Radar · Consumer in Michigan
Best Consumer Companies in Michigan, United States
The 515 best Consumer companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: StockX.
By Sweetie IyerMarkets & Momentum
515companies tracked
$1.4Bdisclosed funding
1unicorns
74have raised
Ranked: Best Consumer companies in Michigan
| # | Company | App-install YoY | Disclosed funding | Last round | Employees | Founded | Founder | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Spendji Software-based platform for expense management solutions | +81% | $600K | 216 mo ago | — | 2005 | Dan Sterantino Founder | — | — |
| 2 | Goldfish Swim School Franchise-based swimming schools for babies and young children | +31% | $1M | 103 mo ago | 374 | 2006 | Jenny McCuiston Co-Founder | — | — |
| 3 | StockX 🦄 Online marketplace offering multi-category second-hand products | +12% | $495M | 62 mo ago | 948 948 → 1,527 (+61%) | 2016 | Chris Kaufman Co-Founder | 7 patents Fraud detection and data normalization for online resale marketplaces using machine learning | 1 launch · 1 award |
| 4 | V1 Sports Cloud-based Sports motion analysis and online coaching software for golf | +2% | $1M | 63 mo ago | 29 | 1995 | — | 68 patents Wearable sports performance analytics and ski boot base/interface technology | 1 job opening |
| 5 | FanLabel Record label creation app provider | — | $4M | 2 mo ago | 8 | 2016 | Jeff Sloan Co-Founder | — | — |
| 6 | May Mobility Developer of autonomous vehicle technology using multi-policy decision-making artificial intelligence 83Innovation top 19%Growth top 21%Patents top 22%News top 23% All 13 signals ▾Innovationtop 19% Growthtop 21% Patentstop 22% Newstop 23% Fundingtop 25% Moattop 26% Producttop 29% AItop 30% Techtop 41% Talenttop 44% Partnerstop 45% Markettop 50% Globalbottom 39% Innovation: 116 patents (top 17% of patent-holders) · 96 filings since 2022 vs 20 in 2017-21 Growth: Headcount 100 → 196 (+96%) across vintages rank vs industry peers · Fliar Intelligence Index 83/100 | — | $383M | 26 mo ago | 196 196 → 367 (+87%) | 2017 | Edwin Olson Co-Founder & CEO | 116 patents Autonomous vehicle decision-making, safety risk assessment, and dynamic policy management | 1 partnership |
| 7 | Hallow App-based platform offering catholic prayers and meditation sessions | — | $157M | 37 mo ago | 38 | 2018 | Gideon Grader Co-Founder | — | — |
| 8 | Shoal Creek Provider of golf events services 35Funding top 45%Talent bottom 45%Global bottom 25% All 3 signals ▾Fundingtop 45% Talentbottom 45% Globalbottom 25% Funding: Raised $10.0M · 1 rounds over 2 yrs (0.5/yr) Talent: 1 named leader on record rank vs industry peers · Fliar Intelligence Index 35/100 | — | $10M | 21 mo ago | — | — | Greg King CEO | — | — |
| 9 | Auto Hauler Exchange Provider of auto shipment services | — | $2M | 16 mo ago | 11 | 2021 | — | — | — |
| 10 | DCFC Provider of car racing event management services 64Growth top 32%Tech top 34%Innovation top 40%Fin. health top 45% All 9 signals ▾Growthtop 32% Techtop 34% Innovationtop 40% Fin. healthtop 45% Markettop 47% Producttop 48% Talentbottom 49% Fundingbottom 46% Globalbottom 32% Growth: Revenue +31% YoY · Fresh capital in last 24 mo Tech: 46 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services rank vs industry peers · Fliar Intelligence Index 64/100 | — | $1M | 15 mo ago | 284 284 → 229 (-19%) | 2012 | Sean Mann CEO & Owner | — | 1 partnership |
| 11 | Airspace Link Provider of cloud-based drone delivery solutions | — | $38M | 47 mo ago | 56 | 2018 | Michael Healander Co-Founder | — | 1 job opening · 1 launch · 1 expansion |
| 12 | HOLO Online store offering eco-friendly running shoes for men and women | — | $10M | 31 mo ago | 6 | 2020 | Rommel Vega Co-Founder & CEO | 89 patents Advanced stereolithography 3D printing hardware, thermal control, and printable materials. | — |
| 13 | Tommy's Express App-based platform to book car washing and detailing services | — | $54M | 64 mo ago | 46 | 2016 | Tom Essenburg Owner | — | 3 expansions |
| 14 | Biked Provider of bike repair and maintenance service | — | $305K | 21 mo ago | 10 | 2020 | — | — | 1 launch |
| 15 | Coupa Provider of AI-based simulation and modelling software for supply chains | — | $56M | 109 mo ago | 510 | 1998 | — | 3 patents Integrating e‑commerce shopping and email requisition into business procurement software. | — |
| 16 | Varsity News Network Empowering schools with innovative solutions for athletics and activities management | — | $21M | 79 mo ago | 63 | 2010 | Matthew Anderson Co-Founder | — | — |
| 17 | Sapphire Spa Luxury spa offering a range of massage therapy, beauty spa treatments, and manicure and pedicure services | — | $49M | 263 mo ago | — | 2000 | Rami Ranjbar Owner | — | — |
| 18 | WaitTime Developer of AI-based crowd behavior analytics | — | $10M | 51 mo ago | 15 | 2013 | — | 12 patents Real-time queue analytics and wait‑time prediction for service and transaction systems | 2 partnerships |
| 19 | MaxOne Provider of AI-based software solutions for team and event management | — | $4M | 46 mo ago | 389 | 2014 | — | — | — |
| 20 | Tern Provider of a suite of management solutions for travel agencies | — | $4M | 39 mo ago | — | 2023 | Katie Williams Chief Operating Officer & Co-Founder | — | — |
| 21 | Refraction AI Provider of AI-enabled autonomous robots for last-mile logistics | — | $10M | 63 mo ago | 21 | 2017 | Luke Schneider CEO | 7 patents Autonomous vehicle control systems and high‑pressure oil‑well automation technologies. | — |
| 22 | Vertigo Music Social music app for synced listening, artist connection, and community | — | $15M | 83 mo ago | 6 | 2015 | Greg Leekley Chairman & CEO | — | — |
| 23 | vRide Ride-sharing platform | — | $16M | 143 mo ago | 176 | 1977 | — | — | — |
| 24 | FreightVerify Real-time transportation visibility platform for supply chain optimization and intelligence | — | $10M | 89 mo ago | 77 77 → 42 (-45%) | 2013 | — | 4 patents Real-time supply chain visibility platform integrating IoT data via canonical logistics models. | — |
| 25 | Rival Nations Digital exploring the message of Jesus as a new nation with its own citizenship, politics, and ruler | — | $2M | 42 mo ago | — | 2017 | Peter Rollo Founder | — | — |
| 26 | DanceFight Operator of an application for users to create and vote on dance battles | — | $2M | 48 mo ago | 14 | 2018 | Marco Buhlmann Co-Founder | — | — |
| 27 | Discover Circle Provider of online review platform for multi-category products | — | $6M | 179 mo ago | — | 2010 | Shubham Mittal Co-Founder | — | — |
| 28 | Interpl Provider of AI based robots for last mile delivery services | — | $2M | 57 mo ago | 16 | 2020 | Mark Crawford Co-Founder & CEO | — | — |
