Company lists
The Michigan edition · 2026

Consumer goodscompanies in Michigan

Food and beverage, home products, sports and pet, beauty and fashion, startups and more: the companies building consumer goods in Michigan, with their founders, funding, team size and business models.

455 company profiles26 with recorded fundingNovember 2026 edition
Michigan · Photo: Wikimedia Commons (CC0)

Recent consumer goods business events in Michigan

Funding, M&A, contract wins and launches involving 615 consumer goods companies in Michigan, last 24 months: 47 M&A deals · 8 Contracts · 6 launches · 2 funding rounds. Newest first; companies and investors link to their Fliar profiles. Latest event in our news feed: May 2026.

FundingPre-Seed

Banza

Banza Raises $1 Mn in Pre-Seed Round AI-driven data-sharing startup Banza has raised $1 million in a pre-seed round led by Campus Fund, with participation from Avalanche and angel investors.

AI-driven data-sharing
M&AAcquisition · Announced

Pelican acquires Kl outdoor

Pelican Intl, Inc. has acquired The KL Companies, Inc. (KL Outdoor).

Outdoors & Recreational Equipment
M&AAcquisition · Announced

Haworth acquires Tayco

Haworth, a leading global manufacturer of commercial furniture and interior solutions, today announced it has acquired a majority shareholding in Tayco, a Toronto, Ontario–based…

Office furniture manufacturing
M&AAcquisition · Announced

Schuil coffee acquires Leelanau coffee roasting co

Grand Rapids, Michigan-based Schuil Coffee Company has acquired Northern Michigan roaster-retailer Leelanau Coffee Roasting Co., uniting two of the state’s longest-running specialty…

Specialty Coffee
M&AAcquisition

Hni acquires Steelcase

HNI’s acquisition of Steelcase.

M&AAcquisition · Completed

HNI Corp. acquires Steelcase

In August, HNI Corp. in Muscatine, Iowa, said it would acquire Grand Rapids-based office furniture giant Steelcase Inc. in a $2.2 billion cash and stock deal that closed in December.

M&AAcquisition · Completed

Hni corporation acquires Steelcase

HNI Corporation (NYSE:HNI) closed its acquisition of Steelcase Inc. (NYSE:SCS), uniting two major office furniture companies.

M&AAcquisition · Announced

HNI Corp. acquires Steelcase

August announcement that Iowa-based HNI Corp. would buy Grand Rapids-based Steelcase Inc., the office furniture giant.

Manufacturer of workplace furnishings and residential building products
M&AAcquisition · Announced

Wynnchurch Capital L.P. acquires Charter industries

Wynnchurch Capital L.P., a middle-market private equity firm based in Rosemont, Ill., acquired Charter Industries from Pittsburgh, Pa.-based Incline Equity Partners.

Manufacturing
M&AAcquisition · Announced

Thetford acquires Dave carter & associates

Thetford, a global designer and distributor of sanitation, refrigeration and cooking products for the RV and marine OEM industry and aftermarkets, has acquired Dave Carter & Associates…

Distributor of electrical, plumbing and building supplies to the RV and manufactured housing industries
ContractTechnology

Relex solutions · client: Carhartt

Carhartt in Dearborn, a leading workwear brand, has selected RELEX Solutions, a provider of unified supply chain and retail planning offerings, to centralize inventory and supply planning.

Workwear
ContractService

The Cyranos & Partners · client: Pringles

The Cyranos & Partners has been chosen, after a rigorous competitive process in front of other recognized creative agencies, to lead Pringles' communication strategy, the iconic brand of…

Marketing
LaunchPeeps marshmallow flavored cereal

Kellogg

Kellogg has Peeps "marshmallow flavored cereal with marshmallows."

Cereal
LaunchCircular by Steelcase

Steelcase

Steelcase is taking the next step with its bold Circular by Steelcase program.

