Consumer Goods Landscape of Germany
4,395 Consumer Goods companies in Germany, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads Consumer Goods in Germany
Shows the top Consumer Goods firms in Germany by hiring activity, funding size, and overall coverage, noting 4,395 companies tracked and 75 that disclosed a funding round.
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Henkel13last posted Aug 2026
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Jack Wolfskin11last posted Jun 2026
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Eyes and More11last posted Jun 2026
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Hugo Boss11last posted Jun 2026
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NEW YORKER11last posted Jun 2026
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Marc O\'Polo11last posted Jun 2026
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Schuller10last posted May 2026
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Sonepar10last posted May 2026
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Westwing$211.8MSeries D · Apr 2015
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everdrop$102.2MSeries B · Jul 2022
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Planet A Foods$73.3MSeries B · Dec 2024
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Air up$70.7MSeries B · Sep 2021
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eeden$20.5MSeries A · Apr 2025
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GREENFORCE$17MAngel · Apr 2022
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the nu company$16.5MSeries A · Oct 2023
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Jvckenwood$2.5Bsnapshot Mar 2024
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Arla Foods$1.8BFY2020 filing
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Newlat$1.8Bsnapshot Dec 2024
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Villeroy & Boch$1.5Bsnapshot Dec 2024
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Hansgrohe-Group$1.5Bsnapshot Dec 2023
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Döhler$755MFY2023 filing
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RITTER SPORT$609.8MFY2021 filing
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Adidas Group59,030tracked employees
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Globus47,000tracked employees
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Triumph International36,500tracked employees
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Kaercher11,704tracked employees
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nkd group10,000tracked employees
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adidas19.9%355 tracked events
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PUMA19.9%354 tracked events
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Birkenstock Group4.3%76 tracked events
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ETERNA4.0%72 tracked events
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Innovative Eyewear3.1%55 tracked events
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Beiersdorf199articles in the window
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Miele157articles in the window
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Haribo123articles in the window
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Sennheiser111articles in the window
See all 4,395 Consumer Goods companies in Germany
Filter by funding, headcount, hiring and location, and export the list.
How the Consumer Goods ecosystem in Germany grew, 2016–2025
Displays the annual count of new Consumer Goods companies founded from 2016 to 2025, highlighting a peak of 218 firms in 2020 and only three in 2025.
Where Consumer Goods companies in Germany are based
Lists German cities with the most Consumer Goods companies, with Berlin leading at 429 firms followed by Hamburg (200) and Munich (192).
The Consumer Goods market map of Germany: what these companies actually do
Breaks down product sub‑categories and revenue models for German Consumer Goods firms, showing internet‑first brands (367) and e‑commerce product sales (3,894) as the largest groups.
The biggest kinds of Consumer Goods company, by how many we track.
- Internet First Brands367 companies · $158.6M raised · 27 hiring
- Consumer Digital219 companies · $160M raised · 27 hiring
- B2C E-Commerce182 companies · $143.8M raised · 20 hiring
- B2C Fashion E-Commerce55 companies · 3 hiring
- Internet First Fashion Brands50 companies · 3 hiring
- Marketplaces44 companies · $107.4M raised · 12 hiring
- Plant Based Foods43 companies · $7.1M raised · 4 hiring
- Enterprise Tech43 companies · $82.6M raised · 6 hiring
- Internet First Apparel Brands34 companies · 2 hiring
- Nutritional Formula30 companies · $20.4M raised · 1 hiring
- B2C Grocery Delivery27 companies · $738k raised · 3 hiring
- Uber for Grocery Delivery27 companies · $738k raised · 3 hiring
Monetization
How Consumer Goods companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Consumer Goods in Germany
Counts corporate events over the past two years, totaling 1,116 entries, including earnings releases (319) and key‑person announcements (244).
- M&ADöhler has agreed to acquire the remaining shares of Treatt in a deal valued at £183 million, giving the German group full ownership of the Suffolk-based business.2026-04-30
- M&AHenkel has completed the acquisition of North American haircare brand Not Your Mother’s (NYM).2026-04-28
- M&AThomas Riedel, who last week announced the acquisition of ARRI,2026-04-21
- M&ANestlé’s divestment of Ankerkraut is said to be based on a “common understanding of Ankerkraut’s future needs and positioning.”2026-04-20
- M&AThe clothing and homewares group, which expects to close its purchase of German-based discount retailer NKD Group this month to expand into Central and Eastern Europe...2026-03-18
- M&AThe Frasers Group, which is controlled by businessman Mike Ashley, has acquired a 5.77% stake in Puma for around 230 million US dollars.2026-03-12
- M&ABerlin-based beverage producer Roy Kombucha has been acquired by BRLO, a popular independent craft brewery and gastronomy company, according to a statement released today by international law firm BCLP, which advised Roy Kombucha on the deal.2026-02-13
- M&AA German consortium of investors takes over Rolf Benz, the manufacturer of design furniture.2026-02-11
- EarningsHugo Boss sales fell 6% year-on-year to €905 million, on a constant currency basis, in the first quarter of 2026.2026-05-05
- EarningsForecasts lowered Douglas generated revenue of 949.7 million euros in the second quarter, representing growth of 1.1%.2026-05-04
Mergers and acquisitions
Deals from the last 24 months where a Consumer Goods company in Germany was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-04-29 | ||
| Not Your Mother’s (NYM) | undisclosed | Completed | 2026-04-28 | |
| undisclosed | Announced | 2026-04-21 | ||
| Anne and Stefan Lemcke | undisclosed | Announced | 2026-04-20 | |
| Ankerkraut Founders | undisclosed | Announced | 2026-04-20 | |
| undisclosed | Announced | 2026-04-14 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific corporate events such as leadership changes, product launches, and contract wins within the sector.