| 29 | Marketplace Homes move into a new apartment after selling your old apartment. | — | $5M | 106 mo ago | 87 | 2002 | — | — | — |
| 30 | Fowling Provider of football club services | — | $2M | 52 mo ago | — | 2014 | Chris Hutt Founder | — | — |
| 31 | Cribspot Streamlining apartment renting through innovation, passion, and technology | — | $3M | 118 mo ago | 4 | 2012 | — | — | — |
| 32 | ToDoolie Mobile-based platform for micro-jobs | — | $2M | 54 mo ago | 2 | 2017 | Armando Arteaga Co-Founder | — | — |
| 33 | UpTo Modern website calendar for groups and organizations, embeddable and social | — | $4M | 148 mo ago | 14 | 2011 | Greg Schwartz Co-Founder & CEO | — | — |
| 34 | LawnGuru Instant lawn and landscape services from trusted local pros | — | $2M | 85 mo ago | 14 | 2014 | — | — | — |
| 35 | Basepath Provider of NIL operations software for student athletes | — | $1M | 56 mo ago | 15 | 2021 | — | — | — |
| 36 | Jonas Paul Eyewear Online platform offering eyewear products for kids | — | $2M | 85 mo ago | 23 | 2013 | — | — | 1 launch |
| 37 | Ash & Erie Clothing designed for shorter men, offering a perfect fit | — | $2M | 86 mo ago | 9 | 2015 | — | — | — |
| 38 | Athlytic Provider of a NIL marketing management platform for student-athletes | — | $100K | 36 mo ago | 6 | 2020 | Jared Eummer Co-Founder | — | — |
| 39 | Coliseum Media AI-based podcast aggregator platform | — | $300K | 55 mo ago | 5 | 2020 | Mike Hall Co-Founder | — | — |
| 40 | Golfler App GPS golf app featuring on-demand access/delivery to food, beverage & golf gear | — | $600K | 122 mo ago | 18 | 2015 | — | — | — |
| 41 | PlayBooked Network providing business resources and technology tools for professional athletes | — | $250K | 56 mo ago | 14 | 2020 | Ken Konecki President / Co-Founder | — | — |
| 42 | blueflite Developer of drone-based logistics platform for commercial deliveries and related services | — | $120K | 47 mo ago | 17 | 2018 | — | — | — |
| 43 | Scoutforce Recruiting software (SaaS) for coaches and athletic departments | — | $450K | 181 mo ago | 6 | 2008 | Andrew Iacco Co-Founder | — | — |
| 44 | Fangage Social platform for fan engagement | — | $220K | 86 mo ago | 7 | 2017 | Josh Bryant Founder | — | — |
| 45 | TZF Aftermarket Online provider of automotive parts and accessories for B2C | — | $235K | 96 mo ago | — | 2002 | John Plant CEO | — | — |
| 46 | TripSlip Travel management solutions for business organizations | — | $20K | 36 mo ago | — | 2021 | Achsha Jones Co-Founder & CEO | — | — |
| 47 | Stylfie Junior Fashion photo-poll app | — | $170K | 157 mo ago | — | 2013 | Andrey Burmus CEO | — | — |
| 48 | Fathom Drone Underwater drones for exploration, adventure, and sharing underwater experiences | — | $140K | 108 mo ago | 6 | 2014 | Matt Gira Co-Founder | — | — |
| 49 | FreshCar Online car subscription platform | — | $120K | 96 mo ago | 3 | 2016 | Azarias Reda Co-Founder & CEO | — | — |
Top 12 Consumer companies in Michigan
#1
Seed · Birmingham, Michigan · founded 2016 · 8 employees$4.5Mraised▾
Seed · Birmingham, Michigan · founded 2016 · 8 employees
Record label creation app provider. It allows users to create the record label by participating in music contests. Users can create the label, join the contest, discover music, and earn royalties & prizes including cash, backstage passes, and more. Available for iOS and Android devices. Generates revenue through in-app purchases.
Funding rounds
- Apr 2026Seed$200K
- Nov 2024Seed$100K
- Feb 2023Conventional Debt$1.6M
- Nov 2022Seed$2.1M
Founders & team
Investors
Aria Ventures, City Side Ventures, StartupNation Ventures
Tech stack
CloudflareCloudflare Browser InsightsCookieyesCore-JsElementorFont Awesome
#2
Series D · Ann Arbor, Michigan · founded 2017 · 196 employees$382.6Mraised▾
Series D · Ann Arbor, Michigan · founded 2017 · 196 employees
Developer of autonomous vehicle technology using multi-policy decision-making artificial intelligence. It develops self-driving shuttles and robotaxis for shared, on-demand rides. The system uses real-time, reinforcement-learning algorithms that generate training examples relevant to the current environment. The technology amplifies the system’s ability to react to new situations and driving scenarios.
Fliar Intelligence Index™ 83how this company ranks against its industry peers
Innovation
top 19%Growth
top 21%Patents
top 22%News
top 23%Funding
top 25%Moat
top 26%Innovation: 116 patents (top 17% of patent-holders) · 96 filings since 2022 vs 20 in 2017-21 · 5 product lines
Growth: Headcount 100 → 196 (+96%) across vintages
Patents: 116 patents matched (strict assignee match) · 96 filings since 2022 vs 20 in 2017-21 · Latest publication 2026
Audience (LinkedIn): 26k LinkedIn followers — 11.0% of this cohort's audience · 37 engagements/post (1.6× cohort median)
Activity (LinkedIn): 1 partnerships (incl. CaoCao) announced in 12 mo
Funding rounds
- Mar 2024Series D—
- Nov 2023Series D$105M
- Jul 2022Series C$111M
- Jan 2022Series C$83M
Founders & team
Investors
Tokyo Century, Michigan Economic Development, Sparks Asset Management, Toyota Tsusho, Bridgestone Americas, Toyota Ventures
Tech stack
Apple Icloud MailCloudflareCloudflare Browser InsightsDocusignGoogle Tag ManagerHsts
#3
Series C · Detroit, Michigan · founded 2018 · 38 employees$157Mraised▾
Series C · Detroit, Michigan · founded 2018 · 38 employees
App-based platform offering catholic prayers and meditation sessions. The prayer app provides spiritual sessions, bible chapters, hymns, and readings for meditation, sleep, and prayer. The platform provides a calm playlist, daily gospel, rosary, and night prayer with background music and chants. The mobile app is available for the Android and iOS platforms.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 30k LinkedIn followers — 12.5% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- May 2023Series C$50M
- Jul 2022Series C$55M
- Nov 2021Series B$40M
- Apr 2021Series A$12M
Founders & team
Investors
Contrary, Uncork Capital, General Catalyst, Goodwater Capital, Highland Capital Partners, Drive Capital
Tech stack
Amazon CloudfrontAmazon Web ServicesApple Icloud MailAudiohookBranchCloudflare
#4
Series A · Shelby, Michigan$10Mraised▾
Series A · Shelby, Michigan
Provider of golf events services
Fliar Intelligence Index™ 35how this company ranks against its industry peers
Funding
top 45%Talent
bottom 45%Global
bottom 25%Funding: Raised $10.0M · 1 rounds over 2 yrs (0.5/yr) · Last round round (Sep 2024)
Talent: 1 named leader on record
Global: Single-market focus (United States)
Founders & team
#5
StockX 🦄Series E · Detroit, Michigan · founded 2016 · 948 employees$495Mraised▾
StockX 🦄
Series E · Detroit, Michigan · founded 2016 · 948 employees
Online marketplace offering multi-category second-hand products. The product catalog includes apparel, footwear, fashion accessories, gaming consoles, toys, earphones, smart watches, keyboards, smartphones, trading cards, collectibles, and more. Its mobile app is available for Android and iOS users.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 120k LinkedIn followers — 50.0% of this cohort's audience
Activity: 1 product launches · 1 partnerships · 1 awards (incl. Kalshi) announced in 12 mo
Funding rounds
- Apr 2021Series E$60M
- Dec 2020Series E$275M
- Jun 2019Series C$110M
- Sep 2018Series B$44M
Founders & team
Investors
SV Angel, Detroit Venture Partners, Courtside Ventures, DST Global, General Atlantic, GGV Capital
Tech stack
Amazon AdvertisingAmazon S3Amazon Web ServicesAmazon WebstoreApolloApple Icloud Mail
#6
Series A · Rochester, Michigan · founded 2021 · 11 employees$2.5Mraised▾
Series A · Rochester, Michigan · founded 2021 · 11 employees
Provider of auto shipment services
LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Funding rounds
- Feb 2025Series A$5M
- Dec 2024Series A$4.7M
- Dec 2022Seed$2.5M
Investors
MHS Capital, Golden Ventures
Tech stack
CloudflareCloudflare Bot ManagementCookie ScriptCore-JsFacebook PixelGoogle Analytics
#7
Seed · Detroit, Michigan · founded 2012 · 284 employees$1.1Mraised▾
Seed · Detroit, Michigan · founded 2012 · 284 employees
Provider of car racing event management services
Fliar Intelligence Index™ 64how this company ranks against its industry peers
Growth
top 32%Tech
top 34%Innovation
top 40%Fin. health
top 45%Market
top 47%Product
top 48%Growth: Revenue +31% YoY · Fresh capital in last 24 mo
Tech: 46 technologies across 5/8 capability areas · Cloud: Amazon S3, Amazon Web Services · Devops: Nginx
Innovation: 3 product lines
Audience (LinkedIn): 7k LinkedIn followers — 2.8% of this cohort's audience
Activity (LinkedIn): 1 partnerships (incl. iCRYO) announced in 12 mo
Funding rounds
- Feb 2025Seed$1.1M
Founders & team
Investors
Ray Family
Tech stack
Adobe Audience ManagerAmazon AdvertisingAmazon S3Amazon Web ServicesAmazon WebstoreAppnexus
#8
Series B · Detroit, Michigan · founded 2018 · 56 employees$38.5Mraised▾
Series B · Detroit, Michigan · founded 2018 · 56 employees
Provider of cloud-based drone delivery solutions. It comprises four components namely AirRegistry-where users can opt in or out of receiving drone deliveries at their home or place of business, AirInspect- a service that handles all of the requisite city and state permitting for delivery companies in order to enable drone delivery, AirNet- creates a federally approved air route for each drone delivery, and AirLink- an API that connects participating delivery services with the local governments and collects a fee that is paid to say local governments.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 2.9% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Sr. Manager, Strategic Programs
Activity: 1 product launches · 1 expansions announced in 12 mo
Funding rounds
- Jun 2022Series B$23.1M
- May 2021Series A$10M
- Jan 2020Series A$4M
- Sep 2019Seed$1M
Founders & team
Investors
Indicator Ventures, 2048 Ventures, Ludlow Ventures, Detroit Venture Partners, Invest Detroit, Matchstick Ventures
Tech stack
Apple Icloud MailCdnjsCloudflareCloudflare Bot ManagementFlickityGoogle Analytics
#9
Series A · Grand Rapids, Michigan · founded 2020 · 6 employees$9.7Mraised▾
Series A · Grand Rapids, Michigan · founded 2020 · 6 employees
Online store offering eco-friendly running shoes for men and women. The company offers shoes in various designs and sizes. It claims that the products are made of recycled materials.
