
territories, disputed islands, countries
24.2% critical · 15.9% positiveclub valuation, inflation reports fx, currency intervention policies
39.0% critical · 43.7% positivegdp growth rate, gdp acceleration, economic output growth
29.4% critical · 46.3% positiveConsumer Goods coverage across Germany. Topic labels describe recorded classifications and can include broad context.
Company counts, hiring and disclosed funding across the recorded hubs.
41.1% across the displayed hubs
25 companies hiring · $77.0M disclosed funding
Explore companies in Berlin ↗
19.1% across the displayed hubs
11 companies hiring · $33.3M disclosed funding
Explore companies in Hamburg ↗
18.4% across the displayed hubs
15 companies hiring · $512.6M disclosed funding
Explore companies in Munich ↗
7.0% across the displayed hubs
5 companies hiring · $2.4M disclosed funding
Explore companies in Cologne ↗
5.0% across the displayed hubs
4 companies hiring · $0 disclosed funding
Explore companies in Dusseldorf ↗
4.3% across the displayed hubs
4 companies hiring · $0 disclosed funding
Explore companies in Stuttgart ↗2.6% across the displayed hubs
4 companies hiring · $742.1K disclosed funding
Explore companies in Frankfurt Am Main ↗
2.6% across the displayed hubs
4 companies hiring · $867.1K disclosed funding
Explore companies in Nuremberg ↗Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 6 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