Radar Companies Consumer Goods · San Diego
Radar · Consumer Goods in San Diego

Best Consumer Goods Companies in San Diego, United States

The 249 best Consumer Goods companies in San Diego, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: The Honest Kitchen.

249companies tracked
$585.4Mdisclosed funding
0unicorns
33have raised

Ranked: Best Consumer Goods companies in San Diego

#CompanyDisclosed fundingLast roundEmployeesFounderTech stackWeb popularityPatents & IP focusRecent signals
1The Honest Kitchen
Brand of pet food
$150M50 mo ago62
62 → 101 (+63%)
Will Lisman
Chief Executive Officer
Cart FunctionalityShopifySentry+54Top 500k1 launch
2Nixon
Company offering fashion accessories for men and women
$139M170 mo ago52Cart FunctionalityShopifySentry+31Top 500k69 patents
Wearable electronics sealing interfaces and watch timepiece components
3BlueNalu
Produces and supplies seafood products using fish cells
62Growth top 15%Funding top 20%Product top 30%Moat top 31%
All 11 signals ▾
Growthtop 15%
Fundingtop 20%
Producttop 30%
Moattop 31%
Innovationtop 32%
Newstop 32%
Patentstop 33%
Talentbottom 49%
Marketbottom 39%
Globalbottom 39%
Techbottom 34%
Growth: Fresh capital in last 24 mo
Funding: Raised $118M across 5 rounds · 5 rounds over 8 yrs (0.6/yr)
rank vs industry peers · Fliar Intelligence Index 62/100
$118M5 mo ago50Lou Cooperhouse
Co-Founder & CEO
Squarespace CommerceSquarespaceTwitch Player+15Top 10M11 patents
Cultured fish meat production and related cell line genetics for edible seafood
2 launchs · 1 award
4MUSH
Ready-to-eat oats and protein snacks for convenient, healthy lifestyles
$27M45 mo ago49Katherine Thomas
Co-Founder
Cart FunctionalityShopifySentry+35Top 5M1 launch · 1 award
5Manscaped
Manufacturer of men's grooming products
$25M43 mo ago179
179 → 258 (+44%)
Steve King
Co-Founder
Cart FunctionalitySentryApple iCloud Mail+25Top 500k63 patents
Design and accessories for electric beard/trimming grooming devices.
2 awards
6JuneShine
Brand of organic kombucha
$24M28 mo ago172ShopifyShop PayLazySizes+22Top 5M1 launch
7Curology
Provider of customized prescription skincare and hair treatments
$19M117 mo ago603David Lortscher
Co-Founder
Amazon WebstoreBigCommerceContentful+38Top 500k33 patents
Personalized topical formulations for acne and photoaging treatment
8Karl Strauss
Award-winning craft brewery and brewpubs, pioneering independent beer since 1989
$16M119 mo ago162Matt Rattner
Co-Founder
WordPressMySQLPHP+21Top 5M
9Beauty Bakerie
Vegan, cruelty-free cosmetics brand inspiring kindness and sweetness in beauty
$15M48 mo ago14Cashmere Nicole
Founder
Cart FunctionalityShopifyVisa+27Top 1M
10Lawless Beauty
Brand of makeup products
$14M59 mo ago23Cart FunctionalityShopifySentry+42Top 5M
11Izonlens
Manufacturer of beauty care products
$9M188 mo ago8Andreas Dreher
CEO & President
12Boody
Internet first brand offering innerwear & nightwear brand for men & women
$5M87 mo agoDavid Stern
CEO & MD
NginxOpenRestyVue.js+9Top 50M
13Drink Spa Girl Cocktails
Brand of vodka
$5M60 mo ago8
14LeMond Fitness
Manufacturer of strength training equipment and exercise bikes for commercial and home use
$3M195 mo agoGreg LeMond
Founder
31 patents
Indoor bike trainers and adjustable component positioning systems for exercise equipment
15SouthNorte
Brand of beer
$2M33 mo agoRyan Brooks
Founder Head Brewer SouthNorte Beer co.
WordPress Block EditorBeaver BuilderWordPress+25Top 50M
16ElliptiGO
Manufacturer of bicycles
$2M111 mo ago22Brent Teal
Co-Founder & CTO
Cart FunctionalityWooCommerceWordPress+50Top 5M
17Groomie Club
Internet first brand offering multi-category organic men's grooming products
$2M12 mo agoAshley Handa
Co-Founder
Cart FunctionalityShopifyRichpanel+50Top 1M
18GRACEDBYGRIT
Manufacturer of precision machined components for aerospace and machine tool industries
$2M123 mo ago7
19Flav
Provider of an online platform for medical cannabis products
$2M184 mo agoSteven Dang
Founder & CEO
Cart FunctionalityWooCommerceWordPress+29Top 5M
20Improv Booze
Provider of non-alcoholic cocktails
$1M40 mo ago4
21Original Grain
Brand of watches
$1M102 mo ago13Ryan Beltran
Co-Founder
Cart FunctionalityShopifyYouTube+35Top 500k
22X-1 Audio
Waterproof audio devices for athletes
$1M206 mo ago11Cart FunctionalityShopifyTailwind CSS+37Top 5M45 patents
Advanced loudspeaker enclosure and magnetic grill mounting technologies for acoustic performance.
1 award
23Total Gym
Provider of geotechnical construction and ground improvement services
$925K143 mo ago122Jesse Campanaro
CEO
Cart FunctionalityShopifyBootstrap+42Top 5M99 patents
Multi‑functional home fitness equipment for resistance, rowing, and full‑body workout.
24Rau Chocolate
Chocolate drink brand
$835K104 mo ago4Brian Watrous
Co-Founder
25NuttZo
Organic nut and seed butters for health-conscious consumers
$715K80 mo ago14Danielle Dietz-LiVolsi
Founder & CEO
Cart FunctionalityShopifySentry+35Top 5M
26Aldila
Manufacturer of high-performance golf shafts
$500K185 mo ago1,291Jim Flood
Founder
DrupalMariaDBPHP+17Top 5M11 patents
Advanced manufacturing and flex control of composite golf club shafts
27Second Chance Beer
Dog-friendly brewery crafting quality beer and supporting animal rescues
$393K148 mo agoCurtis Hawes
Co-Founder
Cart FunctionalitySquarespace CommerceSquarespace+14Top 10M
28Planet Based Foods
Platform offering planet-based meat substitute food products
$270K30 mo ago10
29Angel Shave Club
Brand of shaving products
$200K86 mo agoBrian Archambo
Founder
30Tower Paddle Boards
Stand up paddle boards and SUP paddles
$150K174 mo ago3Stephan Aarstol
Founder & CEO
WebflowShopifyCart Functionality+22Top 5M
31Hydrostasis
Provider of a hydration monitoring system for athletes
$120K48 mo ago6Debbie Chen
Founder & CEO
WebflowAmazon Web ServicesTypekit+8Top 50M11 patents
Wearable medical devices measuring tissue hydration levels for health monitoring
32Story House Spirits
Restaurant bar serving vodkas and gins under its own brand
$100K107 mo agoMatt Kidd
Founder
WordPressMySQLPHP+15Top 50M

Top 12 Consumer Goods companies in San Diego

#1
Series B · San Diego, California · founded 2017 · 50 employees
$118Mraised

Produces and supplies seafood products using fish cells. Its product offerings include finned fish, crustaceans, and mollusks. The company's products are developed by isolating living cells from fish tissue which is placed into a culture media for proliferation and then assembled. The company claims its products are serum-free. The company supplies its products to CPG product companies, the food service & retail industry, and food processors.

Fliar Intelligence Index™ 62how this company ranks against its industry peers
Growth
top 15%
Funding
top 20%
Product
top 30%
Moat
top 31%
Innovation
top 32%
News
top 32%
Growth: Fresh capital in last 24 mo
Funding: Raised $118M across 5 rounds · 5 rounds over 8 yrs (0.6/yr) · Last round Series B (Dec 2025)
Product: 9 distinct product lines · Company stage: Series B
Audience (LinkedIn): 16k LinkedIn followers — 6.0% of this cohort's audience
Activity (LinkedIn): 3 product launches · 1 awards announced in 12 mo
Funding rounds
  • Dec 2025Conventional Debt
  • Dec 2025Series B$11M
  • Oct 2023Series B$33.5M
  • Jan 2021Series A$60M
Founders & team
Lou CooperhouseCo-Founder & CEO
Investors
Stray Dog Capital, CPT Capital, New Crop Capital, Clear Current Capital, Griffith Foods, Richs
Tech stack
Squarespace CommerceSquarespaceStimulusUsercentricsGoogle AnalyticsGoogle Font Api
#2
Seed · San Diego, California · founded 2021
$2Mraised

Internet first brand offering multi-category organic men's grooming products. The product catalog includes pre-shave oils, aftershave serums, deodorants, and more. The company also offers head shavers. The company claims its shavers have features like wet & dry shaving, display, waterproof, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 206 LinkedIn followers
Funding rounds
  • May 2025Seed$2M
Founders & team
Ashley HandaCo-Founder
Investors
Mercurius Media Capital
Tech stack
AccessibeAffiliatlyAmerican ExpressApple PayApplovinBlotout Edgetag
#3
Series B · San Diego, California · founded 2018 · 172 employees
$24Mraised

Brand of organic kombucha

LinkedIn Pulse recent public activity · Jul 2026
Audience: 38k LinkedIn followers — 14.5% of this cohort's audience
Activity: 1 product launches · 1 awards announced in 12 mo
Funding rounds
  • Jan 2024Series B
  • Nov 2021Series B$24M
  • Jun 2021Series A
  • 2019Seed
Investors
Litani Ventures, Amberstone Ventures, Plus Capital, InvestBev, Sauna Ventures, Saltwater
Tech stack
AccessibeAttentiveAwinCdnjsCloudflareCore-Js
#4
Series B · San Diego, California · founded 2002 · 62 employees
$150Mraised

Brand of pet food

LinkedIn Pulse recent public activity · Jul 2026
Audience: 17k LinkedIn followers — 6.4% of this cohort's audience
Activity: 2 product launches · 1 partnerships · 1 awards announced in 12 mo
Funding rounds
  • Apr 2022Series B$150M
  • Sep 2013Series A
Founders & team
Will LismanChief Executive Officer
Investors
Monarch Alternative Capital, ACG, White Road Investments, Stelac
Tech stack
AlgoliaAmazon AlbAmazon S3Amazon Web ServicesApple Icloud MailApple Pay
#5
Series B · San Diego, California · founded 2015 · 49 employees
$27.2Mraised

Ready-to-eat oats and protein snacks for convenient, healthy lifestyles. They offer fridge-fresh, clean ingredient products designed to fuel busy lives. Specializing in overnight oats, protein bars, and oatmeal smoothies, they provide tasty and healthy options without refined sugar. They focus on real, nutrient-dense ingredients, offering gluten-free and kosher choices. Their products are available in stores and online, promoting easy access to healthy eating. They aim to remove the friction between consumers and healthy choices, offering a convenient solution for breakfast and snacks. They foster a community focused on healthy mornings, providing recipes and product updates. They are a B2C company in the food and beverage industry, emphasizing convenience and health. They offer products that can be added to cart, and checkout is available. They also have login functionality for existing users.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 4.7% of this cohort's audience
Activity: 1 product launches · 6 awards announced in 12 mo
Funding rounds
  • Sep 2022Series B$23M
  • May 2021Series A$4.2M
Founders & team
Katherine ThomasCo-FounderAshley ThompsonCo-Founder | CEO
Investors
Litani Ventures, Clerisy
Tech stack
Amazon AlbAmazon Web ServicesApple PayAudioeyeBabelBootstrap
#6
Series B · San Diego, California · founded 2016 · 179 employees
$25.1Mraised

Manscaped is a manufacturer of men's grooming products. Its products include cleansers, moisturizers, toners, trimmers, etc. Sells products in the US via its online store.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 27k LinkedIn followers — 10.3% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
  • Nov 2022Series B$25.1M
  • 2020Series A
Founders & team
Steve KingCo-FounderPaul TranCo-Founder&CEO
Investors
Banner Capital, Smash Capital, Social Leverage, Gaingels, 2.0 Ventures, EPIC Ventures
Tech stack
Apple Icloud MailCart FunctionalityCdnjsCloudflareCloudflare Bot ManagementCloudflare Browser Insights
#7
Acquired · San Diego, California · founded 1998 · 52 employees
$139Mraised

Company offering fashion accessories for men and women

LinkedIn Pulse recent public activity · Jul 2026
Audience: 36k LinkedIn followers — 13.9% of this cohort's audience
Hiring: 5 hiring posts in 12 mo (public) · hiring: Accounting Manager, DIRECTOR OF FINANCIAL REPORTING, PLANNING AND ANALYSIS
Investors
Prospect Capital, Trilantic Capital Partners, The Carlyle Group, Trilantic Capital Partners North America
Tech stack
AccessibeAmazon PayApache Http ServerApple PayAwinBootstrap
#8
Deadpooled · San Diego, California · founded 2011 · 14 employees
$14.7Mraised

Vegan, cruelty-free cosmetics brand inspiring kindness and sweetness in beauty. They offer a wide range of lip, eye, face, and skin care products, including lipsticks, eyeshadows, setting powders, and more. Their products are vegan-friendly, gluten-free, and cruelty-free, reflecting a commitment to ethical and conscious beauty. Inspired by baking and desserts, the brand aims to provide high-performing, guilt-free pleasures. They focus on clean, quality ingredients and champion underserved causes through their Sugar Homes initiative, supporting orphans in need. The brand promotes a lifestyle of making healthier decisions, living fulfilled, and giving back to create a sweeter world. They encourage customers to sign up for emails to receive discounts and stay informed about deals. The brand is dedicated to spreading kindness and sweetness through beauty.

Funding rounds
  • Jun 2022Series B$5.1M
  • Jul 2020Series A$2M
  • Jul 2019Conventional Debt$2M
  • Jul 2018Series A$4.6M
Founders & team
Cashmere NicoleFounder
Investors
Unilever Ventures, 645 Ventures, Blue Consumer Capital, Harlem Capital
Tech stack
Amazon PayAmerican ExpressApple PayAttentiveAwinCart Functionality
#9
Series A · San Diego, California · founded 2017 · 23 employees
$14Mraised

Brand of makeup products

Funding rounds
  • Jun 2021Series A$5M
  • Jan 2020Series A$4M
  • Dec 2019Series A$5M
Investors
CULT Capital
Tech stack
AdasitecomplianceApple PayAttentiveBackbone.JsCart FunctionalityCloudflare
#10
Seed · San Diego, California · founded 2016
$2.5Mraised

Brand of beer

LinkedIn Pulse recent public activity · Jul 2026
Audience: 338 LinkedIn followers
Activity: 1 partnerships (incl. Brazurthru Beverage Group) announced in 12 mo
Funding rounds
  • Sep 2023Seed$2.5M
Founders & team
Ryan BrooksFounder Head Brewer SouthNorte Beer co.Brandon RichardsCo-Founder
Tech stack
Beaver BuilderCloudflareCloudflare Bot ManagementContact Form 7ElfsightFlywheel
#11
Series A · San Diego, California · founded 1989 · 162 employees
$15.9Mraised

Award-winning craft brewery and brewpubs, pioneering independent beer since 1989. They are dedicated to crafting innovative beers across a wide range of styles. With multiple brewpub locations, they offer a variety of beers on tap and in bottles, including their popular Oktoberfest lager. They also distribute their beers to other locations. The company fosters a culture of growth, collaboration, and a passion for craft beer, offering career opportunities for those who share their love for brewing. They also support other independent beverage producers through their distribution services, providing an avenue for them to bring their products to market. They offer private events and a club membership with perks like free appetizers.

Funding rounds
  • Jun 2016Series A$5.9M
  • Dec 2014Series A$9.7M
  • Jun 2010Unattributed$317K
  • Jul 2007Conventional Debt$6.5M
Founders & team
Matt RattnerCo-Founder
Tech stack
AppnexusCart FunctionalityContact Form 7Core-JsElfsightFacebook Pixel
#12
Series B · San Diego, California · founded 2014 · 603 employees
$19.1Mraised

Provider of customized prescription skincare and hair treatments. It offers personalized formulas developed through online consultations with dermatology providers. The process involves a comprehensive assessment of individual skin or hair concerns, medical history, and lifestyle factors. Based on this assessment, a customized treatment plan is created, incorporating three clinically proven ingredients. Products are then shipped directly to the customer. The company also provides a range of skincare and hair care products to complement the personalized treatments.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 61k LinkedIn followers — 23.4% of this cohort's audience
Hiring: 3 hiring posts in 12 mo (public) · momentum -3 · hiring: Social Content & Community Creator, Senior Software Engineer
Funding rounds
  • Aug 2016Series B$15M
  • Sep 2015Series A$4.2M
Founders & team
David LortscherCo-FounderDavid LortscherChief Executive OfficerAndrew PapeDirector - Financial Planning & Supply Chain
Investors
Forerunner Ventures, Advance Venture Partners, ACME, Nex Cubed, TriplePoint Capital, 137 Ventures
Tech stack
Amazon AdvertisingAmazon CloudfrontAmazon Web ServicesAmazon WebstoreAmplitudeApple Icloud Mail

Funding & investor landscape

$585.4Mtotal disclosed funding
36companies funded
55disclosed rounds
0rounds last 90 days
Most active investors
SDSI9 rounds
Litani Ventures2 rounds
Nex Cubed2 rounds
North Castle Partners2 rounds
Plug and Play Tech Center2 rounds
Richs2 rounds
Rx3 Growth Partners2 rounds
137 Ventures1 rounds
2.0 Ventures1 rounds
645 Ventures1 rounds

Notable founders

Lou Cooperhouse
Co-Founder & CEO · BlueNalu
Ashley Handa
Co-Founder · Groomie Club
Will Lisman
Chief Executive Officer · The Honest Kitchen
Katherine Thomas
Co-Founder · MUSH
Ashley Thompson
Co-Founder | CEO · MUSH
Steve King
Co-Founder · Manscaped
Paul Tran
Co-Founder&CEO · Manscaped
Cashmere Nicole
Founder · Beauty Bakerie
Ryan Brooks
Founder Head Brewer SouthNorte Beer co. · SouthNorte
Brandon Richards
Co-Founder · SouthNorte
Matt Rattner
Co-Founder · Karl Strauss
David Lortscher
Co-Founder · Curology
Prism market signals · United States · country-scoped Prism corpus, 18,536,064 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in San Diego, United States?
Radar tracks 249 indexable Consumer Goods companies headquartered in San Diego, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in San Diego, United States?
The Consumer Goods companies in San Diego, United States on this list have raised a combined $585.4M in disclosed equity funding across 36 funded companies.
Which is the highest-funded Consumer Goods company in San Diego, United States?
The Honest Kitchen is the highest-funded Consumer Goods company in San Diego, United States, with $150M in disclosed equity funding.
How many Consumer Goods companies in San Diego, United States are funded?
36 of the 249 Consumer Goods companies in San Diego, United States on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in San Diego, United States?
None of the Consumer Goods companies in San Diego, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in San Diego, United States Consumer Goods companies?
The most active investors in San Diego, United States Consumer Goods companies on this list include SDSI, Litani Ventures, Nex Cubed, North Castle Partners, Plug and Play Tech Center.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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