Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
direct-to-consumer beauty brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer beauty brands in the United States. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Beauty Brands Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Beauty Brands illustration
MEET THE COMPANIES

Explore the United States’s direct-to-consumer beauty brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Direct-to-Consumer Beauty Brands company highlights in the United States, snapshot 30 August 2026
Company
Harry\'sharrys.com$755.88M431
Pharmapackspharmapacks.com$322.5M984
Glossierglossier.com$266.4M368
Madison Reedmadison-reed.com$253.9M247
Tria Beautytriabeauty.com$227.02M49
Too Facedtoofaced.com$221.38M234
Memeboxmemebox.com$192.73M14
Quipgetquip.com$190.33M55
Fenty Beautyfentybeauty.com11 roles118
Amadaamadawellness.com10 roles
Anastasia Beverly Hillsanastasiabeverlyhills.com10 roles188
E.L.F Cosmeticselfcosmetics.com10 roles339$1.31BFYFY2025 filing
Hattori Hanzo Shearshanzo.com10 roles156
Barrbarr-cosmetics.com8 roles
DIME Beautydimebeautyco.com7 roles50
doTERRAdoterra.com7 roles2,697
Axiologyaxiologybeauty.com
FragranceNet.comfragrancenet.com250
Function of Beautyfunctionofbeauty.com335
GetBevelgetbevel.com
Goopgoop.com210
Hanahana Beautyhanahanabeauty.com6Financial figure available in RadarView in Radar
Innovative skincareisclinical.com233
Ipsyipsy.com300
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Direct-to-Consumer Beauty Brands industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation4.0%

96 of 2,382 tracked companies have open roles.

Funding participation13.5%

322 of 2,382 tracked companies have a recorded round.

Top 3 funding share24.3%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.49M

Midpoint of 426 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 24.3% of disclosed capital, while 86.5% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States direct-to-consumer beauty brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States direct-to-consumer beauty brands
$0$209.38M$418.75M$628.13M$837.51M2016: $265.56M20162017: $200.16M20172018: $669.6M20182019: $385.91M20192020: $734.66M20202021: $544.76M20212022: $589.27M20222023: $194.74M20232024: $163.81M20242025: $115.96M2025
View the numbers
Annual direct-to-consumer beauty brands funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$265.56M14128
2017$200.16M15732
2018$669.6M18440
2019$385.91M20042
2020$734.66M21846
2021$544.76M20448
2022$589.27M12456
2023$194.74M10543
2024$163.81M12220
2025$115.96M818
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Harry\'s13.7%
  • Pharmapacks5.8%
  • Glossier4.8%
  • Other companies75.7%

Funding by stage

538 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel260 48.3%
Series A–B177 32.9%
Series C+ / PE41 7.6%
Grants, debt & other60 11.2%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

PE04/2026
Dossier

Backed by American Pacific Group.

Series A03/2026
Starface World $105M

Backed by Asto Consumer Partners and Align Ventures.

Series A03/2026
Nopalera $4M

Backed by Morgan Stanley and L’ATTITUDE Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C01/2014
Harry\'sharrys.com$122.5M

Backed by Tiger Global Management and Thrive Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 1 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does direct-to-consumer beauty brands compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

114 of the 2,382 companies on this page carry a measured traffic record (4.8%); these are the largest of those, by monthly visits. The median among them is 258,582 visits.

CompanyMonthly visitsAuthorityMobile
Ipsyipsy.com17,815,4695597.8%
Scentbirdscentbird.com16,146,6935997.8%
FragranceNet.comfragrancenet.com13,671,8686583.4%
hersforhers.com7,114,8816592.1%
Maëlysmaelyscosmetics.com4,824,0054399.3%
DermStoredermstore.com3,057,1055382.1%
Dr. Squatch Soap Co.drsquatch.com2,830,5945187%
doTERRAdoterra.com2,649,4866258.7%
IL Makiageilmakiage.com2,511,9195192.5%
E.L.F Cosmeticselfcosmetics.com2,417,9056481.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

55 of these companies (2.3%) publish at least one Android app — 61 apps in all, carrying 5.6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 22022Q4: 12022Q42023Q1: 42023Q1: 02023Q12023Q3: 12023Q3: 12023Q32023Q4: 22023Q4: 12023Q42024Q1: 12024Q1: 02024Q12024Q2: 42024Q2: 22024Q22024Q3: 32024Q3: 22024Q32024Q4: 42024Q4: 12024Q42025Q1: 32025Q1: 42025Q12025Q2: 12025Q2: 02025Q22025Q4: 22025Q4: 62025Q42026Q1: 12026Q1: 72026Q1

Darker bars are new releases, lighter bars apps updated. 61 of 61 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States direct-to-consumer beauty brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce2,346
Consumer digital2,275
Internet first brands1,918
Digital skin care753
Subscription commerce118
Beauty products subscription105
Marketplaces74
Online beauty appliances68
Enterprise tech64
Handicraft e-commerce49
Femtech45
Customized products e-commerce44

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

2346companies
4.0%have hiring activity

94 companies hiring · $5.51B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product2,292
Physical commerce146
E-commerce - service74
Subscription72
Advertising47
Commission on transaction37
Fee-for-service15
Sponsorship3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionshenryrose.com ↗

Fenn Wright has acquired Henry Rose, an independent sales and lettings agency in Ipswich, as part of a wider expansion strategy led by its newly appointed head of estate agency, Ian Fry.

Mergers & acquisitionsvacation.inc ↗

The private equity firm recently invested $70 million for a minority stake in sun care brand Vacation, which sources say carried a roughly $210 million valuation.

Mergers & acquisitionsoffcourt.com ↗

OffCourt has joined the portfolio of Alopeke, according to the holding company’s site.

Funding roundsnopalera.co ↗

Nopalera, a San Antonio-based beauty and lifestyle brand, has raised $4 million in funding to accelerate its retail expansion and product development.

Mergers & acquisitionssaltandstone.com ↗

Sidley is representing Salt & Stone, a Los Angeles-based premium body care brand, in its majority acquisition by global private equity investor Advent.

Mergers & acquisitionslilyananaturals.com ↗

Skyline Beauty Group has acquired LilyAna Naturals, with plans to unlock the skincare brand’s next stage of growth through its shared back-office infrastructure and operational expertise.

Funding roundsfarahomidi.com ↗

Fara Homidi – $4M Beauty & Consumer Fara Homidi, a luxury direct-to-consumer beauty brand, has raised $4M in funding according to a recent SEC filing.

Funding roundspatmcgrath.com ↗

On Sunday, January 25, the company submitted an emergency motion seeking a loan of more than $1 million to pay critical vendors.

Funding roundsceremonia.com ↗

Ceremonia, a Latinx hair care brand, has raised $3.5M in funding according to a recent SEC filing.

Funding roundsaxiologybeauty.com ↗

The capital market infrastructure provider Axiology has received seed financing of EUR 5 million to introduce new tokenized investment services under the EU DLT pilot regime.

Full recorded event mix

Top 10 categories among 175 recorded events in the 24-month window.

Leadership moves
56
Funding rounds
35
Mergers & acquisitions
30
New products
15
Earnings
8
Capital infusions
5
Company announcements
5
Incorporation
4
Layoffs
4
Job creation
4
5 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

26 tracked people moves

Supergoop ↗
Lauren Weinberg

Appointment Chief Marketing Officer

Isla Beauty ↗
Luiza Neves

Appointment Head of Business

Pat McGrath

Resignation Chief Creative Officer

Olivela ↗
Amanda Willinger

Appointment President and Chief Operating Officer

Melissa Sperau

Appointment Global President

Justin Sampson

Resignation Previously Chief Executive Officer

Caroline Baxter

Appointment Chief Executive Officer

YSE Beauty ↗
Doreen Arbel

Appointment Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

Vacation ↗
Cherry Cola Lip Balm

Beauty

agentic‑AI website concierge

Digital Service

grey hair touch-up "mascara"

Hair Care

Shoppable Twitch Livestream

Shoppable Livestream

Contract wins

1 recorded customer wins

Customer: myerBeauty

Workforce actions

3 companies with reported reductions

Glossier ↗

54 rolescost reduction

Luminess ↗

40 rolescost reduction

Scale not stated rolesbusiness downturn

Litigation

3 tracked suits

Company
Relevance Ventures v Nyakio Grieco, thirteen lune

misappropriation of company funds, fraud and breach of fiduciary dutyCivil · Ongoing

Company
lashify v N, A

patent infringementCivil · Verdict

Earnings pulse

Reported company results in the recorded window.

3companies
12period observations
-7.6%median reported growth

Median across 12 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
E.l.f.NATURIUM ↗Announced2026-04-29$355.0M
fenn wrightHenry Rose ↗Completed2026-04-21Not stated in snapshot
Violet Greycos barRumored2026-04-17Not stated in snapshot
vmg partnersVacation ↗Announced2026-04-09$70.0M
AlopekeOffCourt ↗Completed2026-04-07Not stated in snapshot
advent internationalSalt & Stone ↗2026-04-07Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,660 postings in the preceding 12 months. The full 2,962-posting snapshot covers 128 employers.

Expand panel +

Most advertised job titles

Outside Sales Representative154
Mechanic Auto / Diesel / Forklift Technician151
Outside Sales Consultant107
Field Service Technician32
Caregiver / Home Care Aide26
Caregiver Immediate Openings23
2 internship postings

46 tracked postings mention remote work.

The seniority mix

796 postings specify a level.

unspecified
2,166
manager
473
senior
191
lead
58
entry
38
intern
36

Skills employers mention

Top skills across 2,962 tracked postings in the available jobs snapshot.

Salesforce
58
Excel
40
Python
36
Typescript
33
Intraoral Scanning
32
Digital Dentistry
32
Dental Technology
32
Digital Tools
29
Crm
25
Technology
25
ADVERTISED PAY$81.9K/ year

Median across 213 postings with pay data, expressed in USD.

Salary by seniority

manager$108.0K/ year67 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,210 founders and chief executives across 975 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

123 profiles with education records.

Harvard University
21
Harvard Business School
19
Columbia University
12
University of California (Berkeley)
11
Stanford University
11
University of Pennsylvania
11
Massachusetts Institute of Technology
11
Duke University
9

Prior employers

25 profiles with prior-work records.

McKinsey
5
Goldman Sachs
4
Google
3
Boston Consulting Group
3
Bain
3
Microsoft
2
Apple
2
Amazon
2

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the direct-to-consumer beauty brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 the United States demand signals compared with mapped direct-to-consumer beauty brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Layoffs & income shocks ↗Spending Pressure85.022.2+62.8+57.7%
Highways & expressways ↗Connectivity Build-Out45.00.0+45.0+23.5%
Consumer grievances & trust ↗Trust Friction75.044.4+30.6+92.6%
Tourism footfall ↗Demand Driver55.033.3+21.7+35.3%
Airports & air links ↗Connectivity Build-Out15.011.1+3.9+23.9%
Housing & urban expansion ↗Demand Driver55.066.7-11.7+49.2%
Inflation & spending pressure ↗Spending Pressure55.066.7-11.7+18.9%
Rail & metro connectivity ↗Connectivity Build-Out35.066.7-31.7+36.8%
E-commerce & quick delivery ↗Channel Shift55.094.4-39.4+67.2%
Industrial parks & warehousing ↗Investment Build-Out35.094.4-59.4+28.1%
Congestion & traffic friction ↗Access Friction40.0No matching category+2.5%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Maryland186.9

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

Tennessee142.4

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Connecticut141.7

Congestion & traffic friction · Layoffs & income shocks · Consumer grievances & trust

Colorado126.2

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Oregon119.4

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Arizona119.0

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Nebraska117.9

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Delaware111.4

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Arkansas111.2

Layoffs & income shocks · Congestion & traffic friction · Inflation & spending pressure

Wisconsin109.6

Congestion & traffic friction · Highways & expressways · Housing & urban expansion

Indiana105.4

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

North Carolina103.1

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Inside the leading signals

Open any signal for its quarterly history
SPENDING PRESSURELayoffs & income shocks+62.8percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

24.69mentions per 10,000 articles+57.7%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Internet First Brands1,918
  • Marketplaces74

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

091827362024Q3: 152024Q32024Q4: 142024Q42025Q1: 132025Q12025Q2: 192025Q22025Q3: 242025Q32025Q4: 312025Q42026Q1: 192026Q12026Q2: 242026Q2
View quarterly signal counts
Layoffs & income shocks in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3269215.79
2024Q4265714.98
2025Q1345713.81
2025Q2305519.17
2025Q3668724.54
2025Q4376131.16
2026Q1284319.69
2026Q2188524.49

Where this signal concentrates in the comparison geography

Tennessee44.9 / 10,000
Arkansas41.1 / 10,000
Iowa26.8 / 10,000
CONNECTIVITY BUILD-OUTHighways & expressways+45.0percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

6.8mentions per 10,000 articles+23.5%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Marketplaces74

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

024792024Q3: 62024Q32024Q4: 62024Q42025Q1: 42025Q12025Q2: 52025Q22025Q3: 72025Q32025Q4: 52025Q42026Q1: 62026Q12026Q2: 72026Q2
View quarterly signal counts
Highways & expressways in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q310876.38
2024Q410716.04
2025Q110904.36
2025Q29235.79
2025Q319857.28
2025Q46315.23
2026Q19656.68
2026Q25977.76

Where this signal concentrates in the comparison geography

Nebraska31.2 / 10,000
Delaware16.1 / 10,000
Colorado15.9 / 10,000
TRUST FRICTIONConsumer grievances & trust+30.6percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

6.39mentions per 10,000 articles+92.6%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Consumer Digital2,275

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

03710142024Q3: 42024Q32024Q4: 32024Q42025Q1: 22025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 52025Q42026Q1: 122026Q12026Q2: 62026Q2
View quarterly signal counts
Consumer grievances & trust in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q37004.11
2024Q45753.24
2025Q16742.69
2025Q25663.55
2025Q310583.88
2025Q46365.27
2026Q1174012.05
2026Q24966.44

Where this signal concentrates in the comparison geography

Connecticut15.8 / 10,000
Maryland12.9 / 10,000
Iowa10.8 / 10,000
DEMAND DRIVERTourism footfall+21.7percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

6.68mentions per 10,000 articles+35.3%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Internet First Brands1,918
  • Beauty Products Subscription105
  • Online Beauty Appliances68
  • Handicraft E-Commerce49

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0257102024Q3: 52024Q32024Q4: 42024Q42025Q1: 32025Q12025Q2: 62025Q22025Q3: 62025Q32025Q4: 72025Q42026Q1: 52026Q12026Q2: 82026Q2
View quarterly signal counts
Tourism footfall in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q38895.22
2024Q48844.98
2025Q19303.72
2025Q210396.52
2025Q318016.61
2025Q49347.74
2026Q17225.0
2026Q26508.44

Where this signal concentrates in the comparison geography

Oregon18.0 / 10,000
Delaware14.1 / 10,000
Kentucky14.0 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links+3.9percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

0.86mentions per 10,000 articles+23.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Beauty Products Subscription105
  • Online Beauty Appliances68

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 02026Q12026Q2: 02026Q2
View quarterly signal counts
Airports & air links in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31060.62
2024Q41090.61
2025Q11500.6
2025Q21621.02
2025Q32020.74
2025Q41321.09
2026Q11220.85
2026Q2740.96

Where this signal concentrates in the comparison geography

North Carolina1.5 / 10,000
DEMAND DRIVERHousing & urban expansion-11.7percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

5.09mentions per 10,000 articles+49.2%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce2,346
  • Marketplaces74

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

023562024Q3: 32024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 52026Q12026Q2: 42026Q2
View quarterly signal counts
Housing & urban expansion in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q35133.01
2024Q45573.14
2025Q17523.01
2025Q27594.76
2025Q313454.94
2025Q46815.64
2026Q17455.16
2026Q23544.6

Where this signal concentrates in the comparison geography

Wisconsin13.4 / 10,000
Nevada9.2 / 10,000
South Carolina8.5 / 10,000
SPENDING PRESSUREInflation & spending pressure-11.7percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

34.66mentions per 10,000 articles+18.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce2,346
  • Marketplaces74

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0142943572024Q3: 272024Q32024Q4: 242024Q42025Q1: 212025Q12025Q2: 482025Q22025Q3: 292025Q32025Q4: 492025Q42026Q1: 302026Q12026Q2: 362026Q2
View quarterly signal counts
Inflation & spending pressure in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3466827.39
2024Q4428324.15
2025Q1536921.46
2025Q2775748.67
2025Q3807429.63
2025Q4601249.81
2026Q1442130.63
2026Q2279136.26

Where this signal concentrates in the comparison geography

Tennessee62.2 / 10,000
Arizona29.2 / 10,000
Utah24.6 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-31.7percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

1.63mentions per 10,000 articles+36.8%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce2,346
  • Marketplaces74

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011222024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
Rail & metro connectivity in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32211.3
2024Q41851.04
2025Q12791.11
2025Q22181.37
2025Q34911.8
2025Q41831.52
2026Q12021.4
2026Q21261.64

Where this signal concentrates in the comparison geography

Arizona3.6 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-39.4percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

1.74mentions per 10,000 articles+67.2%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce2,346
  • Handicraft E-Commerce49
  • Customized Products E-Commerce44

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011232024Q3: 02024Q32024Q4: 12024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
E-commerce & quick delivery in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31600.94
2024Q42351.33
2025Q11830.73
2025Q22121.33
2025Q34391.61
2025Q42942.44
2026Q12281.58
2026Q21111.44

Where this signal concentrates in the comparison geography

Delaware4.7 / 10,000
Arizona4.0 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-59.4percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

2.18mentions per 10,000 articles+28.1%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce2,346
  • Handicraft E-Commerce49
  • Customized Products E-Commerce44

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012332024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 22026Q12026Q2: 22026Q2
View quarterly signal counts
Industrial parks & warehousing in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32911.71
2024Q42911.64
2025Q14301.72
2025Q22781.74
2025Q34571.68
2025Q42942.44
2026Q14242.94
2026Q21662.16

Where this signal concentrates in the comparison geography

Arizona5.2 / 10,000
Indiana4.5 / 10,000
South Carolina3.8 / 10,000
ACCESS FRICTIONCongestion & traffic frictionsupply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

17.49mentions per 10,000 articles+2.5%share change vs prior year

Mapped direct-to-consumer beauty brands categories

This signal has no matching category in the page’s direct-to-consumer beauty brands market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 162024Q32024Q4: 202024Q42025Q1: 142025Q12025Q2: 182025Q22025Q3: 172025Q32025Q4: 202025Q42026Q1: 122026Q12026Q2: 222026Q2
View quarterly signal counts
Congestion & traffic friction in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3279016.37
2024Q4369720.85
2025Q1356214.23
2025Q2288118.08
2025Q3470517.27
2025Q4243320.16
2026Q1186012.88
2026Q2175122.75

Where this signal concentrates in the comparison geography

Maryland117.7 / 10,000
Connecticut59.8 / 10,000
Colorado53.2 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States direct-to-consumer beauty brands coverage

Expand panel +
RESEARCH CONTEXT · 2019

Uniform Pricing in U.S. Retail Chains*

The Quarterly Journal of Economics

391 citations in the snapshot

RESEARCH CONTEXT · 2018

The Unequal Gains from Product Innovations: Evidence from the U.S. Retail Sector*

The Quarterly Journal of Economics

241 citations in the snapshot

RESEARCH CONTEXT · 2017

The Next-Generation U.S. Retail Electricity Market with Customers and Prosumers—A Bibliographical Survey

Energies

81 citations in the snapshot

RESEARCH CONTEXT · 2020

The Pass-Through of Minimum Wages into U.S. Retail Prices: Evidence from Supermarket Scanner Data

The Review of Economics and Statistics

71 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
patent infringement394241923.3%
cyber liability254251152.2%
privacy policies20724963.0%
arbitration clause17022852.3%
ip litigation54772836.3%
antitrust investigations63587799.5%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
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Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Beauty Brands in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon