Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SWEDEN EDITION 2026

Sweden’s
consumer goods industry,
in focus.

The companies, capital and talent shaping consumer goods in Sweden. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Consumer Goods Industry Landscape of Sweden
SE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Consumer Goods illustration
MEET THE COMPANIES

Explore Sweden’s consumer goods leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Consumer Goods company highlights in Sweden, snapshot 7 August 2026
Company
Essityessity.com$26.12M48,000
CAIAcaiacosmetics.com$22.54M4 roles38
Maurtenmaurten.com$21.76M50
Passengerpassenger-clothing.com$18.62MFinancial figure available in RadarView in Radar
iDeal of Swedenidealofsweden.global$9.63M180
Axel Arigatoaxelarigato.com$7.5M1
Happy Plugshappyplugs.com$6.74M11
Hooked Foodshookedfoods.com$6.23M22
H&M Grouphmgroup.com12 roles106,522
Acne Studiosacnestudios.com6 roles46Financial figure available in RadarView in Radar
Gudrun Sjödéngudrunsjoden.com4 roles8
Maria Nilamarianila.com4 roles
TOTEMEtoteme.com4 roles
dpj workspacedpj.se4 roles69
Tanreveltanrevel.se3 roles21
Ballingslövballingslovinternational.se1,300
Electroluxelectroluxgroup.com56,000
Fristadsfristads.com600Financial figure available in RadarView in Radar
Haypp Grouphayppgroup.com161Financial figure available in RadarView in Radar
Hestra Gloveshestragloves.com113Financial figure available in RadarView in Radar
IKEAikea.com45,000Financial figure available in RadarView in Radar
Midsonamidsona.com794
Moonvalleymoonvalley.me
Nudie Jeansnudiejeans.com7Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Consumer Goods industry KPIs in Sweden

A few useful ratios bring the size of this ecosystem into perspective.

7 August 2026
Hiring participation5.9%

86 of 1,446 tracked companies have open roles.

Funding participation4.0%

58 of 1,446 tracked companies have a recorded round.

Top 3 funding share43.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$849.86K

Midpoint of 60 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 43.6% of disclosed capital, while 96.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Sweden consumer goods has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Sweden consumer goods
$0$11.5M$22.99M$34.49M$45.98M2016: $4.67M20162017: $17.89M20172018: $23.38M20182019: $1.01M20192020: $30.63M20202021: $10.81M20212022: $2.94M20222023: $40.34M20232024: $28.2M20242025: $158.2K2025
View the numbers
Annual consumer goods funding and company formation in Sweden
YearFunding (USD)FoundedRaising
2016$4.67M582
2017$17.89M675
2018$23.38M659
2019$1.01M582
2020$30.63M616
2021$10.81M425
2022$2.94M203
2023$40.34M194
2024$28.2M54
2025$158.2K01
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Essity16.2%
  • CAIA14.0%
  • Maurten13.5%
  • Other companies56.4%

Funding by stage

80 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel35 43.8%
Series A–B13 16.2%
Series C+ / PE1 1.2%
Grants, debt & other31 38.8%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector maps Sweden company identities to the configured global filings table.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Sweden companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

49 of the 1,446 companies on this page carry a measured traffic record (3.4%); these are the largest of those, by monthly visits. The median among them is 233,147 visits.

CompanyMonthly visitsAuthorityMobile
IKEAikea.com190,211,8629867.1%
& Other Storiesstories.com4,319,4516077.8%
Gina Tricotginatricot.com4,228,8385783.2%
Weekdayweekday.com3,201,3805863.7%
Thulethule.com2,314,0077159.1%
ICA Gruppenicagruppen.se1,521,4244577.9%
Acne Studiosacnestudios.com1,434,6606058.5%
Daniel Wellingtondanielwellington.com1,423,4525970.2%
KappAhlkappahl.com1,362,4075582.6%
Nellynelly.com1,336,2864670.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

40 of these companies (2.8%) publish at least one Android app — 64 apps in all, carrying 69.8M installs between them.

AppInstallsRatingStore category
IKEAIKEA59.4M4.7Shopping
IKEA Home smart 1IKEA2.2M3.7Lifestyle
KappahlKappAhl1.7M1Shopping
IKEA Saudi ArabiaIKEA1.4M4.2Shopping
IKEA United Arab EmiratesIKEA1.1M4.7Shopping
IKEA Home smartIKEA1M4Lifestyle
BoxbollenBoxbollen423.2K4.3Health & Fitness
IKEA Home ServicesIKEA405.1KLifestyle
Sibyllasibylla299.6KShopping
IKEA QatarIKEA249.5K4.3Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2025Q4).

