Best Retail Companies in Wisconsin, United States
The 215 best Retail companies in Wisconsin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fetch.
Ranked: Best Retail companies in Wisconsin
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Fetch 🦄 Points based loyalty platform 67Customers top 13%AI top 15%Funding top 20%Tech top 22% All 14 signals ▾Customerstop 13% AItop 15% Fundingtop 20% Techtop 22% Moattop 28% Innovationtop 37% Patentstop 37% Talenttop 38% Producttop 40% Markettop 41% Globalbottom 39% Growthbottom 34% Newsbottom 27% Fin. healthbottom 26% Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo AI: Holds AI/ML patents (G06N-family CPC) rank vs industry peers · Fliar Intelligence Index 67/100 | $583M | 9 mo ago | Series E | 734 | Tyler Kennedy Co-Founder / SVP - Operations | 13 patents AI-driven data extraction, simulation visualization, and autonomous maritime object deployment technologies. | — |
| 2 | PlayMonster Retailer of entertainment products for kids and adults | $64M | 46 mo ago | Acquired | 80 | Bryce Patch Co-Founder | 6 patents Patents concentrated in health & consumer products | 1 launch |
| 3 | Batteries Provider of gadget repair services | $42M | 119 mo ago | Acquired | 711 | — | 58 patents Dry powder electrode fabrication and crossover‑reduction technologies for redox flow batteries | 1 internship |
| 4 | Bag Borrow Or Steal Rent or Buy Designer Handbags and Accessories | $29M | 153 mo ago | Series C | 11 | Gregory Pippo Co-Founder | — | — |
| 5 | Pear Commerce Provider of marketing solutions for e-commerce businesses | $24M | 23 mo ago | Series A | 26 | Eric Martell Co-Founder | — | 1 partnership |
| 6 | 4imprint Online retailer of customizable promotional products, apparel, and business gifts | $23M | 100 mo ago | Public | 266 | — | 2 patents Dynamic pricing software for e-commerce and retail discount management | — |
| 7 | Artful Home Online marketplace offering multi-category art products | $23M | 218 mo ago | Series C | 106 | Toni Sikes Founder | — | — |
| 8 | Wantable Curated market place offering assortment of women's make up, fashion accessories and intimate apparels. | $7M | 97 mo ago | Series D | 336 336 → 183 (-46%) | Jalem Getz Founder & CEO | 5 patents AI-driven personalized fashion style recommendation and delivery system | 1 expansion |
| 9 | RoofMarketplace.com Provider of a platform streamlining roofing claims for involved parties | $6M | 14 mo ago | Series A | 37 | Dave Kish Co-Founder | — | — |
| 10 | ReadySet Provider of virtual reality solution for retail solutions | $5M | 48 mo ago | Acquired | 13 | — | — | — |
| 11 | Birthdayexpress.com Online retailer of birthday party supplies | $4M | 283 mo ago | Acquired | — | Jan Jewell Co- CEO | — | — |
| 12 | Scanalytics Provider of sensor-based retail analytics 27AI top 15%Moat top 31%Product top 43%Funding top 48% All 11 signals ▾AItop 15% Moattop 31% Producttop 43% Fundingtop 48% Talentbottom 49% Innovationbottom 48% Patentsbottom 48% Globalbottom 37% Techbottom 30% Newsbottom 27% Marketbottom 21% AI: Holds AI/ML patents (G06N-family CPC) Moat: Editorial + unicorn rating 7/10 · IP moat: 13 patents rank vs industry peers · Fliar Intelligence Index 27/100 | $3M | 13 mo ago | Seed | 7 | Joe Scanlin Co-Founder/Chief Executive Officer | 13 patents Smart floor sensor analytics for occupancy, health monitoring, and building control | — |
| 13 | Stonehouse Water IoT enabled water purification system manufacturer | $2M | 102 mo ago | Seed | 11 | Hensley Foster CEO & President | — | — |
| 14 | Spin Online platform offering virtual closet | $2M | 73 mo ago | Seed | 4 | Douglas Hof Co-Founder & Creative Director | — | — |
| 15 | Hopster Coupon based Promotion Platform | $2M | 91 mo ago | Acqui-Hired | 14 | Craig Andler Co-Founder | — | — |
| 16 | Lillipad Work Solution Internet first brand offering tables | $1M | 42 mo ago | Seed | 2 | Jim Dowdle Co-Founder | — | — |
| 17 | GenAlpha Provider of B2B e-commerce software for equipment manufacturers | $1M | 10 mo ago | Acquired | 16 16 → 17 (+6%) | Stan Eames CEO | — | — |
| 18 | Rebel Green Brand of cleaning products | $1M | 71 mo ago | Funding Raised | — | Melina Marcus Co-Founder | — | — |
| 19 | Znode Flexible, scalable B2B ecommerce platform with API-first architecture and unlimited potential | $850K | — | Acquired | 11 | — | — | 1 launch · 2 partnerships |
| 20 | Fixle Online platform offering information of home systems and appliances | $500K | 18 mo ago | Seed | — | Amanda Schulze Co-Founder & Chief Customer Officer | — | — |
| 21 | DDepot Online e-distributor offering cleaning supplies | $329K | 24 mo ago | Seed | 6 | John Engler Founder & COO | — | 1 partnership |
| 22 | WodBottom Internet first brand offering multi-category fashion products | $282K | 73 mo ago | Seed | 4 | Than Ruyle Co-Founder & CEO | — | — |
| 23 | Build It Fab Retailer of lighting fixtures | $250K | 78 mo ago | Seed | 8 | Mary Luellwitz Founder & CEO | — | — |
| 24 | Full Reign Online product discovery and recommendation platform for hair-care products | $100K | 84 mo ago | Deadpooled | — | Rita Roloff Founder | — | — |
| 25 | Swapferit Barter system based C2C trading platform | $20K | 165 mo ago | Deadpooled | — | John Bialk Founder | — | — |
| 26 | Kohl Family oriented retail store | — | 28 mo ago | Public | 37,000 | Kevin Mansell Ex-CEO | — | — |
Top 12 Retail companies in Wisconsin
#1
Fetch 🦄Series E · Madison, Wisconsin · founded 2013 · 734 employees$582.6Mraised▾
Points-based loyalty platform. It allows users to earn points for shopping and scanning receipts. The points can be redeemed for gift cards or other rewards. It enables businesses to create and provide purchase-based offers to the target customers.