Sustainability Program
M&AAcquisition · Announced

Tenth and blake beer company acquires Atwater brewery

Tenth and Blake Beer Company, the U.S. craft division of Molson Coors, has announced an agreement to acquire Atwater Brewery

Brewing
M&AMerger

Dark horse acquires Roak

Two other midsize Michigan breweries, Marshall-based Dark Horse and Royal Oak-based Roak, chose to merge.

M&AAcquisition · Announced

Roak Brewing Co. acquires Dark horse brewing

Royal Oak-based Roak Brewing Co. announced a plan to acquire Marshall-based Dark Horse Brewing Co.

Brewing
M&AAcquisition · Announced

Hni corporation acquires Steelcase

HNI Corporation (NYSE: HNI) and Steelcase Inc. (NYSE: SCS) today announced that they have entered into a definitive agreement under which HNI will acquire Steelcase in a cash and stock…

Commercial Furniture
M&AAcquisition · Pending

Hni acquires Steelcase

Corp. and Inc. have entered into a definitive agreement under which HNI will acquire Steelcase in a cash and stock transaction, with a total consideration of approximately $2.2 billion…

Commercial Furnishings
M&AAcquisition · Completed

Herman miller acquires Knoll Inc.

In 2021, office furniture and home furnishings company Herman Miller acquired Pennsylvania-based Knoll Inc. to make MillerKnoll Inc.

Furniture Manufacturing
M&AAcquisition · Announced

Ferrero International acquires Kellogg

Ferrero International acquired Kellogg for $3.1 billion, driving the Italian family business into the American market. Ferrero will pay US$23 per share of Kellogg in cash, according to a…

M&AAcquisition · Announced

Ferrero Group acquires Kellogg

Shares of WK Kellogg jumped after The Ferrero Group said it would buy the cereal company for roughly $3.1 billion, confirming an earlier report by The Wall Street Journal that the two…

Food & Beverage
M&AAcquisition · Announced

Ferrero acquires Kellogg

Italian chocolate giant Ferrero is taking over one of America's oldest breakfast cereal companies, buying the maker of Kellogg's Corn Flakes for $3.1bn (£2.3bn).

Food & Beverage
M&AAcquisition · Completed

Hc private investments acquires Snackwerks

HC Private Investments, a Chicago-based family office, has established Artisan Bakery, a premium baked goods and snack manufacturer, through the acquisitions of Snackwerks and Specialty…

M&AAcquisition · Completed

Bissell acquires Unger Enterprises

Carter Morse & Goodrich (CMG) in Southport, Connecticut, recently advised shareholders of Unger Enterprises (Unger) on its recent sale to Bissell Inc.

Cleaning Solutions
FundingDebt

Protein Pints

Protein Pints completed a $2 million debt raise in February, supported by family and friends and venture capital and angel investors.

Investors Family and friends, venture capital, angel investors
Food & Beverage
M&AAcquisition

Kellogg acquires Rxbar

Meanwhile, in 2017, Kellogg bought RXBAR, a company known for listing all of its ingredients on its package.

M&AAcquisition · Announced

Belgian cycling factory acquires Nukeproof

Belgian Cycling Factory has acquired mountain bike brand Nukeproof from Frasers Group.

Cycling

Consumer goods companies in Michigan, by funding and team

Few consumer goods companies in Michigan publish revenue, so this list compares what is on record instead: recorded equity funding, team size, revenue model, age and stage. The 50 companies below lead on recorded funding and team size among 455 active companies.