EucerinusDermoPure Wash (Skincare)Mar 2026
Verallia Deutschland~300 roles reported · site closureFeb 2026
Black Rock~250 roles reported · cost reductionJan 2026
ARRI~150 roles reported · cost reductionDec 2025
- Tesla Inc. v unibevtrademark infringement · FiledMar 2026
- African Women’s Development and Communication Network, Europ v amazon, ikea, tom tailorCorporate due diligence failure under Germany’s Supply Chain Act · FiledFeb 2026
Half of these companies grew revenue faster than +7.0%, half slower.
Who is building Consumer Goods in Germany
Profiles founders and CEOs of 1,001 companies, noting 1,390 individuals and their most common schools and prior employers, like Technical University of Munich and Bain.
Ex-Co-Founder siroop, CMO Freeletics. Catholic University of Eichstätt-Ingolstadt Magister, Politics, Ancient History, Philosophy 2006…
University of Hamburg BSc 2019
Startups For Tomorrow, ex-Daimler, IESE Business School, 2024
University of Munster BASc 2014, Free University of Berlin 2020
Ex- EAC International Consulting, Amazon. WU (Vienna University of Economics and Business) BSc 2018, Technical University of Munich MSc 2010
Zalando, ex-Edcon, McKinsey & Company. University of Cape Town BS 2006, Harvard Business School MBA 2011
Bern University of Applied Sciences BSc 2014, ZHAW Zurich University of Applied Sciences M.Sc 2016
Vitafy Brands, ex-Salis It Services, ex-Ernst And Young, TU München · TUM School of Management, 2014
Ex-McKinsey & Company.
- flagged as repeat founders4
- no repeat-founder flag541
- women261
- men1,031
Look up the people behind Consumer Goods companies in Germany
Search founders, executives and operators by company, role and location.
Who funds Consumer Goods in Germany
Summarizes funding activity since 2016, with 184 rounds from 233 investors and an average round size of $1.6 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Europa | 25 | — | Aug 2023 |
| Katjes Greenfood | 5 | 5 | Aug 2023 |
| Five Seasons Ventures | 5 | 3 | Sep 2021 |
| b2venture | 5 | 2 | Aug 2021 |
| Ihk-Muenchen | 5 | — | May 2022 |
| FoodLabs | 4 | 3 | Oct 2023 |
| Zintinus | 4 | 3 | Dec 2024 |
| Cherry Ventures | 4 | 2 | Dec 2024 |
| Land | 4 | — | Oct 2021 |
| Ringier | 3 | 2 | Jul 2020 |
The typical round is $1.6M — half were bigger, half smaller.
The biggest Consumer Goods funding rounds in Germany
Highlights the biggest disclosed funding deals, including Westwing’s $99.3 million Series C round, and lists ten large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series C | $99.3M | Apr 2014 | Fidelity Investments, Odey Asset Management, Tengelmann Ventures | |
| Series B | $80.4M | Jul 2022 | Sofina, Lombard Odier, TriplePoint Capital +3 more | |
| Series C | $50M | Jun 2012 | Summit Partners, Access Industries, Rocket Internet +2 more | |
| Series B | $46.9M | Sep 2021 | PepsiCo, Ippen Digital Media, Five Seasons Ventures +1 more | |
| Series D | $32.6M | Apr 2015 | Access Industries, Odey Asset Management, Rocket Internet +4 more | |
| Series B | $30M | Dec 2024 | Burda Principal Investments, Zintinus, Bayern Kapital +5 more | |
| Series D | $29.8M | Jan 2015 | Rocket Internet | |
| Series A | $21.8M | May 2023 | — | |
| Series A | $21.8M | Feb 2021 | Felix Capital, Vorwerk Ventures, HV Capital | |
| Series A | $21.3M | Nov 2020 | Five Seasons Ventures, PepsiCo, Ippen Digital |
18 venture rounds with a disclosed amount in the window.
Series A$14MMar 2026
What the news says about Consumer Goods in Germany
Counts media coverage of the sector, recording 492,161 articles in the last year and identifying the most frequently mentioned topics.
What the coverage is about
The subjects that dominate Consumer Goods news in Germany. The arrow shows whether each one is being written about more or less than a year ago.
- Geopolitical disputes and contested areas300,539▲+33%
- International and transnational geographic entities300,535▲+33%
- Administrative and political subdivisions300,487▲+33%
- International political relations62,336→+7%
- Security and defense policies42,959▲+21%
- International sports competitions38,332▼-40%
- Professional league updates28,977→+7%
- Sports history and legacy stories27,530▲+648%
- International relations and diplomacy26,189▲+17%
- Sportsmanship and ethics in sports24,265▲+1063%
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47 Consumer Goods companies here were named in the news over this period.
Watch Consumer Goods coverage in Germany as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Germany Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).
Consumer Goods jobs in Germany: who is hiring and what they ask for
Reports job listings from 267 firms over 12 months, totaling 6,486 postings, with median advertised salary of $28 k per year and top skills such as Excel and Python.
Demand
The Skills Employers Ask For
What Consumer Goods employers in Germany put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel25→
- aws13▼
- sql11▲
- python10→
- photoshop10▲
- ms office9▼
- php9▼
- kubernetes9→
- react8▲
- docker7▼
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Track Consumer Goods in Germany beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.