- Sep 2025Conventional Debt$110M
- Mar 2024Conventional Debt$50M
- Apr 2022Conventional Debt—
- Apr 2022Series E$240M
#2
Series A · Whitewater, Wisconsin · founded 2011 · 37 employees$6.3Mraised▾
Provider of a platform streamlining roofing claims for involved parties. The platform connects insurance carriers, contractors, and homeowners, facilitating clarity and trust throughout the process. It offers a system for submitting bids and tracking progress. The platform aims to remove complexities associated with scoping, pricing, and managing contractor communication.
- Apr 2025Series A$7.6M
- Dec 2023Series A$5M
- Jun 2021Seed$1.1M
- Dec 2013Seed$200K
#3
Seed · Milwaukee, Wisconsin · founded 2012 · 7 employees$3.1Mraised▾
Provider of sensor-based retail analytics. It measures the physical movements of individuals in retail establishments using its specially developed Solesensor mat by accurately tracking the footfall in stores, allowing businesses to maximize customer engagements, predict patterns, increase customer retention, and measure in-store conversions.
- Apr 2025Grant (prize money)$2.1M
- May 2018Conventional Debt$533K
- Mar 2017Conventional Debt$200K
- 2016Seed$2.5M
#4
Acquired · Brookfield, Wisconsin · founded 2011 · 16 employees$1.1Mraised▾
GenAlpha is a provider of B2B e-commerce software for equipment manufacturers. It features solutions for inventory management, analytics, catalog management, and more. Clients include GOSHEN, LAYMOR, Monaco, Hortan, and others.
- Aug 2025Grant (prize money)$1.1M
#5
Series A · Milwaukee, Wisconsin · founded 2018 · 26 employees$24.1Mraised▾
Provider of marketing solutions for e-commerce businesses. It enables digital marketing by connecting CPG advertisements with retailers. It allows customers to purchase a product or claim an offer from the ad placed on different online stores.
- Jun 2024Series A$10M
- Apr 2024Series A$14M
- Jan 2019Seed$100K
#6
Seed · Madison, Wisconsin · founded 2022$500Kraised▾
Online platform offering information of home systems and appliances
- Nov 2024Seed$500K
#7
Acquired · Beloit, Wisconsin · founded 1985 · 80 employees$63.5Mraised▾
PlayMonster (formerly Patch) is a retailer of entertainment products for kids and adults. It offers games, children's puzzles, toys, teaching tools, etc. It has won awards for its toys and products such as My Fairy Garden Magical Cottage, Roominate, etc. It offers products of multiple brands such as Automoblox, Farkle, Lauri, Mirari, etc. It sells through offline stores and its own web store.
- Jul 2022Conventional Debt$40M
- Dec 2016Conventional Debt$23.5M
- 2014PE—
#8
Series C · Middleton, Wisconsin · founded 2004 · 11 employees$29.1Mraised▾
Bag Borrow or Steal is a marketplace for women to borrow, buy or sell fashion products from their closet. They can find bags, shoes and dressing accessories on the platform. The company takes care of dry cleaning and shipping. For customers interested in selling their items, company has consignment as well as outright buying model.
- Aug 2013Series C$1.8M
- Aug 2011Conventional Debt$3.4M
- Jul 2011Series C$4M
- Oct 2010Conventional Debt$1M
#9
Seed · Brookfield, Wisconsin · founded 2020 · 6 employees$328.9Kraised▾
Online e-distributor offering cleaning supplies. The product catalog includes aerosol products, coil cleaners, and sprays, glycols, gas leak detectors, water cleaners, and more.
- Jun 2024Seed$50K
- Nov 2023Seed$278.9K
#10
Acquired · Hartland, Wisconsin · founded 1997 · 711 employees$42.2Mraised▾
Provider of gadget repair services
#11
Acquired · De Pere, Wisconsin · founded 2019 · 13 employees$4.8Mraised▾
ReadySet is a provider of virtual reality solutions to design, test, and implement retail solutions. Provides solutions to product manufacturers, retailers, and researchers in their retail innovation process in a real-time virtual environment. Helps to eliminate the need for large lab spaces & physical inventory, and reduce the number of resources needed & hours spent on labor-intensive, time-consuming tasks. Features eye-tracking, insights, product innovation, cloud-based library, and analytics & visual outputs solutions.
- Jun 2022Series A$3.2M
- Mar 2020Seed$1.5M
#12
Public · Oshkosh, Wisconsin · founded 1985 · 266 employees$23.1Mraised▾
Online retailer of customizable promotional products, apparel, and business gifts. They provide various imprinted items, including drinkware, bags, writing instruments, and technology accessories. The company offers services such as art assistance and special handling for packaging and fulfillment. They also feature products with positive environmental impact.
- Jan 2018Post IPO$23.1M
- Jul 2003Post IPO—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.