Retail Landscape of Sweden
1,694 Retail companies in Sweden, in one picture: who is hiring, who is raising money, who founded them, where they are based and what the news is about. Updated August 2026.
Who leads Retail in Sweden
Shows 1,694 Swedish retail firms, highlighting the current hiring leaders (TIDAN, Blocket, Gudrun Sjödén) and best‑funded firms (Klarna, Zettle, NA‑KD); 134 firms are hiring now and 128 have disclosed recent funding.
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TIDAN7last posted Feb 2026
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Blocket5last posted Feb 2026
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Gudrun Sjödén4last posted Jun 2026
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djerf avenue4last posted May 2026
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CAIA4last posted Jun 2026
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hooks hastsport4last posted May 2026
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TOTEME4last posted Jun 2026
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NetOnNet3last posted Apr 2026
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Klarna$5.9BConventional Debt · Aug 2025
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Zettle$274.7MSeries E · Dec 2017
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NA-KD$153.3MSeries C · Jan 2024
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FirstVet$83.5MSeries C · Jun 2024
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inriver$57.4MSeries C · May 2022
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Bambuser$49MPost IPO · Sep 2020
- 07
Yabie$42.7MSeries B · Jun 2022
- 08
Material Exchange$35.1MSeries A · Apr 2022
- 01
JTI Ventures$112.9Msnapshot Dec 2023
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Passenger$42MFY2023 filing
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Beijer Ref$16.6MFY2021 filing
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Netset$6.3MFY2018 filing
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TrusTrace$4.1Msnapshot Mar 2024
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clas ohlson3,142tracked employees
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Alligo2,472tracked employees
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EuroCash Food2,000tracked employees
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Three2,000tracked employees
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gant1,600tracked employees
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Kronans Apotek1,304tracked employees
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Rusta1.6%12 tracked events
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MANTLE1.3%10 tracked events
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EngineAI0.9%7 tracked events
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Printler0.8%6 tracked events
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Ingrid≥75articles in the window
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Renewcell≥21articles in the window
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Sellpy≥18articles in the window
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Pricer AB≥7articles in the window
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Dema≥6articles in the window
See all 1,694 Retail companies in Sweden
Filter by funding, headcount, hiring and location, and export the list.
How the Retail ecosystem in Sweden grew, 2016–2025
Displays the number of retail companies founded each year from 2016 to 2025, with the highest count of 126 in 2020 and 0 recorded for 2025.
Where Retail companies in Sweden are based
The Retail market map of Sweden: what these companies actually do
Breaks down product sub‑categories, showing consumer digital (670) and B2C e‑commerce (603) as the largest groups, and identifies the most common revenue models such as product sales (1,117) and services (372).
The biggest kinds of Retail company, by how many we track.
- Consumer Digital670 companies · $682.8M raised · 49 hiring
- B2C E-Commerce603 companies · $626.2M raised · 46 hiring
- Internet First Brands285 companies · $122.4M raised · 24 hiring
- Enterprise Tech243 companies · $6.6B raised · 16 hiring
- B2C Fashion E-Commerce193 companies · $298.4M raised · 15 hiring
- Commerce Enablers167 companies · $6.5B raised · 7 hiring
- Enterprise Software153 companies · $315.1M raised · 8 hiring
- Internet First Fashion Brands130 companies · $46.7M raised · 14 hiring
- SaaS83 companies · $139.7M raised · 5 hiring
- Marketplaces83 companies · $134.2M raised · 11 hiring
- Home Improvement E Commerce78 companies · $5.1M raised · 4 hiring
- Retail SaaS75 companies · $135.4M raised · 4 hiring
Monetization
How Retail companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Retail in Sweden
- M&AVodafoneThree formed in a £16.5 billion deal last summer.2026-05-05
- M&AElectrical services and system supplier Austevoll Elektro, which Seam acquired in 2024, will be merged with Seam as part of the transaction.2026-04-13
- M&ASweden-based Nefab Group has acquired VALLOS, s.r.o., a Slovakian company specialising in complete packaging solutions and corrugated products.2026-04-07
- FundingThe $2 billion forward-flow facility with funds managed by Elliott Investment Management announced in March, which is structured to support up to $17 billion in US lending over its term.2026-04-02
- M&AA cross-site HEUKING team led by Dr. Philipp Jansen has advised HL Display on the conclusion of a contract to acquire the Deinzer Group, a full-service provider of tailor‑made POS display solutions for retailers and brand suppliers.2026-02-10
- M&ASwedish kitchen giant Nobia has announced it is pulling out of the UK and selling all its operations – including retail chain Magnet – for £0. The sale, to UK-based private equity firm Alteri Partners, also includes Gower, Commodore and CIE.2026-01-14
- M&AIptor, a supply chain management, planning and logistics software and services company, has acquired The Mesa Group, a long-standing Iptor Gold Partner.2026-01-01
- M&A"Mantle has been acquired by Angstrom Automotive Group"2025-11-04
- M&ABeijer Ref has signed an agreement to acquire 80% of the shares in Airwave, a leading HVAC distributor in the Baltic markets.2025-10-20
- FundingFurniturebox, the fast-growing UK-based online furniture retailer, has secured £1 million in new funding from Barclays to support continued innovation, product development, and international growth.2025-10-08
Mergers and acquisitions
Deals from the last 24 months where a Retail company in Sweden was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-05-05 | ||
| Vallos, s.r.o. | undisclosed | Announced | 2026-04-15 | |
| undisclosed | Completed | 2026-04-13 | ||
| Embalajes Echeberria | undisclosed | Announced | 2026-04-07 | |
| undisclosed | Announced | 2026-04-07 | ||
| Farusa Emballage | undisclosed | Announced | 2026-04-07 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like IPO filings, leadership moves, product launches and contract wins within the sector.
PolygieneNiklas Blomstedt · Resignation — was Chief Financial Officer, Deputy CEOApr 2026
OptiGroupHenrik Hjalmarsson · Departure — was Chief Executive OfficerJan 2026
RevolutionRaceKlarna Shipping Service and nShift Checkout widget integration (Shipping & Checkout)Nov 2025
- An investor v klarnaFederal Securities Laws violation · FiledFeb 2026
- investors who purchased or otherwise acquired Klarna Group p v klarnaMisleading statements and failure to disclose risk in IPO offering · FiledFeb 2026
Half of these companies grew revenue faster than +20.0%, half slower.
Who is building Retail in Sweden
Profiles 656 founders and CEOs across 476 firms, noting that Uppsala University and KTH each contributed seven alumni, while former employers include PayPal (2) and Apple (1).
Co-Founder Madajo. ex-Freelance Web Developer, Circuit, Ottoboni, Adoy.
Via Anna, UDK, Sema Group Consulting, Datadesign & Multimedia.Umeå University 1996
Unreasonable, ex-Ptc, ex-Plugin76, London South Bank University, 1995
MAG Interactive, ex- Klarna, Rebtel, SurveyPirate. The University of Amsterdam 1995, Uppsala university MSc 1995
Ex-HCL Technologies, Axiom Consulting, Perfint Healthcare, Infosys Technologies. M S Ramaiah Institute of Technology BE 2004…
KTH Royal Institute of Technology 1995
Ex- Founder Workvi & Interimify, Co-Founder Knowledge Gate, Wolt, Budbee. Stockholm School of Economics Bsc 2015
Agnestell AB, ex- Founder RFM-Brands, Recipe for men AB, Deloitte. Umea University BSc
Hersby Gymnasium, Lidingö, Ex-Åmells Konsthandel, Bukowski Auktioner AB, Lilla Bukowskis
Look up the people behind Retail companies in Sweden
Search founders, executives and operators by company, role and location.
Who funds Retail in Sweden
Summarizes 244 funding rounds since 2016 from 300 investors, with an average round size of $2.1 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Almi Invest | 19 | 10 | Aug 2024 |
| eEquity | 15 | 9 | Jan 2024 |
| Sting | 12 | 8 | Sep 2022 |
| Verdane | 12 | 8 | Nov 2024 |
| Industrifonden | 11 | 7 | Feb 2025 |
| Antler | 8 | 5 | Jun 2025 |
| Europa | 8 | — | Nov 2023 |
| Northzone | 7 | 3 | Jan 2024 |
| J12 | 6 | 5 | Mar 2024 |
| Schibsted Media Group | 6 | 4 | Mar 2024 |
The typical round is $2.1M — half were bigger, half smaller.
The biggest Retail funding rounds in Sweden
Highlights the largest disclosed round—Klarna’s $1 billion Series H—and lists ten other major recent funding events.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Hmega-round | $1B | Mar 2021 | Macy's, Sequoia Capital, BlackRock +5 more | |
| Series Hmega-round | $800M | Jul 2022 | Silver Lake, Sequoia Capital, Mubadala +6 more | |
| Series Gmega-round | $650M | Sep 2020 | Silver Lake, BlackRock, HMI Capital Management +7 more | |
| Series Hmega-round | $639M | Jun 2021 | SoftBank Vision Fund, Adit Ventures, WestCap +5 more | |
| Series Fmega-round | $460M | Aug 2019 | Dragoneer Investment Group, CommBank, HMI Capital Management +5 more | |
| Series F | $200M | Jan 2020 | CommBank | |
| Series C | $155M | Dec 2011 | General Atlantic, DST Global | |
| Series D | $125.3M | Mar 2014 | Sequoia Capital, General Atlantic, Atomico +1 more | |
| Series E | $100M | Apr 2019 | — | |
| Series C | $55.6M | May 2014 | Index Ventures, Greylock Partners, Northzone +4 more |
29 venture rounds with a disclosed amount in the window.
Series A$10.8MMay 2026
What the news says about Retail in Sweden
Records 163,606 news articles in the last year, most frequently covering international entities, geopolitical disputes, administrative regions and major sports competitions.
What the coverage is about
The subjects that dominate Retail news in Sweden. The arrow shows whether each one is being written about more or less than a year ago.
- International and transnational geographic entities≥300,304▲+33%
- Geopolitical disputes and contested areas≥300,296▲+33%
- Administrative and political subdivisions≥300,282▲+33%
- International sports competitions≥16,162▲+22%
- International political relations≥13,510→-2%
- Olympic games coverage≥9,766→+1%
- Security and defense policies≥9,314→-1%
- Winter sports coverage≥7,028▲+14%
- Championship event highlights≥6,599▲+42%
- International relations and diplomacy≥6,397▲+13%
- ≥367
- ≥75
- ≥21
- ≥18
- ≥14
- ≥8
- ≥7
- ≥6
- ≥6
- ≥6
45 Retail companies here were named in the news over this period.
Watch Retail coverage in Sweden as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Sweden Retail coverage, and whether each is getting more attention year on year (through 2025).
Track Retail in Sweden beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.