SegmentAppsInstallsLeading appRelease trend
Home Furnishing Products1165.9MIKEA 59.4M
Apparel Brands31.9MKappahl 1.7M
Tv & Audiovisual Products10673.8KAudio pro legacy 202.9K
Mobiles & Accessories6462.4KMarshall Voice 160.4K
Sports Equipment9447.9KBoxbollen 423.2K
Food & Beverage Products2326.7KSibylla 299.6K
Household Durables15251.4KPAX - Wireless 129.7K
Fashion Accessories272.3KFit Companion 39.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 42022Q4: 02022Q42023Q2: 42023Q2: 12023Q22023Q4: 12023Q4: 22023Q42024Q1: 22024Q1: 12024Q12024Q2: 12024Q2: 02024Q22024Q3: 12024Q3: 02024Q32024Q4: 22024Q4: 62024Q42025Q1: 12025Q1: 32025Q12025Q2: 22025Q2: 02025Q22025Q3: 22025Q3: 32025Q32025Q4: 22025Q4: 82025Q4

Darker bars are new releases, lighter bars apps updated. 52 of 64 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Sweden consumer goods market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Internet first brands166
Consumer digital71
B2c e-commerce67
B2c fashion e-commerce31
Internet first fashion brands30
Internet first apparel brands19
Enterprise tech16
Beauty e-commerce14
Internet first beauty brands13
Plant based foods11
Women apparel e-commerce10
Nutritional formula10

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Internet first brands

The largest measured segment in this report snapshot.

166companies
7.8%have hiring activity

13 companies hiring · $74.1M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product1,304
Physical commerce516
Advertising74
E-commerce - service37
Commission on transaction36
Fee-for-service31
Subscription27
Sponsorship24
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionselektron.se ↗

Boutique gear brand Elektron has been acquired by Bonnier Capital, a Swedish investment division of the “family‑owned media group,” Bonnier Group, according to a press statement issued by Elektron.

Mergers & acquisitionsessity.com ↗

Edgewell Personal Care Company (NYSE: EPC) has completed the sale of its Feminine Care business to Sweden-based hygiene giant Essity AB for $340 million.

Mergers & acquisitionsnobia.com ↗

Swedish kitchen giant Nobia has announced it is pulling out of the UK and selling all its operations – including retail chain Magnet – for £0. The sale, to UK-based private equity firm Alteri Partners, also includes Gower, Commodore and CIE.

Funding roundsmoonvalley.me ↗

Other AI startups, like Moonvalley, Krea, and Higgsfield, also announced sizable investments this year.

Mergers & acquisitionsmantleskin.com ↗

"Mantle has been acquired by Angstrom Automotive Group"

Mergers & acquisitionsikea.com ↗

Swedish furniture giant Ikea has announced the acquisition of US-based logistics technology company, Locus.

Mergers & acquisitionselectroluxgroup.com ↗

Reliance last week announced the acquisition of the Kelvinator brand for the Indian market from Swedish appliance manufacturer Electrolux for Rs 160 crore.

Funding roundsxantenorthamerica.com ↗

Mexico’s Xante, the proptech arm of Vinte, secured a $25.5 million convertible loan from IDB Invest.

Mergers & acquisitionshm.com ↗

H&M has acquired a minority stake in e-commerce firm Centra, as it seeks to strengthen its ties with the company.

Mergers & acquisitionsicagruppen.se ↗

ICA Gruppen took full control of Rimi Baltic in 2007 when it acquired the chain from the Finnish company Kesko Food.

Full recorded event mix

Top 10 categories among 748 recorded events in the 24-month window.

Company announcements
423
Earnings
100
Leadership moves
86
New products
22
Mergers & acquisitions
20
Contracts
20
Funding rounds
16
Layoffs
13
Job creation
13
Asset acquisitions
12
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

41 tracked people moves

H&M ↗
Jo Hickson

Resignation Previously Director of Innovation

H&M Group ↗
David von Heijne

Appointment Chief Supply Chain Officer

H&M Group ↗
Ellen Svanström

Resignation Previously Chief Digital Information Officer

H&M Group ↗
Diego Teijeiro Ruiz

Appointment Chief Information Officer

H&M ↗
Diego Teijeiro Ruiz

Appointment Chief Information Officer

H&M ↗
Ellen Svanström

Departure

Polygiene ↗
Niklas Blomstedt

Resignation Previously Chief Financial Officer, Deputy CEO

IKEA ↗
Linus Karlsson

Departure Previously former Ikea creative

Product launches

Products, platforms and features in the recorded window

IKEA ↗
Ikea shop‑in‑shop at Best Buy

Store concept

H&M ↗
S/S 2026 Womenswear Collection

Fashion

IKEA ↗
Instant delivery service

Instant delivery

H&M ↗
H&M Beauty concept

Beauty line

Regulatory events

4 recorded events

IKEA ↗

found operating without licencesBBMP health officials

IKEA ↗

cleared outstanding trade licence fee including penaltiesBruhat Bengaluru Mahanagara Palike (BBMP)

IKEA ↗

obtained business licenceBruhat Bengaluru Mahanagara Palike (BBMP)

IKEA ↗

renewed for five yearsBruhat Bengaluru Mahanagara Palike (BBMP)

Litigation

1 tracked suits

Company
African Women’s Development and Communication Network, Europ v amazon, ikea, tom tailor

Corporate due diligence failure under Germany’s Supply Chain ActRegulatory · Filed

Earnings pulse

Reported company results in the recorded window.

