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Fitness Tech Landscape of the United States
2,415 Fitness Tech companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, which skills employers want and where the research is going. Updated August 2026.
2,415companies tracked
$10.4Bdisclosed funding
56hiring right now
233events · 24 months
Who leads Fitness Tech in the United States
Shows 2,415 U.S. fitness‑tech companies and highlights which firms are currently hiring, most funded, and most covered, including Bodybar Pilates, Whoop, Garmin, Peloton, and Noom.
How the Fitness Tech ecosystem in the United States grew, 2016–2025
Lists the number of companies founded each year from 2016 to 2025, with the highest count of 197 in 2020 and 22 founded in 2025.
Companies founded / year
new Fitness Tech companies in the United States
20162025
peak 197 in 2020
Companies raising / year
with a disclosed round that year
20162025
peak 63 in 2020
Disclosed funding / year
sum of disclosed rounds (USD)
20162025
peak $3.6B in 2021
Where Fitness Tech companies in the United States are based
Ranks U.S. cities by the count of fitness‑tech firms, with New York City leading at 180 companies followed by San Francisco (166) and Los Angeles (92).
Hub 01
New York City
180 Fitness Tech companies
27% of the Fitness Tech companies across these hubs
The Fitness Tech market map of the United States: what these companies actually do
Breaks down product sub‑categories and revenue models, noting healthtech (2,387 firms) and consumer digital (2,073 firms) as the largest groups, and subscription (2,023 firms) as the most common revenue model.
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Subscription2,023
E-Commerce - Product298
Commission on Transaction280
Advertising258
Fee-For-Service172
E-Commerce - Service141
Physical Commerce126
Freemium12
Funding, M&A and the deals moving Fitness Tech in the United States
Counts 233 corporate events over the past two years, divided into categories such as key people (48), funding rounds (47), earnings (40), and mergers & acquisitions (33).
M&AZwift has announced its acquisition of the indoor training platform Rouvy today.2026-04-29
M&AFrancisco Partners, which bought MyFitnessPal from Under Armour in 2020, is working with JPMorgan on the sale process, the sources said.2026-04-10
FundingWHOOP has now raised a total of $979M in total equity funding and is backed by 2PointZero, Abbott, Accomplice, Affinity Partners, and B-FLEXION.2026-04-06
FundingMoxie, all-in-one medspa management platform for medspas, has raised $25M in Series C funding led by Viewpoint Ventures.2026-03-16
FundingCircuit, an Austin-based company building an AI platform for manufacturing and service organizations, announced it has raised $30 million from individual investors.2026-02-19
M&AErgatta, the game-based connected fitness company known for its rowing machines, has signed a definitive agreement to join Interactive Strength Inc., the company announced Wednesday.2026-02-18
M&ASword Health has acquired Kaia Health in a deal valued at $285M2026-01-28
IPOStrava has filed confidential paperwork for a US IPO, and it’s doing it with some momentum.2026-01-09
FundingRounding out the week, Brazil’s Altis raised $10 million through a Credit Rights Investment Fund (FIDC) structured by Galapagos Capital to expand its credit-as-a-service platform.2025-12-26
M&AThe Italian group, owner of brands such as Kappa, K-Way and Superga, has reached an agreement to acquire the Californian swimwear specialist Sundek by taking control of Kickoff, the company that operates the brand.2025-12-05
Mergers and acquisitions
Deals from the last 24 months where a Fitness Tech company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
ifit v Trump administrationrefund of tariffs and declaration of tariffs unlawful · OngoingDec 2025
chronos v Infrastructure Leasing and Financial Services Ltdenforcement of purchase bid and contractual consideration · OngoingDec 2025
Earnings pulse
companies reporting results · last 24 months
9 companies reporting50 company-quarters trackedbeat 20miss 10in line 0
Half of these companies grew revenue faster than -5.8%, half slower.
Who is building Fitness Tech in the United States
Profiles 1,185 founders and CEOs across 892 companies, showing top alma maters like MIT (21) and Stanford (21) and common prior employers such as Microsoft (17).
Founders and chief executives12 of 1,185, from the best-funded companies on this page
a previous employer on record for 40 of 1,185 founders
Microsoft17
Apple7
Google6
Amazon4
Facebook3
Intel2
Morgan Stanley2
Boston Consulting Group2
Founders flagged as repeat founders
of 997 founders with a profile on this page
7
carry a repeat-founder flag
flagged as repeat founders7
no repeat-founder flag990
Women and men among the founders
first names matched for 1,097 of 1,185 founders
22%
of matched founders are women
women243
men854
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 88 founders go in neither column.
Radar
Look up the people behind Fitness Tech companies in the United States
Search founders, executives and operators by company, role and location.
Fitness Tech jobs in the United States: who is hiring and what they ask for
Reports 5,511 job postings in the last year from 180 employers, highlighting skills such as Excel and Python and a median advertised salary of $75 k per year.
5,511postings · last 12 months
7,961postings tracked overall
180employers advertising
$75kmedian advertised salary/yr (n=669)
Demand
The Skills Employers Ask For
What Fitness Tech employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
excel120▲
python111▲
sql92▲
aws72▲
driver\'s license70→
ccc162▲
gcp57▲
microsoft office52▲
motor vehicle physical damage appraisers license51▲
actblue46▲
What level are these roles?
Entry31
Intern45
Senior526
Lead282
Manager1,295
What they pay, by level
Manager$87k/yr (n=222)
Senior$138k/yr (n=50)
Lead$105k/yr (n=30)
Most advertised titles
Field Sales Representative515
Auto Detailer287
Regional Sales Associate223
Collision Estimator129
Office Administrator121
Airport Ramp Agent86
What Fitness Tech research in the United States is working on
Counts 2,695 U.S.-affiliated academic papers, categorizing them into identified problems (420), cautions (317), and opportunities (1,248).
How this field talks about itself
United States-affiliated Fitness Tech papers (gold) against all published research (grey)
Leading researchers · United States-affiliated work
Richard M. Bergenstal · Roy W. Beck · Tadej Battelino · Thomas Danne · Stephanie A. Amiel · Kelly L. Close · Timothy S. Bailey · Boris Kovatchev
The most-cited breakthroughs
Microneedle-Based Detection of Ketone Bodies along with Glucose and Lactate: Toward Real-Time Continuous Interstitial Fluid Monitoring of Diabetic Ket · 261 cites
Accuracy of a Factory-Calibrated, Real-Time Continuous Glucose Monitoring System During 10 Days of Use in Youth and Adults with Diabetes · 193 cites
Touch-Based Fingertip Blood-Free Reliable Glucose Monitoring: Personalized Data Processing for Predicting Blood Glucose Concentrations · 190 cites
Porous Enzymatic Membrane for Nanotextured Glucose Sweat Sensors with High Stability toward Reliable Noninvasive Health Monitoring · 179 cites
Closed-Loop Artificial Pancreas Using Subcutaneous Glucose Sensing and Insulin Delivery and a Model Predictive Control Algorithm: The Virginia Experie · 179 cites
Common problems researchers identify405 papers · 7 recurring themes
Problems · theme 01
Continuous Glucose Monitoring / Intensive Care Medicine
124 papers · 30.6% of this block
▼ -13% share2022→2025 share of research on this subject
Continuous glucose monitoring · Intensive care medicine · Diabetes mellitus · Emergency medicine
About this data: built from Fliar's company, founder, funding, hiring, jobs and research trackers, covering the United States. Counts are of companies we track, not of every company that exists. Updated August 2026.
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