Consumer Goods Landscape of Sweden
1,446 Consumer Goods companies in Sweden, in one picture: who is hiring, who is raising money, who founded them, where they are based and what the news is about. Updated August 2026.
Who leads Consumer Goods in Sweden
Shows the top 1,446 Swedish consumer‑goods firms, highlighting which are hiring, which have recent funding rounds, and which are noted as hiring or funded leaders.
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H&M Group12last posted Aug 2026
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Acne Studios6last posted Feb 2026
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dpj workspace4last posted Jun 2026
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CAIA4last posted Jun 2026
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Maria Nila4last posted Jun 2026
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TOTEME4last posted Jun 2026
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Gudrun Sjödén4last posted Jun 2026
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Tanrevel3last posted Feb 2026
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Essity$26.1MGrant (prize money) · Dec 2023
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Maurten$21.8MSeries B · Jul 2024
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Passenger$18.6MSeries B · May 2023
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iDeal of Sweden$9.6MGrant (prize money) · Aug 2020
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Axel Arigato$7.5MSeries A · Jan 2018
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Happy Plugs$6.7MSeries A · Jun 2017
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Hooked Foods$6.2MSeed · Jun 2023
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IKEA$672.1MFY2018 filing
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Hestra Gloves$67.6Msnapshot Apr 2023
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Fristads$15.3Msnapshot Dec 2024
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Haypp Group$9.2MFY2024 filing
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Nudie Jeans$1.4MFY2025 filing
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Xcen$1.1MFY2020 filing
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Electrolux56,000tracked employees
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nobia ab6,329tracked employees
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Prosero Security1,900tracked employees
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gant1,600tracked employees
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Ballingslöv1,300tracked employees
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Moonvalley3.3%26 tracked events
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Midsona2.1%17 tracked events
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H&M339articles in the window
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Hasselblad46articles in the window
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Filippa K18articles in the window
See all 1,446 Consumer Goods companies in Sweden
Filter by funding, headcount, hiring and location, and export the list.
How the Consumer Goods ecosystem in Sweden grew, 2016–2025
Lists how many consumer‑goods companies were founded each year from 2016 to 2025, noting the highest count of 67 in 2017 and zero new firms in 2025.
Where Consumer Goods companies in Sweden are based
Ranks Swedish cities by the number of consumer‑goods companies located there, with Stockholm leading at 328 firms.
The Consumer Goods market map of Sweden: what these companies actually do
Breaks down product sub‑categories and revenue models for Swedish consumer‑goods firms, showing the largest groups such as internet‑first brands and e‑commerce product sales.
The biggest kinds of Consumer Goods company, by how many we track.
- Internet First Brands166 companies · $74.1M raised · 13 hiring
- Consumer Digital71 companies · $67.4M raised · 6 hiring
- B2C E-Commerce67 companies · $67.4M raised · 7 hiring
- B2C Fashion E-Commerce31 companies · $23.4M raised · 5 hiring
- Internet First Fashion Brands30 companies · $23.4M raised · 5 hiring
- Internet First Apparel Brands19 companies · $23.4M raised · 4 hiring
- Enterprise Tech16 companies · $5.6M raised · 1 hiring
- Beauty E-Commerce14 companies · $29.4M raised · 1 hiring
- Internet First Beauty Brands13 companies · $29.4M raised · 1 hiring
- Plant Based Foods11 companies · $5.6M raised
- Women Apparel E-Commerce10 companies · $1.1M raised
- Nutritional Formula10 companies · $21.8M raised
Monetization
How Consumer Goods companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Consumer Goods in Sweden
Counts 748 corporate events over the past two years, classifying them by type such as announcements, earnings releases, and key‑person updates.
- M&ABoutique gear brand Elektron has been acquired by Bonnier Capital, a Swedish investment division of the “family‑owned media group,” Bonnier Group, according to a press statement issued by Elektron.2026-04-08
- M&AEdgewell Personal Care Company (NYSE: EPC) has completed the sale of its Feminine Care business to Sweden-based hygiene giant Essity AB for $340 million.2026-02-02
- M&ASwedish kitchen giant Nobia has announced it is pulling out of the UK and selling all its operations – including retail chain Magnet – for £0. The sale, to UK-based private equity firm Alteri Partners, also includes Gower, Commodore and CIE.2026-01-14
- FundingOther AI startups, like Moonvalley, Krea, and Higgsfield, also announced sizable investments this year.2025-12-26
- M&A"Mantle has been acquired by Angstrom Automotive Group"2025-11-04
- M&ASwedish furniture giant Ikea has announced the acquisition of US-based logistics technology company, Locus.2025-10-08
- M&AReliance last week announced the acquisition of the Kelvinator brand for the Indian market from Swedish appliance manufacturer Electrolux for Rs 160 crore.2025-07-23
- FundingMexico’s Xante, the proptech arm of Vinte, secured a $25.5 million convertible loan from IDB Invest.2025-05-09
- M&AH&M has acquired a minority stake in e-commerce firm Centra, as it seeks to strengthen its ties with the company.2025-05-07
- M&AICA Gruppen took full control of Rimi Baltic in 2007 when it acquired the chain from the Finnish company Kesko Food.2025-03-05
Mergers and acquisitions
Deals from the last 24 months where a Consumer Goods company in Sweden was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-04-08 | ||
| Edgewell Personal Care Company\'s Feminine Care business | $340M | Completed | 2026-02-02 | |
| Alteri Partners | undisclosed | Announced | 2026-01-14 | |
| Angstrom Group | undisclosed | Announced | 2025-12-04 | |
| Edgewell Personal Care\'s feminine care business | $340M | Announced | 2025-11-15 | |
| Edgewell Personal Care’s feminine care business | $340M | Announced | 2025-11-13 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like leadership changes, product launches, and contract wins within the sector.
PolygieneNiklas Blomstedt · Resignation — was Chief Financial Officer, Deputy CEOApr 2026
Absolut Vodkawon live earthFeb 2025
Swedish Match~54 roles reported · strategic realignmentApr 2026
- African Women’s Development and Communication Network, Europ v amazon, ikea, tom tailorCorporate due diligence failure under Germany’s Supply Chain Act · FiledFeb 2026
Half of these companies grew revenue faster than +1.0%, half slower.
Who is building Consumer Goods in Sweden
Profiles 401 founders and CEOs across 299 companies, noting common alma maters such as Uppsala University and the University of Oxford.
Ungdrive, ex-Procter And Gamble, ex-Oliver Wyatt Design Gndrs Apparel, KTH Royal Institute of Technology, 2017
Co-Founder aim'n oceania, ex-iP.1 Networks, Queen Nails. Hogskolan i Skovde Bachelor's 2013
Ex-Triathlon Group, Hilti, Ford Motor Company. Chalmers University of Technology 2013, RWTH Aachen University 2015
founder AB Annorlunda bygg, Tidö Invest AB
Founder byFounders, ex- Co-Founder KRY, Faction Skis aka The Faction Collective, Videoplaza. Stockholm School of Economics 2009
Ex-J.LINDEBERG, The North Face, Peak Performance Production.
Ex-Swegmark Of Sweden, Abecita, Montain Horse. Lowthian Collage 1986, IHM 2010
Ex- Tally Weijl, Nelly. Swedish School of Textile 2010.
Founder VicTor AB, ex- Co- Founder ONEFM, Chairman Facile, Kamera Interactive. University High Irvine 1983, Uppsala university
- women98
- men281
Look up the people behind Consumer Goods companies in Sweden
Search founders, executives and operators by company, role and location.
Who funds Consumer Goods in Sweden
Summarizes 80 funding rounds since 2016 from 65 investors, with a typical round size of $850 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Europa | 9 | — | Jul 2022 |
| Economy And Finance | 9 | — | May 2023 |
| Almi Invest | 8 | 4 | Nov 2025 |
| Ministerstvo Hospodárstva Slovenskej Republiky | 7 | — | Apr 2022 |
| eEquity | 4 | 4 | Mar 2020 |
| Verdane | 3 | 3 | Jul 2020 |
| Katapult Ocean | 3 | 2 | Sep 2021 |
| Kale United | 3 | 1 | Feb 2022 |
| Austria Wirtschaftsservice | 3 | — | Dec 2023 |
| Sting | 2 | 2 | Feb 2021 |
The typical round is $850k — half were bigger, half smaller.
The biggest Consumer Goods funding rounds in Sweden
Lists the ten largest disclosed funding rounds, the biggest being CAIA’s $22.5 M Series B.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series B | $22.5M | Jul 2020 | Verdane | |
| Series B | $21.8M | Jul 2024 | IRIS VENTURES | |
| Series B | $18.6M | May 2023 | Growth Partner | |
| Series A | $9.5M | Dec 2017 | eEquity, CNI | |
| Series A | $7.5M | Jan 2018 | Vaultier7 | |
| Series A | $6.7M | Jun 2017 | Scope Capital Advisory | |
| Seed | $6.1M | Mar 2020 | eEquity | |
| Series A | $5.1M | May 2018 | eEquity | |
| Series A | $5M | Aug 2018 | Verdane | |
| Seed | $4.5M | Sep 2021 | Danny Saucedo, Brightly Ventures, Oyster Bay +4 more |
What the news says about Consumer Goods in Sweden
Counts 196,568 news articles in the last year, indicating the most covered topics like international entities, geopolitical disputes, and sports competitions.
What the coverage is about
The subjects that dominate Consumer Goods news in Sweden. The arrow shows whether each one is being written about more or less than a year ago.
- International and transnational geographic entities300,294▲+33%
- Geopolitical disputes and contested areas300,287▲+33%
- Administrative and political subdivisions300,272▲+33%
- International sports competitions16,449▲+24%
- International political relations13,602→-3%
- Olympic games coverage10,011→+3%
- Security and defense policies9,381→-0%
- Winter sports coverage7,173▲+16%
- Championship event highlights6,715▲+42%
- International relations and diplomacy6,442→+10%
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25 Consumer Goods companies here were named in the news over this period.
Watch Consumer Goods coverage in Sweden as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Sweden Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).
Track Consumer Goods in Sweden beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
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