Direct-to-Consumer Beauty Brands Landscape of the United States
2,382 Direct-to-Consumer Beauty Brands companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated August 2026.
Who leads Direct-to-Consumer Beauty Brands in the United States
Shows the 2,382 tracked companies and highlights the most‑hiring firms such as Fenty Beauty, as well as the best‑funded ones like Harry's, with 96 firms currently hiring and 256 having disclosed funding rounds.
- 01
Fenty Beauty11last posted Jun 2026
- 02
Anastasia Beverly Hills10last posted May 2026
- 03
E.L.F Cosmetics10last posted Jun 2026
- 04
Hattori Hanzo Shears10last posted May 2026
- 05
Amada10last posted May 2026
- 06
Barr8last posted May 2026
- 07
DIME Beauty7last posted Jun 2026
- 08
doTERRA7last posted Feb 2026
- 01
Harry\'s$755.9MSeries E · Jan 2022
- 02
Pharmapacks$322.5MSeries D · Nov 2020
- 03
Glossier$266.4MSeries E · Jul 2021
- 04
Madison Reed$253.9MConventional Debt · Mar 2026
- 05
Tria Beauty$227MSeries E · Oct 2014
- 06
Too Faced$221.4MConventional Debt · Jul 2015
- 07
Memebox$192.7MSeries D · Feb 2020
- 08
Quip$190.3MSeries B · Aug 2021
- 01
Nopalera$1.8Msnapshot Dec 2023
- 02
Hanahana Beauty$595ksnapshot Dec 2023
- 03
Sunny$118ksnapshot Dec 2023
- 04
LUUM$2ksnapshot Dec 2023
- 01
- 02
PAT McGRATH LABS1,800tracked employees
- 03
Function of Beauty335tracked employees
- 04
Ipsy300tracked employees
- 05
- 06
Innovative skincare233tracked employees
- 07
Prose233tracked employees
- 08
Goop210tracked employees
- 01
- 02
- 03
Milk Makeup5.0%12 tracked events
- 04
Supergoop4.6%11 tracked events
- 05
- 06
Upgrade4.2%10 tracked events
- 07
GetBevel2.9%7 tracked events
- 08
Axiology2.5%6 tracked events
- 01
FragranceNet.comtop 10kfragrancenet.com
- 02
MicroPerfumestop 50kmicroperfumes.com
- 03
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Smoochetop 50ksmooche.com
- 05
SpoiledChildtop 50kspoiledchild.com
- 06
herstop 50kforhers.com
- 07
IL Makiagetop 50kilmakiage.com
- 08
See all 2,382 Direct-to-Consumer Beauty Brands companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Direct-to-Consumer Beauty Brands ecosystem in the United States grew, 2016–2025
Lists the number of companies founded each year, noting a peak of 218 new firms in 2020 and only 8 in 2025.
Where Direct-to-Consumer Beauty Brands companies in the United States are based
Ranks U.S. cities by company count, with New York City leading at 279 firms followed by Los Angeles (202) and San Francisco (84).
The Direct-to-Consumer Beauty Brands market map of the United States: what these companies actually do
Breaks down product sub‑categories, showing b2c e‑commerce in 2,346 companies and the dominant revenue model of e‑commerce product sales used by 2,292 firms.
The biggest kinds of Direct-to-Consumer Beauty Brands company, by how many we track.
- B2C E-Commerce2,346 companies · $5.5B raised · 94 hiring
- Consumer Digital2,275 companies · $5.5B raised · 89 hiring
- Internet First Brands1,918 companies · $4.7B raised · 84 hiring
- Digital Skin Care753 companies · $696.7M raised · 31 hiring
- Subscription Commerce118 companies · $1.5B raised · 7 hiring
- Beauty Products Subscription105 companies · $1.5B raised · 5 hiring
- Marketplaces74 companies · $331.9M raised · 2 hiring
- Online Beauty Appliances68 companies · $231.3M raised · 4 hiring
- Enterprise Tech64 companies · $376.6M raised · 5 hiring
- Handicraft E-Commerce49 companies · $100k raised · 1 hiring
- Femtech45 companies · $271.6M raised · 5 hiring
- Customized Products E-Commerce44 companies · $488.6M raised · 3 hiring
Monetization
How Direct-to-Consumer Beauty Brands companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Direct-to-Consumer Beauty Brands in the United States
Counts 175 corporate events over the past two years, including 56 key‑person moves, 35 funding rounds, and 30 mergers and acquisitions.
- M&AFenn Wright has acquired Henry Rose, an independent sales and lettings agency in Ipswich, as part of a wider expansion strategy led by its newly appointed head of estate agency, Ian Fry.2026-04-21
- M&AThe private equity firm recently invested $70 million for a minority stake in sun care brand Vacation, which sources say carried a roughly $210 million valuation.2026-04-09
- M&AOffCourt has joined the portfolio of Alopeke, according to the holding company’s site.2026-04-07
- FundingNopalera, a San Antonio-based beauty and lifestyle brand, has raised $4 million in funding to accelerate its retail expansion and product development.2026-03-29
- M&ASidley is representing Salt & Stone, a Los Angeles-based premium body care brand, in its majority acquisition by global private equity investor Advent.2026-03-24
- M&ASkyline Beauty Group has acquired LilyAna Naturals, with plans to unlock the skincare brand’s next stage of growth through its shared back-office infrastructure and operational expertise.2026-03-17
- FundingFara Homidi – $4M Beauty & Consumer Fara Homidi, a luxury direct-to-consumer beauty brand, has raised $4M in funding according to a recent SEC filing.2026-02-23
- FundingOn Sunday, January 25, the company submitted an emergency motion seeking a loan of more than $1 million to pay critical vendors.2026-02-19
- FundingCeremonia, a Latinx hair care brand, has raised $3.5M in funding according to a recent SEC filing.2026-02-09
- FundingThe capital market infrastructure provider Axiology has received seed financing of EUR 5 million to introduce new tokenized investment services under the EU DLT pilot regime.2026-02-06
Mergers and acquisitions
Deals from the last 24 months where a Direct-to-Consumer Beauty Brands company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| E.l.f. | $355M | Announced | 2026-04-29 | |
| undisclosed | Completed | 2026-04-21 | ||
| undisclosed | Rumored | 2026-04-17 | ||
| $70M | Announced | 2026-04-09 | ||
| Alopeke | undisclosed | Completed | 2026-04-07 | |
| undisclosed | — | 2026-04-07 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events such as leadership changes and product launches.
Isla BeautyLuiza Neves · Appointment → Head of BusinessApr 2026
OlivelaAmanda Willinger · Appointment → President and Chief Operating OfficerMar 2026
Makeup By MarioMelissa Sperau · Appointment → Global PresidentMar 2026
The Barb ShopJustin Sampson · Resignation — was Chief Executive OfficerMar 2026
YSE BeautyDoreen Arbel · Appointment → Chief Executive OfficerMar 2026
VacationCherry Cola Lip Balm (Beauty)Feb 2026
Luminess~40 roles reported · cost reductionOct 2025
Juice Beautyscale undisclosed · business downturnApr 2025
Half of these companies grew revenue faster than -7.6%, half slower.
Who is building Direct-to-Consumer Beauty Brands in the United States
Profiles 1,210 founders and CEOs across 975 firms, noting Harvard University as the most common alma mater (21 alumni) and McKinsey as the top prior employer (5).
Ex-Zotos International, Cosmetic Laboratories, Mana Products. University of Houston 2007, Fairleigh Dickinson University 2010
Next Innovation Plus.
Ex-CEO-Dinner Lab, Hudson's Bay Company · The University of Georgia BA 2007
Ex-Bare Escentuals, Goldman Sachs, Lehman Brothers. Duke University BA, Stanford University Graduate School of Business MBA
Co-Founder Exposition Productions UK, ex-Marula by John Paul Selects, AKHASSA BATH & BEAUTY, Vioclicks. Georgetown University
500 Startups, ex-Founder Groop Swoop. UC Berkeley BSc 2006, UC Davis 2006
Ex-Sigong Tech. Kyung Hee University 2004
Ex-GardaWorld, Goldman Sachs, Co-Founder SchedulingDirect. McGill University BCom
Wonderskin, York University
- flagged as repeat founders9
- no repeat-founder flag1,023
- women626
- men444
Look up the people behind Direct-to-Consumer Beauty Brands companies in the United States
Search founders, executives and operators by company, role and location.
Who funds Direct-to-Consumer Beauty Brands in the United States
Records 538 funding rounds since 2016 from 523 investors, with a typical round size of $2.5 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| L Catterton | 10 | 6 | Dec 2025 |
| Silas Capital | 10 | 5 | Dec 2025 |
| True Beauty Ventures | 8 | 6 | Nov 2023 |
| Sandbridge Capital | 8 | 5 | Oct 2024 |
| Unilever Ventures | 8 | 3 | Sep 2024 |
| Forerunner Ventures | 8 | 2 | Jul 2021 |
| Lerer Hippeau | 7 | 2 | Aug 2020 |
| CircleUp | 7 | 2 | Jan 2022 |
| Goodwater Capital | 6 | 3 | Nov 2021 |
| Fearless Fund | 6 | 2 | Aug 2023 |
The typical round is $2.5M — half were bigger, half smaller.
The biggest Direct-to-Consumer Beauty Brands funding rounds in the United States
Highlights the largest disclosed round—Pharmapacks’ $250 million Series D—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Dmega-round | $250M | Nov 2020 | The Carlyle Group | |
| Series E | $155M | Dec 2020 | Bain Capital, Macquarie Capital | |
| Series B | $150M | Dec 2020 | L Catterton, CircleUp, GGV Capital | |
| Series E | $139.9M | Jan 2022 | Shan Lyn Ma, Mark Clouse, Helena Foulkes +2 more | |
| Series B | $128.1M | Aug 2021 | Cowen | |
| Series C | $122.5M | Jan 2014 | Tiger Global Management, Thrive Capital, Highland Capital Partners +1 more | |
| Series D | $112M | Feb 2018 | ACG, Temasek, Tiger Global Management +1 more | |
| Series A | $105M | Mar 2026 | Asto Consumer Partners, Align Ventures | |
| Series D | $100M | Mar 2019 | Sequoia Capital, Spark Capital, Tiger Global Management +4 more | |
| Series B | $100M | Sep 2015 | ACME, TPG |
77 venture rounds with a disclosed amount in the window.
Series B$15MMay 2026
Series CundisclosedMay 2026
PEundisclosedApr 2026
Series AundisclosedApr 2026
Grant (prize money)undisclosedApr 2026
Series A$105MMar 2026
Direct-to-Consumer Beauty Brands jobs in the United States: who is hiring and what they ask for
Aggregates 1,660 job postings from 128 employers in the last year, with median advertised salary $82 k and top skill demands including Salesforce, Excel, and Python.
Demand
The Skills Employers Ask For
What Direct-to-Consumer Beauty Brands employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- salesforce58▲
- excel40▲
- python36▲
- typescript33▲
- intraoral scanning32▲
- digital dentistry32▲
- dental technology32▲
- digital tools29▲
- crm25▲
- technology25▲
- Manager$108k/yr (n=67)
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- 107
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