Showing 25 of 50

Chain of fashionwear stores

Retail chains
US$235.00mPE · Dec 2018
387+7% vs previous recordLinkedIn · Oct 2026
Commission on transaction / Fee-for-service
15 yr2011
0none in 3 months · last posted May 2026

Private label brand of litter boxes for pet cats

Consumer robotics
US$31.00mPE · Sep 2019
565LinkedIn · Oct 2026
E-commerce - product
27 yr1999
0none in 3 months · last posted Jun 2026

Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives

Food & beverage products
US$28.80mSeries B · Nov 2019
103LinkedIn · Jul 2026
E-commerce - product
12 yr2014
0none in 3 months · last posted May 2026

Internet-first brand of self-assemble furniture

Home furnishing products
US$25.00mSeries B · Apr 2021
95+11% 12 mo to Dec 2022LinkedIn · Jul 2026
E-commerce - product
13 yr2013
0none in 3 months

Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes

Beauty & personal care products
US$14.10mSeries B · Jan 2026
22LinkedIn · Jul 2026
E-commerce - product
16 yr2010
0none in 3 months

Online retailer of tailored suits, tuxedos, casual wear, and accessories

Apparel brands
US$10.00mSeries B · Aug 2019
5LinkedIn · Oct 2026
E-commerce - product
23 yr2003
0none in 3 months

Online store offering eco-friendly running shoes for men and women

Fashion tech
US$9.70mSeries A · Nov 2023
10LinkedIn · Jul 2026
E-commerce - product
6 yr2020
—No postings tracked

Brand offering bakery snacks

Food & beverage products
US$5.76mSeries A · Mar 2026
32LinkedIn · Jul 2026
E-commerce - product
9 yr2017
0none in 3 months · last posted May 2026

Brand of nutrition products

Food & beverage products
US$5.00mSeries A · Dec 2018
—Not available
E-commerce - product
11 yr2015
—No postings tracked

Internet first brand of whiskey

Alcoholic beverage products
US$2.55mSeed · Nov 2024
2LinkedIn · Jul 2026
E-commerce - product
9 yr2017
0none in 3 months

Manufacturer of inflatable paddle boards

Sports equipment
US$1.46mSeries A · May 2024
9LinkedIn · Jul 2026
E-commerce - product / Physical commerce
7 yr2019
0none in 3 months

Provider of protective equipment, consumer electronics, medical devices, and yacht/clinic technology solutions

Sports equipment
US$1.44mSeed · Nov 2015
12LinkedIn · Jul 2026
E-commerce - product / Physical commerce
14 yr2012
0none in 3 months

Manufacturer of alcoholic beverages

Alcoholic beverage products
US$1.30mSeed · Jan 2020
8LinkedIn · Jul 2026
E-commerce - product
9 yr2017
0none in 3 months

Manufacturer of kitchen equipment

Household durables
US$1.10mSeed · Oct 2021
—Not available
E-commerce - product / Physical commerce
9 yr2017
—No postings tracked

Brand of eyewear

Fashion accessories
US$1.00mSeed · May 2017
3LinkedIn · Jul 2026
E-commerce - product
12 yr2014
0none in 3 months

Manufacture of commercial furniture

Home furnishing products
US$790kSeed · Mar 2021
72-8% vs previous recordLinkedIn · Jul 2026
E-commerce - product
10 yr2016
0none in 3 months

Manufacturer and brand of outdoor sports equipment

Sports equipment
US$450kSeed · Sep 2014
8-20% 12 mo to Dec 2022recorded Dec 2022
E-commerce - product
19 yr2007
0none in 3 months

Manufacturer of security documents and packaging materials

Mobiles & accessories
US$350kSeed · Jun 2013
3recorded
E-commerce - product / Physical commerce
14 yr2012
0none in 3 months

Detroit City Distillery: Crafting fine spirits, tours, and unique experiences

Alcoholic beverage products
US$150kSeed · Sep 2016
21LinkedIn · Jul 2026
E-commerce - product / Physical commerce
14 yr2012
—No postings tracked

Internet first brand offering multi-category makeup products

Beauty tech
US$125kSeed · Aug 2017
5recorded
E-commerce - product
10 yr2016
—No postings tracked

Brand of footwear

Footwear brands
US$120kSeed · Jun 2020
270LinkedIn · Jul 2026
E-commerce - product
7 yr2019
—No postings tracked

Internet first brand offering light hanging system

Home furnishing products
US$100kSeed · Nov 2023
2LinkedIn · Jul 2026
E-commerce - product
6 yr2020
—No postings tracked