16companies
112period observations
1.0%median reported growth

Median across 97 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Bonnier CapitalElektron ↗Announced2026-04-08Not stated in snapshot
EssityEdgewell Personal Care Company\'s Feminine Care businessCompleted2026-02-02$340.0M
Alteri Partnersnobia ab ↗Announced2026-01-14Not stated in snapshot
Angstrom GroupMANTLE ↗Announced2025-12-04Not stated in snapshot
EssityEdgewell Personal Care\'s feminine care businessAnnounced2025-11-15$340.0M
EssityEdgewell Personal Care’s feminine care businessAnnounced2025-11-13$340.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

2 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

401 founders and chief executives across 299 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

15 profiles with education records.

Uppsala University
8
University of Oxford
2
KTH Royal Institute of Technology
2
University of California (Los Angeles)
1
Harvard Business School
1
Linköping University
1
University of Cambridge
1
Chalmers University of Technology
1

Prior employers

2 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

196,568 articles in the measured 12-month window.

Expand panel +
196,568articles in the measured year
28,633articles in 2026Q1
26.5%positive tone in the latest complete year

News volume trends

Consumer Goods coverage across Sweden · articles per complete quarter

033,14166,28199,422132,5632021Q2: 27,2232021Q22021Q3: 27,1852021Q4: 26,5112022Q1: 31,0732022Q2: 34,1932022Q22022Q3: 30,8552022Q4: 37,9492023Q1: 39,9352023Q2: 38,3472023Q22023Q3: 40,0122023Q4: 34,9862024Q1: 43,3052024Q2: 49,6042024Q22024Q3: 46,7972024Q4: 48,3482025Q1: 65,9762025Q2: 40,3522025Q22025Q3: 115,2722025Q4: 21,7212026Q1: 28,6332026Q1
View quarterly article counts
QuarterArticles
2021Q227,223
2021Q327,185
2021Q426,511
2022Q131,073
2022Q234,193
2022Q330,855
2022Q437,949
2023Q139,935
2023Q238,347
2023Q340,012
2023Q434,986
2024Q143,305
2024Q249,604
2024Q346,797
2024Q448,348
2025Q165,976
2025Q240,352
2025Q3115,272
2025Q421,721
2026Q128,633

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
41,738 positive · 34,001 neutral · 19,091 negative
2022
52,645 positive · 48,488 neutral · 32,772 negative
2023
58,779 positive · 60,940 neutral · 33,352 negative
2024
60,732 positive · 95,753 neutral · 31,420 negative
2025
64,319 positive · 150,041 neutral · 28,773 negative

Leading coverage topics

Consumer Goods coverage across Sweden · ranked by full-period article count.

International And Transnational Geographic Entities300,294 articles in the full recorded period
108,075 recent · 81,371 prior
Geopolitical Disputes And Contested Areas300,287 articles in the full recorded period
108,074 recent · 81,365 prior
Administrative And Political Subdivisions300,272 articles in the full recorded period
108,068 recent · 81,365 prior
International Sports Competitions16,449 articles in the full recorded period
3,537 recent · 2,845 prior
International Political Relations13,602 articles in the full recorded period
1,975 recent · 2,030 prior
Olympic Games Coverage10,011 articles in the full recorded period
2,185 recent · 2,126 prior
Security And Defense Policies9,381 articles in the full recorded period
1,399 recent · 1,402 prior
Winter Sports Coverage7,173 articles in the full recorded period
1,850 recent · 1,602 prior
Championship Event Highlights6,715 articles in the full recorded period
1,624 recent · 1,141 prior
International Relations And Diplomacy6,442 articles in the full recorded period
1,038 recent · 946 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Consumer Goods coverage across Sweden

KeywordRecentPriorChange
countries4,1931,858126%
tariff negotiations718122489%
free trade deals38254607%
trade dispute mechanisms37746720%
final match recaps365144153%
bilateral trade36342764%
women\'s champions league36319883%
ski competitions32220061%
international cups31516591%
ice sports31493238%
summer olympics athletics35277-87%
budget motel6268-98%
olympic career milestones65268-76%
olympians career highlights65264-75%
motel0262-100%

Event and signal lenses

Consumer Goods coverage across Sweden

All complete annual cohorts shown
Rising

Regulatory Risk

495,828 classified articles

territories, disputed islands, countries

8.4% critical · 7.3% positive
Rising

Funding Momentum

24,121 classified articles

ice palace hotel, ice hotel, budget motel

34.8% critical · 43.0% positive
Rising

Growth

32,641 classified articles

quarterly results, earnings report, quarterly financials

29.3% critical · 48.7% positive

Consumer Goods coverage across Sweden. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Consumer Goods in Sweden: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 7 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon