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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE NEW YORK CITY EDITION 2026

New York City’s
direct-to-consumer beauty brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer beauty brands in New York City. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Beauty Brands Industry Landscape of New York City
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Beauty Brands illustration
Companies tracked 279Direct-to-Consumer Beauty Brands ecosystem in New York City Disclosed funding $2.39B61 companies · all recorded rounds Companies hiring 19With open roles at the snapshot Tracked open roles 620 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore New York City’s direct-to-consumer beauty brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Direct-to-Consumer Beauty Brands company highlights in New York City, snapshot 4 September 2026
Company
Harry\'sharrys.com$755.88M—431—
Glossierglossier.com$266.4M3 roles368—
Quipgetquip.com$190.33M—55—
Function of Beautyfunctionofbeauty.com$166.17M—335—
Anastasia Beverly Hillsanastasiabeverlyhills.com$130M9 roles188—
Starface Worldstarface.world$108M—56—
Birchboxbirchbox.com$101.67M—44—
Goopgoop.com$75M6 roles210—
Athena Clubathenaclub.com—5 roles19—
DIBS Beautydibsbeauty.com—5 roles10—
Farmacy Beautyfarmacybeauty.com—4 roles17—
Saiesaiehello.com—4 roles34—
Canopygetcanopy.co—3 roles35—
Bubble Skincarehellobubble.com——47—
Ceremoniaceremonia.com——15—
Fara Homidifarahomidi.com————
FragranceNet.comfragrancenet.com——250—
Hawthornehawthorne.co——59—
IL Makiageilmakiage.com——51—
Ivory Naturalivorynatural.com————
Lashifylashify.com——57—
Makeup By Mariomakeupbymario.com——44—
PAT McGRATH LABSpatmcgrath.com——1,800—
Scentbirdscentbird.com——69—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Direct-to-Consumer Beauty Brands industry KPIs in New York City

A few useful ratios bring the size of this ecosystem into perspective.

4 September 2026
Hiring participation6.8%

19 of 279 tracked companies have open roles.

Funding participation28.3%

79 of 279 tracked companies have a recorded round.

Top 3 funding share50.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.8M

Midpoint of 115 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 50.7% of disclosed capital, while 71.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How New York City direct-to-consumer beauty brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

New York City direct-to-consumer beauty brands
$0$147.93M$295.86M$443.79M$591.73M2016: $80.34M20162017: $99.72M20172018: $519.06M20182019: $130.48M20192020: $350.38M20202021: $258.73M20212022: $222.98M20222023: $93.91M20232024: $23.46M20242025: $15.82M2025
View the numbers
Annual direct-to-consumer beauty brands funding and company formation in New York City
YearFunding (USD)FoundedRaising
2016$80.34M1814
2017$99.72M188
2018$519.06M1814
2019$130.48M2510
2020$350.38M2712
2021$258.73M1814
2022$222.98M1316
2023$93.91M611
2024$23.46M124
2025$15.82M12
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Harry\'s31.6%
  • Glossier11.1%
  • Quip8.0%
  • Other companies49.3%

Funding by stage

142 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel65 45.8%
Series A–B56 39.4%
Series C+ / PE15 10.6%
Grants, debt & other6 4.2%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Series A03/2026
Starface World $105M

Backed by Asto Consumer Partners and Align Ventures.

Series A03/2026
Nopalera $4M

Backed by Morgan Stanley and L’ATTITUDE Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C01/2014
Harry\'sharrys.com$122.5M

Backed by Tiger Global Management and Thrive Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

Exact designated identities and reviewed filing records were checked, but this page has neither a qualifying preview account nor a target cohort meeting the ten-entity aggregate floor.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the New York City companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

29 of the 279 companies on this page carry a measured traffic record (10.4%); these are the largest of those, by monthly visits. The median among them is 236,060 visits.

CompanyMonthly visitsAuthorityMobile
Scentbirdscentbird.com16,146,6935997.8%
FragranceNet.comfragrancenet.com13,671,8686583.4%
IL Makiageilmakiage.com2,511,9195192.5%
Glossierglossier.com1,498,9195472.3%
MaxAromamaxaroma.com1,282,6764083.6%
Victoria Beckham Beautyvictoriabeckhambeauty.com1,036,3164985.7%
Goopgoop.com810,6956077.1%
Natasha Denona Makeupnatashadenona.com539,7084283.2%
Makeup By Mariomakeupbymario.com440,5234872.3%
Particleparticleformen.com382,7324078.7%

Visits and authority are third-party web estimates, not company-reported figures.

INSIDE THE INDUSTRY

The New York City direct-to-consumer beauty brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce275
Consumer digital265
Internet first brands226
Digital skin care86
Subscription commerce17
Beauty products subscription14
Customized products e-commerce10
Femtech9
Feminine hygiene brands8
Marketplaces7
Enterprise tech7
Online beauty appliances7

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

275companies
6.9%have hiring activity

19 companies hiring · $2.39B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product269
Physical commerce16
Subscription15
Advertising8
E-commerce - service8
Commission on transaction5
Sponsorship1
Affiliate marketing1
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsnopalera.co ↗

Nopalera, a San Antonio-based beauty and lifestyle brand, has raised $4 million in funding to accelerate its retail expansion and product development.

Funding roundsfarahomidi.com ↗

Fara Homidi – $4M Beauty & Consumer Fara Homidi, a luxury direct-to-consumer beauty brand, has raised $4M in funding according to a recent SEC filing.

Funding roundspatmcgrath.com ↗

On Sunday, January 25, the company submitted an emergency motion seeking a loan of more than $1 million to pay critical vendors.

Funding roundsceremonia.com ↗

Ceremonia, a Latinx hair care brand, has raised $3.5M in funding according to a recent SEC filing.

Mergers & acquisitionschillhouse.com ↗

Kiss Beauty Group is the new owner of Chillhouse.

Mergers & acquisitionsgeologie.com ↗

Supplement and pharmaceutical company Megalabs is stretching further into beauty and personal care with the purchase of Geologie.

Funding roundscrownaffair.com ↗

Prestige hair line Crown Affair, known for its emphasis on air‑drying hair and natural styling techniques, has secured $9 million in Series B funding led by investment firm True Beauty Ventures.

Leadership movesisla-beauty.com ↗

ISLA announced the arrival of Luiza Neves as the new head of business.

Leadership movessupergoop.com ↗

Supergoop! CMO Lauren Weinberg joined the AI startup as a Board Advisor.

Earningsmilkmakeup.com ↗

Milk Makeup Net Revenue 24.4 100.0% (18.3)% 29.9 100.0%

Full recorded event mix

Top 10 categories among 50 recorded events in the 24-month window.

Leadership moves
19
Funding rounds
11
Earnings
5
Company announcements
3
Mergers & acquisitions
3
Lawsuit
2
Layoffs
2
Capital infusions
2
Job creation
1
New products
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

11 tracked people moves

Supergoop ↗
Lauren Weinberg

Appointment Chief Marketing Officer

Isla Beauty ↗
Luiza Neves

Appointment Head of Business

Pat McGrath

Resignation Chief Creative Officer

Melissa Sperau

Appointment Global President

Alicia Valencia

Departure Previously Global President

Supergoop ↗
Holly Thaggard

Resignation Strategic Advisor

Supergoop ↗
Ashley Aron

Departure Previously Chief Marketing Officer

Lauren Edelman

Appointment CEO

Workforce actions

1 companies with reported reductions

Glossier ↗

54 rolescost reduction

Litigation

2 tracked suits

Company
lashify v N, A

patent infringementCivil · Verdict

Company
lashify v International Trade Commission

patent infringementRegulatory · Verdict

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Kiss Beauty Group→Chillhouse ↗Announced2026-01-06Not stated in snapshot
Salesforce.com→Quip ↗Completed2025-08-09$582.0M
megalabs→Geologie ↗Completed2025-03-25Not stated in snapshot
salesforce→Quip ↗Completed2024-07-28$582.0M
west lane capital partners→Mented Cosmetics ↗Announced2024-04-26Not stated in snapshot
fable investments→EADEM ↗Announced2024-04-03Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

326 postings in the preceding 12 months. The full 503-posting snapshot covers 26 employers.

Expand panel +

Most advertised job titles

Jr 0012698 Digital Consulting Director, Oracle Scm – Energy, Oil, Gas14
Video Editor11
Buyer, Fashion8
Associate Director8
Sales Engineer (Solutions Engineer)7
Professional Car Detailer Raleigh, Nc6
0 internship postings

25 tracked postings mention remote work.

The seniority mix

223 postings specify a level.

unspecified
280
manager
153
senior
57
lead
5
intern
5
entry
3

Skills employers mention

Top skills across 503 tracked postings in the available jobs snapshot.

Epic
7
Sap
4
Excel
4
Ms Office Suite
3
Word
3
Asana
3
Powerpoint
3
Inventory Management
2
Netsuite
2
Data Management
2
ADVERTISED PAY$108.1K/ year

Median across 50 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

189 founders and chief executives across 146 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

28 profiles with education records.

Harvard University
6
Columbia University
5
Harvard Business School
5
Wharton School
5
Stanford University
4
Massachusetts Institute of Technology
3
University of Pennsylvania
3
Columbia Business School
2

Prior employers

11 profiles with prior-work records.

Goldman Sachs
3
McKinsey
3
Bain
2
Boston Consulting Group
1
Apple
1
Morgan Stanley
1
Amazon
1
Google
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — New York City

Compare demand signals in New York City’s newsflow with the direct-to-consumer beauty brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 New York City demand signals compared with mapped direct-to-consumer beauty brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Layoffs & income shocks ↗Spending Pressure83.922.2+61.7+20.6%
Highways & expressways ↗Connectivity Build-Out42.20.0+42.2+1.5%
Tourism footfall ↗Demand Driver52.833.3+19.5+2.1%
Housing & urban expansion ↗Demand Driver85.066.7+18.3+41.7%
Inflation & spending pressure ↗Spending Pressure83.366.7+16.6+9.3%
Airports & air links ↗Connectivity Build-Out25.011.1+13.9—
Consumer grievances & trust ↗Trust Friction51.144.4+6.7-8.3%
E-commerce & quick delivery ↗Channel Shift54.494.4-40.0+31.7%
Rail & metro connectivity ↗Connectivity Build-Out15.066.7-51.7-21.9%
Industrial parks & warehousing ↗Investment Build-Out10.694.4-83.8-12.5%
Congestion & traffic friction ↗Access Friction46.7—No matching category—-0.4%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. New York City is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage. Rows cover all of the United States for this page's signal families; New York City is marked.

Seattle164.4

Layoffs & income shocks · Congestion & traffic friction · Consumer grievances & trust

St. Louis157.3

Layoffs & income shocks · Inflation & spending pressure · Tourism footfall

Orlando145.0

Consumer grievances & trust · Layoffs & income shocks · Congestion & traffic friction

San Diego144.6

Consumer grievances & trust · Congestion & traffic friction · Layoffs & income shocks

Newark139.2

Layoffs & income shocks · Congestion & traffic friction · Highways & expressways

Phoenix131.3

Layoffs & income shocks · Congestion & traffic friction · Tourism footfall

Denver131.3

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

Milwaukee123.5

Congestion & traffic friction · Highways & expressways · Tourism footfall

Chicago120.4

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

New York City94.7

Inflation & spending pressure · Layoffs & income shocks · Consumer grievances & trust

Portland119.0

Layoffs & income shocks · Tourism footfall · Congestion & traffic friction

Detroit115.8

Layoffs & income shocks · Congestion & traffic friction · Tourism footfall

Inside the leading signals

Open any signal for its quarterly history
SPENDING PRESSURELayoffs & income shocks+61.7percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

20.88mentions per 10,000 articles+20.6%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Internet First Brands226
  • Marketplaces7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

0102029392024Q3: 152024Q32024Q4: 192024Q42025Q1: 192025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 332025Q42026Q1: 202026Q1
View quarterly signal counts
Layoffs & income shocks in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q312315.47
2024Q416319.67
2025Q119719.66
2025Q212614.45
2025Q339416.0
2025Q428333.97
2026Q117920.14

Where this signal concentrates in the comparison geography

Seattle97.5 / 10,000
St. Louis66.7 / 10,000
Minneapolis47.4 / 10,000
CONNECTIVITY BUILD-OUTHighways & expressways+42.2percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

3.93mentions per 10,000 articles+1.5%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Marketplaces7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

024572024Q3: 42024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 22025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Highways & expressways in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3324.03
2024Q4303.62
2025Q1363.59
2025Q2404.59
2025Q3522.11
2025Q4536.36
2026Q1475.29

Where this signal concentrates in the comparison geography

Austin27.9 / 10,000
Newark26.3 / 10,000
Milwaukee25.5 / 10,000
DEMAND DRIVERTourism footfall+19.5percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

4.12mentions per 10,000 articles+2.1%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Internet First Brands226
  • Beauty Products Subscription14
  • Online Beauty Appliances7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

025792024Q3: 42024Q32024Q4: 42024Q42025Q1: 22025Q12025Q2: 52025Q22025Q3: 22025Q32025Q4: 72025Q42026Q1: 32026Q1
View quarterly signal counts
Tourism footfall in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3364.53
2024Q4384.58
2025Q1272.69
2025Q2475.39
2025Q3642.6
2025Q4667.92
2026Q1343.83

Where this signal concentrates in the comparison geography

Portland18.3 / 10,000
Phoenix16.6 / 10,000
Cleveland16.5 / 10,000
DEMAND DRIVERHousing & urban expansion+18.3percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

4.76mentions per 10,000 articles+41.7%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce275
  • Marketplaces7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

024682024Q3: 22024Q32024Q4: 32024Q42025Q1: 22025Q12025Q2: 62025Q22025Q3: 22025Q32025Q4: 62025Q42026Q1: 62026Q1
View quarterly signal counts
Housing & urban expansion in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3202.52
2024Q4303.62
2025Q1302.99
2025Q2596.77
2025Q3642.6
2025Q4546.48
2026Q1566.3

Where this signal concentrates in the comparison geography

Miami19.9 / 10,000
Phoenix15.7 / 10,000
Atlanta13.8 / 10,000
SPENDING PRESSUREInflation & spending pressure+16.6percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

40.23mentions per 10,000 articles+9.3%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce275
  • Marketplaces7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

0193756742024Q3: 302024Q32024Q4: 252024Q42025Q1: 352025Q12025Q2: 642025Q22025Q3: 312025Q32025Q4: 502025Q42026Q1: 472026Q1
View quarterly signal counts
Inflation & spending pressure in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q324130.31
2024Q421325.7
2025Q135235.13
2025Q256364.58
2025Q376631.1
2025Q442450.89
2026Q141947.14

Where this signal concentrates in the comparison geography

Lebanon70.3 / 10,000
New York City40.6 / 10,000
Cleveland37.5 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links+13.9percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

1.23mentions per 10,000 articles

Mapped direct-to-consumer beauty brands categories

  • Beauty Products Subscription14
  • Online Beauty Appliances7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

012232024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 22025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 02026Q1
View quarterly signal counts
Airports & air links in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q320.25
2024Q430.36
2025Q170.7
2025Q2232.64
2025Q3240.97
2025Q4111.32
2026Q160.68

Where this signal concentrates in the comparison geography

Newark14.9 / 10,000
Chicago5.6 / 10,000
Denver5.4 / 10,000
TRUST FRICTIONConsumer grievances & trust+6.7percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

9.61mentions per 10,000 articles-8.3%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Consumer Digital265

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

071522292024Q3: 152024Q32024Q4: 102024Q42025Q1: 62025Q12025Q2: 42025Q22025Q3: 32025Q32025Q4: 112025Q42026Q1: 252026Q1
View quarterly signal counts
Consumer grievances & trust in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q312115.22
2024Q48710.5
2025Q1706.99
2025Q2384.36
2025Q3773.13
2025Q49311.16
2026Q122525.32

Where this signal concentrates in the comparison geography

San Diego46.8 / 10,000
Orlando45.8 / 10,000
Baltimore35.2 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-40.0percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

2.32mentions per 10,000 articles+31.7%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce275
  • Customized Products E-Commerce10

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 22025Q22025Q3: 12025Q32025Q4: 32025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3131.64
2024Q4101.21
2025Q1202.0
2025Q2262.98
2025Q3421.71
2025Q4303.6
2026Q1242.7

Where this signal concentrates in the comparison geography

Phoenix11.2 / 10,000
Charlotte10.0 / 10,000
Newark9.6 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-51.7percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

2.54mentions per 10,000 articles-21.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce275
  • Marketplaces7

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

013462024Q3: 32024Q32024Q4: 32024Q42025Q1: 42025Q12025Q2: 22025Q22025Q3: 12025Q32025Q4: 42025Q42026Q1: 22026Q1
View quarterly signal counts
Rail & metro connectivity in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3293.65
2024Q4263.14
2025Q1414.09
2025Q2202.29
2025Q3471.91
2025Q4414.92
2026Q1182.03

Where this signal concentrates in the comparison geography

San Francisco12.1 / 10,000
San Diego9.1 / 10,000
Los Angeles8.0 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-83.8percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

1.25mentions per 10,000 articles-12.5%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce275
  • Customized Products E-Commerce10

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

001122024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q1
View quarterly signal counts
Industrial parks & warehousing in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3111.38
2024Q4101.21
2025Q1131.3
2025Q2141.61
2025Q3180.73
2025Q4141.68
2026Q1151.69

Where this signal concentrates in the comparison geography

Phoenix13.3 / 10,000
Denver12.9 / 10,000
Houston12.2 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

4.49mentions per 10,000 articles-0.4%share change vs prior year

Mapped direct-to-consumer beauty brands categories

This signal has no matching category in the page’s direct-to-consumer beauty brands market map, so no supply percentile or gap is assigned.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

023572024Q3: 32024Q32024Q4: 32024Q42025Q1: 42025Q12025Q2: 52025Q22025Q3: 32025Q32025Q4: 52025Q42026Q1: 32026Q1
View quarterly signal counts
Congestion & traffic friction in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3313.9
2024Q4333.98
2025Q1464.59
2025Q2485.51
2025Q3803.25
2025Q4495.88
2026Q1303.38

Where this signal concentrates in the comparison geography

Milwaukee57.3 / 10,000
Denver45.7 / 10,000
Cincinnati33.5 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

New York City direct-to-consumer beauty brands coverage

Expand panel +
RESEARCH CONTEXT · 2019

Shopping Streets and Neighborhood Identity: Retail Theming as Symbolic Ownership in New York

City and Community

14 citations in the snapshot

RESEARCH CONTEXT · 2019

Youth Willingness to Purchase Whole Grain Snack Packs from New York City Corner Stores Participating in a Healthy Retail Program

International Journal of Environmental Research and Public Health

10 citations in the snapshot

RESEARCH CONTEXT · 2022

Gentrification and Food Retail Instability: A Census Tract Analysis of the Bronx, New York, 2008 and 2017

The Professional Geographer

9 citations in the snapshot

RESEARCH CONTEXT · 2017

The Origins of American International Retailing: Tiffany of New York in London and Paris, 1837–1914

The Business History Review

6 citations in the snapshot

What is growing in this coverage

New York City coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
antitrust investigations12520335.7%
ip litigation562185.9%
product liability391581.2%
consumer rights statutes18856.8%
retail trends221139.4%
online fraud education16111.4%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Beauty Brands in New York City: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put New York City in context

All landscapes ↗

Company ecosystem snapshot: 4 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon