Radar › Companies › Consumer Goods · Wisconsin
Radar · Consumer Goods in Wisconsin

Best Consumer Goods Companies in Wisconsin, United States

The 351 best Consumer Goods companies in Wisconsin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Stella & Chewy's.

351companies tracked
$221.9Mdisclosed funding
0unicorns
27have raised

Ranked: Best Consumer Goods companies in Wisconsin

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityPatents & IP focusRecent signals
1Stella & Chewy's
Brand of pet food products
$150M14 mo ago334
334 → 376 (+13%)
—Cart FunctionalityShopifySentry+33Top 1M—1 award
2Organic Valley
Multi-category dairy products brand
$25M13 mo ago928George Siemon
CEO
SanityTurbopackApple iCloud Mail+24Top 1M——
3Allen Edmonds
Luxury footwear brand for men
$20M—669Malcolm Robinson
CEO & President
————
4SacoFoods
Family-owned food company providing unique, high-quality baking and cooking ingredients
$6M91 mo ago25Tom Walzer
CEO
WordPressMySQLPHP+21Top 10M——
5Jackson's
Brand of chips
$4M96 mo ago7Megan Reamer
Co-Founder
———2 awards
6Calypso
Brand of juices
$4M225 mo ago65—WordPressApple iCloud MailMicrosoft 365+30Top 5M5 patents
AI model robustness testing and adversarial vulnerability assessment tools
1 expansion
7Novica.com
Online marketplace for handmade works of local artists
$3M276 mo ago39Roberto Milk
Co-Founder & CMO
Amazon WebstoreCart FunctionalityFacebook Login+37Top 500k——
8Marathon Machines
Manufacturer of tableware
$3M66 mo ago—Glenn Reid
Founder & CEO
————
9Rebel Green
Brand of cleaning products
$1M71 mo ago—Melina Marcus
Co-Founder
Cart FunctionalityShopifySentry+22Top 10M——
10Door County Brewing
Brand of beers
$1M111 mo ago4—Squarespace CommerceSquarespaceTypeScript+13Top 10M——
11Simply Incredible Foods
Cranberry ingredients processing company
$1M151 mo ago10Chris Sohns
CEO
————
12Evolve Brands
Brand of organic snacks
$871K51 mo ago21—————
13Central Standard
Milwaukee distillery crafting award-winning spirits, cocktails, and experiences with local pride
$755K92 mo ago46Evan Hughes
Co-Founder
WordPressMySQLPHP+34Top 5M—1 launch · 1 award
14Xena Workwear
Manufacturer of safety boots and work wear for women
$700K82 mo ago7Anastasia Kraft
Founder & CEO
Cart FunctionalityShopifyGlopal+33Top 5M—1 partnership
15Earth Rider
Twin Ports brewery crafting bold, flavorful beer rooted in community spirit
$600K111 mo ago12—WordPress Block EditorWordPressMySQL+23Top 10M——
16Crave Brothers Farmstead Cheese
Brand of cheese
$506K195 mo ago——Wix eCommerceWixSentry+12Top 50M——
17Global Youth Leadership Institute
Operator of a platform providing resources for youth leadership development
$390K189 mo ago——————
18Delta Beer Lab
Craft brewery and community social hub supporting local nonprofits
$342K96 mo ago—Michelle Riehn
Owner
Cart FunctionalitySquarespace CommerceSquarespace+14Top 10M——
19Fisher King Winery
Wine brand
$189K95 mo ago—Alwyn Fitzgerald
Founder & President
————
20Marieke Gouda
Manufacturer of farmstead Gouda cheese using traditional Dutch cheese-making techniques
$135K169 mo ago—Marieke Penterman
Owner
SentryTypeScriptGraphQL+20Top 10M——
21American Provenance
Handcrafted personal care products with natural ingredients, cruelty-free, and environmentally friendly
$75K77 mo ago9—Cart FunctionalitySquarespace CommerceSquarespace+9Top 50M——

Top 12 Consumer Goods companies in Wisconsin

#1
Funding Raised · Milwaukee, Wisconsin · founded 2003 · 334 employees
$150Mraised
▾

Brand of pet food products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 50k LinkedIn followers — 17.2% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Mar 2025Conventional Debt$75M
  • Dec 2023Conventional Debt$75M
  • 2013PE—
Investors
Stripes, CIT, Slrcreditsolutions, Matrix Partners, Doornink Investments, Convergent Capital
Tech stack
Alpine.JsCloudflareCloudflare Bot ManagementCore-JsElasticpressElasticsearch
#2
Funding Raised · La Farge, Wisconsin · founded 1988 · 928 employees
$25.1Mraised
▾

Multi-category dairy products brand

Funding rounds
  • Apr 2025Grant (prize money)$25.1M
Founders & team
George SiemonCEO
Investors
United States Department of Agriculture, Kachuwa Impact Fund
Tech stack
Adobe Audience ManagerAdobe Experience Platform LaunchAmazon CloudfrontAmazon Web ServicesApple Icloud MailAws Certificate Manager
#3
Acquired · Port Washington, Wisconsin · founded 1922 · 669 employees
$19.5Mraised
▾

Luxury footwear brand for men

Founders & team
Malcolm RobinsonCEO & President
#4
Acquired · Middleton, Wisconsin · founded 1973 · 25 employees
$6Mraised
▾

Family-owned food company providing unique, high-quality baking and cooking ingredients. They specialize in providing innovative products for home cooks, offering a range of items designed to enhance baking and cooking experiences. Their offerings include cultured buttermilk blend, premium cocoa, real semi-sweet chocolate chunks, and chocolate coatings for fruits. They focus on delivering quality ingredients that meet the needs of consumers. They are committed to quality, community, and environmental stewardship, ensuring their products and practices reflect these values. They cater to both B2B and B2C markets, providing essential ingredients for various culinary applications.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 749 LinkedIn followers
Activity: 1 product launches announced in 12 mo
Founders & team
Tom WalzerCEO
Investors
SeaView Group, DOM Capital Group
Tech stack
Apache Http ServerAudioeyeBootstrapCdnjsChart.JsCloudflare
#5
Seed · Milwaukee, Wisconsin · founded 2015
$2.7Mraised
▾

Manufacturer of tableware

Funding rounds
  • Dec 2020Seed$2.7M
Founders & team
Glenn ReidFounder & CEO
#6
Seed · Muskego, Wisconsin · founded 2013 · 7 employees
$4.2Mraised
▾

Brand of chips

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Activity: 2 awards announced in 12 mo
Funding rounds
  • Jun 2018Seed$1.2M
  • 2017Seed$3M
Founders & team
Megan ReamerCo-FounderJames MarinoPresident and CEO
Investors
Rocana Ventures, LFE Capital, TERRA
#7
Deadpooled · Jackson, Wisconsin · founded 2018 · 21 employees
$870.9Kraised
▾

Brand of organic snacks. It other products include ragi, oats chips, baked bhakarwadi, roasted peanuts, kala chana bhujia, paan shot, multigrain bhujia, sandwich papdi, carrot chips masala, and soya sticks. Also its snacks made with a combination of premium nuts, naturally sweet dried fruits, cacao dark chocolate, oats flour, urad dal flour, rice flour, starch, rice bran oil, salt, spices, and other natural components.

Funding rounds
  • Mar 2022Seed$112K
  • Feb 2020Seed$758.9K
#8
Acquired · Milwaukee, Wisconsin · founded 1981 · 65 employees
$3.6Mraised
▾

Brand of juices

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Aug 2007Series A$3.6M
Investors
Smedvig Capital
Tech stack
Apple Icloud MailCloudflareCloudflare Bot ManagementComplianzCore-JsElementor
#9
Series A · Green Bay, Wisconsin · founded 1999 · 39 employees
$3Mraised
▾

Operator of an e-commerce marketplace intended to connect artisans to socially conscious customers. The company's e-commerce marketplace provides accessories such as shawls, winter sets, wallets, hats, gloves, scarves, cufflinks, walking sticks, keychains, and travel accessories, enabling customers to buy handmade products and experience the joy of assisting to nurture and elevate the craft of global artisans.

Founders & team
Roberto MilkCo-Founder & CMO
Investors
IFC, Grassroots Business Fund
Tech stack
Amazon AdvertisingAmazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAmazon Webstore
#10
Funding Raised · Mequon, Wisconsin · founded 2008
$1Mraised
▾

Brand of cleaning products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 627 LinkedIn followers
Funding rounds
  • Jul 2020Conventional Debt$1M
Founders & team
Melina MarcusCo-FounderAli FlorsheimCo-Founder
Investors
North Mill Capital
Tech stack
Amazon PayAmerican ExpressApple PayCart FunctionalityCloudflareCore-Js
#11
Funding Raised · Baileys Harbor, Wisconsin · founded 2012 · 4 employees
$1Mraised
▾

Brand of beers

Funding rounds
  • Mar 2017Conventional Debt$1M
Tech stack
AngularCore-JsGodaddyGoogle AnalyticsGoogle Font ApiGoogle Workspace
#12
Seed · Milwaukee, Wisconsin · founded 2019 · 7 employees
$700Kraised
▾

Operator of fashionable work boots and apparel platform intended to help women feel confident in workwear. The company's boots are based on stylish steel toes shoes that can be ordered online, each model is impact, compression, slip, chemical, and oil-resistant featuring a lightweight design specifically made to fit a woman's foot, enabling women working in the industrial sector to get access to stylish, comfortable and responsibly-made safety attire.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 2.7% of this cohort's audience
Activity: 1 partnerships (incl. Reinvented Magazine, Beauty and the Bolt, and Brevard Zoo) announced in 12 mo
Funding rounds
  • Aug 2019Seed$700K
Founders & team
Anastasia KraftFounder & CEO
Investors
Comeback Capital, HG Ventures, Starting Line, Gbeta, Piquette Partners
Tech stack
Apple Icloud MailApple PayBabelBackbone.JsCart FunctionalityCloudflare

Funding & investor landscape

$221.9Mtotal disclosed funding
24companies funded
27disclosed rounds
0rounds last 90 days
Most active investors
Gener8tor5 rounds
Madworks5 rounds
United States Department of Agriculture3 rounds
Convergent Capital2 rounds
Gbeta2 rounds
321 Ridgeland Ventures1 rounds
AEA Investors1 rounds
Alestra1 rounds
Allegro Investment Fund1 rounds
Arch Grants1 rounds

Notable founders

George Siemon
CEO · Organic Valley
Malcolm Robinson
CEO & President · Allen Edmonds
Tom Walzer
CEO · SacoFoods
Glenn Reid
Founder & CEO · Marathon Machines
Megan Reamer
Co-Founder · Jackson's
James Marino
President and CEO · Jackson's
Roberto Milk
Co-Founder & CMO · Novica.com
Melina Marcus
Co-Founder · Rebel Green
Ali Florsheim
Co-Founder · Rebel Green
Anastasia Kraft
Founder & CEO · Xena Workwear
Evan Hughes
Co-Founder · Central Standard
Pat Mcquillan
Co-Founder/President · Central Standard
Prism market signals · United States · country-scoped Prism corpus, 18,536,064 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in Wisconsin, United States?
Radar tracks 351 indexable Consumer Goods companies headquartered in Wisconsin, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Wisconsin, United States?
The Consumer Goods companies in Wisconsin, United States on this list have raised a combined $221.9M in disclosed equity funding across 24 funded companies.
Which is the highest-funded Consumer Goods company in Wisconsin, United States?
Stella & Chewy's is the highest-funded Consumer Goods company in Wisconsin, United States, with $150M in disclosed equity funding.
How many Consumer Goods companies in Wisconsin, United States are funded?
24 of the 351 Consumer Goods companies in Wisconsin, United States on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Wisconsin, United States?
None of the Consumer Goods companies in Wisconsin, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Wisconsin, United States Consumer Goods companies?
The most active investors in Wisconsin, United States Consumer Goods companies on this list include Gener8tor, Madworks, United States Department of Agriculture, Convergent Capital, Gbeta.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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