Innovative hydrogen beverage technology for enhanced wellness and functional drinks

Food & beverage products
US$53kSeed · May 2017
2LinkedIn · Jul 2026
E-commerce - product
10 yr2016
0none in 3 months

Beer and tea based drink brand

Food & beverage products
US$30kSeries A · Sep 2018
6LinkedIn · Jul 2026
E-commerce - product
19 yr2007
0none in 3 months

Manufacturer of earphones

Mobiles & accessories
US$25kSeed · Jul 2017
2LinkedIn · Jul 2026
E-commerce - product / Physical commerce
10 yr2016
—No postings tracked
50 of 455 companies shown here · the full list is on Radar
Fliar Radar

Explore all 455 consumer goods companies in Michigan on Radar

This page shows the top 50. Radar has the complete, filterable list with contacts and live company signals.

Open consumer goods in Michigan on Radar
  • Every company, not just 50All 455 consumer goods companies in Michigan, filterable by stage, funding, team size, revenue model and age.
  • Founders and decision-makersLeadership teams with roles and verified LinkedIn profiles, ready for outreach.
  • Live signalsFunding rounds, hiring, launches and M&A as they happen, with alerts on the companies you follow.
  • Save and exportBuild lists, compare companies side by side and export them from your Radar account.

Explore consumer goods companies in Michigan by what you are looking for

Find consumer goods companies in Michigan across food, furniture and personal care. Explore consumer packaged goods and consumer products brands in Michigan.

7 ways to explore consumer goods in Michigan

Food & beverage product companiesHome furniture & household product companiesSports equipment & pet care brandsBeauty, apparel & fashion accessory brandsConsumer goods startups in MichiganConsumer goods companies hiring in Michigan

Food & beverage product companies

Food, snack and beverage brands serving consumers.

  1. Banza

    Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives

    Food & beverage products
    See in list
  2. GoNanas

    Brand offering bakery snacks

    Food & beverage products
    See in list
  3. Cask & Kettle

    Manufacturer of alcoholic beverages

    Alcoholic beverage products
    See in list
  4. HyVIDA Brands

    Innovative hydrogen beverage technology for enhanced wellness and functional drinks

    Food & beverage products
    See in list
  5. Unity Vibration Kombucha Beer and Tea

    Beer and tea based drink brand

    Food & beverage products
    See in list

Home furniture & household product companies

Furniture, home care and household goods brands.

  1. Floyd

    Internet-first brand of self-assemble furniture

    Home furnishing products
    See in list
  2. Fōmcore

    Manufacture of commercial furniture

    Home furnishing products
    See in list
  3. Herman Miller

    Designer and manufacturer of home & office furniture

    Home furnishing products
    See in list
  4. MillerKnoll

    Dynamic brands that designs problem-solving and beautiful furniture and home furnishings

    Home furnishing products
    See in list
  5. Haworth

    Provider of office furniture solutions including task chairs, architectural products, and modular workstations

    Home furnishing products
    See in list

Sports equipment & pet care brands

Consumer brands for sports, outdoor activities and pet care.

  1. Litter Robot

    Private label brand of litter boxes for pet cats

    Consumer robotics
    See in list
  2. Revolin Sports

    Manufacturer of inflatable paddle boards

    Sports equipment
    See in list
  3. Impact Athletic

    Provider of protective equipment, consumer electronics, medical devices, and yacht/clinic technology solutions

    Sports equipment
    See in list
  4. Altus Brands

    Manufacturer and brand of outdoor sports equipment

    Sports equipment
    See in list
  5. Bohning

    Manufacturer of archery equipment

    Sports equipment
    Website

Beauty, apparel & fashion accessory brands

Beauty, personal care, apparel and accessory companies.

  1. Shinola

    Chain of fashionwear stores

    Retail chains
    See in list
  2. Freaks of Nature

    Online beauty brand offering performance based skincare products for outdoor enthusiasts and athletes

    Beauty & personal care products
    See in list
  3. Tayion

    Online retailer of tailored suits, tuxedos, casual wear, and accessories

    Apparel brands
    See in list
  4. York Project

    Online slot gaming platform offering official Dana payment options

    Fashion tech
    See in list
  5. Amway

    Offering nutritional supplements and multi-category beauty & personal care products

    Beauty & personal care products
    See in list

Consumer goods startups in Michigan

Recently founded consumer goods companies in Michigan.

  1. MillerKnoll

    Dynamic brands that designs problem-solving and beautiful furniture and home furnishings

    Home furnishing products
    See in list
  2. The Meat Union

    Meat seasoning and rubs business offering all-natural, gluten-free, and vegetarian BBQ seasonings, rubs, and sauces for various types of meat and food products

    Food & beverage products
    Website
  3. Kaur Vegan Treats

    Online bakery offering sweet treats

    Online grocery
    Website
  4. VersaWare

    Provider of smart kitchen appliances

    Household durables
    Website
  5. Fairmonde Golf

    Internet first brand offering golf apparel for women

    Apparel brands
    Website
29 companies in Michigan

Consumer goods companies hiring in Michigan

Consumer goods employers with open hiring signals.

  1. Shinola

    Chain of fashionwear stores

    Retail chains
    See in list
  2. Litter Robot

    Private label brand of litter boxes for pet cats

    Consumer robotics
    See in list
  3. Banza

    Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives

    Food & beverage products
    See in list
  4. GoNanas

    Brand offering bakery snacks

    Food & beverage products
    See in list
  5. Amway

    Offering nutritional supplements and multi-category beauty & personal care products

    Beauty & personal care products
    See in list
21 companies in Michigan

Public consumer goods companies in Michigan

Publicly listed consumer goods businesses in Michigan.

  1. Tayion

    Online retailer of tailored suits, tuxedos, casual wear, and accessories

    Apparel brands
    See in list
  2. Steelcase

    Internet first brand of office furniture

    Home furnishing products
    See in list
  3. Herman Miller

    Designer and manufacturer of home & office furniture

    Home furnishing products
    See in list
  4. MillerKnoll

    Dynamic brands that designs problem-solving and beautiful furniture and home furnishings

    Home furnishing products
    See in list
  5. Wolverine World Wide

    Brand of footwear for men & women

    Footwear brands
    See in list
5 companies in Michigan
Mobile reach

Top 10 consumer goods apps from Michigan

The most-installed Android apps published by consumer goods companies headquartered in Michigan — 1.1M installs between them. 13 companies on this page publish at least one app; each company (legal entity) appears once, with its most-installed app.

1 of 10
2

Amway+™

by Amway

Installs355K
Rating4.521K ratings
Last updatedMay 2026
View on Google Play ↗
Amway+™ screenshot 1Amway+™ screenshot 2Amway+™ screenshot 3Amway+™ screenshot 4Amway+™ screenshot 5
3

KitchenAid North America

by KitchenAid

Installs42K
Rating3.1253 ratings
Last updatedMay 2026
View on Google Play ↗
KitchenAid North America screenshot 1KitchenAid North America screenshot 2KitchenAid North America screenshot 3KitchenAid North America screenshot 4KitchenAid North America screenshot 5KitchenAid North America screenshot 6
6

PumpSpy

by PumpSpy

Installs15K
Rating4.0615 ratings
Last updatedAug 2025
View on Google Play ↗
PumpSpy screenshot 1PumpSpy screenshot 2PumpSpy screenshot 3PumpSpy screenshot 4
RadarBrowse every consumer goods company in Michigan on RadarOpen the full list and use the App Downloads and App Growth filters to keep only companies with a mobile app. This rail shows only the ten most-installed.Browse on Radar
For investors and data teams

Put this intelligence into your own tools

The figures on this page come from Fliar’s company, funding, hiring and news data. Use it through the Investor Intelligence API and company data exports, or explore every company, founder and investor in Radar.

