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Radar · Consumer in Wisconsin

Best Consumer Companies in Wisconsin, United States

The 279 best Consumer companies in Wisconsin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Frontdesk.

279companies tracked
$160.7Mdisclosed funding
0unicorns
38have raised

Ranked: Best Consumer companies in Wisconsin

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityPatents & IP focusRecent signals
1Frontdesk
Online platform to book managed vacation rentals
$35M36 mo ago175—————
2Rentable
Online home rental listing platform to book apartments
$34M58 mo ago82Alec Slocum
Co-Founder & CEO
WebflowAmazon Web ServicesTypekit+16Top 500k——
3Bag Borrow Or Steal
Rent or Buy Designer Handbags and Accessories
$29M153 mo ago11Gregory Pippo
Co-Founder
Cart FunctionalityPHPJava+23Top 500k——
4Lake Country DockHounds
Operator of a professional baseball team providing sporting and entertainment events
62Growth top 35%Tech top 39%Funding top 41%Talent bottom 45%
All 5 signals ▾
Growthtop 35%
Techtop 39%
Fundingtop 41%
Talentbottom 45%
Globalbottom 25%
Growth: Fresh capital in last 24 mo
Tech: 46 technologies across 4/8 capability areas · Cloud: Cloudflare
rank vs industry peers · Fliar Intelligence Index 62/100
$7M6 mo ago—Lisa Kelenic
Owner & Managing Partner
Cart FunctionalityWooCommerceWordPress+39Top 5M—9 partnerships
5Wantable
Curated market place offering assortment of women's make up, fashion accessories and intimate apparels.
$7M97 mo ago336
336 → 183 (-46%)
Jalem Getz
Founder & CEO
Cart FunctionalitySentryZendesk+41Top 500k5 patents
AI-driven personalized fashion style recommendation and delivery system
1 expansion
6RoofMarketplace.com
Provider of a platform streamlining roofing claims for involved parties
$6M14 mo ago37Dave Kish
Co-Founder
————
7Aryv
Online platform offering taxi-hailing services for medical transportation and senior living
$6M65 mo ago80Mark Carmichael
CEO
TypeScriptFirebaseAngular Material+11Top 5M——
8LUM
Music streaming and fan engagement platform for indie artists
$5M69 mo ago34—————
9GotChosen
Platform connecting influencers and brands for collaborations and hashtag contests
$5M116 mo ago11Oz Silva
Founder & CEO
TypeScriptNode.jsZone.js+21Top 5M——
10Murfie
Cloud service for true media ownership, collection, streaming, and storage
$4M108 mo ago4—————
11TrafficCast
Large scale traffic data analytics for navigation
$4M220 mo ago39———7 patents
Real-time traffic data collection, analysis, and management network systems for road transportation.
—
12Songmaster Studios Education
SaaS-based platform providing music lessons
$3M216 mo ago—Tim Gilbert
Founder
————
13even
Empowering artists & fans to invest in each other.
$2M40 mo ago12—TurbopackSentryNode.js+17Top 5M——
14Rent College Pads
Streamlining student housing search with innovative off-campus solutions
$2M114 mo ago19—SentryGoogle MapsElement UI+27Top 1M—1 partnership · 1 expansion
15Spin
Online platform offering virtual closet
$2M73 mo ago4Douglas Hof
Co-Founder & Creative Director
————
16Fishidy
Geo-map based social community platform for fishers
$2M144 mo ago3Brian Jensen
Founder & CEO
TypeScriptMapbox GL JSZone.js+10Top 5M——
17Spotz
Provider of a task management platform
$1M12 mo ago10—HubSpot CMS HubTailwind CSSEnvoy+24Top 50M—1 expansion
18CODAworx
Online professional network platform for artists
$950K155 mo ago19—TypeScriptNode.jsZone.js+19Top 10M——
19ComicWonder
Geek culture news, reviews, and deep dives into tech and entertainment
$750K220 mo ago—Kelly Fitzsimmons
Co-Founder & CEO
————
20WeMontage
Custom photo collages and removable wallpapers provider
$715K136 mo ago2James Oliver
Founder & CEO
————
21Nextt
Group Networking for close friends
$700K156 mo ago—Emmanuel Buah
Co-Founder & CTO
————
22Ride Spot
App-based platform offering navigation an activity recording for bicycle riders
$550K125 mo ago2—————
23Gogymdandy
GymDandy is an athletic space management and scheduling platform that offers space reservations.
$531K101 mo ago—Nicholas Kartos
Co-Founder & CEO
————
24CarCareKiosk
Free car repair how-to videos from expert mechanics
$520K165 mo ago7—PHPBootstrapNginx+13Top 50k——
25The 3rd Element
Sports coaching and accountability solutions provider
$400K101 mo ago—David Radosevich
Co-Founder
————
26Cover5
Online fantasy sports platform
$325K139 mo ago2Scott Schmidt
Founder
————
27WodBottom
Internet first brand offering multi-category fashion products
$282K73 mo ago4Than Ruyle
Co-Founder & CEO
————
28Open Homes Realty
Online brokerage firm for real estate sellers
$280K145 mo ago2Kelda Roys
Founder & CEO
————
29bLinkup
Social platform provider for connecting and meeting friends
$200K76 mo ago5Will Bott
Founder & CEO
————
30CarePool
Software platform for transportation service providers
$150K84 mo ago25Josh Massey
Founder & CEO
WordPressMySQLPHP+19Top 10M——
31ByUS Media
Provider of sports services
$100K39 mo ago—Chris Borland
Co-Founder
————
32Exit 7C
Online platform to book on-demand fuel ordering platform
$100K96 mo ago17Blessing Egbon
CEO
——5 patents
Patents concentrated in health & consumer products
—

Top 12 Consumer companies in Wisconsin

#1
Series A · Oconomowoc, Wisconsin · founded 2022
$7.2Mraised
▾

Operator of a professional baseball team providing sporting and entertainment events. The organization offers seasonal games and related activities. It also hosts community events and provides fundraising opportunities for non-profit organizations through ticket sales. The team maintains a roster of players and offers merchandise.

Fliar Intelligence Index™ 62how this company ranks against its industry peers
Growth
top 35%
Tech
top 39%
Funding
top 41%
Talent
bottom 45%
Global
bottom 25%
Growth: Fresh capital in last 24 mo
Tech: 46 technologies across 4/8 capability areas · Cloud: Cloudflare · Security: Cloudflare Bot Management, Http/3
Funding: Raised $7.2M across 1 rounds · 1 rounds over 1 yrs (1.0/yr) · Last round Series A (Nov 2025)
Audience (LinkedIn): 2k LinkedIn followers — 5.7% of this cohort's audience
Activity (LinkedIn): 9 partnerships (incl. Sky High Marketing) announced in 12 mo
Funding rounds
  • Nov 2025Series A$7.2M
Founders & team
Lisa KelenicOwner & Managing Partner
Tech stack
CloudflareCloudflare Bot ManagementCloudflare Browser InsightsCore-JsDatatablesElementor
#2
Series A · Whitewater, Wisconsin · founded 2011 · 37 employees
$6.3Mraised
▾

Provider of a platform streamlining roofing claims for involved parties. The platform connects insurance carriers, contractors, and homeowners, facilitating clarity and trust throughout the process. It offers a system for submitting bids and tracking progress. The platform aims to remove complexities associated with scoping, pricing, and managing contractor communication.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 9.9% of this cohort's audience
Funding rounds
  • Apr 2025Series A$7.6M
  • Dec 2023Series A$5M
  • Jun 2021Seed$1.1M
  • Dec 2013Seed$200K
Founders & team
Dave KishCo-FounderWill BazeleyCo-Founder
Investors
Rock River Capital, Sandalphon Capital, Wisconsin Super Angel Fund, State Auto Labs
Tech stack
WordpressMysqlPhpGoogle CloudJetpackGutenberg
#3
Seed · Madison, Wisconsin · founded 2020 · 10 employees
$1.4Mraised
▾

Operator of a community-centered online platform, a 2-sided marketplace intended to modernize the community rental experience. The company's platform facilitates organizations, municipalities, and small businesses can manage, promote, and communicate their available spaces for the public to find rent, enabling communities and organizations to maximize venue resources.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 901 LinkedIn followers — 2.9% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Jun 2025Seed$1.4M
Tech stack
CdnjsCloudflareCloudflare Bot ManagementCore-JsDetectifyFacebook Pixel
#4
Series B · Milwaukee, Wisconsin · founded 2018 · 175 employees
$35.1Mraised
▾

Online platform to book managed vacation rentals. The platform provides solutions for business & leisure travelers to book managed short-term rentals. The platform leases apartments from property owners and manages the properties to offer a standardized experience to sub-lets to travelers via its online platform. The platform enables users to search, compare and book vacation rentals after providing relevant details.

Funding rounds
  • Jun 2023Series B$4.8M
  • Sep 2022Series B$13M
  • Aug 2021Series A$7M
  • Apr 2020Conventional Debt—
Investors
JetBlue Technology Ventures, Veritasinnovation, Motivate Venture Capital, Stormbreaker, La Macchia Group, Sand Hill Angels
#5
Series B · Madison, Wisconsin · founded 2011 · 82 employees
$33.8Mraised
▾

Online home rental listing platform to book apartments. It facilitates users to search for a pet-friendly apartment, provides accurate listing prices, a rent calculator, verified apartments, property advertising, subleasing, and more. The mobile app is available for download on android and iOS devices.

Funding rounds
  • Aug 2021Series B$22.5M
  • Oct 2019Series A—
  • May 2019Series A$3.6M
  • Sep 2016Series A$5M
Founders & team
Alec SlocumCo-Founder & CEOAdam OlienCo-Founder & CTO
Investors
Gener8tor, Susquehanna Growth Equity, 4490 Ventures, Flyover Capital, Lakewest Venture Partners, American Family Ventures
Tech stack
AhoyAmazon SesAmazon Web ServicesAmpGoogle AnalyticsGoogle Workspace
#6
Series C · Middleton, Wisconsin · founded 2004 · 11 employees
$29.1Mraised
▾

Bag Borrow or Steal is a marketplace for women to borrow, buy or sell fashion products from their closet. They can find bags, shoes and dressing accessories on the platform. The company takes care of dry cleaning and shipping. For customers interested in selling their items, company has consignment as well as outright buying model.

Funding rounds
  • Aug 2013Series C$1.8M
  • Aug 2011Conventional Debt$3.4M
  • Jul 2011Series C$4M
  • Oct 2010Conventional Debt$1M
Founders & team
Gregory PippoCo-Founder
Investors
Madrona, Impact Venture Partners, Steelpoint Capital, TimesArrow
Tech stack
Amazon AlbAmazon Web ServicesAnimate.CssApache Http ServerAwinCakephp
#7
Seed · Milwaukee, Wisconsin · founded 2022 · 12 employees
$2.3Mraised
▾

Operator of a publishing platform intended to empower music artists to sell their music first and stream second. The company specializes in the online sale of artists' work at the rates set by supporters, artists set their price and quantity, and get paid instantly after each sale, giving users first access to their favorite artist's music, content, tour tickets, merchandise, and more, enabling fans and artists to invest and support each other.

Investors
CSA Partners, Gener8tor, Daniel Rotman, Adie Akuffo-Afful, Gaingels, VC 414
Tech stack
Apple Sign-InCloudflareCloudflare Bot ManagementCore-JsFacebook PixelFramer Sites
#8
Series A · Janesville, Wisconsin · founded 2013 · 80 employees
$6.3Mraised
▾

Online platform offering taxi-hailing services for medical transportation and senior living. The platform enables users to find and book their rides for emergency needs, hospital checkups, etc. It offers features like online payments, live vehicle tracking, assisted services, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 121 LinkedIn followers
Hiring: 1 hiring post in 12 mo (public)
Funding rounds
  • Dec 2020Series A$5.8M
  • Jun 2020Seed$500K
Founders & team
Mark CarmichaelCEO
Investors
TitletownTech
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAngularAngular MaterialAngularjs
#9
Series D · Milwaukee, Wisconsin · founded 2012 · 336 employees
$6.6Mraised
▾

Wantable is a marketplace focused on offering curated assortments of women's makeup and jewelry to customers. Wantable sends customers trending boutique, specialty and premium products after conducting a 32 questions quiz to understand the taste of the customer. An assortment of 4-5 products is then sent to the customers which they can return if they don't like. The customers pay only for the products they like. However they have to pay a fixed consulting fee for some specific assortment of products. Top brands like Kiby's, ncLA, and Vincent Longo, along with boutique brands like (PLA) Beauty, Liberty Republic, and Soxxy have partnered with Wantable.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 39.6% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • May 2018Series D$1.4M
  • Dec 2016Series C$814K
  • Mar 2016Series B$2M
  • Aug 2014Series A$1.5M
Founders & team
Jalem GetzFounder & CEO
Investors
Northwestern Mutual, BrightStar Wisconsin Foundation
Tech stack
AccessibeAlexa Certified Site MetricsApple Icloud MailApple PayAttentiveBackbone.Js
#10
Deadpooled · Madison, Wisconsin · founded 2018 · 34 employees
$5.2Mraised
▾

LUM is a music streaming and fan engagement platform for indie artists. It enables indie artists to create their profile and upload their music on the platform. Also enables listeners to stream music of indie artists. Also provides various services such as audio file hosting & streaming, artist collaboration, and brand promotion, and more to artists. Claims to develop a mobile app which is in beta state.

Investors
Lakeba, WARF, Gbeta, Running M Capital, Alumni Ventures
#11
Series A · Winter, Wisconsin · founded 2011 · 11 employees
$5.1Mraised
▾

Platform connecting influencers and brands for collaborations and hashtag contests. It offers a marketplace where influencers can connect with brands for collaborations and advertising opportunities. The platform facilitates hashtag contests and provides trending hashtags to enhance visibility. It includes features such as login, a competition area, top ranking hashtag contests, and a collab marketplace. The platform aims to help influencers monetize their content and brands to reach a wider audience through influencer marketing. It provides resources like tutorials, a FAQ section, and a help center. The platform operates under specific terms of service, privacy policy, community guidelines, and monetization terms. It is a B2C tech company, offering a SaaS platform for influencer marketing and social media engagement.

Funding rounds
  • Oct 2016Series A$60K
  • Jun 2016Series A$5M
Founders & team
Oz SilvaFounder & CEO
Tech stack
TypescriptNode.JsAmazon Web ServicesAngularExpressCloudflare
#12
Seed · Madison, Wisconsin · founded 2010 · 4 employees
$3.8Mraised
▾

Cloud service for true media ownership, collection, streaming, and storage. It offers a unique "Collection to Cloud" service, enabling users to manage and access their music. The platform provides options for storage and access, allowing users to stream music in various file formats. It offers a cost estimator for service, storage, and bandwidth, promoting transparency in pricing. The service focuses on providing users with control and ownership of their media through cloud-based solutions. It is a subscription based service. The platform supports login and account management. It is a B2C tech company.

Funding rounds
  • Jun 2017Seed$660K
  • Jan 2015Seed$876.1K
  • Jan 2014Seed$890K
  • Jan 2012Seed$1.4M
Investors
Techstars, WISC Partners, Right Side Capital Management
Tech stack
UbuntuYoutubeBootstrapNginxJsdelivrJquery Cdn

Funding & investor landscape

$160.7Mtotal disclosed funding
36companies funded
72disclosed rounds
0rounds last 90 days
Most active investors
Gbeta7 rounds
Gener8tor5 rounds
Wisconsin Super Angel Fund4 rounds
BrightStar Wisconsin Foundation3 rounds
Rock River Capital3 rounds
WAFTT3 rounds
Phenomenelle Angels Fund2 rounds
Right Side Capital Management2 rounds
Stadia Ventures2 rounds
4490 Ventures1 rounds

Notable founders

Lisa Kelenic
Owner & Managing Partner · Lake Country DockHounds
Dave Kish
Co-Founder · RoofMarketplace.com
Will Bazeley
Co-Founder · RoofMarketplace.com
Alec Slocum
Co-Founder & CEO · Rentable
Adam Olien
Co-Founder & CTO · Rentable
Gregory Pippo
Co-Founder · Bag Borrow Or Steal
Mark Carmichael
CEO · Aryv
Jalem Getz
Founder & CEO · Wantable
Oz Silva
Founder & CEO · GotChosen
Tim Gilbert
Founder · Songmaster Studios Education
Douglas Hof
Co-Founder & Creative Director · Spin
Brian Jensen
Founder & CEO · Fishidy
Prism market signals · United States · country-scoped Prism corpus, 18,357,142 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer companies are there in Wisconsin, United States?
Radar tracks 279 indexable Consumer companies headquartered in Wisconsin, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Wisconsin, United States?
The Consumer companies in Wisconsin, United States on this list have raised a combined $160.7M in disclosed equity funding across 36 funded companies.
Which is the highest-funded Consumer company in Wisconsin, United States?
Frontdesk is the highest-funded Consumer company in Wisconsin, United States, with $35.1M in disclosed equity funding.
How many Consumer companies in Wisconsin, United States are funded?
36 of the 279 Consumer companies in Wisconsin, United States on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Wisconsin, United States?
None of the Consumer companies in Wisconsin, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Wisconsin, United States Consumer companies?
The most active investors in Wisconsin, United States Consumer companies on this list include Gbeta, Gener8tor, Wisconsin Super Angel Fund, BrightStar Wisconsin Foundation, Rock River Capital.
Sweetie IyerMarkets & Momentum

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