Funding rounds
- Nov 2023Series A$6.9M
- Aug 2023Seed$1.1M
- Jan 2023Seed$75K
- May 2021Seed$1.6M
Founders & team
Investors
Elevate Capital, Michigan Rise, ID Ventures, Ark Angel Fund
Tech stack
Cart FunctionalityCore-JsFastlyGoogle AnalyticsGoogle Tag ManagerGsap
#10
Series C · Grandville, Michigan · founded 2016 · 46 employees$54.2Mraised▾
Series C · Grandville, Michigan · founded 2016 · 46 employees
App-based platform to book car washing and detailing services. Users are allowed to book the service by providing vehicle and credit card information. Additionally, users can select a car wash package and payment options. It provides car plate recognition software to automatically detect the license plate number as the car enters the workshop. It also provides franchises to service providers.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 4.5% of this cohort's audience
Activity: 3 expansions announced in 12 mo
Funding rounds
- Feb 2021Series C$6.6M
- Apr 2019Series C$47.6M
Founders & team
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailBeaver BuilderCdnjs
#11
Series A · Grand Rapids, Michigan · founded 2020 · 10 employees$305Kraised▾
Series A · Grand Rapids, Michigan · founded 2020 · 10 employees
Provider of bike repair and maintenance service. The company provides an application to book services. It provides pick up the delivery of the bike to the owner after the repair. It also provides users to buy, sell, and ship bikes, parts, and equipment on the platform.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 350 LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
- Sep 2024Series A$150K
- Jul 2023Seed$120K
- May 2023Seed$35K
Tech stack
CloudflareCloudflare Bot ManagementElementorGodaddyGoogle WorkspaceHttp/3
#12
Acquired · Ann Arbor, Michigan · founded 1998 · 510 employees$56.1Mraised▾
Acquired · Ann Arbor, Michigan · founded 1998 · 510 employees
LLamasoft is a provider of AI-based simulation and modelling software for supply chains. It allows users to create a digital twin of their supply chain. They can run simulation models in order to identify risks and disruptions, enhance planning and response, discover operational insights and track transactions and movements along supply chains. It caters to aerospace, automotive, logistics, FMCG, electronics, oil and gas sectors. Its clients include Walmart, DHL, IKEA and AstraZeneca.
Funding rounds
- May 2017Series B—
- Sep 2015Series B$50M
- Oct 2012Series A$6.1M
Investors
Goldman Sachs, TPG, MK Capital, Augment Ventures, ID Ventures, Supply Chain Ventures
Tech stack
DrupalPhpThree.JsVarnishAmazon Web ServicesAcquia Cloud Platform
Funding & investor landscape
$1.4Btotal disclosed funding
69companies funded
131disclosed rounds
1rounds last 90 days
Most active investors
Notable founders
Jeff Sloan
Co-Founder · FanLabel
Rich Sloan
Co-Founder · FanLabel
Edwin Olson
Co-Founder & CEO · May Mobility
Gideon Grader
Co-Founder · Hallow
Avner Rothschild
Founder · Hallow
Greg King
CEO · Shoal Creek
Chris Kaufman
Co-Founder · StockX
Greg Schwartz
Chief Operating Officer and Co-Founder · StockX
Sean Mann
CEO & Owner · DCFC
Michael Healander
Co-Founder · Airspace Link
Rommel Vega
Co-Founder & CEO · HOLO
Tom Essenburg
Owner · Tommy's Express
Prism market signals · United States · country-scoped Prism corpus, 18,357,142 docs
Market landscape — 10 sub-themes by coverage
Share of Consumer coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Consumer companies are there in Michigan, United States?
Radar tracks 515 indexable Consumer companies headquartered in Michigan, United States that meet our profile-completeness bar.
What is the total funding raised by Consumer companies in Michigan, United States?
The Consumer companies in Michigan, United States on this list have raised a combined $1.4B in disclosed equity funding across 69 funded companies.
Which is the highest-funded Consumer company in Michigan, United States?
StockX is the highest-funded Consumer company in Michigan, United States, with $495M in disclosed equity funding.
How many Consumer companies in Michigan, United States are funded?
69 of the 515 Consumer companies in Michigan, United States on this list have disclosed at least one equity funding round.
How many Consumer unicorns are there in Michigan, United States?
1 Consumer company in Michigan, United States on this list is valued at $1B or more.
Who are the top investors in Michigan, United States Consumer companies?
The most active investors in Michigan, United States Consumer companies on this list include ID Ventures, Techstars, Invest Detroit, Start Garden, Detroit Venture Partners.
Sweetie IyerMarkets & Momentum
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.