Best Consumer Goods Companies in Michigan, United States
The 385 best Consumer Goods companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Shinola.
Ranked: Best Consumer Goods companies in Michigan
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Shinola Chain of fashionwear stores | $235M | 90 mo ago | 471 | Tom Kartsotis Founder | ShopifyApple iCloud MailMicrosoft 365+42 | Top 500k | — | 1 award |
| 2 | Whirlpool Manufacturer and Marketer of home appliances | $42M | 190 mo ago | 20,774 20,774 → 45,916 (+121%) | Louis Upton Co-Founder | Adobe Experience ManagerJavaZURB Foundation+30 | Top 5M | 14,548 patents Home appliance thermal and fluid management systems for refrigerators, ovens, and washers. | 1 partnership · 2 awards |
| 3 | Litter Robot Private label brand of litter boxes for pet cats | $31M | 80 mo ago | 375 | — | Amazon WebstoreCart FunctionalityMagento+41 | Top 100k | — | 1 internship |
| 4 | PetWise Manufacturer of veterinary medications for various livestock | $30M | 62 mo ago | — | Aaron Lamstein Co-founder | Advisor | ShopifyApple iCloud MailReact+11 | Top 10M | — | — |
| 5 | Banza Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives | $29M | 79 mo ago | 89 89 → 103 (+16%) | — | Cart FunctionalityShopifyZoho+26 | Top 5M | — | 4 job openings · 1 launch |
| 6 | Floyd Internet-first brand of self-assemble furniture | $25M | 61 mo ago | 59 59 → 95 (+61%) | Alex O'Dell Co-Founder | Shogun Page BuilderCart FunctionalityShopify+41 | Top 5M | — | — |
| 7 | Freaks of Nature Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes | $19M | 5 mo ago | — | Ron Madison Founder & Owner | Cart FunctionalityShopifySentry+27 | Top 5M | — | — |
| 8 | Joe's Jeans Online retailer of denim jeans, clothing, and related fashion apparel | $12M | 152 mo ago | 371 | Suzy Biszantz CEO | Shogun Page BuilderCart FunctionalityShopify+47 | Top 500k | — | — |
| 9 | Tayion Online retailer of tailored suits, tuxedos, casual wear, and accessories | $10M | 82 mo ago | — | Montee Holland President & CEO | Cart FunctionalityShopifyZURB Foundation+26 | Top 10M | — | 1 award |
| 10 | HOLO Online store offering eco-friendly running shoes for men and women | $10M | 31 mo ago | 6 | Rommel Vega Co-Founder & CEO | WordPress Block EditorCart FunctionalityWordPress+27 | Top 5M | 89 patents Advanced stereolithography 3D printing hardware, thermal control, and printable materials. | — |
| 11 | Good Fat Bar Brand of nutrition products | $9M | 90 mo ago | — | Darren Schmidt Co-Founder | — | — | — | — |
| 12 | Brunswick Bowling Manufacturer of bowling centre equipment & accessories | $6M | 101 mo ago | 226 226 → 366 (+62%) | Corey Dykstra CEO | Craft CMSPHPZoho+25 | Top 1M | 124 patents Design and manufacturing of bowling balls, ball‑return mechanisms, lane sensors, and mobile scoring systems. | — |
| 13 | GoNanas Brand offering bakery snacks 53Tech top 26%Growth top 35%Funding top 40%Product bottom 48% All 6 signals ▾Techtop 26% Growthtop 35% Fundingtop 40% Productbottom 48% Globalbottom 37% Marketbottom 28% Tech: 64 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon S3 Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 53/100 | $6M | 2 mo ago | 12 | — | Cart FunctionalityShopifySentry+59 | Top 5M | — | 1 job opening · 3 launchs · 1 partnership |
| 14 | continental dairy facilities Continental Dairy Facilities is a manufacturer of milk products that include ice cream, yogurt, cheese… | $2M | 180 mo ago | — | — | WordPress Block EditorWordPress Site EditorWordPress+17 | Top 50M | — | — |
| 15 | Protein Pints Internet first brand of protein products | $2M | 24 mo ago | — | Michael Meadows COO and Co-Founder | Cart FunctionalityShopifySentry+21 | Top 5M | — | 1 launch · 1 partnership |
| 16 | Duke & Dame Internet first brand of whiskey | $2M | 18 mo ago | 2 | Amani Macaulay Co-Founder | WordPressSentryMySQL+25 | Top 50M | — | — |
| 17 | Revolin Sports Manufacturer of inflatable paddle boards | $1M | 25 mo ago | 9 | Greta Davis Co-Founder | Cart FunctionalityShopifySentry+35 | Top 5M | — | — |
| 18 | Impact Athletic Provider of protective equipment, consumer electronics, medical devices, and yacht/clinic technology solutions | $1M | 127 mo ago | 3 | Kevin McLeod Founder & CEO | — | — | 4 patents Portable medical treatment tables for athletic therapy and rehabilitation | — |
| 19 | Akervall Technologies Manufacturer of artificial teeth, dental metals, alloys, amalgams, and related equipment and instruments | $1M | 146 mo ago | 24 | Johannes Schwank Co-Founder | — | — | 7 patents Protective and adaptive dental mouthguards for procedures, bruxism, and custom night appliances | 1 launch |
| 20 | Snackwerks Operator of a food manufacturing facility | $1M | 53 mo ago | 85 | — | WordPressMySQLPHP+16 | Top 50M | — | 2 job openings |
| 21 | Cask & Kettle Manufacturer of alcoholic beverages | $1M | 77 mo ago | 9 | — | WordPressMySQLPHP+29 | Top 10M | — | — |
| 22 | VersaWare Provider of smart kitchen appliances | $1M | 34 mo ago | — | Jacob Lindberg Co-Founder | Cart FunctionalityShopifyVisa+24 | Top 10M | — | — |
| 23 | Article One Brand of eyewear | $1M | 108 mo ago | — | Wes Stoody Founder & CEO | Cart FunctionalityBigCommerceNode.js+23 | Top 10M | — | 1 launch |
| 24 | Kellogg Multi-category food & beverage brand | $841K | 122 mo ago | 31,000 | W Kellogg Founder | Adobe Experience ManagerJavaRive+15 | Top 500k | 8 patents Advanced chemical process equipment for olefin recovery, ammonia synthesis, and fuel upgrading | — |
| 25 | Fōmcore Manufacture of commercial furniture | $790K | 63 mo ago | 35 | — | Craft CMSPHPThree.js+16 | Top 5M | — | 1 partnership |
| 26 | The Rochester Mills Beer Brand of beer | $600K | 146 mo ago | — | Mike Plesz Founder | SentryTypeScriptGraphQL+20 | Top 10M | — | — |
| 27 | Altus Brands Manufacturer and brand of outdoor sports equipment | $450K | 140 mo ago | 8 | Gary Lemanski Owner & President | — | — | — | — |
| 28 | TurtleCell Manufacturer of security documents and packaging materials | $350K | 130 mo ago | 3 | Paul Schrems Founder | — | — | 4 patents Ergonomic headset mounting and retraction mechanisms for wearable communication devices | — |
| 29 | Myconaut Internet first brand of mushroom | $275K | 25 mo ago | — | Joe Lane Co-Founder | — | — | — | — |
| 30 | Junkless Foods Junkless: Real ingredient snacks, no artificial flavors, colors, preservatives | $150K | 101 mo ago | 9 | Larry Beyer Co-Founder / COO | ShopifyShop PayPayPal+22 | Top 5M | — | — |
| 31 | Detroit City Distillery Detroit City Distillery: Crafting fine spirits, tours, and unique experiences | $150K | 116 mo ago | — | — | Wix eCommerceCart FunctionalityWix+20 | Top 10M | — | — |
| 32 | GOSILI Manufacturer of kitchen tableware products | $132K | 152 mo ago | 3 | Stacey Feeley Co-Founder & CEO | Cart FunctionalityShopifyTailwind CSS+31 | Top 5M | 4 patents Spill-proof container sealing solutions using silicone lids with metal reinforcement | — |
| 33 | Sahi Cosmetics Internet first brand offering multi-category makeup products | $125K | 105 mo ago | 5 | — | — | — | — | — |
| 34 | REZA Brand of footwear | $120K | 71 mo ago | 22 | — | — | — | — | — |
| 35 | YARDHAUS Internet first brand offering light hanging system | $100K | 30 mo ago | — | Michael Carpenter Managing Partner | ShopifyShop PayPayPal+11 | Top 50M | — | — |
Top 12 Consumer Goods companies in Michigan
#1
Series B · Muskegon, Michigan · founded 2010$19.5Mraised▾
Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes. The products include sunscreen, moisturizers, and more. The company claims that all its products are made of natural ingredients.
- Jan 2026Series B$14.1M
- Mar 2025Conventional Debt$2.5M
- Nov 2023Conventional Debt$2.9M
#2
Series A · Ann Arbor, Michigan · founded 2017 · 12 employees$5.8Mraised▾
Brand offering bakery snacks
- Mar 2026Series A$5.8M
#3
Seed · Kalamazoo, Michigan · founded 2017 · 2 employees$1.9Mraised▾
Internet first brand of whiskey
- Nov 2024Seed$650K
- Apr 2023Seed$1.9M
#4
Late Stage · Detroit, Michigan · founded 2011 · 471 employees$235Mraised▾
Chain of fashionwear stores
- Dec 2018PE$110M
- Jun 2015PE$125M
#5
Series A · Grand Rapids, Michigan · founded 2020 · 6 employees$9.7Mraised▾
Online store offering eco-friendly running shoes for men and women. The company offers shoes in various designs and sizes. It claims that the products are made of recycled materials.
- Nov 2023Series A$6.9M
- Aug 2023Seed$1.1M
- Jan 2023Seed$75K
- May 2021Seed$1.6M
#6
Funding Raised · Grand Rapids, Michigan · founded 2022$2Mraised▾
Internet first brand of protein products
- Jun 2024Conventional Debt$2M
#7
Series A · Holland, Michigan · founded 2019 · 9 employees$1.5Mraised▾
Manufacturer of inflatable paddle boards
- May 2024Series A$1.5M
- Apr 2023Conventional Debt$317.8K
- May 2021Seed—
#8
Series B · Detroit, Michigan · founded 2014 · 89 employees$28.8Mraised▾
Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives. They are dedicated to inspiring people to eat more chickpeas and other beans through innovative food products. They transform chickpeas into delicious comfort foods like pasta, pizza, mac & cheese, and waffles, providing healthier alternatives to traditional refined grain options. Their products are high in protein and fiber, gluten-free, and CleanScan Certified, ensuring they are tested non-detect for glyphosate and pesticides. They prioritize transparency, providing consumers with information about their food's origin and farming practices. They partner with farmers committed to sustainable agriculture, promoting soil health and reducing the need for synthetic fertilizers. They offer a range of products, including chickpea pasta, brown rice pasta, protein waffles, pizza, and mac & cheese, available for purchase online and in stores. They also provide recipes and cooking tips to help customers enjoy their products.
- Nov 2019Series B$20M
- Oct 2018Conventional Debt$1.9M
- Jun 2017Series A$7.5M
- Nov 2015Grant (prize money)$100K
#9
Acquired · Clarkston, Michigan · founded 1990$30Mraised▾
Manufacturer of veterinary medications for various livestock. It produces a range of antibiotic and other treatments for cattle, pigs, and sheep. The company's products address common livestock health issues, such as respiratory diseases and mastitis. It distributes its products internationally.
- Apr 2021Conventional Debt$30M
#10
Series B · Detroit, Michigan · founded 2013 · 59 employees$25Mraised▾
Floyd is an internet-first brand of furniture. It also designs and manufactures its products. Its product catalog includes beds, tables, etc. It also sells stands used for creating own furniture by the customers.
- Apr 2021Series B$15M
- Jan 2018Series A$10M
#11
Late Stage · Auburn Hills, Michigan · founded 1999 · 375 employees$31Mraised▾
Private label brand of litter boxes for pet cats. The boxes are equipped with features such as night light & indications of full drawers and can be controlled & monitored by the connected mobile application. Its app is available on Android and iOS platforms.
- Sep 2019PE$31M
#12
Public · Benton Harbor, Michigan · founded 1911 · 20774 employees$42.4Mraised▾
Whirlpool Corporation is a manufacturer and marketer of home appliances. The Company manufactures products in 14 countries and markets products in nearly every country around the world under brand names, such as Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, and Indesit. The Company's reportable segments consist of North America, Latin America, EMEA (Europe, Middle East, and Africa) and Asia. The Company manufactures and markets a line of home appliances and related products. Its principal products are laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. It also produces hermetic compressors for refrigeration systems. In 2023, the company recorded annual revenues of $19.45B and a net loss of $2.01B.
- Aug 2010Grant (prize money)—
- Aug 2010Grant (prize money)$4M
- Apr 2010Grant (prize money)$38.4M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.