Capital & corporate activity

Consumer goods funding and M&A across the United States

5,538 recorded equity rounds have gone to 44,333 consumer goods companies in the United States — how much, at which stage, into which sub-sectors, from whom, and how Michigan compares. Debt, IPO and grant rounds are excluded.

equity rounds, last 12 months77

US$624.24m

equity rounds, last 24 months288

US$3.28bn

raised over five yearsUS$19.60bn

1,821 rounds in the United States

M&A deals, Michigan47

last 24 months

Capital by year

Equity funding into consumer goods in the United States

amount rounds
$17bn2018428
$3.2bn2019448
$4.4bn2020429
$5.4bn2021477
$4.9bn2022431
$3.6bn2023369
$2.7bn2024278
$2.5bn2025207
$504m202659

Bars show US$ raised; the number under each year is equity rounds. 2026 is year to date. The peak year was 2018, with US$16.52bn across 428 rounds.

The funding ladder · five years

Rounds and typical cheque by stage

AngelUS$13.29m34 rounds · median US$225k
SeedUS$1.15bn873 rounds · median US$918k
Series AUS$3.69bn514 rounds · median US$5.00m
Series BUS$6.19bn270 rounds · median US$14.18m
Series CUS$3.44bn65 rounds · median US$31.84m
Series D+US$3.78bn40 rounds · median US$53.49m
Private equityUS$825.00m24 rounds · median US$825.00m
Where the money went · five years

Most-funded sub-sectors

Food & beverage productsUS$7.86bn581 rounds · 384 companies
Apparel brandsUS$2.90bn85 rounds · 57 companies
Tobacco productsUS$1.46bn5 rounds · 4 companies
Alcoholic beverage productsUS$1.23bn292 rounds · 215 companies
Beauty & personal care productsUS$1.05bn183 rounds · 136 companies
Beauty techUS$563.11m61 rounds · 39 companies
Online groceryUS$534.98m41 rounds · 25 companies
Corporate activity · last 24 months

M&A in Michigan

45Acquisition
2Merger

Most active acquirers

  1. Second nature brands12
  2. Kellogg6
  3. HNI Corp.3
  4. Hni2
  5. Hni corporation2

Most acquired or merged

  1. Steelcase7
  2. Kellogg3
  3. Charter industries2
  4. Voortman cookie brand2
  5. Voortman2

Each deal appears in the events strip at the top of the page.

Go deeper in the consumer goods landscape reports:

Consumer Goods Industry Landscape of the United States
Industry landscape report

Consumer Goods Industry Landscape of the United States

The financials above are one chapter. The full consumer goods landscape of Michigan maps the whole industry — every segment, the capital behind it, the talent market and where the next opportunities are.

  • Market map of every sub-sector
  • Funding & company formation by year
  • Revenue, profit & financial strength
  • Digital footprint: traffic, apps, releases
  • Hiring, skills & pay
  • Founders & leaders
  • News & sentiment
  • Where demand runs ahead of supply
Read the consumer goods landscape of Michigan

Consumer goods funding in Michigan

26 consumer goods companies in Michigan have recorded equity funding, US$375.44m in total. Totals and round dates describe the historical record; they are not current valuations.

Founders and momentum in Michigan

Meet the people behind consumer goods companies in Michigan. 158 of 455 companies list founders or leaders; where a public LinkedIn profile matches exactly, the expanded profile shows the photo, headline, location and education.

Explore Michigan consumer goods companies by sub-sector

The most common specialisations among consumer goods companies in Michigan. Open a company to see what it sells, who runs it and how far it has come.

Keep exploring consumer goods in the United States and nearby markets.

Company lists

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Explore more lists: nearby cities and other sectors in Michigan

140 more company lists you can search, plus the Radar directory pages for each place.

Consumer goods in nearby cities

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Other sectors in Michigan

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